全球肉类市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSMeat-market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121518212425AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitMobile/DesktopSplitOnlineRevenueShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

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Market

Insightscom/outlook/3CHAPTER

1OverviewShifting

preferences

towards

affordable

poultry

and

plant-based

options

impactglobal

meat

marketOverview:

SummarySummaryThere

has

recently

been

a

surge

in

international

meat

prices.

This

rise

reflects

thelimited

number

of

global

supplies

from

leading

exporters

as

well

as

the

mountingdemand

for

meat

amidst

both

the

recovery

of

the

economy

and

that

of

theoverall

meat

market

following

the

impact

of

recent

unforeseen

health

crises(COVID-19

and

the

African

Swine

Fever

outbreak).

However,

once

COVID-19

andanimal

diseases

are

under

more

control,

global

meat

supply

is

expected

to

growinorder

tomeet

increasing

consumer

demands.A

recent

development

within

the

Meat

market

is

that

consumers

have

recentlybeen

showing

a

preference

for

poultry

meat.

This

change

can

be

attributed

topoultry

being

more

affordable

and

having

higher

protein

and

lower

fat

content.Another

trend

that

can

be

observed

within

the

market

is

that

there

has

been

anabrupt

increase

in

the

consumption

of

plant-based

meats

and

alternativeproteins

as

consumers

have

shifted

their

focus

more

toward

health

and

wellnessdiets.When

it

comes

to

the

Meat

market,

it

is

important

to

consider

the

factors

thatinfluence

consumption.Both

population

growth

and

demographic

changes

haveled

to

an

increase

in

market

demand.

Furthermore,

economic

growth

and

higherstandards

of

living

also

play

a

significant

role

in

consumption

as

they

enableconsumers

to

purchase

more

meat

products.

Religious

beliefs,

environmentaland

animal

welfare

concerns,

as

well

as

the

awareness

of

health

issues

related

tomeat

intakealsoimpactthemarket.5Sources:Market

Insights

2023Meat

is

an

important

part

of

the

Food

marketOverview:

Market

DefinitionMarket

definitionThe

Meat

segment

covers

animal

(both

domestic

and

wild)

and

non-animal

meatthatare

bought

andconsumed

fornutrient-based

purposes.AdditionalInformation:The

market

comprises

revenue

and

average

revenue

per

capita,

volume

andaverage

volume

per

capita,

price

per

unit

(unit

refers

to

kilogram),

sales

channels.The

market

encompasses

retail

sales

through

both

online

and

offline

saleschannels

to

private

end

customers

(B2C).

The

market

only

covers

at-homeconsumption;

out-of-home

consumption

isnotincluded.Structure:Thesegment

consistsof

3different

subsegments:The

Fresh

Meat

segment

covers

meat

from

both

domestic

and

wild

animals

thatare

fresh,

chilled,

or

frozen.

This

segment

is

divided

into

five

subsegments:

beef&

veal,pork,mutton

&goat,poultry,and

other

fresh

meat.The

ProcessedMeat

segment

covers

all

types

of

meat

that

has

been

dried,

salted,brined,

or

smoked.

This

segment

is

divided

into

three

subsegments:

cold

&roast

meat

products,ham&bacon,sausages.The

Meat

Substitutes

segment

covers

meat-replacement

food

items

created

fromvegetarian

or

vegan

components.6Sources:Market

Insights

2023Meat

accounted

for

14.76%

of

the

Food

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheMeat

market

amountsto

US$1,378.0bn

in2023.

Themarket

isexpected

togrow

annuallyby6.35%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$260bn

in2023).•Fresh

Meat•Meat-based

ready-to-eat

mealsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$179.40

aregenerated

in

2023.•Processed

Meat•Meat

SubstitutesIntheMeat

market,

volume

isexpected

to

amount

to

182.1bn

kgby2028.

TheMeatmarket

isexpected

to

show

avolume

growth

of3.3%

in2024.Theaverage

volume

perperson

intheMeat

market

is

expected

toamountto20.4kg

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersMeat

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.7%from2018

to2028Market

Size:

GlobalRevenue

inbillionUS$1,874.916.81,764.915.41,666.714.0+5.7%(1)1,566.812.7425.41,471.611.4404.11,378.110.2384.91,289.39.0364.91,198.97.8291.9346.81,123.76.6278.31,092.95.4278.21,079.34.7281.1328.7309.01,432.720281,345.520271,267.820261,189.320251,113.520241,039.3971.42022899.22021838.82020793.62018809.420192023Fresh

MeatProcessed

MeatMeat

Substitutes9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

500.3

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+6.1%(1)712.5+5.8%(1)+5.6%(1)506.3500.3403.8361.4+11.6%(1)222.6291.6+6.3%(1)115.429.720.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

