德国视频直播软件vimeo livestream用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS

&

BRANDSVideo

live

streaming

services:Vimeo

Livestream

followers

inGermanyConsumer

InsightsSeptember

2023Consumer

Insights

Global

surveyIntroductionReportoverviewGlobal

survey

methodology

(1)Design:

OnlineSurvey,

split

questionnaire

designThis

report

offers

the

reader

acomprehensiveoverview

ofVimeo

Livestream

followers

in

Germany:who

they

are;

what

they

like;

what

they

think;

and

howto

reach

them.

It

provides

insights

ontheirdemographics,

lifestyle,

opinions,

and

marketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

of

eachcountry

withAmerican

English

offered

as

an

alternativeRegion:

56

countriesAdditionally,

the

report

allows

the

reader

tobenchmark

Vimeo

Livestream

followers

in

Germany(’’brand

users’’)

against

German

video

live

streamingsiteusers

in

general

(’’category

users’’),

and

the

overallGerman

onliner,

labelledas

’’all

respondents’’

inthe

charts.Number

of

respondents:•

12,000+

forcountries

withthe

extended

survey(including

Germany)•

2,000+

for

the

basic

surveySample:

Internet

users,

aged

18

–64,

quotas

set

ongender

and

ageThe

report

is

updated

quarterly

and

isbasedondataFieldwork:from

theConsumer

Insights

Global

survey,

an•

Continuous

from

January

to

December•

Countries

that

receivethe

extended

survey

areupdated

fourtimes

ayearinternational

survey

that

covers

more

than

15,000brands

across

56

countries.2Notes:(1):

See

the

fullmethodology

for

a

detailed

overviewof

the

study

designConsumer

Insights

Global

as

of

September

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsVimeo

Livestream

ranks

ninth

among

video

live

streaming

services

in

GermanyManagement

summary:

brand

usageand

competitionTop

10

most

used

video

live

streaming

services

in

GermanyYouTube

LiveTwitch60%36%36%Facebook

LiveSteamTV15%Bigo

Live11%10%10%DailymotionGamesDLiveCaffeine8%8%8%VimeoLivestreamBeyond

LIVE4Notes:"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=1528,video

live

streamingsiteusersConsumer

Insights

Global

as

of

September

2023Sources:Vimeo

Livestream

followers

in

GermanyManagement

summary:

key

insightsDemographic

profileConsumer

lifestyleConsumer

attitudesMarketing

touchpointsVimeoLivestream

is

more

popularamong

Millennials

than

other

video

livestreaming

services.Learning

new

things

is

more

importantto

VimeoLivestream

followers

than

toother

video

live

streaming

siteusers.Itstands

out

that

48%

ofVimeoLivestream

followers

bought

productsbecausecelebrities

or

influencersadvertised

them.VimeoLivestream

followers

access

theinternet

via

astreaming

devicemoreoften

than

the

average

video

livestreaming

siteuser.Compared

to

other

video

live

streaming

Arts

and

literature

are

relativelyservices,

VimeoLivestream

has

arelativelyhighshare

ofmalefollowers.prevalent

interests

ofVimeo

Livestreamfollowers.35%

ofVimeo

Livestream

followers

areinnovators

or

early

adopters

ofnewproducts.On

social

media,

Vimeo

Livestreamfollowers

interact

withcompanies

moreoften

than

other

video

live

streamingsiteusers.VimeoLivestream

has

alarger

share

ofMaking

music

is

arelatively

popularfollowers

withahighincomethan

other

hobby

among

VimeoLivestreamA

relatively

highshareof

VimeoLivestream

followers

think

that

civilrights

are

issues

that

need

to

beaddressed.video

live

streaming

services.followers.VimeoLivestream

followers

rememberseeing

ads

onblogs

and

forums

moreoften

than

other

videolive

streamingsiteusers.VimeoLivestream

followers

are

morelikely

to

live

in

cities

withover

1

millioninhabitants

than

video

live

streamingsiteusers

in

general.5Sources:Consumer

Insights

Global

as

of

September

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Type

ofcommunity•

LGBTQ+Vimeo

Livestream

is

more

popular

among

Millennials

than

other

video

livestreaming

servicesDemographic

profile:

generationsAge

of

consumers

in

GermanyBrand

users21%53%23%3%Category

usersAll

respondents24%42%27%7%18%34%34%14%Generation

ZMillennialsGeneration

XBabyBoomers7Notes:’’How

old

are

you?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:n=120,Vimeo

Livestream

followers,n=1528,video

live

streamingsite

users,n=35994,all

respondentsSources:Consumer

Insights

Global

as

of

September

2023Compared

to

other

video

live

streaming

services,

Vimeo

Livestream

has

arelatively

high

share

of

male

followersDemographic

profile:

genderGender

of

consumers

in

GermanyBrand

users62%38%Category

usersAll

respondents56%44%50%50%MaleFemale8Notes:’’What

is

your

gender?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,all

respondentsSources:Consumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

Vimeo

Livestream

followers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

education

in

Germany31%27%26%25%23%23%22%18%16%14%13%13%13%12%11%6%3%2%

2%1%

1%Noformaleducation

/primary

schoolLower

secondary

Upper

secondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAll

respondents9Notes:’’What

is

the

highest

levelof

education

you

have

completed?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

in

the

past12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

live

streamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

2023Sources:Vimeo

Livestream

has

a

larger

share

of

followers

with

ahigh

income

than

othervideo

live

streaming

servicesDemographic

profile:

incomeShare

of

consumers

in

Germanyin

the

high,

middle,

and

low

thirds

of

monthly

household

gross

incomeBrand

users57%24%19%Category

usersAll

respondents37%30%33%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

to

only

include

respondentsthat

provide

incomeinformation,recode

based

on

’’Monthly/annualhousehold

income

(local

currency)’’;

Single

Pick;"Which

websites

or

apps

have

you

used

in

the

past

12

months

towatch

video

livestreams?";

Multi

Pick;Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

video

live

streaming

site

users,

Vimeo

Livestream

followersare

relatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

householdclassificationType

of

households

in

which

consumers

in

Germany

live48%30%29%26%24%23%22%21%15%10%9%7%

7%8%4%4%3%3%3%2%2%Single

householdCouplehouseholdSingle

parenthouseholdPartnersand

childrenMulti-generationalfamilyTwo

or

morerelated

adults

householdtypesOtherBrand

usersCategory

usersAll

respondents11

Notes:Sources:Typology

based

on

’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of

14

in

household’’;

Single

Pick;"Which

websitesor

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as

ofSeptember

2023Vimeo

Livestream

followers

are

more

likely

to

live

in

cities

with

over1

millioninhabitants

than

video

live

streaming

site

users

in

generalDemographic

profile:

type

ofcommunityCommunities

where

consumers

live

in

Germany40%29%28%26%24%22%21%20%16%16%14%12%13%12%5%Rural

communitySmall

townMedium-sized

townCategory

usersLarge

cityCity

withover

1millioninhabitantsBrand

usersAll

respondents12

Notes:Sources:’’In

what

type

of

community

do

you

live?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

20238%

of

Vimeo

Livestream

followers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

status

of

consumers

in

GermanyBrand

users8%87%83%5%Category

usersAll

respondents10%8%7%84%9%YesNoWouldrather

notsay13

Notes:Sources:’’Do

you

consider

yourself

part

of

the

LGBTQ+

community?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

Multi

Pick;Base:

n=120,Vimeo

Livestream

followers,n=1528,video

live

streamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

ofSeptember

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Maininterests•

Hobbies

&

leisure

activities•

Sports

activities•

Sports

followedLearning

new

things

is

more

important

to

Vimeo

Livestream

followers

than

toother

video

live

streaming

site

usersConsumer

lifestyle:

life

valuesMost

important

aspects

of

life

forconsumers

in

Germany53%48%42%42%42%41%38%36%39%37%36%36%33%29%32%32%32%30%29%28%20%28%22%20%19%15%10%12%11%9%A

happyrelationshipHaving

agoodtimeMaking

myowndecisionsLearningnew

thingsTo

besuccessful

An

honestandrespectable

lifeSafety

andsecuritySocial

justiceAdvancingmycareerTraditionsBrand

usersCategory

usersAll

respondents15

Notes:Sources:’’Out

of

the

followinglist,which

are

the

3

mostimportant

aspects

to

you

in

life?

