全球移动互联网应用市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSMobileinternetusageworldwideCHAPTER

01OverviewNumberofinternetusersworldwideasof2022,byregion(inmillions)Globalnumberofonlineusersworldwide2022,byregionNumberofinternetusersinmillions02004006008001,0001,2001,400EasternAsiaSouthernAsia1,235.661,026.63Americas807.77SoutheastAsiaNorthAmericaSouthAmericaCentral&WesternEuropeEasternEuropeSouthernEuropeWesternAsia516.5444.06310292.61201.07190.76182.08NorthernAfricaWesternAfricaEasternAfrica169.11156.38130.144Description:Asof2022,EastAsiaaccountedforapproximately1.2billionoftheworld’sinternetusers,followedbySouthernAsiawithalittleoveronebillion.TheglobaldigitalpopulationinApril2022amountedtofivebillioninternetusersintotal.ReadmoreNote(s):Worldwide;2022Source(s):Shareofusersworldwideaccessingtheinternetin3rdquarter2023,bydeviceGlobalinternetaccessQ32023,bydeviceShareofinternetusers40%

50%0%10%20%30%60%70%80%90%100%110%Mobilephone(any)Smartphone96.5%94.6%Laptopordesktop(any)PersonallaptopordesktopConnectedtelevisionWorklaptopordesktopTabletdevice61.8%54.9%31.1%26.2%25.9%SmarthomedeviceGamesconsole16.4%11.5%Featurephone3.8%5Description:Asofthethirdquarterof2023,around96.5percentofglobalusersaccessedtheinternetviamobilephones,whileover94.6percentreporteddoingsoviasmartphones.Bycomparison,internetaccessvialaptopordesktopwasreportedbyalmost62percentofrespondents.Additionally,nearly55percentofglobalinternetusersreportedgoingonlinewiththeirpersonallaptopordesktopdevice,whilemorethan26percentreportedconnectingtheinternetwithaworklaptop.

ReadmoreNote(s):Worldwide;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialMobileinternetuserpenetrationrateinselectedregionsin2022Mobileinternetpenetrationrateworldwide2022Shareofpopulation0%10%20%30%40%50%60%70%80%90%100%110%BahrainUnitedArabEmiratesKuwait97.87%95.85%95.17%93.95%NewZealandSingaporeCanadaBruneiDarussalamJapan93.74%93.59%93.07%92.68%92.6%DenmarkUnitedKingdomSouthKoreaGCC92.26%92.07%92.06%91.61%Norway6Description:In2022,itwasfoundthat93.6percentofthepopulationinCanadaweremobileinternetusers.Bahrainrankedfirstwithamobileinternetpenetrationofapproximately98percent,followedbytheUnitedArabEmirateswithamobileinternetpenetrationrateofcloseto95.8percent.Kuwaitwasrankedthirdwith95percentmobileinternetusagepenetration.TheUAEandKuwaitalsorankamongthecountrieswiththefastestaveragemobileinternetspeedworldwide.

ReadmoreNote(s):Worldwide;2022;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedeviceSource(s):Numberofmobileinternetusersworldwidefrom2020to2029(inmillions)Mobileinternetusersworldwide2020-20297,0006,0005,0004,0003,0002,0001,000020202021202220232024*2025*2026*2027*2028*2029*7Description:Theglobalnumberofsmartphoneusersinwasforecasttocontinuouslyincreasebetween2024and2029byintotal1.5billionusers(+30.6percent).Aftertheninthconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach6.4billionusersandthereforeanewpeakin2029.Notably,thenumberofsmartphoneuserswascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2020to2029;allvaluesareestimates;*ForecastReadmoreSource(s):MediausageinaninternetminuteasofDecember2023Mediausageinanonlineminute2023Amount

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minute3980000002410000004160000025100000630000040000001000000694000USDtradedintreasurybondsEmailssentWhatsAppmessagessentGlobalhoursspentonlineSearchesonGoogleFacebookpostslikedUSDsentonVenmoReelssentviaDMonInstagramUSDspentonAmazonX(Twitter)postssent455000360000USDspentonDoorDashTaylorSwiftsongstreamedHoursofcontentwatchedonTwitch12200069400480008/statistics/195140/new-user-generated-content-uploaded-by-users-per-minuteAlotofthingshappeninaninternetminute–millionsofmessages,e-mailsandtextsaresent,scrolledanduploaded,andhundredsofthousandsofhoursofcontentareconsumed.Ina2023internetminute,241millionemailsweresentbyusersworldwide.ReadmoreNote(s):Worldwide;2023Source(s):DomoCHAPTER

