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Unit8CompanyPerformance1/252/25LearningObjectivesAftercompletingthislesson,Studentsshouldbeableto:Comprehendbasicvocabularyusedtodescribegraphsandcharts;Identifyspeedanddegreeofchangesinbusinessgraphsandcharts;Developcommunicationskillsto:Describegraphsanscharts;Introducecompanyperformance.3/25BusinessProfileWanttoknowaboutcompanyperformance?Bytheendofeachfinancialyear,allpubliclytradedcompanieswillreleaseareporttotelltheirshareholders,prospectiveinvestors,customersandothersaboutthecompanyperformance,ie.Howthebusinessraninthepastyear.Wecallthistheannualreport.Thereportincludedsbothquantifiableandunquantifiableinformation.Readingannualreportsisanexcellentwaytofamiliarizeyourselfwithacompanyanditsmarkets.

4/25AnnualReportAnannualreportisareportpresentedeachyearbythedirectorstothemembersandshareholdersofacompany,givinginformationaboutthecompany’stradingactivitiesandincludingcertaindocumantswhichmustbeproducedbylaw,namelythebalancesheet,theprofitandlossaccount,andtheauditors’anddirectors’reports.5/25Anannualreportisacomprehensivereportonacompany'sactivitiesthroughouttheprecedingyear.Annualreportsareintendedtogiveshareholdersandotherinterestedpeopleinformationaboutthecompany'sactivitiesandfinancialperformance.Mostjurisdictionsrequirecompaniestoprepareanddiscloseannualreports,andmanyrequiretheannualreporttobefiledatthecompany'sregistry.Companieslistedonastockexchangearealsorequiredtoreportatmorefrequentintervals(dependingupontherulesofthestockexchangeinvolved).6/25FormatofAnnualReportMostannualreportsfollowaverysimilarformatinspiteofthedifferenttypesofinofrmationtheycontain.

Commonsectionsare:LetterfromcompanyChairman/theChairmans’sStatementFinacialhighlightsBalanceSheetsProfitandlossStatementsNewBusinessReportsAnnualReview/BusinessReview7/25Typicallyannualreportswillinclude:Chairperson’sreportCeo’sreportAuditor’sreportoncorporategovernanceMissionsstatementCorporategovernancestatementofcomplianceStatementofdirectors'responsibilities申明董事职责

Invitationtothecompany'sAGM邀请企业股东周年大会aswellasfinancialstatementsincluding:Audiotr’sreportonfinancialstatementsBalancesheetStatementofretainedearnings申明保留赢利IncomestatementCashflowstatementNotestothefinancialstatementsAccountingpolicies

8/25Chairman’sstatementThechairman’sstatementismadebythechairmanofacompanyatitsannualgeneralmeetingandisoftenincludedintheannualreport.Thestatementisnotrequuiredbylawandtherearenoregulationsastoitscontents,butitoftencontainscrucialandusefulinformationaboutthecompany.9/25BalancesheetsAbalancesheetisastatementshowingthefinancialconditionofabusinessatcertaindate(uausllyattheendofanaccountingperiod)withanaimofgiving,insingledocument,somemeansofmeasuringthefinancialpositionofthebusinessandofjudgingitsvaluesasaninvestment.Itcontainsthebalancesoftheledgeraccountsseparatedintoliabilities(mainlycapitalinvested,creditors,reserves,e.g.forstaffpersions)andassets(mainlylandandbuildings,machinery,stock-in-trade,cash,investments,andamountsreceivablefromdebtors.)10/25WTOchiefsaysbanksmustcleanupbalancesheets.

世贸组织总干事说,各银行必须清理资产负债表.

11/25Whatisabalancesheetusedfor?Abalancesheethelpsanyinterestedpersonquicklygetahandleonthefinacialstrengthandcapabilitesofthebusinesss:Isthebusinessinapositiontoedxpand?Canthebusinesseasilyhandlethenormalfonancialebbsandflowsofrevenuesandexpensed?Or,shouldthebusinesstakeimmediatestepstobolstercashreserves?

12/25Howshouldprofit

and

lossbesharedbetweenthepartiestoajointventure?合资企业各方怎样分享利润、分担亏损?

13/2514/25

PartIwarm-upDoyouknowthenameofthegraphsandcharts?IfyouweretopreparePPTsforpresentationsontwotopics:Employeeopinionsurveyonmanagement;IncomegrowthinGuangzhou,shanghaiandBeijing(~),whatkindofgraphorchartwouldyouuseineachcase??15/2516/25PartIIlisteningandSpeakingLanguageexpansion17/25VerbsandnounsfordescribingchangesandtrendsUpwardmovementDownwardmovementVerbNounVerbNounIncreaseIncreaseDecreaseDecreaseRiseRiseFallFallGoupGodownClimbClimbDropDropAdvanceRetreatRetreatGaingroundLosegroundGrowGrowthDeclineDeclinePickupReduceReductionImproveImprovementSlipbackRecoverRecoveryBottomouthikehikeslideslide18/25AdjectivesandadverbstoindicatespeedanddegreeofchangesSpeedofchangeDegreeofchangeAdj.Adv.TypeofchangeAdj.Adv.TypeofchangeRapidRapidlyfastNoticeablenoticeably

bigFastFastconsiderableconsiderablySharpsharplyDramaticDramaticallySuddensuddenlySignificantSignificantlySteepSteeplySlightSlightlysmallSteadySteadilyregularSmallAlittlegradualGraduallymoderatemoderately19/25液晶电视机(LCDTV)价格降低了百分之三十.该地域粮食产量增加了三倍.今年手扶拖拉机产量增加了两倍.生产成本降低了百分之十.ThepriceofaLCDTVsetdroppedby30%.Thegrainoutputintheareahasgoneupbythreetimes.Thisyeartheproductionofwalking-tractorshasincreasedbytwice.Theproductioncostwasreducedbytenpercent.20/25Portableharddisksproductionhasincreasedfourtimes.Thesalesofourhandicraftshaverisen3.5fold.Thetotaloutputvalueofthecity’slightindustryhasgrownoverthreetimesasagainlastyear.Theweightofthebicyclehasdecreased3times.Thelengthoftheropehasbeenshortened5fold.Iftherewereabridgehere,thedistancewouldbeshortenedfourtimes.Thenumberofthestudentsinthatschoolhasbeendecreasedmorethanthreefold.21/25There

isatwo-foldincreaseinproduction.Theadvantageoftheradionisathree-foldreductioninvolume.22/25Expandto

表示净增Thewoodareaonthemountainhasbeenexpandedtotwo-thirds.23/25Cut-throatcompetition,alsoknownas

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