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AI
科技
對
PC
產業的影響28|5|2024SpecialPresentation|May2024演講重點摘要
(Key
Takeaways)SpecialPresentation|May2024演講重點摘要
(Key
Takeaways)•
AIPC裝置概念就是:讓使用者隨時享用AI雲端服務成果。•
AI技術對PC產業的影響:(1)透過自然語言(輸入階段)和生成式AI技術(輸出階段)來節省傳統文件與影片製作時間。(2)整合後端作業流程,提供即時雙向互動模式。(3)PC週邊設備的需求將從鍵盤,滑鼠轉向觸控,主動筆,與鏡頭。(4)虛擬助理應用軟體(聊天機器人)將成為雲端服務(伺服器)和終端設備(客戶端)之間的新使用者介面。(5)當AI技術改變輸入與輸出方式時,將推動折疊,穿戴裝置的需求。•
AI技術趨勢將推動下列面板技術發展:(1)當圖片與影音可以即時轉換時,面板將需要符合雙100%色域規格(AdobeRGB
&DCI-P3)。(2)當虛擬助理應用軟體(語音機器人)成為必需時,將推動全息投影/3D全像投影與穿戴式面板的需求。(3)當AI技術改變傳統輸入與輸出方式(鍵盤與滑鼠)時,將推動折疊顯示器面板的需求。Page3©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024AI
科技
對
PC產業
的影響SpecialPresentation|May2024自然語言將取代傳統的圖形介面成為新的輸入方式Page5©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024AI技術將改變舊有的輸入與輸出作業流程[Omdiaanalysis]1.AIlanguagemodel:Notonlyunderstandsyourmeaning,butalsoyourlogic;2.Prompt:Key
communicationtoolwithmachinesbeforevirtualagentAppsready.Page6©2024.InformaTech,atradingdivisionofInformaPLC[note]Query:Thisword’srelevancetootherwords;Key:Otherwords’relevancetothisword;Value:
Thisword’srelevancetothesentencesbeforeandafter.SpecialPresentation|May2024AI技術發展將創造雙向的使用者經驗Page7©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024AI
PC
裝置概念就是
:
讓使用者隨時享用AI雲端服務成果MicrosoftEcosystem
AIRoadmapTimelineStageAvailablenowFY23+CloudAI(Poweredby
theCloud)BusinessApps&InfraFY24H1(Jul'23to
Dec'23)CY24+AICapablePC(AIontheClient)DynamicCloud+Client(Integrated)SolutionAreaBusinessApps,DigitalApp,&InfraSecurity&WindowsWindowsandDevicesCopilotinPower
AppsDynamic365Copilot:VivaSalesDynamic365Copilot:MarketingDynamic365Copilot:CustomerService
AzureOpenAIServiceDynamic365Copilot:SupplyChainDynamic365Copilot:BusinessCentralCopilotinPower
AutomateCopilotinPowerVirtualAgentsMicrosoftSecurityCopilotLimitedPreview:ClosedPublicPreview:FY24Q2AzureOpenAIServiceinAIBuilderProductAnnounceMicrosoft365Copilot(Word,
Excel,PowerPoint,Teams,
Outlooks,Loop,OneNote,BusinessChat)AIOptimizedVirtualMachines(Preview:NDv5H100)Stay
tunedfor
moreWindowsanddeviceAIinnovation.-June2023:Developerspreviewfor
WindowsCopilot-Fall
2023:WindowsCopilotGitHubCopilotAIOptimizedVirtualMachines(GA:NC,NV,
NDv2,NDv4)Fabric-PreviewnowWindowsCopilotpreviewSellBizAppsSellCopilotBizAppsSellNC,NV,
NDv2VMsSellTeams
Premium(nochangeto
plan)
SellMicrosoftDefenderandSellME3/ME5as"AIready"pre-requisites
MicrosoftSentinelSetupanAIworkshopStay
tuned.Lotsofexcitingannouncementstocome.PartnerActionSource:Microsoftꢀꢀꢀꢀ©2024OmdiaPage8©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024虛擬助理(聊天機器人)將成為新的人機互動介面MicrosoftPower
PlatformVirtualAgents(Chatbots):Newuserinterfacebetweencloudservices(Server)andend-devices(Client)(Launchingdate:Apr’23)Imagesource:Microsoft•MicrosoftPowerPlatform:anAI-poweredlow-codetoolsetfor
enhancingMicrosoftcloudservices,includingAzure,Dynamic365,andMicrosoft365.••MicrosoftPowerAutomate:Microsoftcloud-basedservicethatallowsuserstocreateindividualworkflowbetweendifferentservicesbothwithinandoutsidetheMicrosoftCloud–increasetheefficiencyoftheprocessesat
