泰勒斯威夫特时代taylor swift市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

&TRENDSThe

Era

ofTaylor

SwiftASpotlight

report

onthecultural

andeconomicimpact

of

TaylorSwift

andherErasTourSources:

Billboard;

CNBC;

Forbes;Guinness

WorldRecords;

Medium;

Spotify;TweetBinder;

Variety;YouTube2You

don’t

know

about

me,

but

I’ll

bet

you

want

toKey

questionsanswered

inthisreportHow

popularisTaylor

Swift?What

isTaylor

Swift’s

role

inthemusicindustry?What

isTaylor

Swift’s

economic

impact?•

Taylor

Swift’spopularityon

Google

searches

hassoared

inthepastyear,

reaching

an

all-time

highinOctober

2023.•

With12

Grammys,

23

MTVMusic

Awards,

and39

Billboard

Music

Awards,Taylor

Swiftis

amongthe

most

celebrated

artistsinhistory.•

Taylor

Swifthasan

estimated

networth

of1.1

billionU.S.

dollars,most

of

which

comes

fromhermusicreleases.•

When

itcomes

to

online

news

articles,

Swift

wasbyfarthemostpopulartouring

artist

ofthepastyearbased

on

mentions.•

Swift

hassold

137.5

million

digitalsingles

inthe•

The

Eras

Tour

will

likely

generate

anestimated

4.5billionU.S.

dollarsinrevenue

worldwide.U.S.,the

second-most

of

allfemale

soloists.•

Thesinger-songwriter

isSpotify’s

most

streamedartist

of

2023.•

“Taylor

Swift:

The

Eras

Tour”hasbecome

thebiggest

concert

filmofalltime,

with

around

123millionU.S.

dollars

generated

ontheopeningweekend.•

OneinfourU.S.adultsconsider

themselves

aTaylorSwift

fan;

thepopsuperstar

is

most

popularamong

GenZandmillennials.3How

popular1isTaylor

Swift?August

slipped

away

into

a

moment

in

time

...Google

Trendsindexbased

onworldwide

searches

on

Google

for“TaylorSwift”

sincethe

release

of

“Lover”

inAugust

201920192020202120222023“TaylorSwift:TheErasTour”movieand“1989

(Taylor'sVersion)”

arereleased100806040200Swift

attendsTravisKelce'sfootball“Evermore”U.S.legoftheErasTouris“Lover”

isgame;aGoogle

game

challengesfanstounlockthenamesofthevaulttrackson“1989

(Taylor’sVersion)”isreleasedannounced;Ticketmastercrashesasfanstry

tobuyticketsreleased;Swiftannouncesthere-recordings

ofherfirstsix“Red(Taylor’sVersion)”

isreleased“Folklore”isreleasedstudioalbums“SpeakNow(Taylor’sVersion)”

isreleased“Midnights”

isreleased;Swiftmakesanappearanceinthefilm“Amsterdam”“Fearless(Taylor’sVersion)”

isreleasedTheErasTourbegins4Notes:Datais

as

ofOctober

31,

2023;

0

is

the

leastpopular

and

100

is

the

mostpopularCosmopolitan;

The

Wrap;GMA;

People;VarietySources:How

popular1isTaylor

Swift?Talk

your

talk

and

go

viralTaylor

Swift’smedia

popularity

farexceeded

thatof

otherartiststouringinthepastyearThepresshasnot

been

abletogetenough

of

TaylorSwift

in2023,

with

articleswritten

aboutherprofessional

andpersonal

life.

Thepop

powerhouse

hasfoundherself

inthespotlightallyear,

fromalbum

announcements,

tourdates,andmovie

releases

to

herblossoming

relationship

with

American

football

starTravisKelce.InFebruary

2023,

bothBeyoncé

and

Harry

Stylesmadeheadlines

atthe65thGrammy

Awards:

Harry

Styleswon

sixGrammys,

including

Album

of

the

Year,while

Beyoncé

took

home

fourGrammys,

bringingher

totalto32

wins.Despitethis,there

was

still

no

comparison

between

Taylor

Swiftandother

artistswhen

itcame

to

Google

searches.

