美国情人节消费市场前景及投资研究报告-培训课件外文版2024.4

CONSUMERS

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BRANDSValentine'sDayintheUnitedStatesCHAPTER

01OverviewConsumersplanningtoshopforValentine'sDayworldwidein2023,bycountryConsumersplanningtoshopforValentine'sDayworldwide2023,bycountry90%80%80%70%60%50%40%30%20%10%0%74%71%64%63%63%56%UnitedStatesFranceGermanyItalySpainUKAustralia4Description:Accordingtoasurvey,roughlyfourinfiveconsumersintheUnitedStatesplannedtoshopforValentine'sDayin2023,makingAmericansthebiggestValentine'sDayshoppersamongthesevenparticipatingcountries.Atlessthan60percent,Australianswereconsiderablylesslikelytoshopfortheromanticeventthatyear.ReadmoreNote(s):Worldwide;November2022;7,248*;Grouponcustomers;*Totalrespondentcount.Thenumberofrespondentsdifferedpercountry:UnitedStates:n=952;France:n=1,201;Germany:n=1,107;Italy:n=1,133;Spain:n=1,033;UK:n=848;[...]

ReadmoreSource(s):GrouponConsumersexpectingagiftfromtheirsignificantotherforValentine'sDayworldwidein2023,bycountryConsumersexpectingaValentine'sDaygiftworldwide2023,bycountry60%52%50%47%45%42%41%40%32%30%25%20%10%0%UnitedStatesFranceGermanyItalySpainUKAustralia5Description:IntheUnitedStates,justover50percentofconsumersthatwereinarelationshipwereexpectingtoreceiveaValentine'sDaygiftfromtheirsignificantotherin2023.AmericanswerealsothemostlikelytobeshoppingforValentine'sDaythatyear.Incontrast,onlyaquarterofGermanswereexpectingapresentfromtheirpartnersonthatday.ReadmoreNote(s):Worldwide;November2022;4,794*;GrouponcustomersinarelationshipSource(s):GrouponTotalexpectedValentine'sDayspendingintheUnitedStatesfrom2009to2024(inbillionU.S.dollars)U.S.Valentine'sDaysales2009-2024302527.425.925.823.921.820.719.719.6201510518.918.618.217.617.315.714.714.1020092010201120122013201420152016201720182019202020212022202320246Description:PlannedValentine’sDayspendingintheUnitedStateswasexpectedtoreachjustunder26billionU.S.dollarsin2024.Thisisanincreaseofabouttwobilliondollarsfrom2022,butroughlythesameamountthathadbeenprojectedfor2023.Valentine’sDayiscelebratedeveryyearonFebruary14thandiscommonlyconsideredthemostromanticholidayoftheyear.ReadmoreNote(s):UnitedStates;2009to2024;8,329*;18yearsandolder;*In2024,8,329respondentsweresurveyed.Similarsamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsValentine'sDaytotalexpectedspendingonselectedgiftsintheUnitedStatesin2024,bycategory(inbillionU.S.dollars)U.S.Valentine'sDayplannedspendingbycategory202476.464.954321032.6JewelryAneveningoutClothingFlowers7Description:Valentine’sDayiswidelyconsideredtobeoneofthemostromanticholidaysoftheyear.Accordingtoasurvey,consumersintheUnitedStateswereexpectedtospendatotalofnearlysixandahalfbillionU.S.dollarsonjewelryforthisoccasionin2024.Consumerspendingonromanticeveningsoutwasalsosettoincreaseconsiderablycomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;January2to8,2024;8,329respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsTotalexpectedValentine'sDayspendingonsignificantothersintheUnitedStatesfrom2014to2024(inbillionU.S.dollars)TotalexpectedValentine'sDayspendingonpartnersintheU.S.2014-20241614.214.113.713.51412.112.111.911.711.71210811.410.16420201420152016201720182019202020212022202320248Description:In2024,consumersintheUnitedStateswereprojectedtospendatotalofover14billionU.S.dollarsontheirspouseorsignificantotherforValentine'sDay.Inotherwords,morethanhalfofallValentine'sDayspendingwasspecificallyexpectedtogotopartners.ReadmoreNote(s):UnitedStates;2014to2024;8,329*;18yearsandolder;*In2024,8,329respondentsweresurveyed.Similarsamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsValentine'sDaytotalplannedspendingongiftsintheUnitedStatesin2024,bygiftrecipient(inbillionU.S.dollars)Valentine'sDaytotalplannedspendingongiftsintheU.S.byrecipient2024SpendinginbillionU.S.dollars0246810121416Significantother/spouse14.2Otherfamilymembers(children,parents,etc.)4Friends2.1Children'sclassmates/teachers1.7PetsCo-workersOther1.51.31.19Description:In2024,U.S.consumersplannedtospendatotalofover14billionU.S.dollarsonpresentsfortheirsignificantotherorspouse,andaboutfourbillionongiftsforotherfamilymembers.Interestingly,consumersintheUnitedStatesalsoplannedtospendmoreontheirpetsthanontheirco-workers.ReadmoreNote(s):UnitedStates;January2to8,2024;8,329respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsOnlinespendingchangeforValentine'sDayintheUnitedStatesin2023,bycategoryValentine'sDaye-commercespendingchangeintheU.S.2023,bysegment10%8%8%6%5%4%3%2%0%0%-2%-4%-6%-8%-6%FashionandapparelBeautyandcosmeticsGifts(e.g.flowers,baskets,andchocolate)SextoysJewelryandwatches10Description:OnlineshoppingdatafromthefirstweekofFebruary2022and2023wasusedtomeasuretheyear-on-year(YoY)changeinValentine'sDay-relatedspendingintheUnitedStates.Withanincreaseofeightpercent,fashionandapparele-commerceexpendituresgrewthemost.Beautyandcosmeticsrankedsecond,withagrowthoffivepercentcomparedtothepreviousyear.ReadmoreNote(s):UnitedStates;January30toFebruary6,2023;comparedtothefirstweekofFebruary2022Source(s):SignifydYear-over-yearpriceincreaseofValentine'sDaygiftsintheUnitedStatesfrom2021to2022,bycategory(inU.S.dollars)AnnualchangeinValentine'sDaygiftcostsintheU.S.2021-2022,bycategoryYoYpricechange0%5%10%15%20%25%30%28.5%AirlinefaresStationery,stationerysupplies,andgiftwrapFoodathome16.4%11.8%11.6%CandyandchewinggumRestaurant/dining*8.2%Admissionstomovies,theaters,andconcertsIndoorplantsandflowersAlcohol(i.e.champagne,wine,etc.)Jewelryandwatches6.5%6.3%5.8%5%3.9%3.2%2.9%Women'sapparelHotelsandmotelsMen'sapparel11/statistics/1345664/change-in-valentines-day-gift-prices-usaAround2022'sValentine'sDay,theaveragepriceforseveralgiftsandexperiencesintheUnitedStateshadgoneupnoticeablycomparedto2021.Thepriceofairlinefares,forinstance,hadincreasedbynearly30percentcomparedtothepreviousyear.ReadmoreNote(s):UnitedStates;December2021toDecember2022Source(s):Bankrate;BureauofLaborStatisticsCHAPTER