02ConnectivityNumberofmobile(cellular)subscriptionsworldwidefrom1993to2023(inmillions)Numberofglobalmobilesubscriptions1993-202310,0009,0008,0007,0006,0005,0004,0003,0002,0001,0000199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202310Description:Asof2023,therewerealmost8.9billionmobilephonesubscriptionsworldwide,upfromaround8.6billionthepreviousyear.Thenumberofsubscriptionsexceededeightbillionforthefirsttimein2019.

ReadmoreNote(s):Worldwide;1993to2023Source(s):ITUNumberofactivemobilebroadbandsubscriptionsworldwidefrom2007to2023(inmillions)Numberofmobilebroadbandsubscriptionsworldwide2007-20238,0007,0006,0005,0004,0003,0002,0007,029.86,808.16,507.46,119.15,757.35,2694,744.93,888.33,306.32,660.41,959.420131,549.620121,183.52011806.920101,0000615422268200720082009201420152016201720182019202020212022202311Description:In2023,therewerejustoversevenbillionactivemobilebroadbandsubscriptionsworldwide.ReadmoreNote(s):Worldwide;2007to2023Source(s):ITUCountrieswiththefastestaveragemobileinternetspeedsasofApril2023(inMbps)Countrieswiththefastestaveragemobileinternetspeed2023MobileinternetspeedinMbps80

1000204060120140160180200189.98QatarUnitedArabEmiratesMacau(SAR)Kuwait175.34171.73139.03131.16NorwayDenmark118.83115BahrainSouthKoreaChina110.59110.1Netherlands109.1312Description:AsofApril2023,Qatarhadthefastestaveragemobileinternetconnectionworldwide,nearly190Mbps.TheUnitedArabEmirates(UAE)andMacaufollowed,witheachofthesecountriesregisteringaveragemedianspeedsabove170Mbps.

ReadmoreNote(s):Worldwide;April2023Source(s):SpeedtestPenetrationrateof5Gsmartphonesworldwidefrom2020to2027Global5Gsmartphonepenetrationrate2020-202790%82.5%80.1%80%70%60%50%40%30%20%10%0%74%68%59%52.5%40.3%18.8%2020202120222023202420252026202713Description:Thepenetrationrateof5Gsmartphonesworldwideisforecasttodramaticallyincreasebetween2020and2027.In2023,thispenetrationratewas59percent,whichequals657.6million5Gsmartphonesestimatedtobeshipped.By2027,the5Gsmartphonepenetrationwasforecasttoreachover82percent.ReadmoreNote(s):Worldwide;2020to2023Source(s):MICComparisonofthenumberof5GbasestationsintheEuropeanUnion(EU)andselectedcountriesworldwidein2023Numberof5Gbasestationsinselectedcountriesworldwide20233,500,0002,937,0003,000,0002,500,0002,000,0001,500,0001,000,000500,0000356,000217,000146,000Japan100,000ChinaEuropeanUnionSouthKoreaUnitedStates14Description:IndatacollectedbetweenJuly2022andJuly2023,Chinawasreportedtohavehadalmostthreemillion5Gbasestationsinstalledacrossthecountry,withChinesemobileoperatorsinvestingheavilyin5Ginfrastructure.Bycomparison,theEuropeanUnionhadaround346,000thousandbasestations,whiletheUnitedStateshadapproximately100,000.ReadmoreNote(s):China,Japan,SouthKorea,UnitedStates,EU;July2022toJuly2023Source(s):European5GObservatoryCHAPTER

03MobiletrafficMonthlymobiledatatrafficpersmartphoneworldwidefrom2016to2028(ingigabytes),byregionMonthlymobiledatatrafficpersmartphoneworldwide2016-2028,byregionIndia,Nepal,BhutanNorthAmericaCentral&EasternEuropeNorthEastAsiaLatinAmericaSouthEastAsia&OceaniaMiddleEast&AfricaWesternEurope70605040302010020162017201820192020202120222023*2024*2025*2026*2027*2028*16Description:In2023,themonthlymobiledatatrafficpersmartphoneinIndia,Nepal,andBhutanisexpectedtoreach31.7gigabytes(GB),thehighestfigureofanysurveyedregion.Thisfigureissettoalmostdoubleby2028.