Onascale

of0to100

(least

to

most

popularsearches),

TaylorSwift

scored

anaverage

of

100

over

thepastyear,

whileBeyoncé,

thesecond-most

searched

singer

on

the

list,only

scored

26.Swift

was

nottheonly

bignamefrom

themusicindustryon

tourthisyear.Beyoncé,

EdSheeran,

Coldplay,Harry

Styles,TheWeeknd,andEltonJohn

allhadmajor

toursof

theirown.Gdeltindexfordifferentcelebrities*Google

Trendsindexyearly

average**120100806040200TaylorSwift

100Beyoncé2623107ColdplayEltonJohnHarry

StylesTheWeekndEdSheeran6TaylorSwiftBeyonceEdSheeranColdplayHarryStylesEltonJohn55Notes:*The

Gdelt

index

is

based

onthe

total

number

ofarticles

worldwide

mentioning

the

celebrity

among

online

newspapers.Gdeltdata

is

from

October

1,

2022,

toOctober

31,

2023.**

The

GoogleTrends

index

isbased

onthe

total

worldwide

searcheson

Google

ofthe

celebrity.

The

GoogleTrenddata

is

an

averagescorefrom

October

1,

2022,

toOctober

1,

2023.Sources:Harper'sBazaar;

Billboard;

VarietyHow

popular1isTaylor

Swift?Long

live

all

the

magicthey

made77%

ofAmerican

adultsstatedtheywereveryorsomewhatfamiliarwithTaylorSwiftOnaverage,

oneinevery

fourU.S.adultsconsider

themselves

aTaylorSwift

fan25%

ofHispanic

U.S.surveyrespondents,24%ofWhite,

and18%

ofBlack

respondentswereTaylor

Swift

fansTaylor

Swift'ssong

“LongLive”

isdedicated

to

thefans

who

haveaccompanied

heron

the

journey

tostardom.

Given

the

longevity

ofSwift's

career,

itisnosurprisethatherfans,

known

as“Swifties,”

areadiverse

mix

ofagesandethnicities.According

toasurvey

conducted

intheUnitedStatesinOctober

2023,

millennialsappreciated

herthe

most;

33

percent

ofrespondents

aged30

to44

yearsold

statedthattheywere

Taylor

Swift

fans.More

thanonein10

respondents

aged65

years

orolder

claimed

the

same.

Additionally,thesinger-songwriter’s

fanbaseissplitevenlyalong

gender

lines.U.S.states

withthemost

Swifties:1.

Florida2.

Ohio3.

VirginiaTop

3albumsamong

UKSwifties:Share

ofU.S.

respondentswhoconsiderthemselvesTaylor

Swift

fans

in2023,

byage

(inyears)Share

ofU.S.

respondentswhoconsiderthemselvesTaylor

Swift

fans

in2023,

bygender1.

“1989”2.

“Red”3.

“Fearless”33%26%31%Top

3albums21%among

U.S.Swifties:17%13%1.

“Lover”2.

“1989”3.

“Red”WomenMen18to2930to4445to6465and

older6Notes:United

States;

October12

to16,

2023;

18

years

and

older;1,675

respondentsin

total;

figures

refertorespondents

who

stated

they

were

fans

ofTaylorSwiftSources:

YouGov;Yahoo;ID:1416130;

ID:1424475;

ID:1424476Notes:

Ranking

based

onyearlyGooglesearchespercapitaNotes:

United

States;

September

27

to

October

2,Notes:

February14

to

21,

2023;

371

TaylorSwift

fans

in

theUK;

688

fans

in

the

U.S.;

forthe“Red”

and

“Fearless”albums

“(Taylor’sVersions)”are

includedSources:

YouGov;ID

18

years

and

older;1,000

respondentsSources:

Yahoo;BetwaySources:

YouGov;ID:1422434WhatisTaylor'srole

inthemusicindustry?2Best

believe

she’s

still

bejeweledAglimpseintoTaylorSwift’s

collection

of

awardsGrammy

AwardsMTVVideoMusic

AwardsAmericanMusicAwardsBillboard

Music

AwardsNo.12#13

(femaleartist)No.23No.40No.39RankRank#2(anyartist)Rank#1(anyartist)Rank#1(shared;anyartist)TaylorSwift’sfavoritenumberis13,

whichiswheresheranksinthe

listoffemaleartistswiththemostGrammys.Beyoncéholdsthe

all-timerecordforthe

mostGrammywins,with32

awards.Swift

isonlysecond

toBeyoncéasthe

artist

Swift

haswon

atotalof40

AMAs,14

moreSwift

has39

BillboardMusicAwards,tiedwithDrakeonthetop

spot.Swiftclaimed10

prizesatthe2023

awardsnight,withthe

mostVMAs.

However,Swiftstillhasthemostwins(four)intheVideo

oftheYear

category,

takinghomethe

awardin2022

and2023.thanthe

next

nameonthe

list,MichaelJackson.

Shehaspicked

uptheArtistoftheYear

awardseven

times.includingtopartistandtopfemaleartist.7Notes:Grammywins

include

Beyoncé’sgroupand

duo

awardsSources:

Recording

Academy

()Sources:

GoldDerbySources:

Billboard;

ReutersSources:

BillboardWhatisTaylor'srole

inthemusicindustry?2’Cause

the

players

gonna

play,

play,

play,

play,

playMost

viewed

TaylorSwift

videos

onYouTube

as

ofOctober

2023NumberofYouTubeviewsinmillions05001,000

1,500

2,000

2,500

3,000

3,500

4,000Over

theyears,

TaylorSwift

hasachieved

great

resultsandbroken

records

on

several

platforms,

including

YouTube.In2017,

hermusicvideo

forthesingle“Look

WhatYouMadeMe

Do”became

the

most

watchedina24-hour

period.

In2019,

themusicvideo

for“ME!”became

themost

streamedvideo

by

afemale

and

solo

artist

in24

hours.

This

record

wasonly

brokentwo

years

laterby

BLACKPINK

singer

Lisa.TaylorSwift-ShakeItOffTaylorSwift-BlankSpace3,350.553,277.42TaylorSwift-BadBloodft.KendrickLamarTaylorSwift-YouBelongWithMe1,576.771,507.221,432.69898.38Swift

had

fivemusicvideos

with

more

thanonebillion

viewson

YouTube

asof

October

2023.

Aclassicmetric

of

avideo’soverall

popularity,fewer

than500

videos

havereached

thatlandmark

numberof

views.

“Shake

ItOff,”Swift’smost

viewedvideo

ontheplatform,hadnearly

3.4

billion

views,

followedby

“BlankSpace,”

with

3.3billionviews.

Theyranked32nd

and33rd,

respectively,

among

YouTube’smost

viewed

videos.TaylorSwift-LookWhatYouMadeMe

DoTaylorSwift-WildestDreamsTaylorSwift-Style804.26TaylorSwift-We

AreNeverEverGettingBack

Together749.28ZAYN,TaylorSwift-IDon`tWannaLiveForever(FiftyShadesDarker)713.63TaylorSwift-LoveStory701.868Notes:Worldwide;

based

onTaylorSwift’s

official

YouTube

channel;

asofOctober

17,

2023ID:1422518Sources:

YouTube;Sources:

Entertainment

Tonight;

NME;iHeart;Variety;YouTubeWhatisTaylor'srole

inthemusicindustry?2She

comes

back

stronger

than

a

'90s

trendTaylor

Swift’srecord

salesstandup

tothoseof

the

greatest

female

artistspastand

presentAlbum

salesintheU.S.

as

of

October2023Digital

singlesalesintheU.S.

as

ofOctober2023Withtherelease

of

“1989

(Taylor’s

Version)”

inOctober2023,

TaylorSwiftclaimed

theNo.

1spoton

the

U.S.Billboard

200

album

chart

forthe

13th

time.

Initsdebutweek,

there-recording

sold

around1.65

millionequivalent

album

units.Swift

isamong

theleadingfemale

artistsinU.S.history.Sheistheonlyfemalesoloist

tofeatureinthe

top

sixof

salesof

bothalbumsanddigital

singles.

