日本移动支付软件Rakuten Pay用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS&BRANDSMobile

payment:

Rakuten

Payusers

in

JapanConsumer

InsightsSeptember2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofRakutenPayusers

inJapan:who

theyare;what

theylike;

whatthey

think;

andhowtoreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

toRegion:

56countriesbenchmark

Rakuten

Payusers

inJapan(’’brandusers’’)againstJapanesemobile

payment

usersingeneral(’’category

users’’),

and

theoverall

Japanese

onliner,labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Japan)•

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

September

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsRakuten

Pay

rankssecond

among

mobile

payment

services

in

JapanManagement

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinJapanPayPayRakuten

PayDBarai65%39%33%auPay27%Merpay17%16%15%14%Fami

PayLINEPayRakuten

EdyApplePayMobile

Suica10%8%4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=176,

mobile

payment

usersConsumer

Insights

Global

as

of

September

2023Sources:Rakuten

Pay

users

in

JapanManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsRakuten

Payismore

popularamongMillennials

thanother

mobile

paymentservices.Making

theirown

decisions

islessimportant

to

Rakuten

Payusers

thantoother

mobile

payment

users.Itstands

out

that41%

ofRakuten

Payusers

couldimagine

doingtheirfinances

viaadesktop

PC

more

often

thantheexclusively

viasmartphone.Rakuten

Payusers

access

theinternetaverage

mobile

payment

user.Rakuten

Payismore

popularamongFinanceand

economy

arerelativelymale

mobile

payment

users

than

female

prevalent

interests

of

Rakuten

Pay12%

ofRakuten

Payusers

areinnovators

or

early

adopters

ofnewproducts.Onsocial

media,

Rakuten

Payusersinteract

with

companies

more

oftenthan

other

mobile

payment

users.mobile

payment

users.users.Rakuten

Payhasalarger

shareof

userswith

ahigh

income

than

other

mobilepayment

services.Traveling

isarelatively

popularhobbyamong

Rakuten

Payusers.Arelatively

highshare

ofRakuten

Payusers

think

thattheeconomic

situationisanissuethatneedstobeaddressed.Rakuten

Payusers

remember

seeingadson

editorial

websites

and

appsmore

often

than

other

mobile

paymentusers.Rakuten

Payusers

aremore

likely

to

liveinlargecities

than

mobile

paymentusers

ingeneral.5Sources:Consumer

Insights

Global

as

of

September

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Rakuten

Pay

is

more

popular

among

Millennials

than

other

mobile

paymentservicesDemographic

profile:

generationsAgeof

consumersinJapanBrand

users4%43%46%7%9%Category

usersAllrespondents13%31%48%17%33%40%10%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=68,

Rakuten

Payusers,n=176,mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Sources:Rakuten

Pay

is

more

popular

among

male

mobile

payment

users

than

femalemobile

payment

usersDemographic

profile:

genderGenderofconsumersinJapanBrand

users65%35%Category

usersAllrespondents55%45%50%50%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Sources:A

relatively

high

share

of

Rakuten

Pay

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinJapan49%42%36%34%31%30%18%15%10%9%7%6%4%3%3%1%1%0%

0%

0%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsSources:Consumer

Insights

Global

as

of

September

2023Rakuten

Pay

has

a

larger

share

of

users

with

a

high

income

than

other

mobilepayment

servicesDemographic

profile:

incomeShare

ofconsumersinJapan

inthe

high,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users52%36%12%Category

usersAllrespondents39%41%20%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;

Base:

n=68,

Rakuten

Payusers,n=176,mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

mobile

payment

users,

Rakuten

Pay

users

are

relatively

likelyto

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinJapanlive31%27%26%25%25%25%24%23%23%16%15%13%6%4%

5%Multi-4%4%2%1%1%0%SinglehouseholdCoupleSingleparenthouseholdPartnersandchildrenTwo

or

moreOtherhouseholdgenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Pay

users,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

are

more

likely

to

live

in

large

cities

than

mobile

paymentusers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinJapan49%41%36%24%22%19%18%17%14%13%10%10%8%8%6%4%1%0%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:n=68,Rakuten

