Edison：2024年数字媒体报告

Study

1

2

3

Podcast

listeningis

Presentation

Study

1

2

3

Media&

Technology

“Smart”device

triumphis

nearlytotal

SmartDeviceOwnership

TotalU.S.Population12+

93%ownaSmartphone,SmartTVorSmartSpeaker

Estimated267Million

SmartphoneOwnership

TotalU.S.Population12+

%OWNINGASMARTPHONE

258Million

838485

61

53

44

31

200920102011201220132014201520162017201820192020

8888

20212022

2023

2024

2023

2024

SmartTVOwnership

TotalU.S.Population12+

%OWNINGASMARTTV

207Million

72

2022

2021

35

2022

34

33

27

2020

23

2017

2018

2019

2021

2024

SmartSpeakerOwnership

TotalU.S.Population12+

%OWNINGASMARTSPEAKER

Estimated

98Million

2023

AudioListeningthroughSmartSpeakers

TotalU.S.Population12+

Listenedtosmart

speakerinlastmonth

Listenedtosmart

speakerinlastweek

NumberofSmartSpeakersinHousehold

Base:U.S.Age12+SmartSpeakerOwners

Three

TWO

one

2018

2019

2020

202

2022

2023

2024

Mean

1.6

2.0

2.2

2.3

2.4

2.8

2.9

SmartSpeakervs.RadioOwnership

TotalU.S.Population12+

%OWNINGDEVICE

Estimated

98Million

Estimated

75Million

Estimated

172Million

34

ownradioset

inhousehold

ownNeither

ownsmartspeaker

inhousehold

AudioSourcesCurrentlyEverUsedinCar

Base:U.S.18+WhoHasDriven/RiddenInCarLastMonth;85%

%CURRENTLYUSEAUDIOSOURCEINPRIMARYCAR

55

32

25

22

AM/FMradio

onlineaudio

podcasts

CDS

siriusxM

MP3/digitalfiles

Applecarplay

AndriodAuto

Podcast

listeningis

Podcasting

PodcastingFamiliarity

TotalU.S.Population12+

%AWAREOFPODCASTING

8384

7879

75

70

55

4545

4849

373743

22

'17

19'20

'2l'22

'232024

2006'07'08'09

PodcastingListening

TotalU.S.Population12+

%EVERLISTENEDTOAPODCAST

92

55

57

44

33

27

29

25

2223

2006'07'08'0910

I9'20'2l'22'232024

MonthlyPodcastListening

TotalU.S.Population12+

%LISTENEDTOPODCASTINTHELASTMONTH

47

42

38

37

32

24

'20

'22

'23

2024

2008'0970

MonthlyPodcastListening

TotalU.S.Population12+

%LISTENEDTOPODCASTINTHELASTMONTH

2021202220232024

45

48

43

39

39

Men

women

MonthlyPodcastListening

TotalU.S.Population12+

%LISTENEDTOPODCASTINTHELASTMONTH

2021202220232024

55

59

39

51

43

55

27

22

21

Age12-34

Age55+

Age35-54

28

2021

2022

24

2020

22

8

7

201320142015201620172018

2019

2024

WeeklyPodcastListening

TotalU.S.Population12+

%LISTENEDTOPODCASTINTHELASTWEEK

34

2023

U.S.PodcastAudience

NearsLandmark

Million

WeeklyListeners

Averagenumberofpodcastepisodeslistenedtoinaweek:

Base:U.S.12+WeeklyPodcastListeners;34%

Maleweekly

podcastlisteners

Totalweekly

podcastlisteners

Femaleweeklypodcastlisteners

8.37.29.5

34%

weeklylisteners

PodcastingListeningOverview

TotalU.S.Population12+

Non-listeners

33%

Non-weeklylisteners

33%

Streaminghitsrecord

Audio

highs

OnlineAudio

MonthlyOnlineAudioListening

TotalU.S.Population12+

%LISTENEDTOONLINEAUDIOINLASTMONTH

onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet

Estimated

218Million

73

75

57

53

47

3945

272734

12

5

7

2000

'O1'02

'05'06'07'08'0910ll3

'17

19'20'2

'22

'23

2024

15

MonthlyOnlineAudioListening

TotalU.S.Population12+

%LISTENEDTOONLINEAUDIOINLASTMONTH

onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet

2022

2024

2023

87

89

85

85

53

52

52

Age12-34

Age55+

Age35-54

WeeklyOnlineAudioListening

TotalU.S.Population12+

%LISTENEDTOONLINEAUDIOINLASTWEEK

onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet

Estimated

201Million

57

53

44

33

29

22

56

2

'O1'02

2000

13

19'20'21'22'232024

'03'04'05'06'07'08'09

OnlineAudioBrandAwareness

TotalU.S.Population12+

%AWAREOFONLINEAUDIOBRAND

pandora

spotify

AppleMusic

iHeartRadio

YOUTubeMusic*

AmazonMusic

soundcIoud

NPRone

Audacy

TunelnRadio

84

87

74

74

71

42

23

＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"

OnlineAudioBrandsListenedtoinLastWeek

TotalU.S.Population12+

%LISTENEDTOONLINEAUDIOBRANDINLASTWEEK

spotify

YOUTubeMusic*

AppleMusic

pandora

AmazonMusic

iHeartRadio

soundcIoud

29

22

＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"

OnlineAudioBrandUsedMostOften

Base:U.S.12+OnlineAudioUsers

iHeart

Radio

Apple

Music

Amazon

Music

YOUTube

other

pandora

spotify

Music

Total12+

Age12-34

Age35-54

Age55+

35

38

2024

28

202]

2022

2023

AudiobookListeninginLastYear

TotalU.S.Population12+

%LISTENEDTOANAUDIOBOOKINTHELASTYEAR

109Million

252627

201620172018

2020

2019

2015

SocialMedia

Ayearofchangeinsocialmedia

82

2024

SocialMediaUsage

TotalU.S.Population12+

%CURRENTLYEVERUSESOCIALMEDIA

Estimated

235Million

82

82

79

82

77

77

57

53

44

']4

1516'1718

I9'20

'22

'23

2008'0910

SocialMediaBrandAwareness

TotalU.S.Population12+

%AWAREOFSOCIALMEDIABRAND

94

Facebook

92

Instagram

91

TikTOK

85

snapchat

82

XTwitter*

77

pinterest

72

Linkedln

43

Discord

29

Threads

25

Truthsocia

7

Mastodon

70

TotalU.S.Population12+%CURRENTLYUSESOURCE

60

50

40

30

20

MuskbuysTwitter

10

RIPMYSPACE

RIPVINE

0

2020s:Facebookhasconsistentlead,evenafterothersmature

SocialMediaUsage

2007'08'09'll"T2]4'T576T718'T9'20'2'22'232024

SocialMediaBrandUsage

TotalU.S.Population12+

%CURRENTLYUSESOCIALMEDIABRAND

Facebook

44

Instagram

35

TikTOK

28

pinterest

27

Linkedln

25

snapchat

XTwitter*

Discord

3

Threads

2

Truthsocia

1

Mastodon

X/TwitterUsage

TotalU.S.Population12+

%CURRENTLYUSETWITTER/X

27

27

23

23

7

8

2010

'17

'20'2l

'22

'23

2024

13']4'15

*in2024askedas:"x，formerlyknownaSTwitter

X/TwitterUsage

TotalU.S.Population12+

%CURRENTLYUSETWITTER/X

27

Estimatedusersin2023:

77Million

Estimatedusersin2024:

55Million

Est