北欧地区在线食品配送行业市场前景及投资研究报告-培训课件外文版2024.5美团拼多多盒马鲜生

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TRENDSOnlinefooddeliveryintheNordicsCHAPTER

01OverviewRevenueoftheonlinefooddeliverymarketintheNordicsfrom2017to2027(inbillionU.S.dollars)RevenueoftheonlinefooddeliverymarketintheNordics2017-2027GroceryDeliveryMealDelivery14121086420201720182019202020212022202320242025202620274Description:In2022,theonlinefooddeliverymarketintheNordicsgeneratedapproximately7.06billionU.S.dollars.ItisforecasttoreachovertwelvebillionU.S.dollarsby2027.Grocerydeliverymakesupthelargestshareofthemarket,whichwaswortharound5.78billiondollarsin2022.Mealdeliverygeneratedroughly1.28billiondollarsthatsameyear.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2017to2027Source(s):DigitalMarketInsightsOnlinefooddeliveryrevenuechangeintheNordicsfrom2018to2027,bycountryOnlinefooddeliveryrevenuegrowththeNordics2018-2027,bycountrySwedenDenmarkNorwayFinland70%60%50%40%30%20%10%0%20182019202020212022202320242025202620275Description:TherevenuegrowthoftheonlinefooddeliverymarketintheNordiccountriesisprojectedtodropsignificantlyby2027.Thisincludesbothmarketsegments,onlinegroceryandmealdelivery.RevenuegrowthisexpectedtobethelowestinFinland,withavalueof6.77percent.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2018to2027Source(s):DigitalMarketInsightsAveragerevenueperuseroftheonlinegrocerydeliverymarketintheNordicsfrom2017to2027,bycountry(inU.S.dollars)ARPUoftheonlinegrocerydeliverymarketintheNordics2017-2027,bycountrySwedenDenmarkNorwayFinland1,050950850750650550450350250201720182019202020212022202320242025202620276Description:In2022,itwasestimatedthattheaveragerevenueperuser(ARPU)intheonlinegrocerydeliverymarketintheNordicswasthehighestinDenmark.Thatyear,ARPUreachedaround888.7U.S.dollarsinDenmark,comparedtoonly633.1U.S.dollarsinNorway.Thistrendisexpectedtocontinueintheyearstocome,withDenmarkremainingthehighestrevenuegeneratorintheregion,reaching989.4U.S.dollarsby2027.

ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2017to2027Source(s):DigitalMarketInsightsAveragerevenueperuseroftheonlinemealdeliverymarketintheNordicsfrom2017to2027,bycountry(inU.S.dollars)ARPUoftheonlinemealdeliverymarketintheNordics2017-2027,bycountrySwedenDenmarkNorwayFinland30025020015010050201720182019202020212022202320242025202620277Description:In2022,Denmarkhadthehighestaveragerevenueperuser(ARPU)intheonlinemealdeliverymarketintheNordics.Denmark'sARPUhit191.6U.S.dollarsthatyear,whereasSweden'swasonly110.9U.S.dollars.Denmarkissettomaintainitspositionastheleadingcountryintheregionwhenitcomestoonlinemealdelivery,withaforecastedARPUof266.6U.S.dollarsby2027.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2017to2027Source(s):DigitalMarketInsightsNumberofusersoftheonlinefooddeliverymarketintheNordicsfrom2017to2027,bysegment(inmillions)NumberofusersoftheonlinefooddeliverymarketintheNordics2017-2027MealDeliveryGroceryDelivery15.013.2212.2712.8911.6613.012.411.6810.1310.9511.010.399.319.379.318.579.07.05.03.08.1986.666.115.15.474.575.034.16201720182019202020212022202320242025202620278Description:In2022,themealdeliverysegmentrecordedanestimated9.37millionusersintheNordicregion,whilegrocerydeliveryusersstoodatapproximately8.19million.TheonlinefooddeliverymarketisexpectedtoexpandintheNordicsacrossbothsegments.Themealdeliverysector,inparticular,isforecasttoreach13.22millionusersby2027.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2017to2027Source(s):DigitalMarketInsightsCHAPTER

