全球小家电市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSSmall

Appliances:

market

data&

analysisMarket

Insights

reportOctober

2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2829MarketDefinitionKey

TakeawaysMarket

NumbersRevenue

by

MarketAverage

Revenue

per

HouseholdAverage

Volume

per

HouseholdVolume

by

Market912151821242526Price

per

UnitBrand

shareOnline

Revenue

ShareMobile/Desktop

Split2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGain

a

better

understanding

ofmarkets

across

190+

geographical

entities

–

ona

global,

regional,

country,

and/or

state

level.

Access

our

data

via

webinterface,

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(XLS,

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reports.

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10

sectors:

advertising

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media,

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countries,

digital

sector,finance,

health,

industrial

sector,

mobility,

and

technology•

1,000+

markets,

e.g.,

FinTech,

Food,

or

Robotics•

KPIs,

e.g.,

revenue,

market

shares,

prices,

and

volume•

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management10190+geographicalentities1,000+400+Find

out

more

on:https://www.sectorsmarketsreportsGo

toMarketInsightscom/outlook/3CHAPTER

1OverviewThe

Small

Appliances

market

witnessed

strong

growt

h

amid

the

pandemicOverview:

SummarySummaryThe

small

appliances

market,

which

includes

products

such

as

vacuum

cleaners,microwave

ovens,

and

small

kitchen

appliances,

amongst

others,

witnessedrevenue

growth

of

over

10%

in

2020

and

2021,

when

most

other

marketswitnessed

adecline,

owing

to

therising

sales

ofproducts

such

as

vacuumcleaners

and

air

fryers

amid

thepandemic,

in

many

countries.Much

of

the

growth

in

this

marketis

being

driven

by

emerging

economies,

amidrising

income

levels,

changing

lifestyle,

and

growing

urbanisation.

Theintroduction

of

new

applianceswith

new

features

and

technologies

is

expected

todrive

market

growth

further.

For

instance,

LG

has

launchedanew

microwaveoven

with

a

charcoal

lighting

feature,

which

uses

considerably

less

oil

and

makesit

appealing

to

health-conscious

consumers.5Sources:Market

Insights

2023Small

Appliances

is

an

important

part

of

the

Household

Appliances

marketOverview:

Market

DefinitionMarket

definitionDefinition:

Small

appliances

are

characterized

by

their

compact

and

lightweightdesign,

and

are

often

used

fora

variety

of

tasks

such

as

cleaning,

cooking,

andpersonal

grooming.

Compared

to

their

larger

counterparts,

they

are

more

proneto

wear

and

tear

and

have

ashorter

shelf

life.

Therefore,

consumers

may

opttoreplacethem

more

frequently.8)

Coffee

Machines9)

Microwave

ovens10)

Electric

Kettles11)

Air

FryersStructure:

The

small

appliances

segment

consists

of

the

following

subsegments:1)

Vacuum

cleaners2)

Small

kitchen

appliances3)

Hairclippers4)

IronsAdditional

Information:

The

market

comprises

key

performance

indicators

suchas

revenues,

volume,

price

per

unit,

average

revenue

andvolume

per

household,and

sales

channels.Note

that

the

volume

sales

only

refer

to

B2C

(business

to

consumer)

sales,

viaboth

the

offline

and

the

online

channel.

The

average

revenue

andvolume

perhousehold

are

determined

by

dividing

the

revenues

andvolume

by

the

numberof

households,

where

a

household

refers

to

a

house

and

its

occupants,

regardedas

a

unit.

Finally,

price

per

unit

refers

to

the

cost

ofa

single

unit

of

the

product.5)

Toasters6)

Grills

&

Roasters7)

Hair

Dryers6Sources:Market

Insights

2023Small

Appliances

accounted

for

37.82%

of

the

Household

Appliances

marketrevenue

in

2022Overview:

Key

Takeaways

and

in

scope

/

out

of

scopeKey

TakeawaysIn

scopeOut

of

scopeThis

market

excludes:•

Tea

machines•

Steamers•

Revenue

in

the

Small

Appliances

segment

amounts

to

US$243.10bn

in

2023.

Themarketis

expected

to

grow

annually

by

4.64%

(CAGR

2023-2028).This

market

includes:•

Small

kitchen

appliances•

Electricgrills

and

roasters•

In

global

comparison,

most

revenue

is

generated

in

China

(US$55bn

in

2023).•

In

relation

to

thetotal

number

ofhouseholds,

per

household

revenues

ofUS$110.30

are

generatedin

2023.•

Vacuum

cleaners

and

irons•

In

theSmall

Appliances

segment,

volume

is

expected

to

amount

to

4,033.0mpieces

by

2028.

