全球APP应用内置广告市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSIn-App

Advertising:market

data

&

analysisMarket

Insights

reportNovember

2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

abetter

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

webinterface,

download

(XLS,

PDF,

PPT),

or

reports.

Benefit

from

our48-hourcustomer

service

guarantee.•

10

sectors:

advertising

&

media,

consumers,

countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology•

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics•

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume•

Features:Compare

countries

&

regions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Use

cases:

sales

planning,

investment

decision

support,

resourceallocation,

and

portfolio

management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/2MARKET

INSIGHTSMarke

t

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

In-AppAdvertising

market

is

part

of

the

DigitalAdvertising

market.10190+geographicalentities1,000+400+Go

toDigital

AdvertisingmarketsectorsmarketsreportsFind

out

more

on:Digital

Advertising3Table

of

ContentsOverviewAppendixSummary678CategoriesProductOverviewAuthor394142MarketDefinitionKey

TakeawaysMarket

NumbersAd

Spending1013Average

Ad

Spending

per

UserShare

by

Categories16Deep

Dives

and

Company

Profiles17-37•

Social

Networking•

Games212732•

Shopping4CHAPTER

1OverviewThe

In-App

Advertising

market

has

expand

e

d

considerably

over

the

past

yearand

will

continue

to

play

a

significant

role

in

the

Digital

Advertising

marketOverviewSummaryThanks

to

the

widespread

use

of

smartphones

andmobile

apps,

in-appadvertising

has

experienced

significant

growth.

In-app

ad

spending

surged

afteradvertisers

saw

the

potential

for

applications

to

reacha

wide

audience.

In-appadvertising

primarily

consisted

of

banners

and

interstitials.

These

advertisementsfrequently

caused

disruptions

and

did

notoffer

acustomized

customerexperience.Futuredevelopments

in

AI

will

further

increase

the

potential

of

in-appadvertising.AI

will

automatically

produce

text,

images,

and

video

material

for

personalizedadvertisements

in

real

time.

The

integration

of

smart

cameras

that

use

emotionanalysis

will

make

it

possible

to

adapt

advertisements

to

the

facial

expressions

ofusers

to

boost

engagement.

Moreover,

AI

could

reduceconcerns

amongmarketers

aboutdata

privacy,

specifically,

AI’s

capacity

to

analyze

massive

dataenables

accurateaudiencesegmentation

while

still

prioritizing

privacy.

Byleveraging

AI,

in-app

advertising

can

combine

precisetargeting,

broad

reach,

anduser

engagementwhile

also

conforming

to

strictprivacy

laws.In-app

advertising

currently

uses

AI

to

improve

targeting,

boost

ROI,

expandreach,

and

increase

engagement.

Due

to

its

capabilities,

advertisers

are

now

ableto

deliver

advertisements

to

the

most

relevant

userswith

more

certainty.Additionally,

AI

helps

createpersonalized

textcontentthat

optimizes

admessaging

forbetter

performance.

Social

mediaapps,

gaming

apps,

andshopping

apps

have

become

the

most

widely

used

platforms

for

in-appadvertising.

Becausetheseapplications

offer

asizable

user

baseandopportunities

fortargeted

advertising,

theyareideal

forbusinesses

looking

tomaximize

the

impact

of

their

advertisementswithin

the

app

ecosystem.6In-app

advertising

shows

ads

in

mobile

apps

with

different

formats

andcategories,

and

targets

users’

prefere

nc

e

s

and

behaviorOverview:

Market

DefinitionMarket

definitionIn-app

advertising

refers

to

the

promotion

of

products

or

services

within

a

mobileapplication

and

to

ad

spending

on

displaying

advertisements

within

anapplication.

This

includes

various

formats,

such

as

banner

ads,

interstitial

ads,video

ads,

and

native

ads,

that

are

integrated

into

the

mobile

app's

user

interfaceand

appear

as

partoftheapp's

content.