02SwedenE-commercerevenueinSwedenin2022,byproductcategory(inbillionSEK)E-commercerevenueinSweden2022,byproductcategoryRevenueinbillionSEK100515202530HomeelectronicsClothingandfootwearGroceries281815Pharmaceuticals10HomedecorandfurnitureBuildingmaterial88SportsandrecreationgoodsBooksandmedia66Children'sitemsandtoys310Description:InSweden,therevenueofhomeelectronicsreached28billionSwedishkronorin2022,beingthebest-sellingB2Cmerchandisethatyear.Thefashionsegmentfollowedwith18billionSwedishkronor.ReadmoreNote(s):Sweden;2022Source(s):HUIResearch;PostNord;SvenskDigitalHandelToponlinestoresintheFood&BeveragessegmentinSwedenin2022,bye-commercenetsales(inmillionU.S.dollars)Sweden:Top10Food&Beveragesonlinestores2022E-commercerevenueinmillionU.S.dollars050100150200250mathem.secoop.se223104.2willys.se68.3systembolaget.sematsmart.secitygross.sevinoteket.sehellofresh.seapohem.semat.se52.626.616.515.610.1109.411Description:Mathem.seistheleadingtheFood&BeveragesonlinestoreinSweden,withe-commercenetsalesofUS$223millionin2022.Coop.sefollowedwithUS$104million.Willys.serankedthird,witharevenueofUS$68million

ReadmoreNote(s):Sweden;2022Source(s):ecommerceDB.com;Monthlye-commerceshareoffoodretailinSwedenfromJanuary2021toJanuary2023,bydeliveryoptionFoodretaile-commercesalesshareinSweden2021-2023,bydeliverytypeClickandcollectHomedelivery9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%Jan

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'2312/statistics/1294645/e-commerce-share-of-food-retail-swedenInJanuary2023,nearlyfivepercentoffoodretailsaleswereduetoe-commercechannelsinSweden.Intermsofvalue,e-commercesaleswerealmostequallydistributedintothetwomainfulfillmentoptions:homedeliveryandclickandcollect.

ReadmoreNote(s):Sweden;January2021toJanuary2023Source(s):SvenskDagligvaruhandelMostpopulargrocerieswebsitesinSwedeninApril2023,basedonshareofvisitsLeadinggrocerieswebsitesinSweden2023,basedonvisitshareShareofvisits25%0%5%10%15%20%30%35%40%45%50%55%coop.sematsmart.sehemkop.se47.96%13.53%11.59%2.6%rawfoodshop.se2.16%13Description:ThewebsiteofthesupermarketchainCoopwasthemostvisitedonlinegroceryplatforminSwedeninApril2023,withnearly48percentofdesktoptrafficinthiscategory.Matsmart.sereportedamarketshareof13.53percent,rankingsecondinthelistofmostvisitedgroceries'websitesinthecountry.ReadmoreNote(s):Sweden;April2023;desktoponly;category:Foodanddrink-GroceriesSource(s):SimilarWebMostpopularrestaurantanddeliverywebsitesinSwedeninApril2023,byshareofvisitsLeadingrestaurantanddeliverywebsitesinSweden2023,byvisitshareShareofvisits10%0%5%15%20%25%max.se19.45%7.31%5.44%5.42%fanhouse.app4.98%14/statistics/1327800/most-visited-restaurant-delivery-websites-swedenInApril2023,wasthemostvisitedwebsiteintherestaurantanddeliverycategoryinSweden,accountingforjustunder20percentofdesktoptraffic.UberEats'webpagecameinsecondplace,withavisitshareofoversevenpercent.ReadmoreNote(s):Sweden;April2023;desktoponly;category:Foodanddrink-RestaurantsandDeliverySource(s):SimilarWebOnlinefooddeliverybookingsbybrandinSwedenasofJune2023OnlinefooddeliverybookingsbybrandinSweden2023Shareofrespondents0%10%20%30%40%50%60%70%80%FoodoraUberEatsWolt79%21%18%Max17%BoltFoodPizzaHutDomino'sWayToGoFoodPlanetHemkört&KlartHotmat.seAptit.se11%11%8%6%5%5%4%3%FavoGodsmak.seOther3%3%11%15Description:In2023,asurveyconductedamongSwedishconsumersaboutonlinefooddeliverybookingsbybrandfoundthat79percentofrespondentshadusedFoodorainthepast12monthstoorderfood.UberEatstooksecondplace,with21percentofConsumerInsightsofferyouexclusivemarketresearchresults[...]