The

Small

Appliances

segmentis

expected

to

show

avolumegrowth

of

1.2%

in

2024.•

Toasters,

air

fryers

and

coffeemachines•

Theaveragevolume

per

household

in

theSmall

Appliances

segmentisexpected•

Hair

clippers

and

hair

dryersto

amount

to

1.70pieces

in

2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersSmall

Appliances

revenue

s

are

estimated

to

increase

at

a

CAGR(1)

of

4.6%

from2018

to

2028Market

Size:

GlobalRevenue

forecast

in

billion

US$305.0+4.6%(1)291.846.4278.844.0266.241.748.811.2254.339.6245.037.113.6243.137.910.813.616.2232.236.2222.533.512.310.413.314.010.013.0200.228.99.612.615.650.4195.09.212.39.713.214.948.68.912.014.346.98.812.113.745.252.327.710.97.913.143.512.541.97.810.811.0

10.937.945.241.137.6100.22018162.62028155.12027147.72026140.52025133.72024126.22021127.02023120.72022114.62020103.52019Small

Kitchen

AppliancesVacuum

CleanersHair

ClippersCoffee

MachinesMicrowave

OvensOther9Notes:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Sources:With

revenue

s

of

US$

113.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

in

billion

US$+4.5%(1)147.3113.3+4.5%(1)+3.9%(1)69.6+7.4%(1)32.352.853.541.9+4.3%(1)21.12.320223.0202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia

&

Oceania10

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

revenue

s

of

US$

52.9

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

in

billion

US$+4.0%(1)67.052.9+3.7%(1)35.128.2+4.0%(1)+3.9%(1)+1.7%(1)7.56.06.04.84.220224.6202220282022202820222028202220282028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Small

Appliances

average

revenue

per

household

is

estimated

to

increase

at

aCAGR(1)

of

2.9%

from

2018

to

2028Market

Size:

GlobalAverage

revenue

per

household

forecast

in

US$+2.9%(1)128.820.6125.019.9121.119.1117.318.45.7114.717.4113.717.75.7110.317.25.6106.016.05.9107.016.75.54.796.313.796.914.04.64.55.95.84.44.65.86.922.14.34.26.721.66.44.24.16.521.16.36.221.26.13.83.85.95.85.85.45.35.35.320.720.219.819.619.318.618.468.666.464.261.959.157.659.854.655.649.550.120182019202020212022202320242025202620272028Small

Kitchen

AppliancesVacuum

CleanersHair

ClippersCoffee

MachinesMicrowave

OvensOther12

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

household

of

US$

160.8,

Australia

&

Oceania

is

thebiggest

market

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Average

revenue

per

household

forecast

in

US$+3.2%(1)191.3+2.6%(1)187.8+3.3%(1)144.7160.8158.1+3.0%(1)112.1+4.2%(1)104.3119.093.981.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia

&

Oceania13

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

an

average

revenue

per

household

of

US$

213.9,

the

U.S.

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Average

revenue

per

household

forecast

in

US$+2.9%(1)254.1+3.5%(1)198.4+3.9%(1)177.0213.9+1.1%(1)147.7+3.3%(1)134.8161.4140.9138.1111.120222028202220282022202820222028Germany20222028ChinaUnited

StatesUnited

KingdomFrance14

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Small

kitchen

appliances

are

the

most

popular

amongst

householdsMarket

Size:

GlobalVolume

per

capita

forecast

in

pieces1.11.00.90.80.70.60.50.40.30.20.10.01.01.00.90.90.90.90.90.90.90.90.90.30.20.30.20.30.20.30.20.30.20.30.20.30.20.30.20.30.20.30.20.30.220182019202020212022202320242025202620272028Small

Kitchen

AppliancesHair

ClippersHair

DryersVacuum

CleanersIronsOther15Sources:Market

Insights

2023The

Americas

has

the

biggest

market

in

Small

Appliances

in

terms

of

volumesales

per

householdMarket

Size:

Regional

Comparison

(1/2)Volume

per

capita

forecast

in

pieces3.53.02.92.43.02.52.01.51.00.50.02.62.32.62.22.62.22.62.22.62.22.62.22.52.22.52.22.52.22.51.91.91.51.61.61.71.51.71.51.61.51.61.51.61.51.71.51.71.71.71.61.51.61.61.61.61.61.61.51.51.61.51.52018201920202021Asia2022202320242025202620272028AfricaEuropeAustralia

&

OceaniaAmericas16Sources:Market

Insights

2023With

volume

sales

of

3.4

pieces

per

household,

the

U.S.