The

ads

areusually

shown

to

targetusers

based

ontheir

preferences

and

online

behavior.In-app

advertising

comprises

advertising

spending,

users,

and

average

revenueper

user.

The

market

only

displays

B2B

spending.

Figures

are

based

onin-appadvertising

spending

and

exclude

agency

commissions,

rebates,

production

costs,and

taxes.

For

more

information

on

the

data

displayed

and

definition

of

eachcategory,

usetheinfo

button

right

nextto

theboxes.In-app

advertising

consists

of

21

app

categories,

books

&

reference,

business,education,

entertainment,

finance,

food

&

drink,

game,

health&

fitness,

lifestyle,medical,

music,

navigation,

news

&

magazines,

photo

&

video,

productivity,shopping,

social

networking,

sports,

travel,

utilities,

and

weather.7Sources:Market

Insights

2023In

2023,

the

In-App

Advertising

market

will

reach

US$314.5

billion

with

a

revenueshare

of

46.2%

in

the

Digital

Advertising

marketOverview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scopeAd

spending

in

the

In-App

Advertising

market

is

projected

to

reach

US$314.50bn

in2023.This

market

includes:This

market

excludes:Ad

spending

is

expected

to

show

an

annual

growth

rate

(CAGR

2023-2027)

of10.10%,

resulting

in

a

projected

marketvolume

of

US$462.20bn

by

2027.•

Advertising

that

is

displayed

withinmobile

applications

includes

a

varietyof

ad

types,

including

native

ads,interstitial

ads,

video

ads,

and

bannerads.•

Advertising

that

is

displayed

withinmobile

browsers

or

on

mobilewebsites.In

global

comparison,

most

ad

spending

will

be

generated

in

China(US$119.10bn

in2023).Theaveragead

spending

per

internetuserin

theIn-App

Advertisingmarket

isprojected

to

amount

to

US$58.99

in

2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersIn-App

Advertising

ad

spending

is

estimated

to

increase

at

a

CAGR(1)

of

18.5%from

2017

to

2028Market

Size:

GlobalIn-App

Advertising

market:

Advertising

spending

forecast

in

billion

US$498.16462.23426.31390.65+18.5%(1)314.53352.69272.69241.61174.192020136.652019103.89201876.9120172021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

ad

spending

of

US$140.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

comparison

(1/2)In-App

Advertising

market:

Advertising

spending

forecast

in

billion

US$+8.9%(1)215.40+10.6%(1)212.31140.59128.41+9.3%(1)60.00+7.7%(1)8.582028+8.9%(1)38.395.931.2220231.872023202820282023

2028Americas202320282023EuropeAfricaAsiaAustralia

&

Oceania11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

ad

spending

of

US$119.0

billion,

China

is

the

biggest

market

amongselected

countries

in

2023Market

Size:

Regional

comparison

(2/2)In-App

Advertising

market:

Advertising

spending

forecast

in

billion

US$+10.8%(1)+8.9%(1)182.54192.46119.05115.42+9.3%(1)20.53+9.6%(1)9.792028+9.9%(1)13.1720236.205.1120283.192023202820232028202820232023ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023In-App

Advertising

average

ad

spending

per

internet

user

is

estimated

toincrease

from

2017

to

2028Market

Size:

GlobalIn-App

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$9080.4976.418070605040302010072.3468.2663.7058.9953.4249.7938.0632.14201926.78201821.51201720202021202220232024202520262027202813Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

In-App

Advertising

average

adspending

per

internet

user

in

2028Market

Size:

Regional

Comparison

(1/2)In-App

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$300266.69231.81254.10241.51202.31250200150100228.48187.38217.06214.70171.25199.42154.78181.37137.18164.18124.00129.3892.70111.6775.6792.4978.7857.9173.6955.3568.6052.7974.6846.3463.5950.2858.2647.3952.9044.4059.9523.3220.3246.7840.5142.4838.3632.9029.171.5828.0424.4950

19.1616.141.211.471.911.992.102.182.262.332.392.461.37020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&

