全球图书媒体市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

AND

MARKETSBooks:

market

data

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary456ProductOverviewAuthor2028MarketDefinitionKeyTakeawaysMarket

NumbersRevenue8111417AverageRevenue

perReaderReadersCompanyProfiles2CHAPTER

1OverviewThe

Books

market

will

witness

only

minor

growth

with

results

in

stable

marketsizesOverview:

SummarySummaryThebook

industryhasbeen

undergoing

significantchangesinrecent

years,

withtherise

of

digitaltechnology

leadingtothe

growth

of

eBooks.

Thetrend

towardsdigitalizationhasresulted

inagrowing

numberofpeople

reading

books

onelectronic

devices

suchastabletsand

smartphones.

Oneof

thekey

growthfactorsfore-books

istheconvenience

they

offer.

People

cancarry

alargenumberof

bookswith

themon

asingledevice,

ande-books

are

often

cheaper

than

theirprintcounterparts.

Additionally,theincreased

accessibility

ofe-books

hasmadeiteasier

forpeople

todiscover

new

authorsandgenres,

leading

to

awider

rangeofreaders.Overall,

bothbooks

and

e-books

continueto

bepopular,and

it'slikely

thatbothformats

will

continuetocoexist

inthe

future.

Whilee-books

arelikely

to

grow

inpopularity,there

will

likely

alwaysbeademand

fortraditionalprintbooks,

andthebook

industrywill

continuetoevolve

astechnology

and

reading

habitschange.However,

traditionalprintbooks

stillremain

popular,and

there

are

some

readerswho

prefer

thetactileexperience

ofreading

aphysical

book.

Thenostalgia

andemotional

connection

people

havewith

printbooks

hashelped

to

maintaintheirpopularity,and

thegrowth

ofindependent

bookstores

andthe

resurgence

ofbook

clubsarefurtherevidence

ofthis.4Sources:Market

Insights

2023Books

is

an

important

part

of

the

Media

MarketOverview:

Market

DefinitionMarket

definitionInscopeOutof

scopeTheBooks

market

covers

paidpublicationsinprintedform

and

digitalreplicas(eBooks)

thataredistributedtoprivatereaders

(B2C).

Revenues

fromtheconsumer(general

interest),

academic

(educational

purposes),

and

professional

(specializedtopics)

segments

are

includedhere.

Physical

booksandeBooks

canbeobtained

onanindividual

basisor

byusingasubscription

service.Detailed

definitionscanbefoundintheindividualsegments.Thissegment

includes:Thissegment

excludes:•Revenues

from

salesof

printedbooks.

Books

canbedistributedthroughseveral

channels(i.e.,bookstores,

libraries,

online

retailers,wholesalers)•Printednewspapers

&magazinesandtheirdigitalreplicas

(e.g.,ePapersandeMagazines)•Bundledsubscriptions

thatincludefree

digitaleditions•Revenues

from

salesof

eBooks.eBooks

canbesold

atonlinestores,selected

brick-and-mortarbookstores,

andonlineself-publishing

platforms.•B2B

salesandresales•Salesbetween

privateindividuals5Sources:Market

Insights

2023Books

total

accounted

for

6.01%

of

the

Total

Media

market

revenue

in

2022Overview:

Key

TakeawaysKeyTakeawaysMedia:

Books

totalsales

areestimated

toincrease

ataCAGR(1)

of

0.37%

from2017to2027.