Readmorethosesurveyedusingthefooddeliveryplatform.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among758consumersinSweden.Note(s):Sweden;July2022toJune2023;758respondents;18-64years;respondentswhoorderedrestaurantandfooddeliveryonline(Marketing&socialmedia,Services&eServices)Source(s):

ConsumerInsightsLeadingfooddeliveryappsinSwedenin2022,bynumberofdownloads(in1,000s)MostdownloadedfooddeliveryappsinSweden2022Numberofdownloadsinthousands100

1500HelloFresh:MealKitDeliveryWoltDelivery:FoodandmoreUberEats:FoodDeliveryBoltFood50200250248.01300220.02219.19112.77Glovo:FoodDeliveryandMorefoodpanda:food&groceriesDeliveroo:FoodDeliveryApptalabat:Food&GroceriesJustEat-FoodDelivery32.9219.6316.7812.3711.0610.13DoorDash-FoodDelivery16Description:In2022,HelloFreshwasthemostdownloadedfooddeliveryappinSweden,withover248,000downloads.WoltDeliveryplacedsecond,withroughly220,000appdownloads,followedbyUberEatswith219,000downloads.

ReadmoreNote(s):Sweden;2022;freeappsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicShareofshoppersbuyinggroceriesonlineinSwedenin2ndquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinSweden2023,bygeneration40%34%35%30%25%20%15%10%5%27%26%9%0%GenZ(18-26years)Millennials(27-42years)GenX(43-58years)BabyBoomers(59-77years)17Description:InSweden,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarterof2023,34percentofconsumersinthecountryagedbetween27and42yearsoldboughtgroceriesviatheinternet.GenZandGenXwerenottoofarbehind,asnearly30percentofbothgenerationalcohortspurchasedgroceriesonlineonamonthlybasis.ReadmoreNote(s):Sweden;Q22023;1,000respondents;groceryshoppingonamonthlybasisSource(s):Klarna;NepaShareofonlinepurchasesinSwedenin2022,byproductcategoryandgenderOnlineshoppinginSweden2022,bycategoryandgenderShareofrespondentsMen

Women15%0%5%10%20%25%30%35%40%45%50%28%29%Clothes,shoes,oraccessoriesChristmaspresentsandgiftsBeautyandhygieneproductsMedicines,healthcare,orpersonalcareproductsBooks45%43%14%40%40%26%42%30%18%18%SportinggoodsToys,games,orpuzzles20%17%16%9%FurnitureandhomedecorHomeelectronicsGroceriesandhouseholditemsRestaurantortakeawaymealsHouseholdappliancesandwhitegoods31%14%10%13%14%13%12%7%18Description:Accordingtoasurveycarriedoutin2022,Swedishwomenarethebiggestconsumersofonlinefashion.Nearlyhalfofthesurveyedfemaleshoppersboughtclothes,shoes,oraccessoriesviatheinternet.Comparatively,forSwedishmen,thissharestoodat28percent.Thesurveyshowedthat42percentofonlinebookshoppersweremale,whichwastheirfavoritecategory.Asacomparison,30percentofwomenboughtthiscategoryonline.

ReadmoreNote(s):Sweden;2022;consumerswhohaveshoppedonlineinthepastyearSource(s):Internetstiftelsen;NovusCHAPTER

03DenmarkIntendedonlinespendingshareamongconsumersinDenmarkinAugust2022,bycategoryIntendede-commercespendshareinDenmark2022,bycategory45%40%40%35%30%25%20%15%10%5%38%28%27%25%12%8%0%ElectronicsClothing&footwearFurnishingsRestaurants&takeoutfoodPersonalcareHouseholdgoodsGroceries20Description:AsofAugust2022,consumersinDenmarkplannedtospendthehighestshareononlineshoppingintheelectronicscategoryat40percent,followedcloselybyclothingandfootwearat38percent.Incontrast,Danishsurveyrespondentswouldallocateamereeightpercentoftheirexpendituretoonlinegroceries.ReadmoreNote(s):Denmark;August28,2022;approx.1,000respondentsSource(s):DeloitteToponlinestoresintheFood&BeveragessegmentinDenmarkin2022,bye-commercenetsales(inmillionU.S.dollars)Denmark:Top10Food&Beveragesonlinestores2022E-commercerevenueinmillionU.S.dollars0510152025303540455049.655coop.dk38.2fleggaard.dkfoetex.dk11.69.79.4vinmedmere.dksupervin.dksalling.dk7.87.76.9vildmedvin.dkjyskvin.dk65.521Description:NistheleadingFood&Beveragese-commercestoreinDenmark,withe-commercenetsalesofUS$49.6millionin2023.Coop.dkplacedsecond,withUS$38million.Afollowed,witharevenueofUS$11.6million