02CelebratingValentine'sDayWillyoucelebrateValentine'sDaythisyear?PlanstocelebrateValentine'sDayintheUnitedStates2007-202465%63%63%63%61%59%57%55%53%51%49%47%45%61%60%60%59%58%55%55%55%55%54%54%53%53%52%52%51%20072008200920102011201220132014201520162017201820192020202120222023202413Description:In2024,around53percentofrespondentsintheUnitedStatessaidtheyplannedtocelebrateValentine'sDay.Thisisroughlythesamepercentageaslastyear,andpartofadecreasingtrendfromthelate2000sandearly2010swhenabout60percentofrespondentstypicallyplannedtocelebrateValentine'sday.ReadmoreNote(s):UnitedStates;2007to2024;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsValentine'sDaycelebrationplansamongpeopleintheUnitedStatesin2023,byagegroupPlanstocelebrateValentine'sDayintheUnitedStates2023,byageShareofrespondentsIwillbegoingtoaneventIwillbecelebratingatafriend/familymember'shouseIwillbegoingtoarestaurantorbarIwillbedoingsomethingspecialathomeIdon'thaveanyplans0%20%40%60%80%100%120%18-24years25-34years16%12%22%24%26%14%7%22%2%13%43%35-54years12%4%18%5%61%55yearsandover10%

