美国大学体育总会(NCAA)一级联赛(Division I)男篮锦标赛分析报告-培训课件外文版2024.6

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MARKETSMarchMadnessCHAPTER

01TournamentrecordsNumberofNCAADivisionIMen'sBasketballChampionshipwinsintheUnitedStatesfrom1939to2024,byteamTeamswiththemostMarchMadnesschampionshipwinsintheU.S.1939-2024Numberoftitles024681012UCLAKentucky118NorthCarolinaConnecticutIndiana6655DukeKansas4VillanovaLouisville*Cincinnati332222FloridaMichiganSt.NorthCarolinaState3Description:Asof2024,theteamwiththemostmen'sNCAADivisionIMen'sBasketballChampionshipwinswasUCLA,with11titles.TheteamtolastwinaMarchMadnesstitlewasConnecticut,havingwonboththe2024and2023Championships.ReadmoreNote(s):UnitedStates;1939to2024;*Louisville'stitleon2013waslatervacatedbytheCommitteeoninfractionsListonlyfeatureswinnersofmultipletitles.ReadmoreSource(s):NationalCollegiateAthleticAssociationNumberofNCAAcollegebasketballtournamentappearancesbyteamfrom1939to2023Collegebasketball-NCAAtournamentappearances1939-2023Tournamentappearances30010204050606070Kentucky(1942-2023)*NorthCarolina(1941-2022)Kansas(1940-2023)525050UCLA(1950-2023)*Duke(1955-2023)45Indiana(1940-2023)4140Villanova(1942-2022)Louisville(1951-2019)*Syracuse(1957-2021)*NotreDame(1953-2022)3939374Description:Asof2023,theteamwiththemostappearancesattheNCAAcollegebasketballtournament-knownotherwiseasMarchMadness-wasKentucky.Sincethetournamentbeganin1939,Kentuckyhad60appearances.Meanwhile,theteamwiththesecondmostappearanceswasNorthCarolina.ReadmoreNote(s):UnitedStates;1939to2023;*DoesnotincludevacatedyearsReadmoreSource(s):NationalCollegiateAthleticAssociationNumberofmen'sNCAAcollegebasketballFinalFourappearancesbyteamfrom1939to2023MarchMadness:FinalFourappearancesbyteam1999-2023Numberofappearances1005152025NorthCarolinaUCLA*2118KentuckyDuke1717Kansas15OhioSt.*MichiganSt.Louisville*Indiana101088OklahomaSt.CincinnatiVillanova*Arkansas66665Description:Asof2023,theteamwiththemostappearancesintheFinalFouroftheNCAAcollegebasketballtournament-otherwiseknownasMarchMadness-wasNorthCarolina,with21.Meanwhile,insecondplacewith18appearanceswasUCLA.

ReadmoreNote(s):UnitedStates;1939to2023;*Doesnotincludevacatedappearances.ReadmoreSource(s):NationalCollegiateAthleticAssociationMostpointsscoredinasingleNCAAFinalFourgameasof2023MarchMadness:FinalFoursinglegamescoringrecords2023Pointsscored01020304050605870BillBradley-Princetonvs.WichitaSt.,1965HalLear-Templevs.SMU,195648BillWalton-UCLAvs.Memphis,1973BobHoubregs-Washingtonvs.LSU,1953GailGoodrich-UCLAvs.Michigan,1965JackGivens-Kentuckyvs.Duke,1978OscarRobertson-Cincinnativs.Louisville,1959AlWood-NorthCarolinavs.Virginia,1981JerryWest-WestVirginiavs.Louisville,1959JerryChambers-Utahvs.UTEP,1966FreddieBanks-UNLVvs.Indiana,19874442424139393838386Description:Asof2023,BillBradleyheldtherecordforthemostpointsscoredinanNCAAFinalFourgame,withhis58pointsscoredforPrincetonagainstWichitaStateduringthe1965editionofthetournament.Meanwhile,HalLearhadthesecond-highestpointstallyinasinglegame,with48.ReadmoreNote(s):UnitedStates;asof2023Source(s):NationalCollegiateAthleticAssociationNumberofconsecutiveNCAAcollegebasketballtournamentappearancesfrom1939to2023,byteamConsecutiveMarchMadnesstournamentappearances2023,byteamConsecutivetournamentappearances10

