德国公平贸易行业市场前景及投资研究报告-培训课件外文版2024.6

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TRENDSFairtradeinGermanyCHAPTER

01OverviewRevenuefromfairtradeproductsinGermanyfrom1993to2023(inmillioneuros)FairtradeproductsalesrevenueinGermany1993-20233,0002,5002,0001,5001,00050001993

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20233Description:Fairtradeproductsalessawasignificantincreaseovertheperiodofconsideration.Whilerevenueamountedtoabout29millioneurosin1993,in2023salesgeneratedaround2.56billioneuros.

ReadmoreNote(s):Germany;1993to2023Source(s):TransFairSalesvolumeofselectedfairtradeproductsinGermanyfrom2012to2022,byproductgroup(intons)SalesvolumeoffairtradeproductsinGermany2012-2022,byproductgroupProducts201221139932222367962013318001102026202014514501302035202015680941359040492016740591702149632017909461836745052018970642036049522019136829228815887202011765124164768420211140762442579602022124285240578254Bananas/tropicalfruitsCoffeeSugarChocolate1020116011881253172317182038323142033952Confectionery(excl.chocolateandicecream)9371370139013991956208318612321152619051785Rice799143304200790280370200790900420200681138855877212445606741375671839131275411761471773123614058861672132194117561173931HoneyCocoa/chocolatedrinksTea2763343653833594315136304Description:ThisstatisticshowsthesalesvolumeforfairtradeproductsinGermanyfrom2012to2022,brokendownbyproductgroup.Thetropicalfruitssegment(mostlybananas)wasthemostimportantsegmentinthefairtradesectorbasedonsalesvolume.In2022,roughly124,285tonsoffairtradetropicalfruitsweresoldinGermany.ReadmoreNote(s):Germany;2012to2022Source(s):TransFairRevenuefromfairtradeproductsinGermanyfrom2012to2022,byproductgroup(inmillioneuros)FairtradeproductsalesrevenueinGermany2012-2022,byproductgroupCoffee251.06290Tropical

fruits*37.69Textiles41.9553Flowers81.09Ice

cream48.222012201320142015201620172018201920202021202258.17103.32118.83113.655.29332.61357.192.4270.9571.265.29115.76129.82159.16160.15225.77182.36176.82211.2982.76416.25441.96472.53533.24492.04540.89705.4577.61129.13146.07194.18178.53172.47180.38116.996.65121.88128.08167.05167.39179.73134.18107.29111.96112.74160.73147.76185.375Description:In2022,revenuefromfairtradecoffeesoldinGermanyreachedaround705.45millioneuros,anincreasecomparedtothepreviousyear.ThisstatisticshowsthemarketvolumeforfairtradeproductsinGermanyfrom2012to2022,brokendownbyproductgroup.ReadmoreNote(s):Germany;2012to2022;*Approximately99percentofwhichwerebananas.**"Instantmixeddrinks"wereincludedinthe"coldmixeddrinks"categoryuntil2012.Thiscategorywascalled"mixeddrinks"upuntil2012.***"Spices"were[...]

ReadmoreSource(s):TransFairShareoforganicproductsinselectedfairtradeproductsinGermanyfrom2012to2022,byproductgroupOrganicproductshareinfairtradeproductsinGermany2012-2022,byproductgroupTropicalfruits*Cocoa/chocolatedrinksTeaRiceCoffeeSugarChocolateIcecreamConfectionery(excl.chocolateandicecream)Honey90%70%50%30%10%-10%201220132014201520162017201820192020202120226Description:ThisstatisticshowstheshareoforganicproductsinselectedfairtradeproductsinGermanyfrom2012to2022.In2022,roughly90percentofallfairtradecocoa(incl.cocoadrinks)soldinGermanycamefromorganicproduction.