1%20%67%14Description:WhenaskedhowtheywouldcelebrateValentine'sDayin2023,respondentsintheUnitedStateswerelesslikelytohaveplanstheoldertheygot.Aboutthree-quartersofAmericansaged18to24yearshadValentine'sDayplans,whilethesamecouldonlybesaidforaboutathirdofthoseovertheageof55.ReadmoreNote(s):UnitedStates;February3to8,2023;2,115respondents;18yearsandolderSource(s):CivicScienceLeadingreasonswhyconsumersarenotlikelytocelebrateValentine'sDayintheUnitedStatesin2022LeadingreasonsagainstValentine'sDayamongU.S.consumers2022Shareofrespondents10%

20%0%30%40%50%60%It'stoomuchofacommercial/marketingevent55%It'stooexpensive/Ican'taffordtoItisnotpartofmycultureortraditionsIdonothavethetime/IamtoobusywithotherthingsIt'stooold-fashioned16%15%12%8%IdonothaveapartnerIcanorwanttocelebratewith6%Iamnotfamiliarwithit

0%Other20%15Description:In2022,morethanhalfofU.S.consumers,whowerenotlikelytocelebrateValentine'sDay,specifiedthatitfelttoomuchlikeacommercialevent,makingittheleadingreasonwhypeopleintheUnitedStatesavoidtheoccasion.Justunder10percentofthosesurveyedalsofeltthatitwastooold-fashioned.ReadmoreNote(s):UnitedStates;December23,2021toJanuary7,2022;around1,000*;16-74years;adultswithapartnerwhoarenotlikelytocelebrateValentine'sday;*TotalrespondentcountincludingadultslikelytocelebrateValentine'sDay.

ReadmoreSource(s):IpsosLeadingValentine'sDaycelebrationplansamongconsumersin2021and2022,bymethodShareofconsumerscelebratingValentine'sDay2021-2022,bymethodShareofrespondents202220%20210%10%30%40%50%60%52%Buygifts(formyselforothers)Gooutforfood/drinks48%36%17%33%Decorate/sendValentine'sDaycardsCookathome26%26%29%35%28%29%28%At-homeentertainmentDecoratemyhomeforValentine'sDayOrdertakeout/fooddeliveryHostfriendsorfamilyathomeIn-personentertainmentTravel23%23%10%6%8%8%5%4%16Description:In2021,manycommoncelebratorytraditionsforValentine'sDayhadbeenkepttoaminimumduetoCOVID-19concerns.Thatyearlessthan20percentofValentine'sDaycelebratorsplannedtogooutforfoodand/ordrinks.In2022,overathirdofsurveyrespondentsplannedtocelebratetheoccasionbygoingout.ReadmoreNote(s):Worldwide;January12to18,2022;1,175respondents;18yearsandolder;consumerswhoplantocelebrateValentine'sDaySource(s):Numerator;PRNewswireCHAPTER

03ShoppingbehaviorLeadingwaysconsumerswillkeepValentine'sDayspendingcostsdownintheUnitedStatesin2024MoneysavingstrategiesforValentine'sDayintheUnitedStates2024Shareofrespondents10%0%5%15%20%25%30%30%35%ChoosinglessexpensivegiftoptionsOptingforahome-cookedmealinsteadofdiningoutUsingcoupons/discountsforgifts/experiencesCelebratingonadifferentdayforoff-peakpricingCreatingDIYcards22%16%11%10%Avoidingpeaktraveldatesforromanticgetaways9%18Description:In2024,aboutthreein10surveyedconsumersintheUnitedStatesplannedtolookforlowercostValentine'sDaygiftsinordertosavemoney.Roughly10percentofthosepolledplannedtocelebratetheromanticeventonadifferentdayforoff-peakpricing.ReadmoreNote(s):UnitedStates;January9to11,2024;1,008respondentsSource(s):EmpowerLeadinglocationsconsumersplantogoValentine'sDayshoppingintheUnitedStatesin2024WhereAmericansplantoshopforValentine'sDaygifts2024Shareofrespondents15%

