瑞士视频游戏商店GamersGate用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS&BRANDSDigital

video

game

shops:GamersGate

shoppers

inSwitzerlandConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofGamersGate

shoppers

inSwitzerland:

whothey

are;

what

theylike;

whatthey

think;

andhow

toreach

them.

Itprovides

insights

on

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

toNumberof

respondents:benchmark

GamersGate

shoppers

inSwitzerland(’’brandusers’’)

againstSwiss

digitalvideo

gamebuyersingeneral

(’’category

users’’),

and

theoverall

Swissonliner,

labelled

as’’all

respondents’’

inthe

charts.•

12,000+

forcountries

with

theextended

survey(including

Switzerland)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsGamersGate

ranks

outside

the

top

10

of

most

used

digital

video

game

shops

inSwitzerlandManagement

summary:

brandusageand

competitionTop10

most

used

digital

videogame

shopsinSwitzerlandAppleApp

Store

/AppleArcadePlayStationStore29%25%24%24%Google

PlayStoreEAPlay/OriginAmazon

Games

/prime

gamingBlizzard

/B22%22%EpicGames

Store

/EpicGames

LauncherSteam19%15%14%14%Microsoft

StoreNintendoeShop4Notes:"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=600,

digital

video

gamebuyersConsumer

Insights

Global

as

of

August

2023Sources:GamersGate

shoppers

in

SwitzerlandManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsGamersGate

ismore

popularamongBaby

Boomers

thanother

digitalvideogame

shops.Tradition

ismore

important

toGamersGate

shoppers

thanto

otherdigitalvideo

gamebuyers.Itstands

out

that49%

ofGamersGateshoppers

think

it’simportant

to

get

thebest

imageandsoundquality.GamersGate

shoppers

access

theinternet

viaagamingconsole

less

oftenthan

theaverage

digitalvideo

gamebuyer.GamersGate

hasmore

male

thanfemale

shoppers.GamersGate

shoppers

havesimilarinterests

asshoppers

ofother

digitalvideo

gameshops.26%

ofGamersGate

shoppers

are

in

thelatemajority

ofinnovation

adoptertypes.Onsocial

media,

GamersGate

shoppersinteract

with

companies

more

oftenthan

other

digitalvideogame

buyers.GamersGate

hasasmaller

shareofshoppers

with

ahigh

income

than

other

Board

or

card

gamesare

relativelyArelatively

highshare

ofGamersGateshoppers

think

thateducation

isanissuethatneedstobeaddressed.digitalvideo

gameshops.popularhobbiesamong

GamersGateshoppers.GamersGate

shoppers

rememberseeing

adsinonlinestores

lessoftenthan

other

digitalvideogame

buyers.GamersGate

shoppers

aremore

likelytoliveinmedium-sized

townsthandigitalvideo

gamebuyersingeneral.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+GamersGate

is

more

popular

among

Baby

Boomers

than

other

digital

videogame

shopsDemographic

profile:

generationsAgeof

consumersinSwitzerlandBrand

users18%31%35%16%Category

usersAllrespondents21%40%30%9%18%35%36%11%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=80,

GamersGate

shoppers,

n=600,

digitalvideo

game

buyers,n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:GamersGate

has

more

male

than

female

shoppersDemographic

profile:

genderGenderofconsumersinSwitzerlandBrand

users59%60%41%40%Category

usersAllrespondents50%50%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=80,

GamersGate

shoppers,

n=600,digital

video

game

buyers,n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:A

relatively

high

share

of

GamersGate

shoppers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinSwitzerland41%35%31%29%26%22%21%21%16%10%9%8%7%4%4%3%

3%3%

3%3%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023GamersGate

has

a

smaller

share

of

shoppers

with

a

high

income

than

otherdigital

video

game

shopsDemographic

profile:

incomeShare

ofconsumersinSwitzerland

inthehigh,

middle,andlowthirdsof

monthlyhouseholdgrossincomeBrand

users30%35%35%34%33%Category

usersAllrespondents35%31%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

inthe

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

digital

video

game

buyers,

GamersGate

shoppers

arerelatively

likely

to

live

in

a

single

parent

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinSwitzerland

live28%27%26%23%21%20%20%19%16%15%14%13%11%9%8%7%8%5%4%

5%Other3%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-Two

or

moregenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

are

more

likely

to

live

in

medium-sized

towns

than

digitalvideo

game

buyers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinSwitzerland44%33%31%28%28%25%25%24%24%20%16%4%Rural