With51

million

albumssold

asofOctober

2023,

Swift

finds

herself

inthecompany

ofsuperstars

fromthe‘80s

and‘90s.Million

unitsofalbumequivalentsMillion

unitsofsingle

equivalentsRihannaMariah

CareyBarbra

StreisandMadonna74.0166.568.5TaylorSwiftBeyoncé137.565.5114.5WhitneyHouston61.0KatyPerry112.0Her

devoted

fansareknownfordutifully

purchasingmultiplephysicalcopies

of

heralbumsand

made“Midnights”the

bestselling

vinylintheU.S.and

Canadafor2022.

“1989

(Taylor’s

Version)”

quickly

became

thefastest

selling

vinylrecord

sincetrackingbegan

in1991,

selling

580,000

copies

insixdays.CelineDionTaylorSwift53.0LadyGaga82.551.0ArianaGrande73.50204060800501001502009Notes:(1)

United

States;October

2023;

onedigital

orphysical

album

sale,10

permanent

trackdownloads

and

1,500

streamscount

as

one

album;

“1989

(Taylor’sVersion)”releasenotincluded.(2)

United

States;October

2023;

one

permanent

download

or150

streamscount

as

onedigital

singleSources:

(1)

RIAA;

ID:1421818;

(2)

RIAA;

ID:1421750Sources:

Billboard;

CNBC;

Luminate

Data(Nielsen

Music);ID:

429041;

ID:189357;

Spotify;

YahooWhatisTaylor'srole

inthemusicindustry?2Never

going

out

of

styleDespite

only

releasing

herfullcatalog

on

Spotifyin2017,

duetoherdisputeover

artists’very

low

royalties

from

streams,

Taylor

Swift’spopularity

ontheplatformhasonly

increased

inrecent

yearsIn2014,

TaylorSwift

pulledtheentirety

ofhermusiccatalogfrom

Spotify.Atthe2019Most

StreamedArtists1.

PostMalone2.

Billie

Eilish3.

ArianaGrande4.

EdSheeran5.

BadBunny202020212023time,Spotify

paid

artistsbetween

0.006

U.S.dollars

and

0.0084

U.S.dollars

perstream.

Those

profitingthemost

from

Spotify’sbusinessmodel

were

therightsholders

–inmost

cases,

the

record

label,publisher,and

distributor–whoreceived

around70

percent

of

Spotify’s

revenue.Most

StreamedArtistsMost

StreamedArtistsMost

StreamedArtists1.

BadBunny2.

Drake1.

BadBunny2.

Taylor

Swift3.

BTS1.

Taylor

Swift2.

BadBunny3.

TheWeeknd4.

DrakeInApril2017,

Spotifychangeditspolicy.

Two

monthslater,Swift

announced

shewould

come

backtoSpotifyasathankyoutoherfansfor

heralbum

“1989”reaching

10

million

salesworldwide.

Itis

unknown

ifherdecision

was

affected

bySpotify’snew

regulations.

Nevertheless,

withfivenew

studioalbumsandfourre-recorded

albumsreleased

since,

shequicklyconsolidated

herself

as

oneof

thebiggest

artistson

the

platform.

InNovember

2023,

itwas

revealed

shewas

themost

streamed

artistof

the

year.3.

JBalvin4.

Juice

WRLD5.

TheWeeknd4.

Drake5.

Justin

Bieber5.

Peso

Pluma2022Most

StreamedFemale

ArtistsMost

StreamedFemale

ArtistsMost

StreamedArtists1.

Billie

Eilish2.

ArianaGrande3.

Taylor

Swift4.

Camila

Cabello5.

Halsey1.

Billie

Eilish2.

Taylor

Swift3.

ArianaGrande4.

Dua

LipaSpotifywas

notthe

only

streaming

service

tobeslammed

bySwift.

In

June2015,shewrote

anopen

letter

on

TumblraboutAppleMusic'sdecision

nottopayartistsduringthe

three-month

trialperiod

availableforfirst-time

subscribers.