thecompany.MicrosoftPowerVirtualAgents:Microsoftsoftware-as-a-service(SaaS)offeringwhichenableusersto
createchatbots,bothinadedicatedonlinewebappandasaMicrosoftTeam
app.UserscangetupandrunningwithMicrosoftCopilotStudiochatbotsinMicrosoftTeams.Page9©2024.InformaTech,atradingdivisionofInformaPLC[note]MicrosoftCopilotStudio:anend-to-endconversationalAIplatformthatempowersuserstocreateandcustomizeCopilotsusingnaturallanguageoragraphicalinterface.SpecialPresentation|May2024虛擬助理(聊天機器人)將加速推動數位孿生/元宇宙的發展VirtualAgentpowersDigitalTwins
intheMetaverseImagesource:Nvidia-DigitalTwins
intheMetaverse:thedigitalduplicatesofreal-worldelementsorprocessesinasetofdigitalspaces.Forexample,VirtualAgentsactasup-to-date,real-timecopiesintheEnterpriseMetaverse
andassisteachenterpriseto
optimizeinternaloperationprocesses,especiallyhybridworkstylehasbecomeanewworktrend.[Omdiaanalysis]Newtopicsby
DigitalTwins
(ex:VirtualAgents)intheMetaverseNewtopic1:
Howto
buildaDigitalTwin
intheMetaverse
(ex:Comp-utility/Apps)Newtopic2:
Howto
createandtradeassetsintheMetaverse
(ex:Crypto)Newtopic3:
Howto
manageactivitieswithintheMetaverse
(ex:Lawfor
Metaverse)Page10©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024虛擬助理(語音機器人)將成為智慧座艙發展的關鍵OpticalCommunicationVirtualAgent[Omdiaanalysis](V2Xcommunication–V2V,
V2I,V2N)(DomaincontrollermanagementbyVirtualAgent)1.Hybridcardesign-CarwithVirtualAgentsupportThroughtraditionaldesign(mechanicaldesign)andnewdesign(ex:car
’s
domaincontrollermanagementby
VirtualAgent)to
achievelowoperationalriskbuthighuserexperience.2.Howto
redesign“KnightIndustryTwo
Thousand”:(1)Lowriskby
minimumrequiredmechanicaldesignRetain
theminimumrequiredmechanicaldesigndeviceswhenelectronicequipmentcompletelyfailsMicroLED+OpticalcommunicationVirtualAgent(2)Highuserexperienceby
VirtualAgentImprovingautomotiveequipmentusageefficiency(ex:accelerator,
sensor,
powerandconnectivity)throughVirtualAgentto
managecar
’s
domaincontroller.(3)SwitchmodeswithoneclickClarifythelegalresponsibilitiesbetweenusersandcarbrandsby
switchingmodeswithoneclick.Imagesource:myKITT.deImagesource:myKITT.deMSFT’s
OpenAI&Tom
Tom
(Dec’2023)SonySpaceCommunicationsCorporation(Jun’2022)SonySpaceCommunicationsCorporation(SSC)foropticalcommunicationstechnology.MicrosoftandTom
Tom
launchanewin-carAI-chatwithorhavehelpyounavigatetheworld3.Newbizmodelfor
AutoTier1:Google’s
Gemini(Feb’2024)Assistthecarbrandsto
modifythecars
to
have
VirtualAgentfunctionsandcompletethesafety
certificationofcarbrands.SonyMicroLEDforcar(Jan’2024)GooglebringsAI(GoogleGemini)to
GoogleMessages,AndroidAuto,
Wear
OSandmore.SonyHondaMotorAfeelacarwithMicroLEDdisplayPage11©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024當虛擬助理(語音機器人)成為必需時,
何種顯示器需求將崛起?HolographicProjectionWearable
devicedisplayImagesource:IronManImagesource:https://youtu.be/8VU8fpaYYfc?si=kKV7-_e31hcyLAogPage12©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024以
