法国杂志行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

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MARKETSMagazinesinFranceCHAPTER

01OverviewMostcommonprintmediapurchasesinFranceasofJune2023MostcommonprintmediapurchasesinFrance2023Shareofrespondents0%5%10%15%20%25%30%35%40%BooksMagazines38%30%DailynewspapersWeeklynewspapersNoneoftheabove24%18%34%3Description:38percentofFrenchrespondentsansweroursurveyon"Mostcommonprintmediapurchases"with"Books".Thesurveywasconductedin2023,among2,027consumers.

ReadmoreNote(s):France;July2022toJune2023;2027respondents;18-64yearsSource(s):ConsumerInsightsIndustryrevenueof"publishingofjournalsandperiodicals"inFrancefrom2012to2025(inbillionU.S.Dollars)Industryrevenueof"publishingofjournalsandperiodicals"inFrance2012-20251412108642020122013201420152016201720182019*2020*2021*2022*2023*2024*2025*4Description:Thisstatisticshowstherevenueoftheindustry"publishingofjournalsandperiodicals"inFrancefrom2012to2018,withaforecastto2025.ItisprojectedthattherevenueofpublishingofjournalsandperiodicalsinFrancewillamounttoapproximately13.25billionU.S.Dollarsby2025.ReadmoreNote(s):2012-2018;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;ForecastofePublishingrevenuebysegmentinFrancefrom2019to2027(inmillionU.S.dollar)ForecastofePublishingrevenuebysegmentinFrance2019-2027eMagazinesePaperseBooks1,00090080070060050040030020010002019202020212022202320242025202620275Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmenteMagazines,whichhasthehighestvalueof435.29millionU.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsForecastofePublishingARPUbysegmentinFrancefrom2019to2027(inU.S.dollar)ForecastofePublishingARPUbysegmentinFrance2019-2027ePublishingeMagazinesePaperseBooks2001801601401201008060402002019202020212022202320242025202620276Description:Overtheforecastperioduntil2027,theaveragerevenueperuserisforecasttoexhibitfluctuationsamongthefoursegments.TheindicatordecreasesonlyinthesegmenteBookstowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2019and2027is3.84U.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsCHAPTER

02ConsumptionDailynewspaperconsumptionbybrandinFranceasofJune2023DailynewspaperconsumptionbybrandinFrance2023Shareofrespondents0%5%10%15%20%25%20MinutesLeMonde26%24%L'Equipe23%LeParisienOuest-FranceLeFigaro22%21%17%LaDépêcheduMidiCNews12%11%11%LaVoixduNordLibération8%8%SudOuestLeProgrès6%6%LesEchos8Description:WeaskedFrenchconsumersabout"Dailynewspaperconsumptionbybrand"andfoundthat"20Minutes"takesthetopspot,while"L'Humanité"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;527respondents;18-64years;respondentswhoused/readdailynewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMagazine/weeklynewspaperconsumptionbybrandinFranceasofJune2023Magazine/weeklynewspaperconsumptionbybrandinFrance2023Shareofrespondents10%0%5%15%20%25%FemmeActuelleCloser25%16%16%ElleAutoPlusL`ExpressTélé7JoursTélé-LoisirsParisMatchNationalGeographicGala15%15%15%15%14%13%12%LePoint12%L'Obs11%10%TéléStar9Description:WeaskedFrenchconsumersabout"Magazine/weeklynewspaperconsumptionbybrand"andfoundthat"FemmeActuelle"takesthetopspot,while"RollingStone"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;666respondents;18-64years;respondentswhoused/readmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMagazine/weeklynewspaperpurchasesbytypeinFranceasofJune2023Magazine/weeklynewspaperpurchasesbytypeinFrance2023Shareofrespondents0%10%20%30%40%50%60%70%AspartofasubscriptionAssingleissues40%64%Don'tknow3%10Description:Whenaskedabout"Magazine/weeklynewspaperpurchasesbytype",64percentofFrenchrespondentsanswer"Assingleissues".Thisonlinesurveywasconductedin2023,among777consumers.

ReadmoreNote(s):France;July2022toJune2023;777respondents;18-64years;respondentswhospentmoneyonmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsCHAPTER

03MagazinesMagazinerankingpaidinFrancein2022,bydailycirculationvolumePaidcirculationvolumeofmagazinesbypublicationinFrance2022Volumeofcirculationbynumberofcopies0500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000DivertoVersionFemina3,278,8192,069,041Mercipourl'InfoFamilleetEducation-Magazinedel'APEL1,001,456954,105809,754676,505584,693Télé7JoursTéléZNotreTempsTéléStar565,906555,864525,064503,022479,896478,769TVGrandesChaînesTélé2SemainesTéléLoisirsMLeMagazineduMondeParisMatch12Description:TheentertainmentmagazineDivertowasthemostpopularFrenchmagazinesintermsofpaidcirculationvolume,withmorethanthreemillioncopiessoldperpublicationinFrance.Themagazineprovidesinformationontelevision,streamingandpopculture.ReadmoreNote(s):France;2022Source(s):ACPMRankingofbrandmagazinesinFrancebetween2022and2023,bytotaldistributionDistributionofbrandmagazinesbypublicationinFrance2022-2023Distributionbynumberofcopies400,000