ReadmoreNote(s):Germany;2012to2022;RevenueshareSource(s):TransFairNumberofpeoplewhopayattentionwhenshoppingthattheirpurchasesarefairtradecertifiedinGermanyfrom2019to2023(inmillions)SurveyonthepreferenceforfairtradeproductsinGermany2019-20231816.9716.7415.9815.7815.751614121086420201920202021202220237Description:In2023,over16.7millionconsumersinGermanypaidattentiontoafairtradesealwhenshopping.Figuresincreasedyear-on-yearduringthespecifiedtimeperiod.ThedataisbasedonasurveyconductedinGermanyonthenumberofpeoplewhopayattentionwhenshoppingthattheirpurchasesarefairtradecertified.ReadmoreNote(s):Germany;2019to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachDoyoupayattentiontothefairtradesealwhengroceryshopping?BuyingfairtradeproductsinGermany2021-2023,bygender202120222023*70%60%50%40%30%20%10%0%64%62%61%50%50%44%MenWomen8/statistics/1094031/buying-fair-trade-products-by-gender-germanyAccordingtothesurveyathand,in2023around60percentofwomeninGermanypaidattentiontothefairtradesealwhenshoppingforgroceries,comparedto50percentofmen.Figuresdidnotchangesignificantlyduringthespecifiedtimeline.

ReadmoreNote(s):Germany;2021bis2023*;1,000respondents;14yearsandolder;*Thesourcenotes,"The2022surveytookplacefromMay15toMay26,2023.Thesurveyquestionwasaskedinthefollowingwording:"Onealways/usuallypaysattention[...]

ReadmoreSource(s):BMELCHAPTER

02RevenuefromfairtradeproductsRevenuefromfairtradecoffeeinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradecoffeeinGermany2011-2023900800700600500400837.13705.45540.89533.24492.04472.53441.96416.25357.1332.612903002001000251.062012237.9620112013201420152016201720182019202020212022202310Description:In2023,revenuesfromfairtradecoffeereachedroughly837.1millioneuros.Thiswasanincreasecomparedtothepreviousyearat705.5millioneuros.

ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradeteainGermanyfrom2011to2022(inmillioneuros)FairtradetearevenueinGermany2011-202240353025201535.7425.6621.5619.1518.2717.9416.713.89.788.6710588.14020112012201320142015201620172018201920202021202211/statistics/1093916/fair-trade-tea-revenue-germanyFairtradeteasalesinGermanygeneratedaround35.74millioneurosworthofrevenuein2022.Thiswasanincreasecomparedtoaround25.66millioneurosachievedin2021.ThestatisticshowsfairtradetearevenueinGermanyfrom2011to2022.ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradecocoaandcocoadrinksinGermanyfrom2011to2022(inmillioneuros)RevenuefromfairtradecocoainGermany2011-2022121089.748.748.157.347.166.3764.464.4843.382.972.432.342020112012201320142015201620172018201920202021202212Description:ThisstatisticshowstherevenuedevelopmentforfairtradecocoaandcocoadrinksinGermanyfrom2011to2022.In2022,revenuesfromfairtradecocoaproductsreachedroughly98.74millioneuros,anincreasecomparedtothepreviousyearat8.74millioneuros.ReadmoreNote(s):Germany;2011to2022;incl.drinkingchocolateSource(s):TransFairRevenuefromfairtradefruitjuiceinGermanyfrom2011to2022(inmillioneuros)FairtradefruitjuicerevenueinGermany2011-202230252023.8222.3722.1821.5921.6121.4220.7820.5515.991512.4110.389.66105020112012201320142015201620172018201920202021202213Description:In2021,fairtradefruitjuicerevenueinGermanyamountedto21.61millioneuros,adecreasecomparedto22.37millioneurosin2020.ThisstatisticshowsthefairtradefruitjuicerevenueinGermanyfrom2011to2021.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradewineinGermanyfrom2011to2022(inmillioneuros)FairtradewinerevenueinGermanyto2022201816141210817.1615.7313.9813.1710.9410.499.747.9864.363.883.644202.7620112012201320142015201620172018201920202021202214Description:Accordingtothestatisticathand,therevenuefromfairtradewineinGermanyamountedto7.98millioneurosin2022,adecreasecomparedto9.74millioneurostheyearbefore.Figuresfluctuatedduringthespecifiedtimeperiod.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromtropicalfruits/bananaswithafairtradesealinGermanyfrom2011to2022(inmillioneuros)FairtradetropicalfruitsrevenueinGermany2011-2022300250200150255.77211.29182.36176.82159.16160.15129.82115.7692.42201410050058.17201337.69201221.3920112015201620172018201920202021202215Description:In2022,theturnoverfromfairtradefruitwasaround211.2millioneuros,anincreasecomparedto2021.ThisstatisticshowstherevenuefromfairtradetropicalfruitsinGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradeicecreaminGermanyfrom2011to2022(inmillioneuros)RevenuefromfairtradeicecreaminGermanyfrom2011to202220018016014012010080185.37160.73147.76111.96112.74107.2996.6582.7665.29201455.292013604020048.22201215.3420112015201620172018201920202021202216Description:Thestatisticpresentstherevenuefromfair-tradeicecreaminGermanyfrom2011to2022.Therevenueincreasedsignificantlyduringthisperiod,amountingtoaround185.4millioneurosin2022.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradeconfectioneryinGermanyfrom2011to2022(inmillioneuros)FairtradeconfectioneryrevenueGermany2011-202235302530.4128.428.1326.7926.7624.6122.2220.1219.5919.33201510514.459.85020112012201320142015201620172018201920202021202217Description:ThestatisticathandshowstherevenuefromfairtradeconfectioneryinGermanyfrom2011to2022.In2022itwas28.4millioneuros,anincreasecomparedto26.76millioneurosin2021.