ReadmoreNote(s):Worldwide;2016to2023;*ForecastReadmoreSource(s):EricssonPercentageofmobiledevicewebsitetrafficworldwidefrom1stquarter2015to4thquarter2023Shareofglobalmobilewebsitetraffic2015-202365%60%59.54%58.99%

59.16%58.03%55.78%

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'2317Description:Mobileaccountsforapproximatelyhalfofwebtrafficworldwide.Inthelastquarterof2023,mobiledevices(excludingtablets)generated58.67percentofglobalwebsitetraffic.Mobilesandsmartphonesconsistentlyhooveredaroundthe50percentmarksincethebeginningof2017,beforesurpassingitin2020.ReadmoreNote(s):Worldwide;Q12015toQ42023;excludingdesktopandtabletdevicesSource(s):StatCounterMobileinternettrafficaspercentageoftotalwebtrafficinJanuary2024,byregionShareofmobileinternettrafficinglobalregions2024Shareoftotalwebpageviews30%

40%0%10%20%50%60%70%80%AfricaAsia73.57%69.43%SouthAmericaGlobal55.6%59.45%Europe52.62%NorthAmericaOceania45.48%44.35%18Description:InJanuary2024mobiledevicesexcludingtabletsaccountedfornearly60percentofwebpageviewsworldwide.Meanwhile,over73percentofwebpageviewsinAfricaweregeneratedviamobile.Incontrast,themajorityofwebtrafficinNorthAmericastilltookplaceviadesktopconnectionswithmobileonlyaccountingfor45.5percentoftotalwebtraffic.Whileregionalinfrastructureremainsanimportantfactorinbroadbandvs.mobilecoverage,mostoftheworldhashadtheireyeson[...]

ReadmoreNote(s):Worldwide;January2024;mobileonly,excludingtablettrafficSource(s):StatCounterMobileinternettrafficaspercentageoftotalwebtrafficinselectedcountriesandregionsinJanuary2024Shareofmobileinternettrafficinselectedregions2024Shareoftotalwebpageviews40%

50%0%10%20%30%60%70%80%90%100%NigeriaVietnamSouthAfricaSaudiArabiaIndia86.67%86.51%80.9%80.59%79%78.19%75.46%74.65%73.53%70.8%GhanaKenyaTurkeyUAEEgyptMoroccoSpain65.81%65.8%Poland64.95%19Description:AsofJanuary2024,mobilephonesaccountedfor87percentofwebpageviewsinNigeria.Vietnamrankedsecond,withmobiledevicesgeneratingapproximately86.5percentofwebtraffic.Belgium,Portugal,andCanada,sawlessthan43percentoftheirnationalinternettrafficcomingfrommobiledevices.Additionally,Japanrankedlastformobileinternettrafficasofthebeginningof2024-37.6percentofthetotalinternettrafficinthecountrycamefromsmartphonesandinternet[...]ReadmoreNote(s):Worldwide;January2024;mobilephones,excludingtabletsSource(s):StatCounterMarketshareheldbyleadingmobileinternetbrowsersworldwidefromJanuary2014toDecember2023Globalmarketshareheldbymobileinternetbrowsers2014-2023ChromeFirefoxPuffinSafariSamsungInternetYandexBrowserEdgeLegacyDolfinOperaEdgeIEMobileBlackBerryUCBrowserKaiOSSamsungAndroidInstabridgeNetFrontQQBrowserUnknownOpenwaveNokia120%100%80%60%40%20%0%JanApr

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'2320Description:InDecember2023,theGoogleChromebrowserwastheleaderinthemobileinternetbrowsermarket,withashareof65percent.Astherunner-up,Apple’sSafarihadamarketshareofnearly25percent.OthercontendersinthefieldincludeUCBrowserandSamsungInternet.ReadmoreNote(s):Worldwide;January2024;mobilebrowser,excludingtabletSource(s):StatCounterCHAPTER