600,0000200,000800,0001,000,0001,200,0001,116,269ViesdeFamilleCanal+leMag383,339ParisVousAimeMagazineTruffautMagazine354,901263,088Mercedes-BenzMagazineVersionClientsBarnesMagazine232,599145,809102,202DanielFéau-BellesDemeuresdeFrance13Description:Between2022and2023,themagazineViesdeFamillewasatthemost-distributedbrandmagazinewithmorethan1.1millioncopiesbypublicationinFrance.Insecondandthirdpositionscame"Canal+leMag"and"ParisVousAimeMagazine"witharound380.000and355.000copiesrespectively.ReadmoreNote(s):France;2022to2023Source(s):ACPMRankingofmotoringmagazinesbasedoncirculationinFrancebetween2021and2022MotoringmagazinesrankedbycirculationinFrance2021-2022Paidcirculation100,000050,000150,000200,000250,000TVMagazineVersionFeminaFamilleetEducation-Magazinedel'APELDossierFamilial226,44291,65590,77379,89872,94767,17662,86759,64851,335Télé7JoursTéléZNotreTempsTVGrandesChaînesTéléStarTélé2SemainesTéléLoisirs49,85847,098ParisMatchMLeMagazineduMonde39,83333,928Télérama33,57131,228TélécableSatHebdo14Description:AutoPlushadthehighestsalesvolumethatyearatnearly230thousandcopies,whichmakesitthebest-sellingmotoringmagazinginFrancebetween2020and2021.L'AutoJournalandAutoMotorankedsecondandthirdhighestatroughly92thousandand90thousandcopiesrespectively.ReadmoreNote(s):France;2021to2022Source(s):ACPMRankingofthebest-sellingeducationalpressmagazinesforteenagersinFrancein2022,bynumberofissueMostpopulareducationalmagazinesforteenagersinFrance2022,byissuessoldNumberofissues40,000

50,000010,00020,00030,00060,00070,00080,00090,000100,000Science&VieJuniorOkapi93,69647,282Julie29,915VocableAnglaisLeMondedesAdos28,44622,83615Description:YoungFrenchreadersenjoyawidevarietyofbooksandmagazines,bothintermsofformatandgenres.Theeducationalpresshasbeenabletocarveoutitsplaceamongthehabitsofyoungreaders.ThesciencemagazineScience&VieJunioristhemostpopularmagazineinthiscategorywithmorethan90,000magazinessoldperissuein2022.ReadmoreNote(s):France;2022Source(s):ACPMAveragenumberofcopiessoldperissueofthemagazineScienceetVieJuniorinFrancebetween2016and2022AveragenumberofScience&VieJuniorcopiessoldinFrance2016-2022180,000159,820160,000140,000120,000100,00080,00060,00040,00020,0000147,882135,846122,015116,951110,49293,54320162017201820192020*2021*202016Description:Science&VieJunioristhemostpopularsciencemagazineforchildrenandteenagersinFrance.However,theaveragenumberofcopiessoldperissuehasbeendecliningslightlysince2016:93,543copiesweresoldin2022onaverageinFrance,whereasthatvaluereachedalmost160,000copiesin2016.ReadmoreNote(s):France;2016to2022;*Thesourceaddsthefollowinginformation:'Duetothehealthcrisis,themonthsofMarch,April,MayandJunearenottakenintoaccountinthecalculationoftheaverage."ReadmoreSource(s):ACPMAveragenumberofcopiessoldperissueofthemagazineGéoAdoinFrancebetween2016and2022AveragenumberofGéoAdocopiessoldinFrance2016-202240,00033,61735,00030,00025,00020,00015,00010,0005,000030,71628,10925,91325,54724,06922,46820162017201820192020*2021*202217/statistics/1197375/geo-ado-average-number-copies-sold-franceGéoAdoisoneofthemostpopularsciencemagazinesforchildrenandteenagersinFrance.Theaveragenumberofmagazinessoldperissuehasbeendecreasinginrecentyears,fromanaverageofmorethan33,000copiesin2016toaround22,500in2022.ReadmoreNote(s):France;2016to2022;*Thesourceaddsthefollowinginformation:'Duetothehealthcrisis,themonthsofMarch,April,MayandJunearenottakenintoaccountinthecalculationoftheaverage."ReadmoreSource(s):ACPMWhichbeauty/fashion/lifestylemagazineshaveyoureadinthelast12months?Pleasethinkofprintandonlineeditions.BeautymagazinesinFrance2021Shareofrespondents0%10%20%30%40%50%FemmeactuelleELLE24%23%SantéMagazineCosmopolitanTopsanté11%9%9%MarieclaireVogue8%8%8%BibaGlamourAvantagesMaxi7%7%7%VersionFeminaMadameFigaro6%5%18Description:ThedisplayeddataonbeautymagazinesshowsresultsoftheGlobalConsumerSurveyconductedinFrancein2021.Some24percentofrespondentsansweredthequestion"Whichbeauty/fashion/lifestylemagazineshaveyoureadinthelast12months?Pleasethinkofprintandonlineeditions."with"Femmeactuelle".ReadmoreNote(s):France;7thJuneto12thJune2021;1043respondents;16yearsandolder;womenSource(s):ConsumerInsightsCHAPTER