ReadmoreNote(s):Germany;2011to2022;excludingchocolateandicecreamSource(s):TransFairRevenuefromfairtradechocolateinGermanyfrom2011to2022(inmillioneuros)RevenuesfromfairtradechocolateinGermany2011-20229080706050403084.779.4461.0643.8634.0332.41201632.65201823.71201121.99201521.43201418.8120132010014.7220122017201920202021202218Description:ThisstatisticshowstherevenuedevelopmentforfairtradechocolateinGermanyfrom2011to2022.In2022,revenuesfromfairtradechocolatereached84.7millioneuros,upfrom79.44millioneurosthepreviousyear.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradesugarinGermanyfrom2011to2022(inmillioneuros)FairtradesugarrevenueinGermany2011-20223025201527.4223.3222.5220.617.3717.3316.1114.1712.011058.857.566.98020112012201320142015201620172018201920202021202219Description:In2022,fairtradesugarsalesgeneratedaround27.4millioneurosworthofrevenueinGermany.Thiswasanincreaseon2021.Revenuefluctuatedduringthespecifiedtimeperiod.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradericeinGermanyfrom2011to2022(inmillioneuros)FairtradericerevenueinGermany2011-20221614121014.7312.379.1587.066.185.855.4564205.044.453.993.943.9520112012201320142015201620172018201920202021202220Description:Fairtradericegeneratedaround14.73millioneurosworthofrevenueinGermanyin2022.Thiswasanincreaseonthepreviousyear,thoughrevenuefluctuatedduringthespecifiedperiod.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradehoneyinGermanyfrom2011to2022(inmillioneuros)RevenuefromfairtradehoneyinGermany2011-2022141210812.9912.2612.1411.9711.8911.7511.5910.996.1364203.32.491.2920112012201320142015201620172018201920202021202221Description:ThisstatisticshowsthesalesrevenuesforfairtradehoneyinGermanyfrom2011to2022.In2022,revenuefromfairtradehoneyamountedtoroughly11.97millioneuros.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradeflowersinGermanyfrom2011to2022(inmillioneuros)RevenuefromfairtradeflowersinGermany2011-2022200180160140179.73167.05167.39134.18128.08121.88118.83116.9113.6120100806040200103.3281.0929.6920112012201320142015201620172018201920202021202222/statistics/517321/fair-trade-flower-revenues-germanyThisstatisticshowstherevenuedevelopmentforfairtradeflowersinGermanyfrom2011to2022.In2022,revenuesfromfairtradeflowersreachedroughly134.18millioneuros,adecreasecomparedtothepreviousyearat179.73millioneuros.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairRevenuefromfairtradetextilesinGermanyfrom2011to2023(inmillioneuros)RevenuefromfairtradetextilesinGermany2011-2023250200150196.48194.18180.38178.53172.47146.07129.1310070.955377.61201671.241.955016.3020112012201320142015201720182019202020212022202323Description:In2023,fairtradetextilesgeneratedarevenueofroughly196.5millioneuros.Thiswasthehighestfigureduringthetimelinedisplayed.ReadmoreNote(s):Germany;2011to2023Source(s):TransFairRevenuefromfairtradecosmeticsinGermanyfrom2015to2022(ineuros)FairtradecosmeticsrevenueinGermany2015-2022700,000584,103600,000533,428504,078479,858500,000471,350439,752434,117400,000294,446300,000200,000100,00002015201620172018201920202021202224Description:In2022,fairtradecosmeticsgenerated434.1thousandeurosworthofrevenueinGermany.Thiswasadecreasecomparedtothepreviousyear.ThetimelineshowsrevenuefromfairtradecosmeticsinGermanyfrom2015to2022.