Walmar
t
併購
VIZIO
為例SpecialPresentation|May2024“We
redefine
theintersection
ofretailandentertainment.”SethDallaireExecutiveVicePresidentandChiefRevenueOfficer,Walmart
U.S.SpecialPresentation|May2024Walmar
t
自有電視品牌(Onn+Vizio)
將成為北美第一大品牌Analysis:Increasethecoverage
ofcollectingcustomerinformationandsendingadvertisementsInformationClassification:GeneralSpecialPresentation|May2024CastOS
將成為北美市佔率最高的電視作業系統Analysis:GettheVizio’s
CastOSandSmartCastplatformfor
lessthanafifthofthecostofRokuInformationClassification:GeneralSpecialPresentation|May2024Walmar
t
透過電視影集了解消費者並即時生成廣告"WalmartcustomersarefindinginspirationVideoeverywhereandanywhere,includingtheirfavoriteTVshows.It’s
why
we’re
alwayslookingforinnovativewaysto
shortenthedistancebetweenthatinspirationandtheabilityto
purchase"Photo-WilliamWhite,chiefmarketingofficer,
WalmartU.S.[Newinteractiveprocessby
AItechnology]Step
1
:
IdentifyIdentifyobjectswithinthesceneofashow,enablingviewerstoshopproductsfeaturedinorinspiredbythecontentthey’rewatching.Step2:PairItemsarepairedwithWalmart’s
internalsystem
(inventorychecking),soviewers
willonlyseeoptionsthatarereadilyavailableto
purchase.Imagesource:WalmartTheshoppableepisodesenabledbyNBCUniversal'sMustShopTV
AdInnovationandWalmart'sseamlesswebcheckoutStep3:ShopPressarrowsontheremote
to
browsetheinteractiveonscreenproductcarouselandscanaQRcodeto
easilycheckoutonW.InformaTech,atradingdivisionofInformaPLCPage17©2024.SpecialPresentation|May2024當圖片與影音可以即時轉換時,
何種顯示器需求將崛起?•TheimpactofgenerativeAItechnology:
GenerativeAItechnologywillbreakthescenesinwhichusersusepicturesandvideosandwillalsoindirectlybreaktheexistingrequirementsfor
displaycolorgamutspecifications(Adobevs
DCI-P3).•Newdisplaycolorgamutspecificationrequirement:
TheDisplayneedsto
support100%Adobecolorgamutspecificationand100%DCI-P3colorgamutspecificationat
sametimewhenAItechnologycanletpicturesandvideosto
beconverted
instantly.
Startingin2025,HPwillbeginto
requirenotebookdisplayto
meetthisnewcolorgamutspecificationrequirementfor
high-endcontent
creatornotebookPCmodel.DisplaycolorspecificationColorGamut
(Rec.709)sRGBNTSCBT202045%50%60%69%72%92%DCI-P3
AdobeRGB(CIE1931)
(Rec2020)WxWyRx0.3130.3290.640.330.30.60.150.060.3130.3290.590.350.330.5550.1530.1192.20.3130.3290.60.3450.330.5550.1520.1192.20.3130.3290.620.3320.3450.6070.1480.1152.20.3130.3290.630.330.310.60.150.062.20.3130.3290.640.330.30.3130.3290.6530.330.2650.6770.1440.0282.20.3130.3290.680.320.2650.690.150.062.20.3130.3290.640.330.210.710.150.062.20.3130.3290.670.330.210.710.140.082.20.31270.3290.7080.2920.170.7970.1310.046ꢀRyGxGyBx0.60.150.062.2ByGamma
non-linearColor
sRGBGamut
(Rec.709)sRGBDCI-P3AdobeRGB
74.10%NTSCBT2020NTSCBT202045%50%60%69%72%92%DCI-P3
AdobeRGB(CIE1931)
(Rec2020)135.70%
134.90%
141.20%
189.10%100.00%
99.40%
104.10%
139.40%100.60%
100.00%
104.70%
140.20%100.00%73.70%66.80%49.20%49.50%47.30%35.30%69.20%51.00%51.30%49.00%36.60%ꢀꢀꢀꢀꢀꢀꢀꢀꢀꢀ100.00%73.70%74.10%70.80%35.90%ꢀꢀꢀꢀꢀImagesource:HP70.80%35.90%96.10%53.60%95.50%52.10%100.00%