Oceania14Sources:Market

Insights

2023With

average

ad

spending

per

internet

user

of

US$369.8,

the

United

States

isthe

biggest

market

among

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)In-App

Advertising

market:

Average

ad

spending

per

internet

user

forecast

in

US$580.076005004003002001000539.31498.54457.50413.84369.83323.80311.32289.16290.50269.68132.59249.39125.63227.52117.64211.52121.29205.53109.29181.5298.45169.04103.00159.4992.15146.75125.5686.88139.67117.1480.86131.6098.9770.0232.3229.5616.8485.5742.6435.6422.06108.7274.84100.2868.8967.7650.2833.6191.1562.8982.1256.5854.8642.6028.0772.5949.7364.3843.41201720182019202020212022202320242025202620272028FranceGermanyChinaUnited

KingdomUnited

States15Sources:Market

Insights

2023Worldw

id

e,

social

networking,

gaming,

and

shopping

apps

contribute

to

themajority

of

in-app

advertising

spendingShare

by

categories:

GlobalIn-App

Advertising

market:

Market

share

by

category

in

2023(1)16

Notes:Sources:(1)

Others

referring

toFood&Drink,Lifestyle,Productivity,Weather,

Business,Health

&Fitness,Finance,Sports,Travel,

Navigation,

MedicalMarket

Insights

2023The

number

of

smartphone

users

has

significantly

increased

over

the

past

fewyears

and

is

expected

to

reach

six

billion

users

by

2027Deepdive:

Smartphone

usersNumber

of

smartphone

users

worldwide

in

millions6,1626,0125,849+10.3%(1)4,7275,6695,4715,2525,0064,4114,0273,5473,09820172,65320162,21420151,80220141,41620132018201920202021202220232024202520262027202817

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Users

of

the

mobile

internet

in

2022

spent

the

bulk

of

their

time

on

apps

butespecially

on

chat/messaging,

social

networks,

and

search

enginesDeepdive:

Time

spent

and

usage

onmobile

(1/2)Share

of

time

spent

worldwide

among

Android

users

in

2022Percentage

of

users

who

have

visited

websites

or

used

apps

by

types

in

2022Chat

and

messaging96%95%84%Social

networksSearch

engines

or

web

portalsShopping,

auctions,

or

classifieds58%57%Map,

parking,

or

location-based

servicesEmail50%47%MusicNews42%Weather42%41%8%92%EntertainmentGamesFood,

recipes,

restaurants,

ortakeawaysTaxi,

ride-sharing,

bike,

or

scooter

hireBanking,

investing,

or

insuranceSports35%33%30%29%27%27%25%24%23%22%EducationHealth

and

fitnessTravelBooksAppsBrowsersLifestyle

and

fashion18Sources:

Data.ai;

Hootsuite;

GWI.comOver

the

past

decade,

smartphone

users

have

increased

their

mobile

internetconsumption

by

over

200%Deepdive:

Time

spent

and

usage

onmobile

(2/2)Average

daily

time

spent

using

the

internet

on

mobile

devices

in

hoursShare

of

daily

time

spent

using

the

internet

on

mobile

between

2014

and

202320142023+10.8%(1)3.143.433.463.373.393.066%14%86%94%2.312.212.021.38Rest

of

the

dayUsing

the

internet

on

mobile2014

2015

2016

2017

2018

2019

2020

2021

2022

202319

Notes:(1)

CAGR:

CompoundAnnualGrowthRateSources:

HootsuiteIn

2023,

85%

of

smartphone

users

encountered

in-stre

am

ads

that

appear

inbetween

a

video

but

allow

the

ad

to

be

skipped

while

using

appsDeepdive:

Advertising

formatsIn-App

Advertising

market:

formats

encountered

by

users

in

2023In-stream

ads

thatappear

inbetween

avideo

butallowskipping

the

ad

after

a

few

seconds85%Banner

ads

that

appear

on

top

or

bottom69%of

the

screenIn-stream

ads

that

appear

in

betweena

video

and

run

forfixed

duration

without

allowing

to

skip

the

ad52%Ads

that

cover

the

whole

screen,

interstitial

Ads

and

donot

close

until

the

interval

ends39%Content

recommendation

ads

thatappear

in

between

feeds24%Native

ads

that

appear

as

a

story

feed

or

news

feed

andhave

a

format

similar

to

the

app

thatis

being

used20%Reward

video

ads

that

prompt

you

to

either

buysomething

or

watch

an

ad

video

to

unlock

a

level

or

prize19%20

Notes:“What

type

ofin-app

advertising

doyouencounter

mostly?“;

n=660Sources:

GoodFirmsBy

2028,

global

advertising

spending

on

social

networking

apps

is

expected

toreach

US$175.4

billionMarket

Size:

Social

networking

(global)Social

Networking

In-App

Advertising

market:

Advertising

spending

forecast

in

billion

US$175.4164.7+18.9%(1)126.2153.9141.9134.4111.9103.675.456.138.926.020172018201920202021202220232024202520262027202821

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Internet

users

are

spending

more

time

on

social

media,

primarily

via

theirsmartphonesDeepdive:

Social

media

-time

spent

and

devicesAverage

daily

time

spent

worldwide

on

social

media

in

hours+1.8%

(1)Devices

used

to

access

Facebook2.312.282.252.252.22Use

any

kind

ofmobile

phoneOnly

use

laptop

ordesktop

computerUse

bothcomputers

andmobile

phonesOnly

use

mobilephones

(anytype)2.142.0898.5%1.5%16.7%81.8%Q3

2016Q3

2017Q3

2018

Q3

2019

Q3

2020Q3

2021Q3

202222

Notes:(1)

CAGR:

CompoundAnnualGrowthRateSpurces:

Hootsuite;

GWI.com;Meta’s

advertising

resourcesIn

2022,

social

media

users

showed

equal

prefere

nc

e

for

Instagram

andFacebook

whereas

market

er

s

continued

to

prioritize

FacebookDeepdive:

Social

media

-favorite

platformsSocial

media

platforms

used

by

marketers

worldwide

in

2022Favorite

social

media

platforms

among

internet

users

in

202290%75%61%52%43%18%14.8%14.5%4%4.3%3.3%1.4%Facebook

Instragram

LinkedIn

YouTubeTwitterTikTokSnapchatInstragramFacebookTikTokTwitterSnapchat23

NotesYouTube

and

LinkedIn

are

notavailable

as

an

answer

for

the

“Favorite”

socialmedia

platforms

questioninGWI’s

surveySources:

SocialMedia

Examiner;

Frankwatching;

Hootsuite;

GWI.comAlthough

it

was

established

seven

years

after

Instagram,

TikTok

has

surpassedInstagram

in

terms

of

downl

o

ad

numbersDeepdive:

Social

media

applicationsNo.of

top

social

media

apps

download

(lifetime

as

of

May

2023),

in

millionPrediction

of

online

video

advertising

distribution

byplatform

in

20275,6634,5184,3322,48637%63%FacebookTikTokInstagram2010SnapchatApplication

established

year2004

20172011OthersTikTok24:Sources:

Appmagic

as

of

May

2023;

omdiaAt

the

height

of

the

COVID-1

9

pandemic,

TikTok

experie

nc

ed

remarkable

growthin

net

advertising,

surpassing

200%Platform

profiles:

TikTokTikTok

overviewTikTok’s

net

advertising

revenue

worldwide

in

billionUS$TikTok

is

a

globally

popular

social

media

platform

that

was

launched

by

ByteDancein

2016.

It

enables

users

to

create

and

share

short

videos

and

has

gained

immensepopularity

worldwide.

Particularly

during

the

height

of

the

COVID-19

pandemic,TikTok

experienceda

significant

surge

in

usage

as

people

sought

entertainmentand

connection

while

adhering

to

stay-at-home

measures.