communitySmall

townMedium-sized

townLarge

cityBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=80,

GamersGateshoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

202310%

of

GamersGate

shoppers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinSwitzerlandBrand

users10%8%85%5%5%Category

usersAllrespondents87%6%86%8%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

videogamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedTradition

ismore

important

to

GamersGate

shoppers

than

to

other

digital

videogame

buyersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinSwitzerland48%43%41%40%39%37%36%35%34%28%34%34%33%33%31%29%26%29%29%29%26%24%27%24%27%26%19%16%14%13%TobesuccessfulAhappyrelationshipHavingagood

timeTraditionsAnhonest

andrespectable

lifeSafety

andsecuritySocial

justiceAdvancingmy

careerMaking

myown

decisionsLearningnew

thingsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-apppurchases,

subscriptions)?";

Multi

Pick;Base:

n=80,

GamersGate

shoppers,

n=600,

digital

video

game

buyers,n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

have

similar

interests

as

shoppers

of

other

digital

videogame

shopsConsumer

lifestyle:

main

interestsTop10

interestsofGamersGate

shoppersinSwitzerland46%41%40%40%38%36%35%35%31%31%26%25%23%24%28%28%27%23%23%27%26%26%24%

26%21%25%23%20%24%24%SportsTravelHealth

&fitnessFinance&economyFamily

&parentingFood

&diningMovies,TVshows&musicPolitics&societyandcurrentworld

eventsFashion&beautyCareer

&educationBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=80,GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023Board

or

card

gamesare

relatively

popular

hobbies

among

GamersGateshoppersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofGamersGate

shoppersinSwitzerland41%39%38%38%37%36%35%33%31%31%30%30%29%29%29%28%26%25%25%24%24%23%23%21%21%19%19%19%17%15%OutdooractivitiesTravelingTech

/computersBoard

games/cardgamesCooking/bakingSocializingCars/vehiclesReadingDoing

sportsandfitnessWritingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Where

have

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=80,GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

are

more

likely

to

play

badminton

than

other

digitalvideo

game

buyersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofGamersGate

shoppersinSwitzerland18%18%16%12%13%13%13%13%13%11%11%10%10%10%10%9%8%7%7%7%6%6%6%5%5%4%3%3%3%1%BadmintonBasketballBaseball/SoftballCyclingDancingCricketGolfTableTennisFitness,aerobics,cardioRugbyBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:

n=30,

GamersGate

shoppers,

n=275,

digital

video

game

buyers,n=3860,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

are

more

likely

to

follow

baseball

than

other

digital

videogame

buyersConsumer

lifestyle:

sports

followedTop10

sports

followed

byGamersGate

shoppersinSwitzerland14%14%10%10%10%9%9%8%7%7%7%6%6%6%6%6%6%5%5%5%4%4%4%3%3%3%3%2%2%1%BaseballBasketballBoxingCyclingVolleyballAmericanfootballAthletics(track&

field)CricketField

hockeyGolfBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Where

have

youspent

money

online

on

digital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;Base:n=22,

GamersGate

shoppers,

n=208,

digital

video

gamebuyers,

n=2423,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes•

Attitudestowards

digital

media•

Innovation

adoption•

Challenges

facing

thecountry•

Politics20Itstands

out

that

49%

of

GamersGate

shoppers

think

it’s

important

to

getthebest

image

and

sound

qualityConsumer

attitudes:media

&digitalmediaAgreementwithstatements

towards

media&digital

mediainSwitzerland53%49%48%46%46%43%43%40%39%35%35%26%25%

25%25%Itisimportant

tometogetthebestimage

music/movies

onallmyandsoundqualityIwant

to

access

myDigitalservices

allowme

to

discover

newandexcitingcontentIprefer

toown

hardcopies

of

films,Iprefer

digitalcontentasitiseasier

tomanagedevices

(TV,books

or

musicsmartphone,

tablet,etc.)(e.g.,DVD,

CD,vinyl)Brand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=80,

GamersGateshoppers,

n=600,

digital

video

gamebuyers,

n=1298,

all

respondentsConsumer

Insights

Global

as

of

August

202326%

of

GamersGate

shoppers

are

in

the

late

majority

of

innovation

adoptertypesConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinSwitzerland43%41%40%26%26%22%20%20%18%16%14%12%1%1%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,subscriptions)?";