Please

choose

exactly

3.’’;

MultiPick;"Which

websitesor

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

ofSeptember

2023Arts

and

literature

are

relatively

prevalent

interests

of

Vimeo

LivestreamfollowersConsumer

lifestyle:

maininterestsTop

10

interests

of

VimeoLivestream

followers

in

Germany50%52%49%48%48%48%47%43%46%43%40%44%43%42%42%42%42%41%36%36%35%35%32%30%31%30%28%27%22%19%Movies,TV

shows&musicCareer

&educationHealth

&fitnessPolitics

&

societyand

currentTravelScience&technologyHome

&gardenFood

&diningFinance&economyArts

&literatureworldeventsBrand

usersCategory

usersAll

respondents16

Notes:Sources:’’What

topics

are

you

personally

interested

in?’’;

MultiPick;"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

2023Making

music

is

a

relatively

popular

hobby

among

Vimeo

Livestream

followersConsumer

lifestyle:

hobbies

&leisureactivitiesTop

10

hobbies

and

leisure

activities

of

Vimeo

Livestream

followers

in

Germany58%58%48%42%47%47%46%46%39%44%43%42%42%40%40%39%38%38%38%38%36%36%34%28%23%22%19%19%17%12%OutdooractivitiesSocializingTravelingDoing

sportsand

fitnessTech/computersCooking/

bakingReadingCars

/vehiclesMaking

musicPhotographyBrand

usersCategory

usersAll

respondents17

Notes:Sources:’’What

are

your

personal

hobbies

and

activities?’’;

MultiPick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,videolive

streamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

2023Vimeo

Livestream

followers

are

more

likely

to

go

running

or

jogging

than

othervideo

live

streaming

site

usersConsumer

lifestyle:

sports

activitiesTop

10

sports

activities

of

VimeoLivestream

followers

in

Germany37%30%28%26%25%22%21%20%20%20%19%19%18%18%18%17%18%17%15%14%14%13%10%9%9%9%9%8%6%5%Running/

JoggingFitness,aerobics,cardioCyclingSwimming/

DivingHikingBadmintonYoga/PilatesDancingSoccerBasketballBrand

usersCategory

usersAll

respondents18

Notes:Sources:’’Which

of

these

sports

or

activitiesdo

you

do

at

least

occasionally?’’;

MultiPick;"Which

websitesor

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:n=77,Vimeo

Livestream

followers,n=839,video

live

streamingsiteusers,n=17984,all

respondentsConsumer

Insights

Global

as

of

September

2023Vimeo

Livestream

followers

are

more

likely

to

follow

golf

than

other

video

livestreaming

site

usersConsumer

lifestyle:

sports

followedTop

10

sports

followed

by

VimeoLivestream

followers

in

Germany26%24%21%20%16%16%15%14%14%14%13%13%11%9%9%8%8%8%7%7%6%6%6%6%5%4%4%4%2%2%SoccerBasketballCyclingGolfSwimming/

divingBaseballMotorsportsTennisAthletics(track

&field)AmericanfootballBrand

usersCategory

usersAll

respondents19

Notes:Sources:’’In

which

of

these

sports

do

you

follow

competitions,leagues

or

teams?’’;

MultiPick;

"Which

websites

or

apps

have

you

usedin

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=46,Vimeo

Livestreamfollowers,n=590,video

live

streamingsite

users,n=11368,allrespondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

04Consumer

attitudes•

Attitudes

towards

online

advertising•

Innovation

adoption•

Challenges

facing

the

country•

Politics20It

stands

out

that

48%

of

Vimeo

Livestream

followers

bought

products

becausecelebrities

or

influencers

advertised

themConsumer

attitudes:

marketing

&

social

mediaAgreement

with

statements

towards

marketing

&

social

media

in

Germany48%48%45%40%38%30%29%25%23%

23%22%20%19%12%8%Idon’t

mindadvertising

if

Igetfree

content

in

returnIhave

bought

productsbecausecelebrities

orinfluencers

advertisedthemIdon’t

mindwhencompanies

usemypersonal

datafor

advertisingIusead

blockers

whenbrowsing

the

internetIoften

have

difficultydistinguishingadvertising

from

contentBrand

usersCategory

usersAll

respondents21

Notes:Sources:’’Which

of

these

statements

apply

to

you?’’;