20%0%5%10%25%30%35%40%40%45%OnlineDepartmentstoresDiscountstoresFlorists33%31%17%16%16%SpecialtystoresLocal/smallbusinessesJewelrystores13%SpecialtyclothingstoresOther10%8%Catalog2%19Description:In2024,consumersintheUnitedStatesintendedtovisitavarietyofstoretypesinordertobuyagiftforValentine'sDay.Thatyear,over30percentofU.S.consumersplannedtovisitdiscountstores.Atabout40percent,however,thelion'sshareintendedtodotheirValentine'sDaygiftshoppingonline.ReadmoreNote(s):UnitedStates;January2

to8,2024;8,329respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsTypeofgiftsconsumersplannedtobuyforValentine'sDayintheUnitedStatesin2024GiftsU.S.consumersareplanningtopurchaseforValentine'sDay202460%50%40%30%20%10%0%ChocolateorcandyFlowersGiftcardsFoodordrinkathomeVisittoarestaurantorJewelryClothing,includingshoesandaccessories(excludingchocolateorcandy)bar20/statistics/1448930/gifts-us-consumers-are-planning-to-purchase-for-valentines-dayForValentine'sDay2024,roughlyhalfofsurveyedU.S.shopperssaidtheywouldbuychocolateorcandyasagiftforanother,makingitthemostshoppedforValentine'sDaygift.Aboutathirdofrespondentssaidtheyintendedtopurchaseflowers.

ReadmoreNote(s):UnitedStates;Q42023;1,000respondents;18yearsandolderSource(s):RetailMeNot;ZiffMediaFemaleconsumerswhoplannedtobuythemselvesaValentine'sDaygiftintheUnitedStatesin2022to2024WomenwhoplannedtobuythemselvesaValentine'sDaygiftintheU.S.2022-202420222023202480%75%69%70%60%50%40%30%20%50%25%20%15%15%11%10%10%0%VerylikelySomewhatlikelyNotatalllikely21Description:For2024'sValentine'sDay,onlyhalfofsurveyedfemaleconsumersintheUnitedStatessaidtheywerenotlikelytobuythemselvesagift.Comparedtopreviousyears,self-giftinghasseeminglybecomemorepopular,astheshareofU.S.women,whosaidtheywereveryorsomewhatlikelytobuysomethingtomarktheoccasion,increasednoticeably.ReadmoreNote(s):UnitedStates;2022to2024;1,082*;18yearsandolder;U.S.women;*In2024.The2023surveycounted1,606respondents,whilethe2022surveycounted2,033.

ReadmoreSource(s):CivicScienceHowhasinflationaffectedyourplansforValentine'sDay?ImpactofinflationonValentine'sDayplansintheUnitedStates2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%43%50%IplantolookforlowercostgiftsIplantolookforsales,promotions,coupons,and/orrewardsIplantodineathomeinsteadofdiningoutbecauseofinflationIplantobuylessthisyearcomparedtotheyearsprior28%21%19%IwillnotshopforValentine'sDaygiftsthisyearbecauseofinflationIwillnotcelebrateValentine'sDaythisyearbecauseofinflationInflationhasnotimpactedmyshoppingplansforValentine'sDay12%11%4%22Description:Duetotheimpactinflationhashadonthewalletsofconsumers,Valentine'sDaymaylooksomewhatdifferentforAmericansin2023.Thatyear,morethan40percentofsurveyedshoppersintheUnitedStatesplannedtolookforlowercostValentine'sDaygifts.Lessthanfivepercentofthosesurveyedsaidrisingpriceshasnotimpactedtheirshoppingplansforthatday.ReadmoreNote(s):UnitedStates;December28,2022,toJanuary11,2023;1,375respondents;18yearsandolderSource(s):inMarketShoppingplansamongconsumersintheUnitedStatesforValentine'sDayin2023,bychannelValentine'sDayshoppingplansintheUnitedStates2023,bychannelAmixofboth23%In-store56%Online21%23Description:In2023,morethanhalfofValentine'sDayshoppersintheUnitedStatesplannedtoshopprimarilyinstoresfortheevent.ClosetoaquarterofthosesurveyedintheU.S.plannedtoshopbothonlineandofflinethatyear.