ReadmoreNote(s):Denmark;2022Source(s):ecommerceDB.com;SalesrevenueofonlinegroceriesinDenmarkfrom1stquarter2018to1stquarter2023(inmillionDKK)SalesrevenueofonlinegroceriesDenmark2018-20232,1001,9001,7001,5001,3001,100900700500Q1'18

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Q1'2322Description:Inthefirstquarterof2023,thesalesrevenueoftheonlinegrocerymarketinDenmarkreachedroughly1.8billionDanishkroner,slightlydownfromthepreviousquarter.Duringthesurveyedperiod,theonlinegrocerymarketreacheditspeakinthefirstquarterof2021,withsalesrevenueofovertwobillionDanishkroner.ThiscouldlargelybeattributedtotheCOVID-19pandemic,whichcausedmoreshopperstoturntoe-commercewhileavoidingin-storeshopping.

ReadmoreNote(s):Denmark;Q12018toQ12023;totalsalesincurrentpricesexcludingVATbutincludingexcisedutiesSource(s):StatisticsDenmarkLeadingfooddeliveryappsinDenmarkin2022,bynumberofdownloads(in1,000s)MostdownloadedfooddeliveryappsinDenmark2022Numberofdownloadsinthousands0WoltDelivery:FoodandmoreHelloFresh:MealKitDeliveryGorillas:GroceryDelivery50100150200250251.53300145.859.77UberEats:FoodDeliveryGlovo:FoodDeliveryandMoreJustEat-FoodDelivery24.5615.513.2610.519.49Deliveroo:FoodDeliveryAppfoodpanda:food&groceriesgetir:groceriesinminutesBoltFood8.097.6523Description:In2022,Woltwasthego-toappforfooddeliveryinDenmark.Theappwasdownloadedoveraquarterofamilliontimesthatyear,dominatingtherankingofthemostdownloadedfooddeliveryapps.HelloFreshplacedsecond,witharound145,000appdownloads,followedbyGorillaswithnearly60,000downloads.ReadmoreNote(s):Denmark;2022;freeappsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicShareofonlinefooddeliveryshoppersinDenmarkfrom2020to2022,bytypeOnlinefooddeliveryshoppersinDenmark2020-2022,bytypeFoodandgroceriesDeliveriesfromrestaurants59%70%60%50%40%30%20%10%0%51%50%26%26%22%20202021202224Description:In2022,aboutaquarterofDanishonlineshopperspurchasedfoodandgroceriesviatheinternet,upfrom22percentin2020.However,moreDanishconsumersorderedprecookedfoodfromrestaurantsonline.In2022,thissharestoodat51percent,downeightpercentagepointscomparedto2021.ReadmoreNote(s):Denmark;2020to2022;consumerswhohaveboughtfoodandgroceries,orfastfood/pre-cookedfoodfromrestaurants,cateringsetc.viainternetduringthepastyear.Source(s):StatisticsDenmarkShareofconsumerswhoboughtfoodandgroceriesonlineinDenmarkin2022,byagegroupShareofconsumerswhoboughtfoodandgroceriesonlineinDenmark2022,byagegroup35%30%30%25%20%15%10%5%28%21%15%0%16-19years20-39years40-59years60-74years25Description:In2022,consumersaged20to39purchasedthemostfoodandgroceriesonlineinDenmark.Around30percentofonlineshoppersinthisagegroupboughttheseitemsonline,with28percentthoseaged40to59followingsuit.

ReadmoreNote(s):Denmark;2022Source(s):StatisticsDenmarkShareofconsumerswhoboughtfoodandgroceriesonlineinDenmarkfrom2008to2022,bygenderFoodandgroceryonlineshoppersinDenmark2008-2022,bygenderMenWomen35%30%25%20%15%10%5%0%20082009201020112012201320142015201620172018201920202021202226Description:From2008to2022,womenpurchasedmorefoodandgroceriesonlinethanmeninDenmark.In2022,around28percentofDanishwomenboughttheseitemsviatheinternet,comparedtoaroundaquarterofmen.Women'sonlinefoodandgroceryshoppingpeakedin2019,whilemen'speakedin2021.ReadmoreNote(s):Denmark;2008to2022Source(s):StatisticsDenmarkCHAPTER