150520253035Kansas,1990-2022NorthCarolina,1975-2001MichiganSt.,1998-2023Duke,1996-20193227252424Gonzaga,1999-2023Wisconsin,1999-2017Indiana,1986-20031918Kentucky,1992-2008Arizona,1985-98*1714Cincinnati,1992-2005Georgetown,1979-92Texas,1999-20121414147Description:TheNCAAcollegebasketballtournament,knownmorecommonlyasMarchMadness,isasingleeliminationcontestforcollegebasketballteams.ThetournamenttakesplaceeachspringandisoneofthemostpopularsportingeventsintheUnitedStates.TheteamfromKansasappearedatarecord32consecutiveMarchMadnesstournamentsbetween1990and2022,whichwasthelongestconsecutiverunofanyteaminthecompetition'shistory.

ReadmoreNote(s):UnitedStates;1939to2023;*Arizonahadanactualstreakof25from1985to2009,butits1999and2008appearanceswerelatervacated.Meanwhile,UCLAhadastreakof14from1989to2002buttheir1999appearancewaslater[...]

ReadmoreSource(s):NationalCollegiateAthleticAssociationMostindividualpointsscoredinasingleNCAAcollegebasketballtournamentgameasof2023IndividualpointsscoredinasingleMarchMadnessgame2023Pointsscored200103040506070AustinCarr(NotreDamevs.Ohio,1970)BillBradley(Princetonvs.Wichita,1965)OscarRobertson(Cincinnativs.Arkansas,1958)AustinCarr(NotreDamevs.Kentucky,1970)AustinCarr(NotreDamevs.TCU,1971)DavidRobinson(Navyvs.Michigan,1987)ElvinHayes(Houstonvs.LoyolaChicago,1968)HalLear(Templevs.SMU,1956)AustinCarr(NotreDamevs.Houston,1971)DaveCorzine(DePaulvs.Louisville,1978)BobHoubregs(Washingtonvs.SeattleU.,1953)AustinCarr(NotreDamevs.Iowa,1970)BoKimble(LMU(CA)vs.NewMexicoSt.,1990)615856525250494847464545458Description:MarchMadnessisasingleeliminationcontestforcollegebasketballteams.ThetournamenttakesplaceeachspringandisoneofthemostpopularsportingeventsintheUnitedStates.AustinCarrofNotreDamescoredarecord61pointsinagameagainstOhiointhefirstroundofthe1970editionofthetournament,whichwasthemostpointsscoredbyanindividualplayerinasinglegameinthecompetition'shistoryasof2023.ReadmoreNote(s):UnitedStates;1939to2023;*DoesnotincludevacatedyearsReadmoreSource(s):NationalCollegiateAthleticAssociationMostindividualpointsscoredinasingleNCAAMarchMadnesstournamentasof2023MostpointsscoredinasingleMarchMadnesstournament2023Pointsscored800204060100120140160180177200GlenRice(Michigan,1989)BillBradley(Princeton,1965)ElvinHayes(Houston,1968)DannyManning(Kansas,1988)HalLear(Temple,1956)184167163160160158158155154JerryWest(WestVirginia,1959)AustinCarr(NotreDame,1970)JoeBarryCarroll(Purdue,1980)JuanDixon(Maryland,2002)JasonWilliams(Duke,2001)9Description:NCAAMarchMadnessisasingleeliminationcontestforcollegebasketballteams.ThetournamenttakesplaceeachspringandisoneofthemostpopularsportingeventsintheUnitedStates.Asof2023,themostindividualpointsscoredinasingletournamentwasachievedbyMichigan'sGlenRice,whoscored184pointsacrosssixgamesinthe1989editionoftheevent.ReadmoreNote(s):UnitedStates;1939to2023;*DoesnotincludevacatedyearsReadmoreSource(s):NationalCollegiateAthleticAssociationMostpointsscoredinasingleNCAAMarchMadnessgameasof2023,byteamMostpointsscoredinaMarchMadnessgamebyteamasof2023Pointsscored600204080100120140160LMU(CA)vs.Michigan,1990UNLVvs.LMU(CA),1990149131Oklahomavs.LouisianaTech,1989NorthCarolinavs.LMU(CA),1988Iowavs.NotreDame,1970124123121UNLVvs.SanFrancisco,1977Tennesseevs.LongBeachSt.,2007Utahvs.SaintJoseph’s,1961Arkansasvs.LMU(CA),198912112112012010Description:MarchMadnessisasingleeliminationcontestforNCAAbasketballteams.ThetournamenttakesplaceeachspringandisoneofthemostpopularsportingeventsintheUnitedStates.Arecord149pointswerescoredinasingleMarchMadnessgamebyLMUagainstMichiganinthesecondroundofthe1990tournament,whichwasthemostofanyteaminthecompetition'shistoryasof2023.ReadmoreNote(s):UnitedStates;1939to2023;*DoesnotincludevacatedyearsReadmoreSource(s):NationalCollegiateAthleticAssociationCHAPTER