ReadmoreNote(s):UnitedStates;December28,2022,toJanuary11,2023;1,375respondents;18yearsandolderSource(s):inMarketShareofconsumersthatthinkitisworthgoingintocreditcarddebtforaValentine'sDaygiftintheUnitedStatesin2024IsaValentine'sDaygiftworthgoingintocreditcarddebtfor?Yes29%No71%24Description:In2024,amajorityofconsumersintheUnitedStatesdidnotbelieveaValentine'sDaygiftisworthgoingintocreditcarddebtfor.Thatsaid,roughly30percentofsurveyrespondentsfeltthatitwasworththeeffort.ReadmoreNote(s):UnitedStates;January22to26,2024;Nearly200Source(s):WalletHubTypeofgiftsconsumersplantobuyforValentine'sDayintheUnitedStatesasofJanuary2022,byagegroupGiftsAmericansareplanningtopurchaseforValentine'sDaybyage2022CandyFlowersJewelryGreetingcardsAneveningoutClothingGiftcard/giftcertificate80%70%60%50%40%30%20%10%0%18-2425-3435-4445-5455-6465+25Description:ThisstatisticdisplaysthetypesofgiftsconsumersplantobuyforValentine'sDayintheUnitedStatesasofJanuary2022,byagegroup.ApproximatelysevenintenAmericansbetweentheagesof18and24saidtheyplannedtobuycandyasagiftforanother.Confectionerywasaverycommonchoiceamongallagegroups,however,flowersandgreetingcardswerelikewisepopularoptionsamongromanticsthisyear.

ReadmoreNote(s):UnitedStates;January3to11,2022;7,728respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsPercentageofconsumerswhoplantopurchase"anti-Valentine'sDay"giftsinsteadofcelebratingintheUnitedStatesin2022,byagegroupShareofU.S.consumerswhoplantobuyanti-Valentine'sDaygifts2022,byage6%5%5%5%4%3%2%1%0%4%3%0%0%18-24years25-34years35-44years45-54years55-64years65yearsandolderAgegroup26Description:In2022,anestimatedfivepercentofU.S.consumers,aged18to44,statedtheyarenotplanningtocelebrateValentine'sDay,butdointendtopurchase"anti-Valentine'sDay"giftstomarktheoccasion.Noneofthesurveyrespondentsovertheageof54intendedtobuysuchitemsthisyear.ReadmoreNote(s):UnitedStates;January3to11,2022;7,728respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsCHAPTER

04SpendingintentionsAverageexpectedspendpercapitaonValentine'sDayintheUnitedStatesfrom2009to2024(inU.S.dollars)PlannedspendamongAmericansonValentine'sDay2009-2024250200196.31192.8185.81175.41164.76161.96146.84142.31143.5615010050136.57133.91130.97126.03116.21102.51030200920102011201220132014201520162017201820192020202120222023202428Description:AverageexpectedpercapitaspendingonValentine'sDayintheUnitedStatesstoodatabout186U.S.dollarsin2024.Estimatedconsumerspendingforthisoccassionreachedanall-timehighofnearly200U.S.dollarsin2020.Bycomparison,Americansspentanaverageofjustover100U.S.dollarsforValentine'sDaybackin2009.ReadmoreNote(s):UnitedStates;2009to2024;8,329*;18yearsandolder;*In2024,8,329respondentsweresurveyed.Similarsamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsValentine'sDayplannedaveragespendingongiftsintheUnitedStatesasofJanuary2024,bygiftrecipient(inU.S.dollars)Valentine'sDayplannedaveragespendingongiftsintheU.S.byrecipient2024SpendinginU.S.dollars020406080100120Significantother/spouse101.84Otherfamilymembers(children,parents,etc.)29.08Friends14.77Children'sclassmates/teachers12.02PetsCo-workersOthers11.099.137.9929Description:PlannedValentine'sDayspendingintheUnitedStatesislookingtobequitesimilarin2024comparedtolastyear:in2024,U.S.consumersplannedtospendanaverageofjustover100U.S.dollarsontheirsignificantother/spouse,justoveradollarmorethantheaveragein2023.ReadmoreNote(s):UnitedStates;January2to8,2024;8,329respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageexpectedspendonValentine'sDayintheUnitedStatesasofJanuary2022,byagegroup(inU.S.dollars)PlannedgiftspendamongAmericansonValentine'sDaybyage20223002802452502001501005017017111987018-24years25-34years35-44years45-54years55-64years65yearsandolder30Description:ThisstatisticdisplaystheaverageexpectedspendonValentine'sDayintheUnitedStatesasofJanuary2022,byagegroupinU.S.dollars.Onaverage,U.S.consumersagedbetween35and44statedthattheyplannedtospendabout280U.S.dollarsonValentine'sDay,makingthemtheleadingspendersof2022.Thisagegroupwascloselyfollowedby25to34-year-oldswhoplannedtospendapproximately245U.S.dollarsonthemostromanticdayoftheyear.