133.90%75.80%100.00%Source:HP©2024OmdiaPage18©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024AI
PC
產品開發趨勢分析SpecialPresentation|May2024微軟對AI
PC
產品的定義-Thekey
to
AIPCdevelopment:Howto
reduceLatencyissuewhenusingAIfunctions-Threesolutionsfor
latencyissues:Comp-utility,Storagecapacity,
andBandwidth.Page20©2024.InformaTech,atradingdivisionofInformaPLC[note]
NPU:NeuralnetworkProcessingUnit;RAM:Random-AccessMemory;SSD:Solid-StateDrive;DDR:DoubleDataRateSDRAM;LPDDR:LowPowerDDR;UFS:UniversalFlashStorage;TOPS:TeraOperationsPerSecond;SoC:SystemonaChipSpecialPresentation|May2024微軟
AI
PC
產品設計規範
:
MainstreamMicrosoftAInotebookPCrequirements(Mainstreamproductline)RequirementitemsMainstream(Entry)Mainstream(Core)$849Mainstream(Hero)$999StartingPriceFormFactor$699Ultraslim13"-16"/IPSUltraslim/Convertible
Ultraslim/Convertible13"-16"/IPS
14"/16"IPSDisplaySize/TypeDisplayAspectRation/Resolution
16:10/FHD+orhigher
16:10/FHD+orhigher
16:10/QHD+DisplayPPI/Brightness155PPIabove/300nits
155PPIabove/300nits
214-225PPI/400nitsCPUPlatformList(example)QC:PurwaQC:PurwaQC:Hamoa;AMD:Krakan
Ryzen
5;Intel:LunarLake
Core5UltraMemoryStorage16GB16GB16GB256GB512GB512GBCamera720p1080p1080pThickness(mm)Weight<18.9mm<4lbs./1.81kg<18.9mm<4lbs./1.81kg<18.9mm<3lbs./1.36kg16+hrs.videoplayback
16+hrs.videoplayback
14+hrs.videoplaybackBatteryLife12+hrs.webbrowsing12+hrs.webbrowsingYes10+hrs.webbrowsingYesTouchNoBiometricLoginI/OFingerprintFingerprintFingerprintorFacialRecognition≧
1xUSB-Cports;≧
1xUSB-Aport;HDMISecuritySecureCorePC/Plutonenabled/AutopilotReadySource:Microsoftꢀꢀ©2024OmdiaPage21©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024微軟
AI
PC
產品設計規範
:
Premium
T&LMicrosoftAInotebookPCrequirements(PremiumThin&Lightproductline)RequirementitemsEntryPremiumCorePremiumHero
Premium$1299StartingPrice$999$1199FormFactorUltraslimUltraslimUltraslim/Convertible14"or16"/IPS16:10/QHD-2.8K214-225PPI/400nitsQC:HamoaIntel:LunarLake
Core7UltraAMD:Krakan
/StrixRyzen
716GBDisplaySize/TypeDisplayAspectRatio/ResolutionDisplayPPI/Brightness13"-16"/IPS16:10/FHD+155PPIabove/300nits13"-16"/IPS16:10/FHD+155PPIabove/300nitsQC:HamoaIntel:LunarLake
Core5UltraAMD:Krakan
/StrixRyzen
516GBQC:PurwaAMD:Krakan
Ryzen
5CPUPlatformList(example)MemoryStorage16GB256GB512GB512GBCamera1080p1080p1080pThickness(mm)Weight<16.9mm<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingNo<16.9mm<16.9mm<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingYes<3lbs./1.36kg14+hrs.videoplayback10+hrs.webbrowsingYesBatteryLifeTouchBiometricLoginI/OFingerprintFingerprintFingerprintorFacialRecognition≧2≧xUSB-Cports;
1xUSB-Aport(Recommended);HDMISecuritySecureCorePC/Plutonenabled/AutopilotReadySource:Microsoftꢀꢀ©2024OmdiaPage22©2024.InformaTech,atradingdivisionofInformaPLC[note]T&L:ThinandLightSpecialPresentation|May2024微軟
AI
PC
產品設計規範
:
Premium
T&L
