英国苹果酒市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSCidermarketintheUnitedKingdom(UK)CHAPTER

01MarketoverviewRevenueofthecider,perry&ricewinemarketintheUnitedKingdomfrom2014to2027(inbillionU.S.dollars)Revenueofthecider,perry&ricewineindustryintheUK2014-20274.54.124.144.03.763.693.43.53.02.52.01.51.00.50.03.233.183.123.073.042.682.382.292.23201420152016201720182019202020212022202320242025202620273Description:Therevenueinthe'Cider,Perry&RiceWine'segmentofthealcoholicdrinksmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2027byintotal1.5billionU.S.dollars(+55.97percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach4.14billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):UnitedKingdom;2014to2027Source(s):ConsumerMarketInsightsRevenuegrowthofthecider,perry&ricewinemarketintheUnitedKingdomfrom2015to2027Revenuegrowthofcider,perry&ricewineintheUK2015-202720%15%10%5%13.13%12.55%11.84%10.8%9.94%7.01%0%-1.29%-1.61%-2.04%-5%-10%-15%-20%-25%-30%-2.75%-10.44%-12.64%2016-25.38%2020201520172018201920212022202320242025202620274Description:Therevenuechangeinthe'Cider,Perry&RiceWine'segmentofthealcoholicdrinksmarketintheUnitedKingdomwasforecasttocontinuouslydecreasebetween2023and2027byintotal2.6percentagepoints.Accordingtothisforecastin2027,theindicatorwillhavedecreasedforthethirdconsecutiveyearto9.94percent.ReadmoreNote(s):UnitedKingdom;2015to2027Source(s):ConsumerMarketInsightsVolumeofthecider,perry&ricewinemarketintheUnitedKingdomfrom2014to2027(inmillionlitres)Volumeofcider,perry&ricewineintheUK2014-2027900789.098007006005004003002001000754.47740.95732.46680.44679.38636.35608.6580.86563.16553.11521.2525.36491.93201420152016201720182019202020212022202320242025202620275Description:Thevolumeinthe'Cider,Perry&RiceWine'segmentofthealcoholicdrinksmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2027byintotal111millionlitres(+21.13percent).Accordingtothisforecastin2027,theindicatorwillhaveincreasedforthefifthconsecutiveyearto636.35millionlitres.ReadmoreNote(s):UnitedKingdom;2014to2027Source(s):ConsumerMarketInsightsSalesvolumechangeofcider,perry&ricewineintheUnitedKingdomfrom2015to2027Salesvolumechangeofcider,perry&ricewineintheUK2015-202710%6.79%5.28%5.02%4.78%4.56%5%1.16%0%-0.16%-2.92%-5%-10%-15%-20%-4.39%-5.62%-7.45%-8.17%2018-17.11%2020201520162017201920212022202320242025202620276Description:Thevolumechangeinthe'Cider,Perry&RiceWine'segmentofthealcoholicdrinksmarketintheUnitedKingdomwasforecasttocontinuouslydecreasebetween2023and2027byintotal2.2percentagepoints.Accordingtothisforecastin2027,theindicatorwillhavedecreasedforthefourthconsecutiveyearto4.56percent.ReadmoreNote(s):UnitedKingdom;2015to2027Source(s):ConsumerMarketInsightsDistributionofoff-tradeandon-tradecidersalesintheUnitedKingdom(UK)in2022,byvalueandvolumesharesOff-andon-tradecidersalesdistributionintheUnitedKingdom2022On-tradeOff-trade120%100%80%60%40%20%0%37%64%63%36%ValueshareVolumeshare7Description:Asof2022,intermsofvalue,63percentofciderwassoldforconsumptiononlicensedpremisesintheUnitedKingdom(UK).Off-tradevolumeaccountedfor64percentofsalesthatyear.Theoff-trademarketcomprisesallretailoutletssuchashypermarkets,supermarkets,andconveniencestores.ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderNumberofenterprisesformanufacturingciderandfruitwines*intheUnitedKingdom(UK)in2023,byturnoversizebandManufactureofciderandwine:enterprisesintheUK2023,byturnoversizebandNumberofenterprises*05101520252530£0-£49,999£50,000-£99,9991020£100,000-£249,99915£250,000-£499,999555£500,000-£999,999£1million-£1.999million£2million-£4.999million£5million-£9.999million£10million-£49.999million£50million+0558Description:In2023,fiveciderandfruitwineenterprisesintheUnitedKingdomhadaturnoverofmorethan50millionBritishpounds.Twenty-fiveenterpriseshadaturnoveroflessthan50thousandpounds.ReadmoreNote(s):UnitedKingdom;2023;Alldataisroundedtothenearestfivebythesource;*ExludingwinefromgrapeVATtraderandPAYEemployerenterprisesStandardIndustrialClassification(UKSIC07:1103).Alldataisroundedtothenearestfive[...]