ReadmoreNote(s):UnitedStates;January3to11,2022;7,728respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendonflowersasagiftforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingonflowers2010-20221816.7116.4915.7215.421614121081515.0714.7814.7514.6313.4913.4812.6212.336420201020112012201320142015201620172018201920202021202231Description:In2022,romanticsintheUnitedStateswereexpectingtospendanaverageof17U.S.dollarsonflowersasaValentine'sDaygifttoanother.Thiswasaslightincreasecomparedto2021.AverageconsumerspendingonValentine'sDayconfectionerystoodatjustunder16U.S.dollarsperpersonthatyear.ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendoncandyasagiftforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingoncandy2010-20222017.31816141210815.915.3214.1213.1113.1212.712.6811.6410.7510.8510.88.66420201020112012201320142015201620172018201920202021202232Description:In2022,consumersintheUnitedStateswereexpectingtospendanaverageof16U.S.dollarsoncandyasaValentine'sDaygifttoanother.Backin2010,averageconsumerspendingonValentine'sDayconfectionerystoodatjustundernineU.S.dollarsperperson.ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendonaneveningoutasagiftforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingonaneveningout2010-202240353025201510533.4631.3530.7828.4627.9327.7227.4827.2726.9625.6624.8623.7621.390201020112012201320142015201620172018201920202021202233Description:Accordingtoasurvey,consumersintheUnitedStateswereexpectingtospendanaverageofsome31U.S.dollarsonaromanticeveningoutin2022,whichisanincreasecomparedtooneyearago.Valentine’sDayiswidelyconsideredaromanticdayandoccursonFebruary14theachyear.ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendonjewelryasagiftforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingonjewelry2010-20225045.754540353025201510541.6536.334.133.1132.3230.9430.7130.5830.3429.626.1821.520201020112012201320142015201620172018201920202021202234Description:Valentine’sDayiswidelyconsideredtobeoneofthemostromanticholidaysoftheyear.Accordingtoasurvey,consumersintheUnitedStateswereexpectingtospendanaverageof45U.S.dollarsonjewelryin2022,anincreaseofabout15dollarscomparedto2021ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendongiftcardsforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingongiftcards2010-20222018161417.2215.6714.2112.521210811.2111.0511.0410.2310.2310.3198.428.436420201020112012201320142015201620172018201920202021202235Description:For2022'sValentine'sDay,whichtakesplaceonFebruary14,theaverageU.S.consumerwasplanningtospendjustover17U.S.dollarsongiftcards.Inthepastfewyears,perpersonspendingonValentine'sDaygiftcardshasseenaconsiderableincrease.ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsCHAPTER

05OnlineValentine'sDaysearchesYear-on-yearchangeinValentine'sDay-relatedonlinesearchesintheUnitedStatesfromFebruary2019toFebruary2022U.S.annualchangeinValentine'sDay-relatedkeywordsearches2022120%102.6%100%80%60%40%20%-3.1%0%-20%-40%-32.7%2019-02/2020-022020-02/2021-022021-02/2022-0237Description:AccordingtoastudyonValentine'sDayin2022,thevolumeofonlinesearchesrelatedtotheholidaysawadecreaseof32.7fromFebruary2021to2022.Overall,thegeneralonlineinterestforValentine'sDay-relatedtopicsisslowingdownsincetheCOVID-19pandemic.However,thesearchregisteredagrowthof102.6percentfrom2019to2020,whichhelpedtoholdtheoverallinterestonthecelebrationinan