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

per

capita

forecast

in

pieces4.54.02.63.82.44.03.41.93.41.93.31.93.41.93.41.93.41.93.41.93.31.93.5

3.23.02.51.92.01.51.00.50.01.71.71.71.71.71.71.81.71.61.71.7201820192020202120222023France20242025202620272028GermanyChinaUnited

KingdomUnited

States17Sources:Market

Insights

2023Small

Appliances

volume

sales

are

estimated

to

increase

at

a

CAGR(1)

of

1.6%from

2018

to

2028Market

Size:

GlobalVolume

forecast

in

billion

pieces+1.5%(1)4.00.74.00.74.00.73.90.73.80.73.80.73.80.73.70.63.70.73.50.63.50.60.20.20.20.20.20.20.20.30.20.20.30.30.40.30.20.20.30.30.30.30.30.30.30.30.30.30.30.40.30.40.30.30.30.30.30.40.30.30.30.30.30.30.30.32.22.12.22.12.02.12.12.12.01.91.920182019202020212022202320242025202620272028Small

Kitchen

AppliancesHair

ClippersHair

DryersVacuum

CleanersIronsOther18

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

volume

sales

of

1.8

billion

pieces,

Asia

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

in

billion

pieces+1.4%(1)2.01.8+1.1%(1)+0.6%(1)0.9+3.7%(1)0.90.60.60.50.4+4.9%(1)0.020220.0202220282022202820222028202220282028EuropeAfricaAmericasAsiaAustralia&

Oceania19

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023With

volume

sales

of

0.8

billion

pieces,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

in

billion

pieces+0.8%(1)0.80.8+1.1%(1)0.50.40.0%(1)0.0%(1)0.0%(1)0.10.10.10.10.10.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

CompoundAnnualGrowthRateMarket

Insights

2023Small

Appliances

prices

have

been

growi

ng

steadily

over

the

yearsMarket

Size:

GlobalPrice

per

unit

forecast

in

US$300255.1248.5182.7242.0235.4174.025020015010050229.1169.7223.1165.4217.1161.2211.7156.5202.7150.4198.8151.6200.3151.2178.4187.1145.6142.6139.6136.6133.7120.7130.7127.8125.5112.777.1121.4119.6106.873.9119.4107.675.4129.6126.685.670.2123.683.867.7117.880.362.8114.978.660.5107.371.9132.687.589.382.065.275.372.757.952.953.955.0020182019202020212022202320242025202620272028Vacuum

CleanersCoffee

MachinesMicrowave

OvensAir

FryersSmall

Kitchen

AppliancesOther21Sources:Market

Insights

2023Prices

in

Europe

are

comparatively

higher

than

in

Africa

and

the

AmericasMarket

Size:

Regional

Comparison

(1/2)Price

per

unit

forecast

in

US$87.7908070605040302010085.073.182.379.568.976.966.974.375.271.862.871.069.564.963.658.263.662.875.161.173.070.758.956.766.368.558.863.761.358.956.663.555.461.359.256.955.153.351.650.448.347.246.220182019202020212022Americas2023Asia2024Australia

&

Oceania2025202620272028AfricaEurope22Sources:Market

Insights

2023The

average

price

per

unit

in

Germany

was

US$

85

in

2022Market

Size:

Regional

Comparison

(2/2)Price

per

unit

forecast

in

US$103.1100.0101.611096.998.077.493.787.690.884.6100908070605040302010081.971.174.072.894.4105.279.791.087.373.978.683.972.776.375.180.871.172.973.066.171.564.567.375.173.271.369.467.565.561.763.660.157.659.12018201920202021United

States2022China2023France20242025202620272028United

KingdomGermany23Sources:Market

Insights

2023In

2022,

Dreame

had

the

highest

share

in

Small

Appliances,

follow

ed

by

Dysonand

IrobotFurther

Market

AnalysisBrand

share

in

202224Sources:Market

Insights

2023In

the

Small

Appliances

market,

online

revenue

share

is

growing

steadilyFurther

Market

AnalysisShare

of

Online

Revenue100.0%100.0%100.0%19.0%100.0%23.0%100.0%26.0%100.0%27.0%100.0%30.0%100.0%34.0%100.0%34.0%100.0%35.0%14.0%16.0%86.0%201884.0%201981.0%202077.0%202174.0%202273.0%202370.0%202466.0%202566.0%202665.0%2027Offline

Revenue

ShareOnline

Revenue

Share25Sources:Market

Insights

2023In

the

Small

Appliances

market,

mobile

share

reached

52.0%

in

2022Further

Market

AnalysisShare

of

Desktop/Mobile100.0%100.0%100.0%52.0%100.0%51.0%100.0%52.0%100.0%54.0%100.0%55.0%100.0%56.0%100.0%57.0%100.0%58.0%44.0%45.0%56.0%201855.0%201948.0%202049.0%202148.0%2022