Appleswiftlyreversed

itsdecision

andconfirmed

itwouldpayroyalties

to

everyone.

Aweek

afterthe

policy

change,Swiftuploaded

“1989”

tothe

streaming

platform.1.

BadBunny2.

Taylor

Swift3.

Drake5.

Halsey4.

TheWeeknd5.

BTS10

Notes:Basedonworldwide

Spotify

streamsaccording

to

Spotify

Wrapped

dataSources:

SpotifySources:

Apple;

Vanity

Fair;Time;VoxWhatisTaylor'srole

inthemusicindustry?2Yo

ubelong

withme!Taylor

Swift’sfight

toown

her

musiciscausingripples

across

the

musicindustryandsheddinglightto

aspects

not

frequently

discussedAudio

streams

ofTaylor’s

VersionsandoriginalsAttheageof15,

Taylor

Swift

signedher

firstrecorddeal

atBigMachine

Records

(BMR)

in2005.

Shereleased

six

albumswith

thelabel,buthercontractdenied

her

the

ownership

of

hermaster

tapes.Record

sales

and

streams

of

“Taylor’s

Versions”skyrocketed

afterevery

release,

making

the

oldrecordings

muchless

soughtafter.

For

example,

inthefirsthalfof

2023,

“Red

(Taylor’s

Version)”

wasMillion

on-demand

audio

streams149.84However,

asasongwriter

on

the

albums,Swift

retained

streamed

510

million

times,

three

times

more

than

the509.24the

publishingrightstothe

original

recordings.

Whenthe

contract

expired

in

2018,

Swift

moved

toRepublicRecords

andUniversal

Music.original

recording.H1

2023167.65345.86Asof

October

2023,

fourof

the

original

sixalbumshadbeen

re-recorded,

with

theremaining

two

expected

tofollow

suitin

2024.

These

releases

haveaddedtotheexcitement

surrounding

the

Eras

Tour.Ayearlater,

Ithaca

Holdings,led

byScooter

Braun,acquired

Big

MachineRecords;

the

deal

includedthemasters

of

Swift’sfirst

sixalbums.254.74961.62Otherartistshavetaken

noteof

TaylorSwift’s

fight

forhermusical

legacy.

According

to

theGuardian,OliviaRodrigo

retained

control

of

hermaster

tapes,inspiredbySwift.

Themusic

industryhasnot

failedtorecognize

the

importance

of

Swift’sbattle.

Recordlabels

are

tryingto

prevent

artistsfrommaking

futurere-recordings

byextending

theperiods

prohibitingnewly

signed

artistsfromfollowing

inSwift’sfootsteps.2022257According

toSwift,rightsto

themasters

were

solddespite

herwishes

toacquirethetapesherself.

Inresponse,

sheannounced

inAugust

2019

thatshewould

re-record

allsixalbumsnotinherpossessionandbecome

the

owner

ofthemaster

tapestothe

re-recordings.

“Fearless

(Taylor’s

Version)”

marked

thefirstalbumto

bere-released

by

Swift

on

April9,

2021.401.240200400Red(Taylor'sVersion)Fearless(Taylor'sVersion)6008001,000RedFearless11Sources:

Billboard;

CBS

News;Guardian;

NME;Tumblr

(TaylorSwift's

account);

UniversalMusic

Group;VarietySources:

Luminate

Data(Nielsen

Music);

Music

Business

Worldwide;ID:1422794WhatisTaylor'seconomicimpact?3One

for

the

money,

two

for

the

showBreakdown

ofTaylor

Swift’snet

worth,

bysegmentTaylor

Swift’sfamehasreached

new

heightsover

thepastyear,

leading

to

agoldrush.InOctober

2023,

thesinger-songwriter

became

abillionaire.

However,

unlikeother

musiciansinthebillionaire

club,suchasJay-Z

andRihanna,most

of

Swift’searningsoriginate

from

hermusic,without

anyother

major

sources

likeclothingorbeautylines

adding

to

her

income.Ticket

sales

andmerchandise370mSwift’sEras

Touris

forecast

to

gross

over

4.5billion

U.S.

dollars,thanksto

dedicatedfanswho

havesold

out

almost

every

show.