04MobilemarketNumberofmobileappdownloadsworldwidefrom2019to2027,bysegment(inmilliondownloads)Mobileappdownloadsworldwide2019-2027,bysegmentGamesProductivityFinancePhoto&VideoEducationTravelUtilitiesLifestyleSportsEntertainmentBusinessFood&DrinkSocialNetworkingHealth&FitnessNews&MagazinesMusicBooks&ReferenceShoppingWeatherNavigationMedical200,000180,000160,000140,000120,000100,00080,00060,00040,00020,000020192020202120222023202420252026202722Description:Theindicator'Downloads'isforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thetrendobservedfrom2019to2027remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theGamessegmentachievesthehighestvalueof176.1billiondownloadsat2027.ReadmoreNote(s):Worldwide;2019to2027Source(s):DigitalMarketInsightsNumberofmobileappdownloadsworldwidefrom2016to2023(inbillions)Annualnumberofglobalmobileappdownloads2016-2023300257255250230218204192.4520015010050140.680201620182019202020212022202323Description:Whilethenumberofdownloadskeptincreasingbetween2016to2022.However,in2023,theglobalappdownloadsstagnated,reaching257billiondownloadsandexperiencedonlyaonepercentyear-over-yearincrease.

ReadmoreNote(s):Worldwide;iOSAppStore,GooglePlayandthird-partyAndroidstorescombined.Downloadsarefirsttimedownloadsonly;re-installsandupdatesareexcludedSource(s):Data.aiShareofglobalappdownloadsgeneratedbybytop1%ofapppublishersin1sthalf2022Topapppublishershareofglobalappdownloads2022Top1%ofpublishersRemaining99%ofpublishers120%100%21%21%80%60%40%20%0%79%79%AllappsGamingapps24Description:Duringthefirsthalfof2022,thetoponepercentofapppublishersgenerated80percentofmobileappdownloadsacrossGooglePlayandtheAppleAppStore.Theother99percentofapppublishersgeneratedonly20percentoftotalappdownloads.Duringthethirdquarterof2022thecombinedglobalAppleAppStoreandGooglePlayappdownloadsamountedto35.3billion.ReadmoreNote(s):Worldwide;H12022;AppStoreandGooglePlay;totalapppublishersn=900,000;gamingapppublishersn=106,000Source(s):SensorTowerNumberofAppleAppStoreandGooglePlaymobileappdownloadsworldwidefrom3rdquarter2016to1stquarter2023(inbillions)NumberofiOSandGooglePlayappdownloadsasofQ12023AppleAppStoreGooglePlay40353025201510528.624.428.38.528.328.228

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'2325Description:Inthefirstquarterof2023,usersdownloadedapproximately27billionappsfromGooglePlay.Incontrast,mobileapponlygeneratedroughly8.1billiondownloadsintheAppleAppStore.TheGooglePlayplatformhasalwaysmadeupthebulkofappdownloadsbuttheAppleAppStoreisstrongerintermsofrevenuegeneration.ReadmoreNote(s):Worldwide;Q32016toQ12023Source(s):MarketingCharts;SensorTower;Revenueofmobileappsworldwide2019-2027,bysegment(inmillionU.S.dollars)Mobileapprevenueworldwide2019-2027,bysegmentGamesBooks&Reference

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Food&Drink800,000SocialNetworkingEntertainmentLifestyleWeatherShoppingProductivityFinanceMusicHealth&FitnessMedicalPhoto&VideoUtilitiesNavigationNews&MagazinesBusinessTravel700,000600,000500,000400,000300,000200,000100,000020192020202120222023202420252026202726Description:Overthelasttwoobservations,theindicator'RevenueBySegment'isforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforall21differentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentGames,whichhasthehighestvalueof249.9billionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2027Source(s):DigitalMarketInsightsWorldwideconsumerspendingonmobileappsfrom2016to2023(inbillionU.S.dollars)Globalmobileappconsumerspending2016-202318016014012010080170171167143601201014020082.157.72016201720182019202020212022202327Description:In2023,grossconsumermobileappspendingamountedto171billionU.S.dollars,upfromthe170billionU.S.dollarsin2022.ConsumerappstorespendingwasstronglyimpactedbytheCOVID-19pandemicin2020and2021,butspendingtrendsareslowlynormalizingafterafteratwo-yearsboostinappusageandengagement.Additionally,apossiblerecessioninseveralkeyglobalmarketscouldimpactusers'spendingbehaviorfurther.