02Attendance&viewersTotalpaidattendanceatNCAAMarchMadnessgamesfrom2000to2023(in1,000s)AttendanceatNCAAMarchMadnessgames2000-2023900799780800748739

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202312Description:In2023,over722thousandfanswatchedthegamesoftheNCAAMen'sDivisionIBasketballTournamentliveinthearenas.CommonlyknownasMarchMadness,thetournamentattractedanaverageaudienceofjustover20thousandspectatorsthatyear.Since2000,theyearwiththehighesttotalattendancewas2013,withnearly800thousand.ReadmoreNote(s):UnitedStates;2000to2023Source(s):NationalCollegiateAthleticAssociationNCAADivisionImen'sbasketballaverageattendancein2023,byteamNCAADivisionImen'sbasketballattendance2023Averageattendance05,00010,00015,00020,00025,000NorthCarolinaKentuckySyracuseArkansasTennesseeCreightonKansas19,89019,87319,10219,05118,78117,16316,30016,101IndianaIllinois15,091Purdue14,87614,797MichiganSt.MarquetteVirginia14,32814,21913Description:Whiletheplayersonthecourtmightstillbecollegestudents,theNationalCollegiateAthleticAssociationmen'sbasketballtopdivisionstilldrawsinbigcrowds.TheNorthCarolinamen'sbasketballattractedthehighestaverageattendanceduringthe2023season.Theteam,traditionallyknownastheTarHeels,hadanaveragehomeaudienceofjustunder20thousandin2023.ReadmoreNote(s):UnitedStates;2023Source(s):NationalCollegiateAthleticAssociationNCAAMen'sMarchMadnessbasketballtournamentchampionshipgameviewersfrom2013to2024(inmillionviewers)NCAAchampionshipgameTVaudience2013-20243028.325201510523.42321.219.617.816.917.051614.6914.8202013201420152016201720182019202120222023202414Description:The2024Men'sMarchMadnesschampionshipgamewascontestedbetweentheConnecticutHuskiesandthePurdueBoilermakers.TheHuskiesemergedvictoriouswitha75-60victoryinamatchthatwaswatchedbyanaverageofover14.8millionviewersintheUnitedStates.ReadmoreNote(s):UnitedStates;2013to2024Source(s):Nielsen;SportsMediaWatchNCAAMen'sMarchMadnessbasketballtournamentaverageTVviewershipintheUnitedStatesfrom2013to2024(inmillionviewers)NCAAMen'sMarchMadnessaverageTVviewershipintheU.S.20241211.310.810.710.710.510.59.869.71089.479.559.464202013201420152016201720182019202120222023202415Description:Duringthe2024editionoftheNCAADivisionIMen'sBasketballChampionship,theaverageTVviewershipintheUnitedStatesstoodat9.86millionviewers.Thisrepresentedanincreaseofthreepercentfromthepreviousyear.