Thededication

offans,however,

doesnotend

atticketsales;

themerchandise

thatSwift

produces

is

alsovery

soughtafter.

Before

hershow

inLos

Angeles,

fans

queued

forover

12

hoursto

ensurethey

were

abletopurchasetheitems

theywanted,

some

ofwhich

were

only

onsaleattheofficial

merchandise

truck.Overall,

ticket

sales

and

merchandise

areestimated

tocontribute370

million

U.S.

dollarstothesinger’s

net

worth.Estimatedvalueof

musicreleasedsince2019400m1.1bnUSDNetWorthSpotifyandYouTube120mValue

offivepersonal

properties110mRoyalties

frommusicsales80m12

Notes:Earnings

frommusic

sales,

streaming

and

concertsarenet

ofestimated

taxesand

management

commissions;

concertearnings

are

netoftouring

and

production

costsSources:

Bloomberg;ID:1422421;ABC7;

ForbesSources:

ABC7;

ForbesWhatisTaylor'seconomicimpact?3Miss

Americana

and

the

record-breaking

tourTaylor

Swift’sEras

Tourshattersrecord

forhighestgrossing

tourinhistoryWithanextensive

schedule

of151

concert

datesWithstadiumsaroundtheglobecompletely

soldout,across

fivecontinents,Taylor

Swift’sErasTourkickedSwift’sconcert

runisexpected

tobethehighestoffinMarch

2023

andisset

to

end

inDecember

2024.

grossing

tourinhistory,

withrevenue

and

attendanceInherremarkable

three-hour

performance,

Swift

takes

figuressurpassing

thosefrom

EltonJohn’siconicheraudience

onanenchantingjourney

throughhervarious

musical

eras

over

thelast17

years.Farewell

Yellow

Brick

Road.TheErasTour,

onitsown,

isalso

likely

togeneratenearly

fourtimes

the

total

earningsof

Swift’spreviousfivetourscombined.estimates

that,

bytheendof

the

tour,theglobal

audiencewill

exceed

ninemillion

spectators,resulting

inticket

revenues

of

roughly

4.5

billionU.S.dollars.Revenue(inmillionUSD)Attendance(inmillions)Taylor

Swift-TheErasTour(2023-24)*4,4809397767366189.56EltonJohn-Farewell

YellowBrickRoadTour(2018-20,

2022-23)EdSheeran-The

÷Tour(2017-19)8.97.36.3U2

-U2

360°

Tour

(2009-11)Coldplay-MusicoftheSpheresWorldTour(2022-24)13

Notes:Sources:*End

oftour

estimates;estimates

asofOctober

2023,

before

two

extra

dates

in

London

wereannouncedBusiness

Insider;

EventworldNotes:Adjusted

grossin

2023

dollarSources:

Billboard;

Pollstar;BusinessInsider;

EventworldWhatisTaylor'seconomicimpact?3An

adventure

bigger

than

the

whole

skyEstimated

numberof

spectators

and

ticketsales

revenues

of

theEras

Tour,

byregionIneach

ofthe60

datesTaylor

Swift

performed

acrossthe

U.S.

in2023,

the

superstar’s

setlist

featured

over40

songspernight

–alongwith

roughly

16

costumechanges.

Duringthatfirstleg

of

hertour,Swiftdrew

anaverage

of72,000

spectators

perconcert,

and

ticketsales

ofroughly

13

million

U.S.dollarseach

night.U.S.

andCanada▪

Spectators:

4.7mEurope*▪

Revenue:

2.1bn

USD▪

Spectators:

2.9m▪

Revenue:

1.3bn

USDWithadditionaldatesplannedforthe

fallof

2024,estimates

herU.S.

and

Canadian

shows

wouldattractanestimated

4.7million

concertgoers

andgenerate

more

than

two

billionU.S.

dollars.

Afteratotalof

13

datesinLatinAmerica

and

17

inAsiaandAustralia,thetourisset

to

landinEuropeinMay

2024.With50

datesscheduled,European

fanswill

haveanything

butacruel

summer.