248.8

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+4.8%(1)329.2248.8+4.4%(1)157.1121.1+4.3%(1)+2.9%(1)+4.4%(1)53.854.045.641.936.528.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Meat

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of

4.7%from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$234.02.1222.11.9+4.7%(1)211.41.8200.51.6189.91.553.1179.41.350.8169.41.248.8159.01.046.7150.50.937.3147.50.638.4147.80.737.644.842.840.638.7178.82028169.32027160.82026152.22025143.72024135.3127.62022119.22021108.42018109.52019112.320202023Fresh

MeatProcessed

MeatMeat

Substitutes12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

501.2,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+5.1%(1)674.3+5.8%(1)597.0+4.9%(1)386.2501.2425.6290.1+9.1%(1)158.4+5.4%(1)152.6111.494.020222028202220282022

2028Americas202220282022Australia&Oceania2028EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

695.3,

France

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+2.6%(1)813.1+4.4%(1)646.2695.3+4.0%(1)520.9+3.9%(1)454.2499.6410.7+4.6%(1)223.8361.6170.920222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Meat

volume

are

estimated

to

increase

at

a

CAGR(1)

of

2.2%from2018

to

2028Market

Size:

GlobalVolume

inbillionkilograms+2.2%(1)182.11.0177.20.9172.70.9167.20.8162.00.7157.00.7152.70.6150.50.6148.80.5146.20.3146.50.442.441.641.040.039.238.537.838.339.141.139.7138.82028134.72027130.82026126.52025122.12024117.8109.12020111.62021114.32022104.72018106.420192023Fresh

MeatProcessed

MeatMeat

Substitutes15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

60.3

billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+3.3%(1)73.260.3+2.6%(1)+2.4%(1)45.241.738.736.2+4.0%(1)19.615.5+3.8%(1)2.02.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

26.4

billion

kilograms,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+2.7%(1)31.026.4+1.8%(1)12.010.8+2.0%(1)+1.1%(1)+1.6%(1)4.64.13.12.52.82.92022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Meat

volume

per

capita

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalAveragevolume

per

capita

inkilograms17.31817.016.616.215.815.315.016141210814.814.614.314.45.45.60.05.25.25.25.35.15.05.00.15.10.15.16420.10.10.10.10.10.10.10.1020182019202020212022202320242025202620272028Fresh

MeatProcessed

MeatMeat

Substitutes18Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Meat

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

inkilograms605040302010055.454.152.951.650.244.745.946.745.044.246.048.843.647.442.743.943.749.248.047.045.843.638.543.242.541.840.940.038.838.438.538.539.115.313.715.713.914.613.315.013.714.213.013.712.413.412.613.812.813.112.513.112.713.012.820182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

48.3

kilograms,

Germany

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

inkilograms54.953.852.75551.950.745.737.432.849.545.537.032.348.344.836.632.247.447.047.445.150

46.745.645.446.939.034.247.339.546.538.733.846.138.133.34546.240353025201510537.036.732.836.736.134.733.433.333.221.120.620.119.619.118.618.217.216.816.016.3020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Meat

price

per

kilogram

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$17.11816.716.416.015.615.215.116141210814.714.214.113.810.310.010.09.79.79.49.49.19.18.88.88.58.58.28.17.67.66.87.67.07.77.1642020182019202020212022202320242025202620272028Meat

SubstitutesFresh

MeatProcessed

Meat21Sources:Market

Insights

2023Australia

&

Oceania

has

the

highest

Meat

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$11.912.210.8141210811.612.211.49.711.311.711.111.48.510.210.610.910.88.011.19.78.49.210.09.29.210.59.26.910.09.38.88.78.58.46.48.38.38.07.86.87.47.58.98.7

9.58.3

9.07.8

8.17.5

7.567.16.1

7.17.05.74202018201920202021Africa2022Americas20232024Australia&Oceania2025202620272028AsiaEurope22Sources:Market

Insights

2023With

price

per

unit

of

US$15.5,

France

has

the

highest

Meat

price

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

inUS$17.213.11816141210816.812.816.612.516.312.216.111.915.811.515.511.214.910.512.813.79.613.710.212.613.310.012.312.111.811.213.211.810.49.59.59.310.610.410.210.09.89.69.49.211.58.911.011.210.88.58.510.610.39.869.19.08.742020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023Inthe

Meat

market,

mobile

online

revenue

share

reached

42.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%100.0%100.0%39.0%100.0%38.0%100.0%42.0%100.0%46.0%100.0%49.0%100.0%52.0%100.0%54.0%100.0%57.0%37.0%38.0%63.0%201862.0%201962.0%202161.0%202058.0%202254.0%51.0%202448.0%202546.0%202643.0%20272023DesktopMobile24Sources:Market

Insights

2023Inthe

Meat

market,

online

revenue

share

reached

3.0%

in

2022