ReadmoreSource(s):OfficeforNationalStatistics(UK)AlcoholdutytaxreceiptsintheUnitedKingdomfrom2000/01to2022/23,bytype(inmillionGBP)AlcoholdutytaxreceiptsintheUK2000-2023SpiritsdutiesBeerdutiesWinesdutiesCiderduties14,00012,00010,0008,0006,0004,0002,00009Description:In2022/23,taxreceiptsfromalcoholdutiesintheUnitedKingdomamountedtoapproximately12.4billionBritishpounds,comparedwith13.1billioninthepreviousyear.Winedutiesaccountedforthehighestshareoftaxreceipts,andamountedto4.4billionpoundsinthisyear.ReadmoreNote(s):UnitedKingdom;2000to2023;*ProvisionaldataThisstatisticisusingoriginaldatafromtheHMRevenueandCustomsandincludesSource(s):HMRevenueandCustomsmaterialfrom©Crown,licensedundertheOpenGovernmentLicensev3.0

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02TradeValueofciderimportsintheUnitedKingdomfrom2015to2022(inmillionGreatBritishpounds)CiderimportvalueintheUK2015-202212010096.4691.6986.9580.8380604020048.7943.47201841.75202034.1120212015201620172019202211Description:In2022,thevalueofciderimportsintheUnitedKingdomreachednearly87millionBritishpounds.Thisrepresentedmorethandoublethevalueofthepreviousyear.ReadmoreNote(s):UnitedKingdom;2015to2022Source(s):HMRevenueandCustomsValueofciderexportsfromtheUnitedKingdomfrom2015to2022(inmillionGreatBritishpounds)CiderexportvaluefromtheUK2015-20223528.943025201510527.6926.8727.0426.3323.2620.1219.702015201620172018201920202021202212Description:In2022,thevalueofciderexportsfromtheUnitedKingdomreachedover20millionBritishpounds.Thisrepresentedanincreaseof2.13percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedKingdom;2015to2022Source(s):HMRevenueandCustomsValueofciderimportsintheUnitedKingdom(UK)in2022,bytradingregion(inthousandGBP)UnitedKingdom(UK):Ciderimportvalue2022,bycontinent100,00091,185.490,00080,00070,00060,00050,00040,00030,00020,00010,000336.5Sub-SaharanAfrica333.912.19.50EuropeanCommunityNorthAmericaAsiaandOceaniaWesternEuropeexcEC13Description:ThisstatisticillustratesthevalueofciderimportsintotheUnitedKingdom(UK)in2022,bytradingregion.Withthehighestvalueimports,themajorityofciderimportedintotheUKoriginatedfrompartnerswithintheEuropeancommunityamountingtoapproximately91.2millionBritishpounds.ReadmoreNote(s):UnitedKingdom;2022Source(s):HMRevenueandCustomsLeading5countriesoforiginforciderimportedintotheUnitedKingdomin2022,rankedbyvalue(inmillionGBP)UnitedKingdomciderimports:Leading5countriesoforiginrankedbyvalue2022ImportvalueinmillionGBP4001020305060708090IrishRepublicSweden81.134.27France1.831.6BelgiumNetherlands0.914Description:ThisstatisticillustratestheleadingfiveimportcountriesofciderintotheUnitedKingdom(UK)in2022,rankedbyimportvalue.Irelandrankedfirst,withciderimportsvaluingatapproximately81millionBritishpounds,followedbySwedenaccountingforaroundfourmillionBritishpoundsworthofUKimports.ReadmoreNote(s):UnitedKingdom;2022Source(s):HMRevenueandCustomsValueofciderexportsfromtheUnitedKingdom(UK)in2022,bytradingregion(inmillionGBP)UnitedKingdom:Ciderexportvalue2022,bytradingregion1210811.3811.046421.420.490.410.390.10.060NorthAmericaEuropeanCommunityAsiaandOceaniaEasternEuropeMiddleEastandNorthAfricaWesternEurope