ReadmoreNote(s):Worldwide;2016to2023Source(s):Data.ai;TechCrunchCHAPTER

05MobileactivitiesAveragedailytimespentusingtheinternetonmobileforusersworldwidein2023,byregion(inhours.minutes)Dailytimespentonlineviamobileforusersworldwide2023,byregionTimespentonlineinhours.minutes01234567IndonesiaPhilippinesThailandArgentinaSaudiArabiaVietnam6.035.545.385.215.165.155.06malaysiaEgyptBrazil5.055.02Chile4.594.544.474.46UnitedArabEmiratesRussiaIndia29Description:In2023,internetusersinIndonesiaspentmorethansixhoursusingtheinternetontheirmobilephonesperday.UsersinthePhilippinesfollowed,withroughlyfivehoursand54minutesofdailyonlineactivitiesonmobile,whileThailandrankedthird.Intheexaminedperiod,Switzerlandregisteredthelowestnumberofdailyhoursspentonlineonmobilephonesamongtheexaminedregions,withusersinthecountryspendinganaverageoftwohoursand21minutesperdayusingthe[...]

ReadmoreNote(s):Worldwide;2023;14-64years;mobilephonesonlySource(s):Data.ai;DataReportal;Meltwater;WeAreSocialShareoftimespentusingtheinternetonmobilephonesperdayforusersworldwidefrom3rdquarter2013to3rdquarter2023Shareofglobaldailytimespentonlineviamobiledevices2013-202370%60%57.6%56.9%

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Q3'2330Description:Duringthethirfdquarterof2023,internetusersworldwidespent57.6percentoftheirtimebrowsingtheinternetviamobilephones.Thisrepresentsasmallincreasecomparedtothethirdquarterof2022,ayearinwhichglobalinternetusersspentaround57percentoftheironlinetimeaccessingtheinternetviamobiles.Betweenthethirdquarterof2013andtheendof2023,internetusageviamobilehasexperiencedagrowthtrend.

ReadmoreNote(s):Worldwide;Q32013toQ32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofhoursspentperdayusingappsworldwidefrom2019to2022,bycountry(inhours.minutes)Hoursspentonmobileapps2019-2022,bycountryDailytimespentinhours.minutes20222021202032019012456IndonesiaBrazilSaudiArabiaSingaporeWorldwideSouthKoreaMexicoAustraliaIndia31Description:In2022,mobileusersinIndonesiaspentfivehoursand39minutesusingmobileappsonadailybasis,upbyfourpercentcomparedto2021.Brazilrankedsecondinthelistofcountrieswiththehighestdailyappusagein2022,with5.19hoursdailyspentusingmobileapps.GermanyandChinarankedlastwith3.36hoursand3.33hoursspentbyusersdailyonapps,respectively.ReadmoreNote(s):Worldwide;2019to2022;AndroidphonesonlySource(s):Data.aiGrowthintimespentperdayusingappsworldwidebetween1stquarter2020and1stquarter2022,bycountryGrowthinglobalhoursspentonmobileapps2020-2022,bycountryGrowthindailytimespent10%

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20%-10%SingaporeAustraliaCanada-5%0%5%25%30%35%40%45%40%40%20%IndonesiaRussiaGermanyIndia10%10%10%5%Japan5%5%5%5%5%UnitedStatesUnitedKingdomFranceChinaMexico0%32Description:Appusagehasexperiencedanunprecedentedincreasebetweenthebeginningofthepandemicand2022,butthetrendappearstohavesloweddownintheleadingglobalmarkets.Duringthefirstquarterof2022,usersinBrazil,Turkey,andArgentinaengagedwithmobileappsfivepercentlessthaninthefirstquarterof2020,atthebeginningoftheCOVID-19pandemic.Bycomparison,usersbasedinSingaporeandAustraliaspentapproximately40percentmoretimedailyengaging[...]