Multi

Pick;Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

GamersGate

shoppers

think

that

education

is

an

issuethat

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Switzerland

accordingtoGamersGate

shoppers33%32%29%

31%28%30%28%22%24%26%26%24%24%24%23%22%19%19%21%21%21%19%19%19%13%13%13%11%9%9%EducationEconomicsituationEnvironmentHousingPovertyClimatechangeCivilrightsCrimeGovernmentdebtReligiousconflictsBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Wherehave

you

spent

money

online

ondigital

video

gamesin

the

past12

months(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

digital

video

game

buyers,

GamersGate

shoppers

tend

tohave

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinSwitzerlandBrand

users20%28%53%0%Category

usersAllrespondents16%31%42%11%17%32%34%17%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Where

have

youspent

money

online

ondigital

video

games

in

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;

Base:

n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints•

Internet

usagebydevice•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsGamersGate

shoppers

access

the

internet

via

a

gaming

console

less

often

thanthe

average

digital

video

game

buyerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinSwitzerland

useregularlytoaccess

theinternet89%85%75%70%66%58%54%50%49%48%47%

47%45%43%41%41%39%34%28%27%27%25%25%25%25%22%17%SmartphoneLaptopSmart

TVTabletDesktop

PCSmartwatchGaming

console

Smart

speakers

Streaming

deviceBrand

usersCategory

usersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Where

have

youspent

money

onlineondigital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,

n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

GamersGate

shoppers

interact

with

companies

more

oftenthan

other

digital

video

game

buyersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinSwitzerland

bytype50%42%39%38%

41%36%41%37%40%36%34%36%36%36%35%30%27%30%30%30%

29%29%27%22%27%27%

26%25%20%16%9%6%6%3%1%0%FollowedpeopleLiked

postsbyotherusersPostedpictures/videosFollowedcompaniesCommented

Sentprivate

Posted

textsLikedcompanypostsSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaon

postsmessages/statusupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Wherehave

youspent

money

online

on

digital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";Multi

Pick;Base:n=80,

GamersGate

shoppers,

n=600,

digital

video

gamebuyers,n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

tend

to

listen

to

podcasts

more

often

than

digital

videogame

buyersin

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinSwitzerland

havebeen

usinginthepast4weeks70%70%66%64%62%56%56%55%51%

55%51%50%38%49%49%44%43%47%46%44%

42%

43%42%38%32%37%28%32%26%21%24%22%22%DigitalvideocontentTVPodcastsMovies

/cinemaRadioDailynewspapersMagazinesDigitalmusic

Onlinenewscontent

websitesWeeklynewspapersOnlinemagazinesBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Wherehave

youspent

money

online

ondigital

video

gamesin

the

past12

months

(downloads,

in-app

purchases,

subscriptions)?";

Multi

Pick;Base:n=71,GamersGate

shoppers,

n=490,

digital

video

gamebuyers,

n=5951,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

remember

seeing

ads

in

online

stores

less

often

thanother

digital

video

game

buyersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereGamersGate

shoppersinSwitzerland

havecome

across

digital

advertisinginthepast4weeks42%40%40%39%37%35%35%34%33%33%31%31%30%29%

26%25%28%26%

23%22%25%24%22%20%21%21%20%21%19%13%Video

portals

Video

streamingservicesBlogs/forumsSearch

enginesWebsitesandappsof

brandsNewslettersVideo

gamesSocial

mediaOnlinestoresEditorialwebsitesandappsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Where

have

youspent

money

online

on

digital

video

gamesin

the

past

12

months

(downloads,

in-app

purchases,

subscriptions)?";

MultiPick;

Base:

n=80,

GamersGate

shoppers,

n=600,

digital

video

game

buyers,n=7804,

all

respondentsConsumer

Insights

Global

as

of

August

2023GamersGate

shoppers

remember

ads

they

got

by

mail

less

often

than

otherdigital

video

game

buyersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinSwitzerland

havecome

across

non-digital

advertisinginthepast4weeks43%42%41%34%40%40%35%38%30%36%30%35%32%30%30%25%29%28%28%27%24%23%23%20%OnTVDirectly

inthestoreAtthemovies/cinemaOntheradioOnadvertisingspacesInprinteddailynewspapersBy

mailshot

/advertisingmailInprintedmagazinesandjournalson

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Where

have

youspent

money

on