商务英语函电Unit 1 Business Letter Writing

外贸英语函电Unit1BusinessLetterWriting一、商务信函的格式与构成

FormandStructureofBusinessLetters1.商务信函的格式：齐头式FullBlockForm缩进式IndentedStyle混合式ModifiedBlockForm1)FullBlockForm齐头式/并列式Eachpartofaletteristypedfromtheleftmargin.Itisconvenienttobetypedwithatypewriterbutthelayoutisnotsobeautiful.MarketingDepartment

HuaqiangCompany

200BeijingRoad，

Changchun,Jilin,130001，China

Sept.12,2006

Prof.ThompsonHarvardUniversityBoston,MA02163U.S.A.

DearProfessorThompson,Tocelebratethefiftiethanniversaryofthefoundingofourcompany,werequestthehonorofyourpresenceatareceptionwhichistobeheldatDayuHotel,ChangchunonSeptember30from7p.m.to9intheevening.Wewouldbegladifyoucouldcome.Yoursfaithfully,MikeTang2）IndentedStyle缩进式Ittakesoneortwolettersinthelinefollowingofletterheadandinsideaddress.Ittakesfourlettersinthefirstlineofeachparagraph.Itisattractivebutnotconvenienttotype.HarvardUniversityBoston,MA02163,U.S.A.

Sept.20,2006

Mr.MikeTangMarketingDepartmentHuaqiangCompany200BeijingRoadChangchun,Jilin130001China

DearMr.Tang,

ThankyouverymuchforyourinvitationtojointhefiftiethanniversaryofthefoundingofyourcompanyatDayuHotel,ChangchunonSeptember30.

Iwillbehappytobethereat6:50p.m.totakepartinthereception,andlookforwardtoitwithpleasure.

Yoursfaithfully,

Thompson

3.ModifiedBlockForm混合式/改良式Itisalsocalledsemi-blockform.Allthepartsstartfromtheleftmargin,exceptthedate,complimentarycloseandsignaturewhicharepositionedfromthemiddlelittletowardstheright.518MainStreetRochester,NY14612U.S.A.July8,2006

Mr.GalenSmithABCCompany5688SussexSt.Buffalo,NY14384U.S.A.

DearMr.Smith,

WeenclosedetailsofourinquiryforfurcoatstobedeliveredbeforetheendofAugust.

Willyoupleasegiveusyourpricesforthequantitynamed?

Yoursfaithfully,

MarkJohnsonReview:Theformatoftheletteris_____.IndentedFormTheformatoftheletteris____.ModifiedBlockForm2.TheStructure

商务信函的构成PartsofaBusinessLetter

信件组成部分EssentialParts必要部分1.Theletterhead 信头2.Thedateline 日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation 称呼5.Thebodyoftheletter 信文6.Thecomplimentaryclose 结尾敬语7.Thesignature 落款OptionalParts附加部分8.Theattentionline 具体收信人9.Thesubjectline 事由10.Thereferencenotation 案号11.Theenclosure 附件12.Thecarboncopynotation 抄送13.Thepostscript 附言BEIJINGLIGHTINDUSTRIALPRODUCTSIMP.&EXP.CORPORATION

Tel:（010）66668888E-mail:bjlipc@YourRef:038/teOurRef:QYT/zcs

April9,2006P&HCompany8000LincolnDriveNewYork,NY1122U.S.AAttention:

Import

Dept.

DearSirs,

Subject:LeatherJackets

信头编号日期信内地址经办人称呼事由WethankyouforyourletterofMarch28.Asrequested,wearesendingyouherewithacopyofourlatestprice-listforyourreference.Pleasenotethatallpricesareunderstoodtobesubjecttoourfinalconfirmation.Welookforwardtoyourspecificenquiry.

Yoursfaithfully,Z.G.WangManagerZGW/bkEncl.:asstatedCC:ourBranchOfficesP.S.YourletterofApril2hasjustarrived.Wewilllookintothematterandreplytoyousoon.正文表示敬意的结尾署名职务认辩人记号附件抄送附言1）Letterhead信头Itincludesthesender’sname,postaladdress,telephonenumber,faxnumber,andemailaddress,etc.Usuallyletterheadisprintedintheup-centerorattheleftmarginofaletter.2）ReferenceandDate编号和日期Thereferencemayincludeafilenumber,departmentalcodeortheinitialsofthesignerfollowedbythatofthetypistoftheletter.Theyaretypedimmediatelybelowtheletterhead.Theformsofdatesareasfollows:15August,2005(BrE)August15,2005(AmE)Avoidtypingdatesinfigures.组成部分分项示例1. ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@ OurRef.YourRef.