Payusers,n=176,

mobile

payment

users,

n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

20233%

of

Rakuten

Pay

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinJapanBrand

users3%91%93%88%6%5%Category

users

2%Allrespondents

4%8%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedMakingtheir

own

decisions

is

less

important

to

Rakuten

Pay

users

than

to

othermobile

payment

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinJapan81%82%77%62%57%57%46%43%45%38%43%37%19%19%19%26%18%16%22%20%18%12%9%7%7%6%5%4%3%1%Havingagood

timeAhappyrelationshipSafety

andsecurityMaking

myown

decisionsTobesuccessful

Anhonest

andrespectable

lifeLearningnew

thingsAdvancingmy

careerTraditionsSocial

justiceBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yoursmartphone?";

Multi

Pick;Base:n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Finance

and

economy

are

relatively

prevalent

interests

of

Rakuten

Pay

usersConsumer

lifestyle:

main

interestsTop10

interestsofRakuten

Pay

usersinJapan60%57%56%53%53%51%50%49%47%42%39%38%38%38%37%37%35%28%34%35%35%32%31%26%25%22%22%21%16%16%TravelFood

&diningHealth

&fitnessMovies,TVshows&musicFinance&economySportsFashion&beautyPolitics&societyandcurrentworld

eventsHistoryScience

&technologyBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=68,Rakuten

Payusers,n=176,

mobile

payment

users,

n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Traveling

is

a

relatively

popular

hobby

among

Rakuten

Pay

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofRakuten

Pay

usersinJapan62%47%40%33%32%29%29%28%23%27%18%25%24%20%24%24%19%12%19%18%19%19%15%15%10%15%11%14%13%8%TravelingDoing

sportsandfitnessReadingCooking/bakingVideo

gamingCars/vehiclesOutdooractivitiesPetsPhotographyTech

/computersBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=68,Rakuten

Payusers,n=176,

mobile

payment

users,

n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

are

more

likely

to

go

cycling

than

other

mobile

paymentusersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofRakuten

Pay

usersinJapan18%16%16%13%12%11%10%10%9%9%8%7%7%6%6%6%6%5%5%5%5%3%3%3%3%3%2%3%2%2%Fitness,aerobics,cardioCyclingRunning/JoggingGolfHikingBaseball/SoftballSwimming/DivingYoga

/PilatesSoccerBasketballBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=30,

Rakuten

Payusers,n=48,

mobile

payment

users,

n=563,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

are

more

likely

to

follow

soccer

than

other

mobile

paymentusersConsumer

lifestyle:

sports

followedTop10

sports

followed

byRakutenPay

usersinJapan31%28%24%18%16%16%12%10%10%9%9%9%9%7%7%6%6%6%6%6%5%4%3%3%3%3%3%2%1%2%BaseballSoccerBasketballRugbyBoxingAthletics(track&

field)GolfTennisCyclingAmericanfootballBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";Multi

Pick;Base:n=33,

Rakuten

Payusers,n=61,

mobile

payment

users,

n=676,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

04Consumer

attitudes•

Attitudestowards

personal

finances•

Innovation

adoption•

Challenges

facing

thecountry•

Politics20Itstands

out

that

41%

of

Rakuten

Pay

users

could

imagine

doing

their

financesexclusively

viasmartphoneConsumer

attitudes:financeAgreementwithstatements

towards

financeinJapan41%26%24%22%16%15%15%14%13%10%10%8%8%7%5%Icould

imaginedealingwith

my

financialtransactionsexclusivelyviamy

smartphoneNew

financialtopics,suchascrypto

andNFTs,fascinatemeIcould

imaginegetting

Onlinefinancialservices

Iftheservice

is

good,allmy

financialservices

havemademe

confident

I’mhappy

topayforfrom

atechcompany

abouthandling

my

own

account

administrationsuchasGoogle

or

Applefinances(Fintechservices

tohelp

withbanking,budgeting,andtransactionsBrand

usersCategory

usersAllrespondentsinvestments

etc.)21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,Rakuten

Payusers,n=176,

mobile

payment

users,

n=510,

all

respondentsConsumer

Insights

Global

as

of

September

202312%

of

Rakuten

Pay

users

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinJapan50%36%35%32%29%27%25%24%20%12%7%3%0%0%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