LatinAmericaand

Sub-SaharanAfricaexcludingEC

Caribbean15Description:ThisstatisticillustratesthevalueofciderexportsfromtheUnitedKingdom(UK)in2022,bytradingregion.Thatyear,approximately11.38millionBritishpoundsworthofciderwasexportedfromtheUKtoNorthAmerica.ReadmoreNote(s):UnitedKingdom;2022Source(s):HMRevenueandCustomsLeading5destinationforciderexportedfromtheUnitedKingdom(UK)in2022,rankedbyvalue(inmillionGBP)UnitedKingdom:Leading5ciderexportdestinationsrankedbyvalue2022ExportvalueinmillionGBP01234567CanadaUnitedStatesIrishRepublicNetherlandsSpain6.325.043.861.71.2716Description:ThisstatisticshowstheleadingfivecountriestowhichtheUnitedKingdomexportscider,rankedbytotalexportvaluein2021.Canadarankedhighest,withciderexportsvaluedataround6.3millionBritishpounds,followedbytheU.S.accountingforapproximatelyfivemillionBritishpoundsworthofUKexports.ReadmoreNote(s):UnitedKingdom;2022Source(s):HMRevenueandCustomsCHAPTER

03CidersalesLeadingcidermanufactureroff-tradesalesvaluegrowthintheUnitedKingdomin2022Cidermanufactureroff-tradesalesvaluegrowthintheUnitedKingdomin2022Year-over-yearsalesvaluegrowth-20%Westons-15%-10%-5%0%5%10%7%ThatchersMolsonCoorsKopparbergHeineken3%-9.6%-10.1%-10.7%-11.3%-11.7%HealeysC&CgroupplcBrothers-13.9%AccoladeWinesAstonManor-17%-17.8%18Description:AmongthetoptencidermanufacturerssellingintheUnitedKingdom,Westonshadthegreatestincreaseinsalesvaluein2022,atsevenpercent.Inthatyear,AstonManorhadthelargestdeclineinsalesat17.8percent.

ReadmoreNote(s):UnitedKingdomSource(s):IRI;Weston'sCiderLeadingciderbrandoff-tradesalesvaluegrowthintheUnitedKingdomin2022Ciderbrandoff-tradesalesgrowthintheUnitedKingdomin2022Year-over-yearsalesvaluegrowth20%

40%-40%Inch's-20%0%60%80%100%120%140%131.6%HenryWestonsThatchersGold6.5%-5.9%-6.4%-6.4%-7.3%KopparbergStrawberryLimeThatchersHazeFrostyJack'sStrongbow-9.8%-10.1%-12.5%-18%MagnersIrishCiderKopparbergMixedFruitStrongbowDarkFruit19Description:AmongthetopsellingciderbrandsintheUnitedKingdom,Inch'shadthegreatestincreaseinsalesvaluein2022,at131.6percent.Inthatyear,StrongbowDarkFruithadthegreatestdeclineinsalesat18percent.

ReadmoreNote(s):UnitedKingdom;2022Source(s):IRI;Weston'sCiderDistributionofoff-tradecidersalesvolumeinGreatBritainin2022,byregionGreatBritain:distributionofoff-tradecidersalesvolume2022,byregion25%20%20%15%10%5%16%12%11%10%9%9%7%6%0%WalesWSWMidlandsLancashireLondonYorkshireScotlandSouthernAngliaNorthEast20Description:Asof2022,off-tradeshareofcidersalesvolumeacrossGreatBritainwashighestinWalesaccountingfor20percent.TheNortheastaccountedforthesmallestshareofsales.