FlagshipMicrosoftAInotebookPCrequirements(PremiumThin&LightFlagshipproductline)RequirementitemsStartingPriceEntryStep-upHero
Premium$1799$1499$1649FormFactorDisplaySize/TypeUltraslim/Convertible13"-16"/IPSUltraslim/Convertible13"-16"/IPSUltraslim/Convertible14"or16"/IPSDisplayAspectRatio/ResolutionDisplayPPI/Brightness16:10/QHD-2.8K16:10/QHD-2.8K16:10/QHD-2.8K155PPIabove/300nits155PPIabove/300nits214-225PPI/400nitsAMD:Krakan
/StrixRyzen
5Intel:LunarLake
CoreUltra5AMD:Krakan
/StrixRyzen
7Intel:LunarLake
CoreUltra5/7AMD:Krakan
/StrixRyzen
7Intel:LunarLake
CoreUltra7CPUPlatformList(example)MemoryStorage16GB256GB16GB512GB32GB512GBCamera1080p1080p1080pThickness(mm)Weight<15.2mm<15.2mm<15.2mm<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingNo<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingYes<3lbs./1.36kg14+hrs.videoplayback10+hrs.webbrowsingYesBatteryLifeTouchBiometricLoginI/OSecurityFingerprintFingerprintFingerprintorFacialRecognition≧≧2xUSB-Cports;
1xUSB-Aport(Recommended);HDMISecureCorePC/Plutonenabled/AutopilotReadySource:Microsoftꢀꢀ©2024OmdiaPage23©2024.InformaTech,atradingdivisionofInformaPLC[note]T&L:ThinandLightSpecialPresentation|May2024微軟
AI
PC
產品設計規範
:
Mobile
WorkstationMicrosoftAInotebookPCrequirements(MobileWorkstation
productline)RequirementitemsEntryWorkstationCoreWorkstationHero
WorkstationStartingPriceFormFactorDisplaySize/Type$1399Clamshell13"-16"/IPS$1899Clamshell13"-16"/IPS$2199Clamshell14"or16"/IPSDisplayAspectRatio/ResolutionDisplayPPI/Brightness16:10/FHD+16:10/FHD+16:10/QHD-2.8K155PPI
above/300nitsa.StrixHaloRyzen
7b.Krakan
/StrixRyzen
5a.No155PPIabove/300nitsa.StrixHaloRyzen
9b.Krakan
Ryzen
7a.No214-225PPI/400nitsa.StrixHaloRyzen
9b.Krakan
Ryzen
9a.NoCPUPlatformList(example)D-GPUb.Nob.Yesb.YesMemoryStorage16GB256GB32GB512GB64GB1TBcamera1080p1080p1080pThickness(mm)Weight<28mm<28mm<28mm<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingNo<3lbs./1.36kg16+hrs.videoplayback12+hrs.webbrowsingYes<3lbs./1.36kg14+hrs.videoplayback10+hrs.webbrowsingYesBatteryLifeTouchBiometricLoginFingerprintFingerprintFingerprintorFacialRecognitionSecuritySecureCorePC/Plutonenabled/AutopilotReadySource:Microsoftꢀꢀ©2024OmdiaPage24©2024.InformaTech,atradingdivisionofInformaPLCSpecialPresentation|May2024微軟
AI
PC
規範下的晶片發展趨勢分析Page25©2024.InformaTech,atradingdivisionofInformaPLC[note1]TOPS:TeraOperationsPerSecond;Perf:Performance;AI:ArtificialIntelligence;NPU:Neural-networkProcessingUnit
;TDP:ThermalDesignPower[note2]QualcommHamoaNPUchip:45TOPS(INT8condition);AppleM3NPUchip:18TOPS(FP16condition)=>UnderFP16condition,NPUTOPSpeakperformancewillbeabout50%lessthanint8.SpecialPresentation|May2024微軟
OS
權利金政策造成
AI
PC
高成本問題?![OmdiaAnalysis]FollowingisOmdiaanalysisifMicrosoftwants
to
activelypromoteMicrosoftAIPCproducts.1.Revisememoryandstorage
specificationrequirementsinMicrosoftWindowsOSroyalty
policy(ex:16GBRAMfor
Core,64GBRAMfor
Core+)2.RequestOEMs/ODMsto
make
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