MultiPick;"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watchvideo

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=5994,all

respondentsConsumer

Insights

Global

as

of

September

202335%ofVimeo

Livestream

followers

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:

innovationadoptionInnovation

adopter

types

based

on

statementstowards

innovation

by

consumers

in

Germany47%43%37%37%31%25%16%14%13%12%9%9%4%2%1%InnovatorsEarlyadoptersBrand

usersEarlymajorityCategory

usersLate

majorityAll

respondentsLaggards22

Notes:Sources:Recode

based

on

’’Which

of

these

statements

regardingtechnology

apply

to

you?’’;

MultiPick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,VimeoLivestream

followers,n=1528,video

livestreamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

ofVimeo

Livestream

followers

think

that

civil

rights

areissues

that

need

to

be

addressedConsumer

attitudes:

challenges

facingthe

countryThe

10

most

important

issues

facing

Germany

according

toVimeo

Livestream

followers56%48%36%35%34%39%35%33%39%38%38%33%32%37%37%37%33%31%36%34%35%34%29%30%33%30%30%29%22%21%Rising

prices/

inflation/EnvironmentHealth

andsocial

securityCivil

rightsEconomicsituationPovertyImmigrationHousingClimate

changeCrimecost

oflivingBrand

usersCategory

usersAll

respondents23

Notes:Sources:’’What

do

you

personally

think

are

the

mostimportant

issues

in

your

country

of

residence

that

need

to

beaddressed?’’;Multi

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";Multi

Pick;

Base:

n=120,Vimeo

Livestream

followers,n=1528,video

livestreamingsite

users,n=35994,allrespondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

video

live

streaming

site

users,

Vimeo

Livestream

followerstend

to

have

more

right

leaning

political

viewsConsumer

attitudes:

politicsPolitical

attitudes

of

consumers

in

GermanyBrand

users23%22%22%43%28%5%Category

usersAll

respondents44%21%13%43%17%18%LeftCenterRightPrefer

not

to

answer24

Notes:Sources:Recode

based

on

’’Many

people

use

the

terms

’left’

and

’right’

when

they

want

to

describe

politicalviews.

Where

would

you

place

yourself

on

a

scale

from

left

to

right?’’;

Single

Pick;

"Which

websites

or

apps

have

you

used

inthe

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:n=120,Vimeo

Livestream

followers,n=1528,video

live

streamingsiteusers,n=35994,all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

05Marketing

touchpoints•

Internet

usage

by

device•

Social

mediausage•

Media

usage

by

channel•

Digital

advertising

touchpoints•

Non-digital

advertising

touchpointsVimeo

Livestream

followers

access

the

internet

via

a

streaming

device

moreoftenthan

the

average

video

live

streaming

site

userMarketing

touchpoints:

internet

usage

by

deviceDevices

consumers

in

Germany

use

regularly

toaccess

the

internet94%92%91%81%69%68%65%

65%65%61%59%59%58%57%55%51%50%50%44%43%35%33%33%33%27%26%24%SmartphoneLaptopSmart

TVDesktop

PCBrand

usersTabletGaming

console

Streaming

deviceAll

respondentsSmartwatchSmart

speakersCategory

users26

Notes:Sources:’’Which

of

these

devices

do

you

regularly

use

with

an

internetconnection?’’;

MultiPick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestreamfollowers,n=1528,video

live

streamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as

ofSeptember

2023On

social

media,

Vimeo

Livestream

followers

interact

with

companies

moreoftenthan

other

video

live

streaming

site

usersMarketing

touchpoints:

social

media

usageSocial

media

activities

in

Germany

by

type54%54%53%53%52%51%51%48%43%48%40%48%47%39%43%36%43%32%42%41%38%34%27%30%29%19%22%16%18%11%12%8%