ReadmoreNote(s):UnitedStatesSource(s):Nielsen;SportsMediaWatchHighest-ratedtelevisedNCAAbasketballnationalchampionshipgamesasof2023Collegebasketball-TVratingsofNCAAnationalchampionshipgames2023TVrating100515202530MichiganSt.vs.IndianaSt.-1979Georgetownvs.Villanova-1985Dukevs.Michigan-199224.123.322.722.322.221.621.621.321.320.7NorthCarolinaSt.vs.Houston-1983NorthCarolinavs.Michigan-1993Arkansasvs.Duke-1994NorthCarolinavs.Georgetown-1982Michiganvs.SetonHall-1989UCLAvs.Kentucky-1975Louisvillevs.Duke-198616Description:Asof2023,thehighest-everratedgameduringtheNCAAbasketballtournamentchampionships,alsoknownasMarchMadness,wasthenationalchampionshipgamematchupbetweenMichiganStateandIndianaStatein1979.Thisgamehadaratingof24.1,whichwasnearlyafullratingspointhigherthanthesecond-highestratedgame,whichwasplayedin1985betweenGeorgetownandVillanova.ReadmoreNote(s):UnitedStates;1975to2023Source(s):NationalCollegiateAthleticAssociationAveragenumberofNCAAMen'sMarchMadnessbasketballtournamentFinalFourTVviewersintheUnitedStatesin2024,bygame(inmillions)NCAAmen'sbasketballFinalFourviewersintheU.S.20241614.181411.45121086420UConn-AlabamaPurdue-NCState17Description:Duringthesemi-finalsofthe2024editionofMen'sMarchMadness-knownotherwiseastheFinalFour-thegamebetweenUConnandAlabamaattractedanaverageTVaudienceofover14millionviewersintheUnitedStates.UConnwentontowinthatyear'stournament,makingittheteam'ssixthNCAAMen'sDivisionIBasketballChampionshiptitle.ReadmoreNote(s):UnitedStates;2024Source(s):ESPN.com;NielsenIntendedmethodofwatchingMarchMadnessintheUnitedStatesin2024,byplatformMarchMadnessviewingintentintheU.S.2024,byplatformOther9%Streamingonphone/tablet14%TVbroadcast(CBS,TBS,andTNT)48%StreamingserviceslikeHulu,SlingTV,andParamount+29%18Description:Whensurveyedintheleaduptothe2024NCAAMarchMadnessbasketballtournament,48percentofrespondentsintheUnitedStateswhointendedtowatchthecompetitionansweredthattheywoulddosoonTV.Meanwhile,29percentsaidtheywouldwatchthetournament'scoverageonstreamingservicessuchasHulu,SlingTV,andParamount+.ReadmoreNote(s):UnitedStates;March3to5,2024;3,804respondents;18yearsandolder;participantswereonlythosewhoplannedtowatchMarchMadnessSource(s):CivicScienceCHAPTER

03Fans&bettingPublicinterestinNCAAMarchMadnessintheUnitedStatesasofMarch2024,byeventBasketball:publicinterestinMarchMadnessintheU.S.2024Men'sWomen's80%70%60%50%40%30%20%68%60%26%22%14%11%10%0%VerycloselySomewhatcloselyNotatallclosely20Description:DuringaMarch2024survey,itwasfoundthat40percentofthepublicintheUnitedStatesfollowedtheNCAAMen'sDivisionIBasketballTournament-knownotherwiseasMarchMadness-ꢀeithersomewhatorveryclosely.Meanwhile,aroundathirdoftheU.S.publicfollowedthewomen'seditionofMarchMadnesstosomedegree.ReadmoreNote(s):UnitedStates;March3to5,2024;7,603*;18yearsandolder;respondentswereaskedhowcloselytheyfollowedMarchMadness;*Thiswasthecountforthesurveyonthemen'seditionofthetournament.Respondentsforthesurveyon[...]