TikTok

served

as

acreative

outletforusers

to

express

themselves

and

showcase

their

talents,

whichresonated

with

individuals

during

atime

of

limited

physical

interactions.23.6+133%(1)18.0Post-lockdown,

TikTok

has

maintained

its

strength

by

retaining

its

user

base,delving

into

new

markets,

anddiversifying

its

content

offerings.

The

platform

hassuccessfully

integrated

social

commerce

and

strengthened

partnershipswithbrands,

contentcreators,

and

influencers.

By

focusing

ontheseaspects,

TikTok

hassolidified

its

position

as

oneofthetop

social

media

platforms

and

aims

todominate

the

social

media

landscapeinthefuture.

With

its

continuous

emphasisonuser

engagement,

market

expansion,

and

strategic

collaborations,

TikTok

ispoised

forongoing

success

intheevolving

world

of

social

media.11.6+225%(1)3.91.40.320192020202120222023202425

Notes:(1)

CAGR:

CompoundAnnualGrowthRateSources:

eMarketerIn

2022,

Meta's

advertising

revenue

decreased

by

1.1%

for

the

first

time

since

itsinitial

public

offering

(IPO)Platform

profiles:

FacebookFacebook

overviewFacebook

Daily

Active

Users

in

Q4Launched

in

2004,

the

social

media

platform

Facebook

allows

users

to

createprofiles,

connectwith

friends

andfamily,

and

share

posts.

Facebook

also

providesadvertising

and

business

pages

for

organizations

to

engage

with

users.

With

billionsof

active

users

worldwide,

Facebook

has

become

a

leading

social

platform.202020212022744598308195

1,845195

1,929In

2022,

Meta

reported

thatits

advertising

revenue

declined

by

1.1%,

a

first

timesince

its

initial

public

offering

(IPO)

in

2012.

A

likely

cause

for

this

is

the

user

growthrate

in

the

U.S.,Canada,

and

Europe.

Meanwhile,

for

the

first

time

Facebook’s

dailyactive

users

reached

2

billion

in

2022.806619309Meta’s

advertising

revenue

in

billionUS$114.9113.684.269.7854643304199

2,000Asia-PacificRest

of

the

WorldEuropeU.S.

&

Canada201920202021202226Sources:

Companyinformation;

semrushThe

Games

In-App

Advertising

market

is

expected

to

reach

US$154.3

billion

by2028Market

Size:

Games

(global)Games

In-App

Advertising

market:

Advertising

spending

forecast

in

billion

US$154.3142.4130.4121.3+19.8%

(1)91.3106.580.069.748.334.327.921.120172018201920202021202220232024202520262027202827

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023People

aged

40

and

above

spend

more

time

on

mobile

app

games

than

thoseunder

40,

and

casual

games

are

the

most

popular

across

all

age

categoriesDeepdive:

Games

–

time

spentAverage

daily

time

spent

worldwide

on

mobile

gaming

apps

from

2020

to

2021

Average

daily

time

spend

on

mobile

game

categories

on

Android

in

minutesin

minutes20.9920.4420.4Casual

(e.g.

puzzle,

word,

card

games)Social

Casino

(no

real

money

involved)Hardcore

(e,g,

strategy,

RPG)19.2825.618.0717.2916.5616.318.017.416.014.013.0812.88Midcore

(e,g,

adventure,

action,

racing)17.17.17.6Hypercasual

(short&

frequent

sessions)MenWomen0-1920-2425-2930-3435-3940-4445-4950+28Sources:Market

Insights

2023In

the

past

five

years,

casual

games

have

had

the

highest

number

of

download

sDeepdive:

Games

–

highest

number

of

downloadsTop

10

ad-supported

mobile

gaming

apps

by

downloads

in

2017

and

2022Type

of

Games20172022Casual(e.g.,

puzzle,

word,

card

games)Candy

CrushHonor

ofKingsSubway

Surfersslither.ioMy

Talking

TomClash

ofClansSuper

Mario

RunPiano

Tiles28

Ball

PoolCandy

Crush

My

Talking

Tom2

8

Ball

PoolLudo

KingHypercasual(short&

frequent

sessions)Clash

RoyaleFreeFireRobloxHardcore(e.g.,

strategy,

RPG)Subway

SurfersRace

Master

3DStumble

GuysBridge

RaceMidcore(e.g.,adventure,

action,racing)29Sources:

AppmagicAfter

launching

the

immensely

popular

and

free

downl

o

ad

games

Candy

Crushand

Pet

Rescue

in

2012,

King's

revenue

rose

by

1,046%Mobile

Game

Company:

KingKing

overviewKing’s

current

mobile

game

apps

portfolio

and

release

timelineKing

is

a

leading

mobile

game

companyrecognized

for

developing

popular

casualgames,such

as

the

puzzle

games

Candy

Crush

and

Farm

Heroes.

With

animpressive

user

base

of

250

million

monthly

active

users

in

Q1

2022,

King

providesfree-to-playgames

with

the

option

of

in-game

purchases.

King

operates

studios

inLondon,

Stockholm,

Barcelona,

Malmo,

and

Berlin,

and

was

acquired

in

2016

by

theActivision

Blizzard

group

for

US$5.9

billion.Candy

CrushPet

RescueRebel

Riders2022Candy

Crush

SodaBubble

Witch2Pyramid

SolitaireFarm

Heroes

SuperKing’s

revenue

in

million

US$201220132014201520162018+1,046%2,7852,5802,260Farm

Heroes2,1642,0862,031Candy

Crush

JellyBlossom

Blast1,9991,9981,8841,586Candy

Crush

FriendsBubble

Witch31645864Diamond

Diaries2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202230Sources:

CompanyinformationThe

popular

battle

royale

game

Free

Fire,

developed

by

Garena,

reached

onebillion

download

s

in

2022Mobile

Game

Company:

SEA

LimitedSea

Limited

overviewSea

Limited’s

digital

entertainment(1)revenue

in

million

US$4,320SEA

Limited

is

a

leading

technology

companybasedin

Singapore.

It

operates

arange

of

businesses,

including

digital

entertainment,

eCommerce,

and

digitalfinancial

services.

One

of

its

key

subsidiaries

is

Garena

Online

Private

Limited,which

was

established

to

operate

a

digital

entertainment

business.3,8772,0161,136462Free

Fire

was

released

by

Garena

in

2017.

Free

Fire

has

gained

tremendouspopularity,

particularly

in

the

mobile

gaming

space,

with

millions

of

playersworldwide.

It

is

a

fast-paced,

battle

royale

game

involving

multiple

players

and

avariety

of

game

modes.365201720182019202020219102022Free

Fire

number

of

application

downloads

in

million1,030Garena’s

list

of

mobile

games7204591861320172018201920202021202231

Notes:Sources:

Companyinformation;

AppmagicIn

2023,

spending

in

the

Shopping

In-App

Advertising

market

reached

US$29.5billionMarket

Size:

Shopping

(global)ShoppingIn-App

Advertising

market

spending

forecast

in

billion

US$51.047.042.938.4+16.8%(1)29.533.824.520.415.314.411.59.320172018201920202021202220232024202520262027202832

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Since

2017,

more

than

50%

of

all

online

shoppers

have

been

conducting

theironline

purchases

via

their

smartphonesDeepdive:

Online

purchase

users

and

devicesNumber

of

active

paying

customers

in

billionOnline

purchase

by

device5.35.14.94.64.440%

40%

39%

39%

38%43%

42%

41%44%

43%47%53%4.13.83.53.02.52.161%

61%

62%60%

60%57%

58%

59%56%

57%2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

20272017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027Mobile

Desktop33Sources:Market

Insights

2023Amazon's

advertising

revenue

has

constituted

a

larger

proportion

of

its

totalrevenue

over

the

years,

increasing

from

4.5%

in

2019

to

7.3%

in

2022Company

profiles:

AmazonAmazon’s

advertising

and

non-advertising

revenue,

in

billion

US$Traffic

share

for

by

device

in

May

20235147.3%4706.6%3865.1%60.2%2814.5%92.7%20