7%8%2%0%Sent

privatemessagesPostedpictures/

videosLiked

postsby

otherusersFollowedpeopleCommentedonpostsLikedcompanypostsPosted

texts/

statusSharedposts

byother

usersSharedcompanypostsFollowedIhave

only

Ihaven’t

usedcompanies

usedsocial

social

mediaupdatesmediapassivelyBrand

usersCategory

usersAll

respondents27

Notes:Sources:’’Which

of

these

things

have

you

doneon

social

media

in

the

past

4

weeks?’’;

MultiPick;"Which

websitesor

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:n=120,Vimeo

Livestreamfollowers,n=1528,video

live

streamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as

of

September

2023Vimeo

Livestream

followers

tend

to

go

to

the

movies

more

often

than

video

livestreaming

site

users

in

generalMarketing

touchpoints:

mediausageby

channelType

of

media

consumers

in

Germany

have

been

using

in

the

past

4

weeks86%74%

79%76%67%74%74%64%72%67%63%62%55%47%54%46%

46%54%52%38%51%36%

36%40%28%40%30%36%29%37%30%18%18%Digital

videocontentTVRadioDigital

musiccontentMovies

/cinemaPodcastsOnlinenewswebsitesOnlinemagazinesMagazinesDailynewspapersWeeklynewspapersBrand

usersCategory

usersAll

respondents28

Notes:Sources:’’What

kind

of

media

have

you

used

in

the

past

4

weeks?’’;

Multi

Pick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

Multi

Pick;Base:

n=120,Vimeo

Livestream

followers,n=1528,video

live

streamingsite

users,n=17900,allrespondentsConsumer

Insights

Global

as

of

September

2023Vimeo

Livestream

followers

remember

seeing

ads

on

blogs

and

forums

moreoftenthan

other

video

live

streaming

site

usersMarketing

touchpoints:

digital

advertising

touchpointsTop

10

places

where

VimeoLivestream

followers

in

Germanyhave

come

across

digital

advertising

in

the

past

4

weeks57%52%51%51%48%41%48%46%43%42%42%42%42%40%39%38%38%38%33%28%28%26%26%26%24%23%21%19%16%12%Social

mediaOnlinestores

Search

engines

VideoportalsWebsitesand

appsofbrandsVideogames

VideostreamingservicesEditorialwebsitesand

appsBlogs/forumsNewslettersBrand

usersCategory

usersAll

respondents29

Notes:Sources:’’Where

have

you

come

across

digital

advertisements

in

the

past4

weeks?’’;

MultiPick;

"Which

websites

or

apps

have

you

usedin

the

past

12

months

to

watch

video

livestreams?";

MultiPick;

Base:

n=120,Vimeo

Livestreamfollowers,n=1528,video

live

streamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as

of

September

202352%ofVimeo

Livestream

followers

remember

advertising

they

heard

on

theradioMarketing

touchpoints:

non-digital

advertising

touchpointsPlaces

where

consumers

in

Germany

have

come

across

non-digital

advertising

in

the

past

4

weeks52%52%50%47%42%42%40%40%38%38%38%38%38%36%36%36%34%34%27%26%26%26%22%14%On

theradioOn

TVOn

advertisingspacesDirectlyinthe

storeInprintedmagazinesand

journalsAt

the

movies

Bymailshot

/In

printeddailynewspapers/cinemaadvertisingmailonthe

goBrand

usersCategory

usersAll

respondents30

Notes:Sources:’’Where

have

you

come

across

non-digital

advertisements

in

the

past4

weeks?’’;MultiPick;

"Which

websites

or

apps

have

you

used

in

the

past

12

months

to

watch

video

livestreams?";

Multi

Pick;

Base:

n=120,VimeoLivestream

followers,n=1528,video

livestreamingsite

users,n=35994,all

respondentsConsumer

Insights

Global

as