ReadmoreNote(s):Germany;2015to2022Source(s):TransFairCHAPTER

03SalesvolumeoffairtradeproductsSalesvolumeofcertifiedfairtradecoffeeinGermanyfrom1999to2023(in1,000tons)SalesvolumeoffairtradecoffeeinGermany1999-20233025201510524.4324.1624.0623.1922.8820.3618.3717.0213.5913.0211.029.328.817.25.624.964.353.93.353.33.1

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202326Description:In2023,around23.2thousandtonsoffairtradecoffeeweresoldinGermany.Thiswasadecreasecomparedtorecentyears.Figuresfluctuatedduringthetimelineshown.

ReadmoreNote(s):Germany;1999to2023;RoastedSource(s):TransFairSalesvolumeofcertifiedfairtradeteainGermanyfrom2005to2022(intons)SalesvolumeoffairtradeteainGermany2005-2022700600500400630513431383365359334276300229231217202200200200198200100016315520052006200720082009201020112012201320142015201620172018201920202021202227Description:ThisstatisticshowsthesalesvolumeofcertifiedfairtradeteainGermanyfrom2005to2022.In2022,roughly630tonsoffairtradeteaweresoldinGermany,anincreasecomparedtothepreviousyearat513tons.

ReadmoreNote(s):Germany;2005to2022Source(s):TransFairSalesvolumeofcertifiedfairtradecocoainGermanyfrom2004to2022(intons)SalesvolumeoffairtradecocoainGermany2004-20221,0009008007006005009419318867737546715585604203704003042932753002001000246240215205160902004

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202228/statistics/517000/fair-trade-cocoa-sales-germanyThisstatisticshowsthesalesvolumeofcertifiedfairtradecocoainGermanyfrom2004to2022.Thesalesvolumeoffairtradecocoa(incl.cocoadrinks)grewsignificantlyovertheperiodofconsideration,from215tonsin2004to931tonsin2022.

ReadmoreNote(s):Germany;2004to2022;incl.cocoadrinksSource(s):TransFairSalesvolumeofcertifiedfairtradefruitjuiceinGermanyfrom2005to2022(in1,000liters)SalesvolumeoffairtradefruitjuiceinGermany2005-202218,00016,00014,00012,00010,0008,00016,56816,008