Estimatesindicatethatthe

European

leg

of

the

Eras

Tourwill

bethe

second-highest

grossing,representing

about30percent

of

theoverall

revenue

and

audience

worldwide.Mexico,Argentina,andBrazil▪

Spectators:

669k▪

Revenue:

244m

USDJapan,Singapore,andAustralia▪

Spectators:

1.2m▪

Revenue:

806m

USD14

Notes:Sources:*Includes

France,Sweden,

Portugal,Austria,

Spain,

England,

Ireland,

Netherlands,

Italy,

Germany,Poland,

Switzerland,

and

Scotland;figureshave

been

rounded;

assuming

that

all

dates

are

sold

out(incl.

future

dates)Business

Insider;

EventworldSources:

Billboard;estimates;

QuestionPro;BloombergWhatisTaylor'seconomicimpact?3The

greatest

(concert)

film

of

all

time

was

madeCountingdomestic

(U.S.andCanada)

and

international

box

office

sales,theEras

Tourisbyfarthehighestgrossing

concert

film

worldwideThelove

storycontinued

on

thebigscreen

inOctober

2023,

with

aconcert

filmshowing

in8,500

movie

theaters

worldwide.

Initsopening

weekend,

“TaylorSwift:

TheErasTour”

generated

123

million

U.S.dollars,

ofwhich

92.8

millioncame

fromthedomestic

(U.S.

and

Canada)

box

office.

Itranked

as

the

seventh-most

successful

opening

weekend

of2023

andthe

86th

indomestic

history.2023

-TaylorSwift:

TheErasTour2011

-JustinBieber:

Never

SayNever2008

-HannahMontana

and

MileyCyrus:Best

of

Both

Worlds

Concert

Tour2013

-OneDirection:

ThisIsUs2012

-Katy

Perry:

Partof

Me12345249.599.070.7Onthefirst

dayofrelease,

pre-sale

ticketsforthemovie

generated

37

millionU.S.dollars

atAMC,Regal,

and

Cinemark

theaters.

Notably,thisfiguresurpassedpre-sales

of“StarWars:

TheForce

Awakens,”

which

soldabout20

million

U.S.dollarsinticketsinthefirst24

hours.

Itranked

secondonlyto“Avengers:Endgame,”

which

reached

50

million

U.S.

dollarsinpre-sales.68.232.7#86#7#11“TaylorSwift:

TheErasTour”

hasalready

become

thehighest

grossing

concertfilmofalltime,

and

thefirstmovie

initscategory

tobreach

the100-million-Biggest

opening

weekendof

alltimeatthedomesticbox

officeBiggest

opening

weekendatthedomestic

boxofficein2023Top

grossing

movieatthe

domestic

boxofficefor2023dollarmark

attheglobalbox

office.estimates

itis

likely

tomakeover270

million

U.S.

dollarsthroughout

itscinema

run.

In

theUnitedStates,Swift’sproduction

opened

inmore

theaters

than

anyother

filmof

itskindto

dateandisthefirst

to

remain

number

oneinthedomestic

boxoffice

formore

thantwoweeks.15

Notes:Worldwide;

December4,

2023;

domestic

box

office

refers

to

U.S.

and

CanadaSources:

BoxOffice

Mojo;The

Numbers;

ID:1411689Sources:The

Numbers;

Deadline;

AMC

TheatresWhatisTaylor'seconomicimpact?3Long

storyshort

…

it

was

a

greattimeTheErasTourshows

areleaving

behindrecord

numbers

inhospitalityand

consumer

spending,positively

impactingcitiesandtheir

economies•

Inthe

UnitedStates,the

Eras

Tourisestimated

tobringinabout4.6billionU.S.dollars

inconsumerspending;the

average

concertgoer

will

eachspend

around1,300

U.S.dollars

pershow.•

Swift’stwoDenvershows

provided

an

•

Several

citieseagerly

anticipatedtheeconomic

gain

of

around140

millionU.S.dollars

across

the

stateofColorado.arrival

of

the

Eras

Tourandits“The

tour's

opening

night

inArizonabrought

inmore

revenue

f