ReadmoreNote(s):Worldwide;Q12020andQ12022;AndroidphonesonlySource(s):Data.aiLeadingsmartphoneusersactivitiesworldwidefromJuly2022toJune2023Mostpopularsmartphoneactivitiesforglobalusers2022-2023Unweightedaverageofsmartphoneusers20%

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40%0%10%50%60%70%80%ChattingorsendingmessagesE-mailing74.7%70.95%OnlinebankingListeningtomusicWatchingvideos62.9%61.7%61.1%SearchingforproductsBuyingproducts56.7%56.6%54.55%52.3%UploadingvideosorphotosReadingnewspagesMakinginternetcallsUsingonlinemap/navigationservicesWatchingmovies/seriesComparingprices47.45%46.7%44.85%43.3%33Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2022andJune2023inselectedcountriesworldwide,anaverageof75percentofsmartphoneusersreportedusingtheirsmartphonetochatandsendmessages,whilearoundsevenin10reportedsendinge-mails.Accessingtheironlinebankingwasthethirdmostpopularactivityonaverageforglobalrespondents,whilearound62percentofrespondentsreportedlisteningtomusicontheirmobiledevices.Watching[...]

ReadmoreNote(s):Worldwide;July2022toJune2023;18-64years;unweightedaverage,respondentswhouseasmartphoneSource(s):ConsumerInsightsSmartphoneuseractivitiesinselectedcountriesworldwidefromJuly2022toJune2023Smartphoneactivitiesinselectedcountries2023AustraliaAustria70%78%65%53%52%56%53%49%56%39%39%31%42%Brazil84%72%66%71%78%68%65%58%56%71%48%60%52%Canada75%73%63%60%60%54%49%51%39%41%47%37%39%China67%35%45%60%63%49%60%57%43%45%46%60%33%France75%72%60%56%56%53%53%44%44%63%29%40%42%Finland75%86%77%62%60%60%52%52%71%36%50%40%48%ChattingorsendingmessagesE-mailing54%73%36%66%28%24%59%26%40%66%25%38%52%OnlinebankingListeningtomusicWatchingvideosSearchingforproductsBuyingproductsUploadingvideosorphotosReadingnewspagesMakinginternetcallsUsingonlinemap/navigationservicesWatchingmovies/seriesComparingprices34Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2022andJune2023,chattingorsendingmessageswasoneofthemostcommonactivitiesonmobileinseveralmarkets,with77percentofusersintheUnitedKingdom(UK)aswellas71percentofusersintheUnitedStatesreportingtousetheirsmartphonetoexchangemessages.Watchingvideosonmobilewasalsoamongthemostcommonactivities,witheightin10respondentsinBrazilreportingtoconsumevideo[...]

ReadmoreNote(s):Worldwide;July2022toJune2023;18-64years;respondentswhouseasmartphoneSource(s):ConsumerInsightsShareofinternetusersworldwideusingtheirmobilephonetomakevideocallsinthepastmonthasof3rdquarter2023,byregionMobilevideocallsusagereachworldwide2023,byregionShareofrespondents0%10%20%30%40%50%60%NigeriaSouthAfricaPhilippinesUnitedArabEmiratesUnitedStatesIreland53.8%52.9%49.4%47.2%41.1%40.7%Colombia40.3%39.8%IndiaBrazil39.4%Vietnam39.4%Sweden39.2%NewZealandPortugal38.3%38%35Description:Duringthethirdquarterof2023,Nigeriawastheregionwiththehighestshareofpeoplemakingvideocallsusingtheirmobiledevicesworldwide,with54percentofinternetusersreportingtodosoonmonthlybasis.InternetuserslocatedintheSouthAfricafollowed,reportingamobilevideocallsreachof53percentintheexaminedperiod.Overall,35percentofinternetusersworldwidereportedmakingvideocallsusingtheirmobiledevicesandsmartphonesintheexaminedperiod.

ReadmoreNote(s):Q32023;14-64yearsSource(s):DataReportal;Meltwater;WeAreSocialPercentageofinternetuserswhoboughtsomethingonlineeachweekviamobilephoneasof3rdquarter2023,bycountryMobilecommerceweeklyusageinselectedcountries2023Shareofinternetusers0%5%10%15%20%25%30%35%40%45%50%SouthKoreaMalaysiaUAE44.4%39.8%38.4%38.4%TurkeyTaiwanGreece36.3%35.3%Mexico35.3%35.2%UnitedStatesSingaporePhilippinesChina34.5%33.9%33.7%33.3%IndonesiaPoland32.6%36Description:At44.4percent,SouthKoreahadthehighestshareofinternetuserswhoboughtsomethingonlineeachweekviaamobilephoneasofthethirdquarterof2023.Inturn,merely7.6percentoftheNigerianinternetuserssurveyedhadp