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14,84313,7029,9966,9176,8956,10820125,87520095,68120116,0004,0002,00004,46520082,52020072,04020061,65020052010201320142015201620172018201920202021202229Description:ThisgraphillustratesthesalesvolumeofcertifiedfairtradefruitjuiceinGermanyfrom2005to2022.In2022,roughly16millionlitersoffairtradefruitjuiceweresoldinGermany.ReadmoreNote(s):Germany;2005to2022Source(s):TransFairSalesvolumeofcertifiedfairtradewineinGermanyfrom2005to2022(inliters)SalesvolumeoffairtradewineinGermany2005-20223,500,0003,000,0002,500,0002,000,0001,500,0001,000,0003,119,3362,859,7552,541,0802,633,6321,989,7281,908,0141,947,7641,407,3141,105,000863,000968,610809,7502013688,000612,7492012557,0002008500,0000323,0002007238,0002006149,000200520092010201120142015201620172018201920202021202230Description:ThisstatisticshowsthesalesvolumeofcertifiedfairtradewineinGermanyfrom2005to2022.Fairtradewinesalesincreasedovertheperiodofconsiderationfromroughly150thousandlitersin2005toroughly1.4millionlitersin2022,thoughthiswasadecreaseontheyearbefore.ReadmoreNote(s):Germany;2005to2022Source(s):TransFairSalesoftropicalfruits/bananaswiththefairtradesealinGermanyfrom2011to2022(intons)FairtradetropicalfruitssalesinGermany2011-2022160,000140,000120,000100,00080,000136,829124,285117,651114,07697,06490,94674,05968,09460,00051,450201440,00020,000031,800201321,139201211,86220112015201620172018201920202021202231Description:In2022,thesalesoffairtradetropicalfruits,mainlybananas,amountedtoaround124,285tons.Thiswasanincreasecomparedtotheyearbefore.ThisstatisticshowsthesalesoffairtradetropicalfruitsintonsinGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022Source(s):TransFairSalesvolumeofcertifiedfairtradeicecreaminGermanyfrom2008to2022(intons)SalesvolumeoffairtradeicecreaminGermany2008-202214,00012,00010,0008,00011,55311,35910,4427,9977,9677,6346,9045,9116,0004,66020144,05020134,0002,00003,4441,09620116003002102008200920102012201520162017*201820192020**2021202232Description:ThisstatisticshowsthesalesvolumeofcertifiedfairtradeicecreaminGermanyfrom2008to2022.Fairtradeicecreamsalesmostlyincreasedsteadilyovertheperiodofconsideration.Whileroughly210tonsoffairtradeicecreamweresoldinGermanyin2008,thesalesvolumehadgrowntoaround11.55thousandtonsin2022.ReadmoreNote(s):Germany;2008to2022Source(s):TransFairSalesvolumeofcertifiedfairtradeconfectioneryinGermanyfrom2008to2022(intons)SalesvolumeoffairtradeconfectioneryinGermany2008-20222,5002,0002,0832,0381,9561,9051,8161,7851,5261,5001,3901,3991,3709371,000500065928519517020082009201020112012201320142015201620172018201920202021202233Description:ThisstatisticshowsthesalesvolumeofcertifiedfairtradeconfectioneryinGermanyfrom2008to2022.In2022,around1.79thousandtonsoffairtradeconfectioneryweresoldinGermany,adecreasecomparedtothepreviousyearatroughly1.9thousandtons.ReadmoreNote(s):Germany;2008to2022;excl.chocolateandicecreamSource(s):TransFairSalesvolumeofcertifiedfairtradechocolateinGermanyfrom2005to2023(intons)SalesvolumeoffairtradechocolateinGermany2005-20235,0004,5004,0003,5003,0002,5002,0001,5001,00050002005

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202334Description:In2023,roughly4.3thousandtonsoffairtradechocolateweresoldinGermany,anincreasecomparedtothepreviousyearat3.9thousandtons.Figuresincreasedannuallyduringthetimelineshown.

ReadmoreNote(s):Germany;2005to2023Source(s):TransFairSalesvolumeofcertifiedfairtradesugarinGermanyfrom2007to2022(intons)SalesvolumeoffairtradesugarinGermany2007-20229,0008,0007,0006,0005,0004,0003,0008,2547,9607,6845,8874,9634,9524,5054,0493,5202,62020132,23520122,0481,80020102,0001,00001,55020091,25020086502007201120142015201620172018201920202021202235Description:ThisstatisticshowsthesalesvolumeofcertifiedfairtradesugarinGermanyfrom2007to2022.Fairtradesugarsalesincreasedsteadilyovertheperiodofconsideration,from650tonsin2007toroughly8.25thousandtonsin2022.

ReadmoreNote(s):Germany;2007to2022Source(s):TransFairSalesvolumeofcertifiedfairtradericeinGermanyfrom2006to2022(intons)SalesvolumeoffairtradericeinGermany2006-20222,0001,8001,6001,4001,2001,0008001,7561,6721,2361,17697583979979079077268167460553560040020004513041702006200720082009201020112012201320142015201620172018201920202021202236Description:Thisstatisticshowsthesalesvolumeof