Rakuten

Pay

users

think

that

the

economic

situation

isan

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Japan

accordingtoRakuten

Pay

users72%65%63%57%49%48%43%41%38%36%24%34%34%34%31%31%31%28%30%21%29%28%27%20%28%28%

25%21%26%25%EconomicsituationRising

prices/inflation/cost

of

livingEducationHealth

andsocial

securityClimatechangeDefense

&foreign

affairsPovertyEnvironmentCrimeFood

andwater

securityBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=68,

Rakuten

Pay

users,

n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Many

Rakuten

Pay

users

have

centrist

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinJapanBrand

users4%60%56%19%16%Category

usersAllrespondents7%15%13%22%11%52%23%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=68,

Rakuten

Pay

users,

n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

05Marketing

touchpoints•

Internet

usagebydevice•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsRakuten

Pay

users

access

the

internet

via

a

desktop

PC

more

often

than

theaverage

mobile

payment

userMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinJapanuseregularlyto

accesstheinternet99%94%91%59%57%47%46%38%38%34%29%26%25%25%24%24%24%21%16%15%15%14%13%11%8%8%6%SmartphoneLaptopTabletDesktop

PCBrand

usersGaming

console

Streaming

device

Smart

speakersSmart

TVSmartwatchCategory

usersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023On

social

media,

Rakuten

Pay

users

interact

with

companies

more

often

thanother

mobile

payment

usersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinJapan

by

type47%43%41%36%35%31%24%29%29%28%28%21%27%26%24%17%24%15%24%22%22%19%13%19%19%11%18%16%15%10%14%9%11%6%10%4%Liked

postsbyotherusersFollowedpeopleSentprivate

Commentedmessages

on

postsPostedpictures/videosLikedcompanypostsFollowedcompaniesSharedcompanypostsPosted

texts/statusSharedpostsbyother

usersIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

tend

to

read

weekly

newspapers

more

often

than

mobilepayment

users

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinJapanhave

been

using

inthepast4weeks85%84%76%69%62%61%52%46%43%43%40%26%40%38%37%26%35%27%35%35%22%34%31%22%26%14%26%22%11%20%18%9%6%TVDigitalvideo

Onlinenews

Digitalmusiccontent

websites

contentMovies

/cinemaDailynewspapersRadioMagazinesOnlinemagazinesPodcastsWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

remember

seeing

ads

on

editorial

websites

and

apps

moreoften

than

other

mobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereRakuten

Pay

usersinJapanhave

come

across

digital

advertisinginthe

past

4weeks57%53%51%47%47%39%38%37%35%31%30%29%29%26%26%15%25%25%24%24%22%14%21%19%18%18%14%12%10%8%Social

media

Search

enginesEditorialwebsitesandappsVideo

portalsOnlinestores

Video

streamingservicesOtherappsNewslettersWebsitesandappsof

brandsMusicportalsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:n=68,

Rakuten

Payusers,n=176,

mobile

payment

users,n=3050,

all

respondentsConsumer

Insights

Global

as

of

September

2023Rakuten

Pay

users

remember

ads

they

saw

directly

in

the

store

more

often

thanother

mobile

payment

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinJapanhavecome

across

non-digital

advertisinginthepast4weeks72%68%66%55%57%35%

36%35%29%34%23%32%29%19%26%

26%21%21%16%14%14%15%13%9%OnTVDirectly

inthestoreBy

mailshot

/

OnadvertisingInprinteddailynewspapersInprintedmagazinesandjournalsOntheradioAtthemovies/cinemaadvertisingmailspaceson

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

yo