04OnlineBreakdownofbookconsumptioninFrancein2022,byformatFormatpreferenceinbookconsumptioninFrance2022ShareofrespondentsPredominantlyonpaper0%

20%Equallyonpaperanddigitally40%Predominantlydigitally60%

80%100%120%Picture/artbooksBandesdessinées(French/Belgiancomicgenre)Books(novels,essays...)80%80%79%12%12%12%8%8%9%20Description:Inearly2022,theACPMcommissionedastudyinordertoexaminetheroleofpaperinthedigitaleverydaylifeofFrenchreaders.Inthiscontext,therespondentswereaskedwhethertheyreadbookspredominantlyinprintedordigitalversion.Thestudyfoundthatthevastmajority(approximately80percent)ofFrenchreaderspreferredreadingalltypesofgenrespredominantlyinprintedversion,nomatteriftheyarereadingartbooks,novelsorcomicbooks.Incomparison,lessthanten[...]

ReadmoreNote(s):France;January2022;1,009respondents;18yearsandolderSource(s):ACPM;CSAResearchBreakdownofmagazineandnewspaperconsumptioninFrancein2022,byformatFormatpreferenceinmagazineandnewspaperconsumptioninFrance2022ShareofrespondentsEquallyonpaperanddigitally40%

60%Predominantlyonpaper20%Predominantlydigitally80%0%100%120%LeisuremagazinesMagazinesforwomenTVmagazines59%57%56%20%20%21%23%30%32%28%31%36%33%37%42%36%36%14%RegionalweeklynewspapersHomemagazines48%47%45%41%41%41%20%25%24%ProfessionalmagazinesHealth-/Well-beingmagazinesAutomobilemagazinesRegionaldailynewspapersNewsmagazines23%25%22%18%24%25%40%40%38%EconomymagazinesPeoplemagazines21Description:Inearly2022,theACPMcommissionedastudyinordertoexaminetheroleofpaperinthedigitaleverydaylifeoftheFrench.Inthiscontext,therespondentswereaskedwhethertheyreadnewspapersandmagazinespredominantlyinprintedordigitalversion.ThestudyfoundthatthemajorityofFrenchreaderspreferredreadingleisuremagazines(59percent),women'smagazines(57percent),TVmagazines(56percent)aswellasregionalweeklymagazines(48percent)onpaper.In[...]

ReadmoreNote(s):France;January2022;1,009respondents;18yearsandolderSource(s):ACPM;CSAResearchDoyoureadgeneralnewspapersormagazines(nationalorlocal),whetherinpaperordigitalformat?ReadingfrequencyofgeneralpressindigitalorprintformatinFrance202140%34%35%30%25%20%15%10%5%26%22%18%0%Yes,regularlySometimesRarelyNever22Description:ThisstatisticshowsthereadingfrequencyofgeneralpressindigitalorprintformatinFrancein2021.34percentofrespondentsstatedthattheyregularlyreadgeneralmagazinesornewspapers,whetheronpaperordigitalformat,comparedto22percentwhoneverdo.ReadmoreNote(s):France;January7-11,2021;1,000respondents;18yearsandolderSource(s):LaCroix;TNSShareofreadersofdigitalnewspapersandmagazinesinFrancefrom2013to2021ReadersofdigitalpressinFrance2013-2021ShareofrespondentsInternetusersinthelastthreemonthsAll0%10%20%30%40%50%50%60%70%201320142015201620172019202141%46%39%50%42%56%48%61%60%53%54%63%58%23Description:ThisstatisticshowstheshareofreadersofdigitalnewspapersandmagazinesinFrancefrom2013to2021.In2021,58percentofallrespondentsstatedthattheyreadnewspapersandmagazinesonline.

ReadmoreNote(s):France;2013to2021Source(s):EurostatLeadingnewsandmagazinesappsintheGooglePlayStoreinFranceinFebruary2022,bynumberofdownloadsLeadingAndroidnewsandmagazinesappsinFrance2022,bydownloadsNumberofdownloads050,000100,000150,000200,000250,000300,000302,305350,000ELYZE-Présidentielle2022Flipboard-LatestNews,TopStories&LifestyleGoogleNews-DailyHeadlinesfranceinfo:actualitésetinfo116,09456,17655,83554,234BriefingApexNews:Breaking&LocalAlertesinfoFrance46,90635,18130,24526,183BFMTV-