2.Date:15thNovember,20--信头时间3)InsideNameandAddress

封内名称和地址

Thenameandaddressofthereceiveristypedattheleft-handmarginabouttwoorthreespacesbelowthedate.名称、地址AUKaddress:

AirEnvironmentalMechanicalEquipmentLimited

公司名称2076West

Main

Street门牌号街道Devon,EX14

0RA城市邮编(在国家之前)U.K.国家中文名称、地址举例常州大学中国江苏省常州市武进区滆湖路1号单位名称地址由大到小中国地址名称用英文写

Sinochem

Jiangsu

Import

and

ExportCorporation单位名称Jiangsu

International

Business

Mansion，大楼名称50门牌号Zhonghua

Road,街道Nanjing城市210001,邮编(在国家之前）P.R.China国家4）AttentionLine经办人

Itisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.eg.Attention:ExportManager

ATTN:Mr.Iverson5）Salutation称呼Salutationisthecomplimentarygreetingwithwhichthewriteropenshisletter.称呼位置：必须齐头正规场合下常用：对男士：DearSir,或DearSirs,或Gentlemen:对女士：DearMadam,或DearMesdames,建议使用：DearMr.Johnson,或DearJack,词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号6.SubjectLine事由Subjectlineisactuallythegeneralideaofaletter.Itisinsertedbetweenthesalutationandthebodyoftheletter.表示的是该信函的主题

1.Re:YourOrderNo.4632.Subject:SHEEPWOOL 3.ContractNo.89047.BodyofaLetter信文Itisthemainpartoftheletter.Writesimply,clearly,courteously,grammatically,andtothepoint.Paragraphcorrectly,confiningeachparagraphtoonetopic.Seethatyourtypingisaccurateandthedisplayartistic.8.ComplimentaryClose

信尾敬语Itismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.称呼与结尾敬语的对应关系建议使用9.Signature落款结尾敬语手写签名打印签名职务公司名称10.Enclosure附件Ifsomethingisenclosed,noteitbelowthesignature.

eg.1.Enclosure:Brochure2.Enc.3.Encl.AsStated

11.TheCarbonCopyNotation抄送Whencopiesoftheletteraresenttoothers,typeC.C.belowthesignatureattheleftmargin.

1.明抄：ccMarketingDepartment

2.暗抄：bccMr.SimpsonCarboncopy,收信人知道被抄送Blindcarboncopy,收信人不知道被抄送，只出现在发给被抄送人的信件里12.Postscript附言Ifthewriterwishestoaddsomethingheforgottomentionorforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.2.AddressingEnvelopes信封格式1.Thereturnaddressisprintedintheupperleftcorner.2.Thereceiver’snameandaddressshouldbetypedabouthalfwaydowntheenvelope.3.Thepostmarkorstampsshouldbeplaceintheupright-handcorner,whilethepostnotationsisinthebottomleft-handcorner.缩格式举例写信人名称地址收信人名称地址：逐行右缩齐头式举例写信人名称地址收信人名称地址：左端对齐

二、ThePrinciples写作原则

7”C”原则1.体谅Consideration体谅的重点在于要注重多站在对方立场上考虑问题。

1)“We”-attitudee.g.Weallow2percentdiscountforcashpayment.

“U”-attitudeYoucanget2percentdiscountwhenyoupaycash.2)Focusonthepositiveapproach.P112.谦恭Courtesy撰写商务函电时的恭谦不仅仅意味着礼貌，同时应真挚，机敏，缜密，注重时常表达对阅信者的欣赏与感激。

sincere,tactfulandappreciativee.g.

YouarerequestedtosendmeapricelistforyourT-shirts.

WouldyoupleasesendmeapricelistforyourT-shirts?3.清晰Clarity写信者应尽量清晰地表达自己的意思。

Mr.WhiteyesterdaycalledouragentDavidsayingthatthemistakewas“his”.Astothesteame