ReadmoreSource(s):CivicScienceTimeintendedtobespentbybasketballfansonactivitiesrelatedtoMarchMadnessintheUnitedStatesin2024,byactivity(inhours)TimespentbybasketballfansonactivitiesrelatedtoMarchMadnessintheU.S.202414131210865543320WatchinggamesEngagingwithonlinecontentWatchinghighlightsCreatingbracketsPlacingbets21Description:InasurveyheldinFebruary2024,basketballfansintheUnitedStatessaidtheyintendedtospend13hourswatchingthegamesofthatyear'seditionofMarchMadness.Meanwhile,thesamefansalsoansweredthattheywouldspendfivehoursengagingwithonlinecontentandwatchinghighlights.ReadmoreNote(s):UnitedStates;February8to14,2024;2,000respondents;21yearsandolder;onlybasketballfanssurveyedSource(s):NewYorkPost;OnePollPublicopiniononwhethercollegesshouldpaytheirstudentathletesintheUnitedStatesasofMarch2023PublicopiniononpayingstudentathletesintheU.S.2023Don'tknow/noopinion19%Yes32%No49%22Description:Currently,collegeathletesintheUnitedStatesarenotpaidfortheirperformance.DuringasurveyintheUnitedStatesinMarch2023,aroundonethirdofrespondentsstatedthattheybelievedstudentathletesshouldbepaidfortheirsport.Meanwhile,justunderhalfpercentofrespondentsdisagreed,and19percentwereunsureorhadnoopinion.ReadmoreNote(s):NorthAmerica,UnitedStates;March4to5,2023;2,205respondents;18yearsandolderSource(s):MorningConsultShareofbasketballfanswhoplantoplacebetsonMarchMadnessintheUnitedStatesin2024NCAAMarchMadness:shareofbasketballfansintendingtoplacebetsintheU.S.2024Plantoplaceabet39%Don'tplanonplacingabet61%23Description:InasurveyheldinFebruary2024,basketballfansintheUnitedStateswereaskediftheyplannedtobetontheupcomingNCAAbasketballtournament,whichisknownotherwiseasMarchMadness.Itwasfoundthatnearly40percentofrespondentsintendedonplacingbetsonthecompetition.ReadmoreNote(s):UnitedStates;February8to14,2024;2,000respondents;21yearsandolder;onlybasketballfanssurveyedSource(s):OnePoll;SWNSShareofbasketballfanswhowouldbetagainsttheirfavoriteteaminMarchMadnessintheUnitedStatesin2024MarchMadness:shareoffanswhowouldbetagainsttheirteamintheU.S.2024Wouldbetagainsttheirfavoriteteam46%Wouldneverbetagainsttheirfavoriteteam54%24Description:InasurveyheldinFebruary2024,basketballfansintheUnitedStateswereaskediftheyhad,orwouldever,placeabetagainsttheirfavoriteteamsinMarchMadness-54percentofrespondentsansweredthattheywouldneverbetagainsttheirfavoriteteam.ReadmoreNote(s):UnitedStates;February8to14,2024;2,000respondents;21yearsandolder;onlybasketballfanssurveyedSource(s):OnePoll;SWNSEstimatedamountofmoneybetonMarchMadnessintheUnitedStatesin2019and2024(inbillionU.S.dollars)AmountbetonMarchMadnessintheU.S.2019-2024181614121015.58.5864203.12.72201920222023202425Description:TheNCAADivisionIMen'sBasketballTournament,alsoknownasMarchMadness,isanannualknockouttournamentbetweenthebestcollegebasketballteamsintheUnitedStates.Whilesomefansenjoyjustwatchingthegames,othersalsochoosetobetonthemwiththepotentialtoearnmoneyorgoods.In2024,itwasestimatedthat2.72billionU.S.dollarswouldbebetonMarchMadnessintheU.S.,showingasignificantdecreasewhencomparedtothe2023estimateof15.5billionU.S.[...]

ReadmoreNote(s):UnitedStates;2019to2024Source(s):AmericanGamingAssociation;TwitterEstimatednumberofadultsintendingtobetonMarchMadnessintheUnitedStatesin2019and2023(inmillions)MarchMadness:forecastbettingparticipationintheU.S.2019-202