04NorwayTotalspendofphysicalgoodsonlineinNorwayin2022,bycategory(inbillionNOK)TotalonlinespendofphysicalgoodsinNorway2022,bycategoryTotalspendinbillionNOK2013456ShoesSportandrecreationequipmentTakeawayfoodanddeliveredreadymealsBeautyproducts54.93.53.13.1Car,MCandboataccessoriesWhitegoodsInteriorfixturesandfittingsPhysicalmediaproducts2.62.52.32.22.1PharmacyitemsSpectaclesandlensproducts/AccessoriesChildren'sclothesandtoysConstructionandgardeningproductsAnimalproducts1.81.71.428Description:Asof2022,shoescomposedthelargesttotalspendamongNorwegianonlineshoppers,amountingtoroughlyfivebillionNorwegiankroner.Secondintherankingwasthesportsandrecreationcategory,withatotalonlinespendofapproximately4.9billionNorwegiankroner.ReadmoreNote(s):Norway;2022Source(s):NetsToponlinestoresintheFood&BeveragessegmentinNorwayin2022,bye-commercenetsales(inmillionU.S.dollars)Norway:Top10Food&Beveragesonlinestores2022E-commercerevenueinmillionU.S.dollars050100150200250300meny.no241.9166.2vinmonopolet.nojoker.no57.35.25.15cooperscandy.nogymgrossisten.nokaffekapslen.notax-free.no3.43.33.22.8kinsarvik.no29Description:OrankedastheleadingFood&Beveragese-commercestoreinNorway,withe-commercenetsalesofUS$241millionin2022.Meny.nofollowed,withUS$166million,followedbyVinmonopolet.nowitharevenueofUS$57million

ReadmoreNote(s):Norway;2022Source(s):ecommerceDB.com;LeadingfooddeliveryappsinNorwayin2022,bynumberofdownloads(in1,000s)MostdownloadedfooddeliveryappsinNorway2022Numberofdownloadsinthousands60

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10002040120140160180200WoltDelivery:FoodandmoreHelloFresh:MealKitDeliveryUberEats:FoodDeliveryGlovo:FoodDeliveryandMoreJustEat-FoodDelivery173.4782.2644.1225.1623.79BoltFood21.08foodpanda:food&groceriesDeliveroo:FoodDeliveryAppDoorDash-FoodDeliverytalabat:Food&Groceries18.1618.0110.898.5530Description:In2022,WoltwasthemostdownloadedfooddeliveryappinNorway,withover173,000downloads.WoltappdownloadsweremorethandoublethoseofHelloFreshandalmostfourtimesthoseofUberEats.HelloFreshwasdownloaded82,000times,whileUberEatswasdownloaded44,000times.ReadmoreNote(s):Norway;2022;freeappsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicShareofonlinefooddeliveryshoppersinNorwayfrom2020to2022,bytypeShareofonlinefooddeliveryinNorway2020-2022,bytypeFoodandgroceriesDeliveriesandtake-awayfromrestaurants40%45%40%35%30%25%20%15%10%5%40%28%19%15%13%0%20202021202231Description:InNorway,theshareofonlineshoppersthatboughtfoodandgroceriesonlineincreasedfrom13percentin2020to19percentin2022.Deliveriesandtake-awayfromrestaurantsweremorepopularamongonlineshoppers,asaround40percentofNorwegianshadorderedtheseitemsonlinein2022.ReadmoreNote(s):Norway;2020to2022;2,000respondentsannually;16-79yearsoldSource(s):StatisticsNorwayShareofconsumerswhoboughtfoodandgroceriesonlineinNorwayin2022,byagegroupShareofconsumerswhoboughtfoodandgroceriesonlineinNorway2022,byagegroup40%34%35%30%25%20%15%10%5%27%18%18%13%6%0%16-24years25-34years35-44years45-54years55-64years65-74years32Description:Norwegiansagedbetween35and44werethemostactiveonlinebuyersoffoodandgroceriesin2022.Asurveyconductedthatyearfoundthat34percentofrespondentsofthatagegroupand27percentofrespondentsagedbetween25and34boughtgroceriesviatheinternet.Onlinegroceryshoppingwasmorepopularamongwomeninthelastfewyears.Tobeprecise,theshareoffemaleshoppersgrewfromfivepercentin2013to17percentasof2021.Similarly,theshareofmale[...]