In2022,

theyamounted

to

US$79.57

billion.IntheMedia:

Books

total

segment,

the

United

Statesand

China

accounted

forthehighest

revenues

in2022,

withUS$18.76

billion

and

US$13.17

billion

respectively.6Sources:Market

Insights

2023CHAPTER

2Market

NumbersBooks

revenue

is

estimated

to

increase

at

a

CAGR(1)

of

0.4%from2017

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$+0.4%(1)87.112.885.915.484.612.084.913.984.114.785.215.085.615.282.811.382.314.280.712.979.613.674.471.572.671.070.470.569.470.267.868.165.920172018201920202021202220232024202520262027PhysicalBookseBooks8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:The

United

States

shows

the

biggest

growth

in

Books

revenue

with

a

CAGR(1)

of2.4%Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+1.1%(1)+1.1%(1)26.35.124.94.524.02.6+2.4%(1)22.82.321.25.418.85.2+1.9%(1)14.52.313.21.621.421.220.520.315.713.512.211.620222027202220272022202720222027ChinaU.S.EuropeROW(2)PhysicalBookseBooks9Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023Sources:With

revenue

of

7.5

billion

US$,

Germany

is

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+0.5%(1)7.70.37.50.2+2.4%(1)+2.2%(1)+3.1%(1)+0.9%(1)7.47.33.10.82.70.71.80.11.71.90.11.71.70.21.61.61.51.61.51.61.50.10.10.12.32.02022202720222027202220272022202720222027GermanyUnited

KingdomFranceSpainItalyPhysicalBookseBooks10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Books

average

revenue

per

reader

is

estimated

to

decreasefrom2017

to

2027Market

Size:

GlobalAveragerevenue

perreaderforecast

inUS$41.640.941.039.437.838.038.037.937.737.436.414.616.415.815.515.014.714.514.214.013.813.720172018201920202021202220232024202520262027PhysicalBookseBooks11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

biggest

market

in

Books

average

revenue

per

readerin

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

perreaderforecast

inUS$161.5159.5157.0154.0150.472.4146.5143.977.4139.174.5134.281.1134.981.4129.183.572.772.471.971.069.130.324.127.826.127.225.026.920.727.220.427.320.027.619.726.121.726.422.126.121.026.420.820172018201920202021202220232024202520262027UnitedStatesEuropeChinaROW(2)12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

average

revenue

per

reader

of

336.0

US$,

Germany

is

the

biggest

marketamong

selected

countries,

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

perreaderforecast

inUS$342.1334.6336.0331.4330.7328.2327.3325.0318.9312.3305.486.985.577.671.587.079.473.785.075.885.078.684.682.283.883.583.184.382.782.582.585.085.686.073.370.571.672.477.873.277.973.578.473.878.873.879.273.679.769.567.678.164.763.766.820172018201920202021202220232024202520262027GermanyFranceSpainItalyUnitedKingdom13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Books

readers

are

estimated

to

increasefrom2017

to

2027Market

Size:

GlobalReadersforecast

inmillions1,855.31,098.01,868.51,123.21,844.81,067.41,809.8934.41,819.9982.91,829.61,030.31,791.4859.31,800.6942.91,786.5821.01,771.91,748.8761.42018690.22017201920202021202220232024202520262027PhysicalBookseBooks14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023China

has

the

biggest

market

in

Books

readers

in

2022Market

Size:

Regional

Comparison

(1/2)Readersforecast

inmillions1,322.61,295.61,269.21,237.31,205.01,174.51,151.81,107.31,087.51,044.3989.5512.0342.1504.3329.8508.8336.3514.6337.3518.5338.0520.9337.9523.1338.1496.0338.4477.8335.3482.2340.1443.1325.6143.12027126.92017133.52018135.32019134.32020136.2134.9136.3138.22024139.92025141.42026202120222023ROW(2)ChinaEuropeUnitedStates15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

readers

of

36.2

million,

the

United

Kingdom

is

the

biggest

market

amongselected

countries,

in

2022Market

Size:

Regional

Comparison

(2/2)Readersforecast

inmillions37.437.537.137.137.337.536.936.737.036.235.632.528.432.728.632.128.132.328.331.927.431.827.831.526.931.526.731.227.030.926.330.525.724.424.323.424.423.423.723.223.723.223.022.923.123.023.023.022.823.022.622.922.522.823.420172018201920202021202220232024202520262027UnitedKingdomGermanyItalySpainFrance16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Amazon

is

a

key

playerin

the

ePublishing

businessCompany

profiles:

AmazonAmazon

keyfactsCountrieswith

separate

Amazon

retail

websites(2)Revenue:

US$368.1

billion(2020)Net

income:

US$21,311

million(2020)Founded:

1994CAGR(1):

37.6%

(2019

to2020)eBooks

onAmazon:

>6

million(2018)Headquarters:

LosGatos,

CaliforniaProduct:

Kindle

StoreAmazon’s

digitalstrategyWhen

itwas

founded

in1994,

A

was

anonline

store

selling

physicalAmazon

playsanextraordinary

role

inthefieldofePublishing.Besides

ahugebooks

only.

In2007,

afterdiversifying

towards

other

physicalgoods,

Amazon

began

eBooks

catalogof

more

than

6million

titles,they

built

avery

convenienttosell

digitalmedia.

Inparticular,with

thelaunch

of

itseReader

called

Kindleandthe

associated

KindleStore,

Amazon

became

anonline

distributionservice

foreBooks.

Following

the

streaming

trend,Amazon

alsooffers

asubscription-basedaccess

toitslibrary,enablinganunlimited

consumption

of

eBooks

foramonthlyfee.

Today,the

KindleStore

includesover

6million

eBooks

and

60,000

audiobooks,making

itone

ofthebiggestePublishingservices

intheworld.infrastructurewith

proprietary

reading

devices,

reading

apps

andeasy

purchasesolutions.

Amazon

provides

aneBooks

flatrate,special

offers

forPrime

customersandaself-publishing

service

forauthors.

Some

consumers

andpublisherscriticizethisclosed

environment

and

are

suspiciousthatAmazon

might

become

toopowerful

inthissegment.

Furthermore,

only

KindleeBooks

arereadable

on

Kindledevices

without

furthereffort.17

Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

Amazon

allows

international

shippingSources:

Company

informationPearson

is

one

of

the

biggest

publishing

companies

in

the

worldCompany

profiles:

PearsonPearson

keyfactsCountriespearson

ismarket

leader(2)Revenue:

US$4.751

billion(2022)Net

income:

US$0.3

billion(2020)Founded:

1844CAGR(1):

0.79%

(2021

to2022)Number

ofemployees:

20,000

(2020)Headquarters:

London,UKProduct:

Physical

booksPearson’s

digitalstrategyPearson

isaBritish

publishingcompany

located

inLondon,UK.

Since2021mPearson

hasfivemaindivisions:

Virtual

Learning,Higher

Education,EnglishLanguageLearning,Workplace

SkillsandAssessment

&Qualifications.

ITProfessional

Publishing

group,Pearson’s

division,owns

more

than30

publishingimprints,among

themCiscoPress,PeachpitPress,

Que,andAddison-WesleyDigitalRevenue

ofPearson

was

at73%

in2021,

and

continues

to

begrowing,

as

thecompany

focuses

on

digitalformat

of

theirproduct.Outsideoftheirlearningproducts

related

to

education

suchasMyLab,Revel,

Pearson+

andMastering.Pearson

alsoowns

InformIT,

anelectronic

publisheroftechnology,

businessandeducation

learning

content,includingvideos

and

software.

InformIT.com

sellsProfessional.

Even

thoughthe

company

operates

inmore

than

70

countries,

60%

of

books,

eBooks

andprovides

digitallearning

resources.

When

itcomes

topublishingitssales

come

from

North

America.

Pearson

alsooffers

theirown

InternationalEducationprogram

which

includesclass

assessments

anddigital

content

forinternational

schools

andmanyother

learning

tools.partnerships,Pearson

works

with

leaders

intechnology

suchasCiscoPress,Microsoft

Press

and

AdobePress.18

Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

Second

strongestcompany

in

the

market

forthe

USand

CanadaSources:

Company

informationCHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insight