ReadmoreNote(s):Norway;2022;2,000respondents;16-74yearsSource(s):StatisticsNorwayShareofconsumerswhoboughtfoodandgroceriesonlineinNorwayfrom2016to2022,bygenderFoodandgroceryonlineshoppersinNorway2016-2022,bygenderMenWomen21%19%17%20%18%17%13%15%15%13%11%9%14%14%12%13%12%10%9%7%5%201620172018201920202021202233Description:From2016to2022,theshareofonlinefoodandgroceryshoppersinNorwayincreasedforbothgenders.Onlinefoodshoppingpeakedin2022forbothmenandwomen.Thatyear,one-fifthofwomenpurchasedfoodandgroceriesviatheinternet,while18percentofmendidthesame.ReadmoreNote(s):Norway;2022;16-74years;consumerswhoboughtfoodorgroceriesinthelasttwelvemonthsSource(s):StatisticsNorwayCHAPTER

05FinlandLeadinge-commercesegmentsinFinlandasof2022,bymarketshareLeadingonlinepurchasecategoriesinFinland2022,bymarketshareE-commercemarketshare0%5%10%15%20%25%30%35%Toys,hobbys,andDIYElectronicsandmediaFashion31%23%22%FurnitureandappliancesFoodandpersonalcare15%9%35/statistics/1382330/leading-ecommerce-segments-finland-market-shareToys,hobbies,andDIYsegmentrankedasthelargeste-commercesectorinFinlandin2022,withamarketshareof31percent.Electronicsandmediaheldthesecond-largestmarketshare,at23percent.Fashionfollowed,accountingfor22percent.

ReadmoreNote(s):Finland;2022Source(s):PPROToponlinestoresintheFood&BeveragessegmentinFinlandin2022,bye-commercenetsales(inmillionU.S.dollars)Finland:Top10Food&Beveragesonlinestores2022E-commercerevenueinmillionU.S.dollars050100150200250300k-ruoka.fialko.fi246.8131.3foodie.fi38.8fiksuruoka.fi13.513matsmart.fi11.87.35.5koro-shop.fifitnesstukku.fi4.23.836Description:K-ruoka.fileadstheFood&Beveragese-commercemarketinFinland,withe-commercenetsalesofUS$246millionin2022.Alko.firankedsecond,withUS$131million,followedbyFoodie.fi,witharevenueofUS$38million

ReadmoreNote(s):Finland;2022Source(s):ecommerceDB.com;MostpopulargrocerieswebsitesinFinlandinApril2023,basedonshareofvisitsLeadinggrocerieswebsitesinFinland2023,basedonvisitshareShareofvisits8%0%2%4%6%10%12%14%16%atria.fi14.76%8.28%snusdirect.eusamokat.ru4.04%2.7%birgitmummu.fi3.12%37Description:ThewebsitewasthemostvisitedforgroceriesinFinlandinApril2023,accountingfor14.8percentofdesktopvisits.ThewebsiteofmeatandfoodcompanyAtriarankedsecond,with8.28percentoftrafficinthiscategory.

ReadmoreNote(s):Finland;April2023;desktoponly;category:Foodanddrink-GroceriesSource(s):SimilarWebMostpopularrestaurantanddeliverywebsitesinFinlandinApril2023,byshareofvisitsLeadingrestaurantanddeliverywebsitesinFinland2023,byvisitshareShareofvisits10%0%5%15%20%25%kotipizza.fibada.io20.6%12.53%5.8%4.73%4.25%38Description:ThemostpopularrestaurantanddeliverywebsiteinFinlandinApril2023waskotipizza.fi,withjustover20percentofdesktoptraffic.Witha12percentshareofvisits,DeliveryHero'swebpagecameinsecond.McDonaldsrankedthird,withnearlysixpercentoftraffic.ReadmoreNote(s):Finland;April2023;desktoponly;category:Foodanddrink-RestaurantsandDeliverySource(s):SimilarWebOnlinefooddeliverybookingsbybrandinFinlandasofJune2023OnlinefooddeliverybookingsbybrandinFinland2023Shareofrespondents0%10%20%30%40%50%60%70%FoodoraWolt65%64%KotipizzaPizza-online.fiOther35%9%11%39Description:In2023,asurveyconductedamongFinnishconsumersaboutonlinefooddeliverybookingsbybrandfoundthat65percentofrespondentshadusedFoodorainthepast12monthstoorderfood.Wolttooksecondplace,with64percentofthoseConsumerInsightsofferyouexclusivemarketresearchresultsfromover50[...]

Readmoresurveyedusingthefooddeliveryplatform.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among757consumersinFinland.Note(s):Finland;July2022toJune2023;7