ReadmoreNote(s):UnitedKingdom(GreatBritain);2022Source(s):IRI;Weston'sCiderDistributionofoff-tradecidersalesvolumeintheUnitedKingdom(UK)in2022,bytypeDistributionofoff-tradecidersalesvolumeintheUnitedKingdom(UK)2022,bytype50%44.9%45%40%35%30%25%20%15%10%5%22%19.5%9.6%4%0%MainstreamPremiumValueAmberCraftedValueWhite21Description:Asof2022,mainstreamciderbrandsaccountedfor44.9percentofoff-tradesalesintheUnitedKingdom(UK).Itwasfollowedbypremiumciderbrandsat22percent.Valuewhiteciderbrands,suchasFrostyJacks,rankedlastwithfourpercentofoff-tradesalesthatyear.ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderDistributionofoff-tradecidersalesvalueinGreatBritainin2022,byretailerOff-tradecidersalesvalueinGreatBritain2022,byretailer30%24.5%25%20%15%10%5%13%12.2%11.3%9.4%7%5.2%3.4%2.7%2.7%2.4%2.2%1.2%0.6%0%22Description:Asof2022,Tesco'scidersalesaccountedforapproximately24.5percentoftheentireretailsalesvalueinGreatBritain.Thatyear,itwasfollowedbyAsdaandSainsbury'switharound13and12.2percent,respectively.

ReadmoreNote(s):UnitedKingdom;2022Source(s):IRI;Weston'sCiderDistributionofoff-tradecidersalesvalueintheUnitedKingdom(UK)in2022,byflavorOff-tradecidersalesvalueshareUnitedKingdom(UK)2022,byflavorPearcider5%Fruitcider33%Applecider62%23Description:ApplewastheleadingflavoramongcidersintheUnitedKingdomin2022witha62percentshareoftheoff-trademarket.Pearcidermadeupthesmallestshareatfivepercent.

ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderDistributionoftheon-tradecidersalesvolumeinGreatBritainin2022,byregionDistributionoftheon-tradecidersalesvolumeinGreatBritain2022,byregion18%15.9%15.5%16%14%12%10%8%13.8%10.7%10.5%9.5%6.3%6.1%6%5.7%East6%4%2%0%SouthwestCentralLondonLancashireYorkshireSouthandSoutheastNorthEastScotlandWales24Description:Asof2022,on-tradedistributionofcidersalesvolumeacrossGreatBritainwashighestintheSouthwestregionaccountingforapproximately15.9percent.London,Central,Yorkshire,andLancashireweretheremainingregionswithvolumesharesalesofabovetenpercent.ReadmoreNote(s):UnitedKingdom(GreatBritain);2022Source(s):Weston'sCiderDistributionofon-tradeapplecidersalesintheUnitedKingdom(UK)in2022,bytypeOn-tradeapplecidersalesintheUnitedKingdom(UK)2022,bytypeCrafted14.4%Mainstream43.2%Premium43.0%25Description:Asof2022,craftapplecideraccountedfor14.4percentofon-tradesalesintheUnitedKingdom(UK).Itwassurpassedbypremiumciderat42.4percent.Mainstreamciderrankedfirstwith43.2percentofvolumesalesthatyear.

ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderSalesshareofciderintheUnitedKingdomin2022,byon-tradesaleschannelCidersalesshareintheUnitedKingdom2022,byon-tradesaleschannelShareofvolumesales15%0%5%10%20%25%30%CommunitypubFoodpub27.8%19.3%Sports&socialHighstreetpubHotel16.5%15.9%5.9%Bar3.3%3.3%BarrestaurantLargevenueRestaurantCasualdiningNightclub2.9%2.9%1.3%0.9%26Description:Communitypubsrepresentedtheon-tradevenuewiththelargestshareofcidersalesintheUnitedKingdomin2022at27.8percent.Inthatyear,nightclubsmadeupthesmallestshareofsalesat0.9percent.

ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderDistributionofon-tradecidersalesvolumeintheUnitedKingdom(UK)in2022,byflavorOn-tradecidersalesvolumeshareUnitedKingdom(UK)2022,byflavorPearcider0.5%Fruitcider36.9%Applecider62.0%27Description:ApplewastheleadingflavoramongcidersintheUnitedKingdomin2022witha62.6percentshareoftheon-trademarket.Pearcidermadeupthesmallestshareat0.5percent.

ReadmoreNote(s):UnitedKingdom;2022Source(s):Weston'sCiderCHAPTER

04CiderconsumptionPercapitaconsumptionofcideramongleadingcountriesworldwidein2021(inliters)Percapitaciderconsumptionworldwide2021,bycountryPercapitaconsumptioninliters60248101214RepublicofIrelandUnitedKingdomFinland12.4711.185.66Spain2.17CzechRepublicSweden1.811.78Poland1.6France10.830.8UkraineGermanyRussia0.1729Description:Irelandwasthelargestconsumerofciderintheworldin2021.Inthatyear,thecountryconsumedanaverageof12.5litersofthealcoholicbeverageperyear.TheUnitedKingdomfollowedcloselywith11.18litersconsumedpercapita.

ReadmoreNote(s):Worldwide;2021Source(s):EuropeanCiderandFruitWineAssociation;GlobalDataAveragepurchaseperpersonperweekofcidersandperryintheUnitedKingdom(UK)from2006to2021/2022(inmilliliters)WeeklyUKhouseholdconsumptionofciderandperry2006-2022100878790807060504030201008582828079787875747472696965592006200720082009201020112012201320142015201620172018201920202021202230Description:In2922,69millilitersofcidersandperrywasconsumedonaverageperpersonperweekintheUnitedKingdom.Thiswasadeclineofnearly16percentcomparedtothepreviousyear.

ReadmoreNote(s):UnitedKingdom;2006to2021/2022Source(s):DefraAveragepurchaseperpersonperweekofciderorperryconsumedoutsidethehomeintheUnitedKingdom(UK)from2006to2022(inmilliliters)WeeklyoutofhomeconsumptionofciderorperryintheUnitedKingdom(UK)2006-2022352929302520151052828272725242424232222212113402006200720082009201020112012201320142015201620172018201920202021202231Description:TheaveragepurchaseamountofciderorperryperpersonperweekintheUnitedKingdomrosein2022.Inthatyear,theaverageamountofciderandperrypurchasedwas13millilitersperperson.

ReadmoreNote(s):UnitedKingdom;2006to2022Source(s):DefraNumberofpeopleusingciderinGreatBritainfrom2013to2022,bycontainer(in1,000s)CiderusageinGreatBritain2013-2022,bycontainerSmallGlassBottles(lessthan750ml)LargeGlassBottles(750mlormore)DraughtCansBottled25,00020,00015,00010,0005,00005,7965,7315,4375,6915,2845,9555,1048,9747,0678,9636,2949,3714,4504,2024,2412,9404,3063,6914,2523,5944,4532,5474,1843,0862,9292,4855,9467,01920167,1916,20920186,36620195,67720135,86920145,72020153,68920222,72920212,2802020201732/statistics/314796/cider-usage-by-sort-in-the-ukIn2023,anestimatedninemillionpeopledrankciderproductsfrombottles.Thisfigureremainsvirtuallyunchangedcomparedtothepreviousyear.Meanwhile,thenumberofpeoplethatdrankciderfromcansgrewby12percentinthesameperiod.ReadmoreNote(s):UnitedKingdom(GreatBritain);2013to2022;6,261respondents;15yearsandolderSource(s):KantarNumberofpeopleusingciderinGreatBritainin2022,byflavor(in1,000s)CiderusageinGreatBritain2022,byflavor10,0009,1759,0008,0007,0006,0005,0004,0003,0002,0001,00005,5904,7993,543Pear1,249Rose808253AppleBerryOtherfruitLowalcohol/alcoholfreeOther33Description:In2022,anestimated9.2millionpeopleconsumedappleflavoredcider,makingitthemostpopularflavor.Berrywasthenextmostpopularflavorwithabout5.6millionconsumers.

ReadmoreNote(s):UnitedKingdom(GreatBritain);2022;6,261respondents;15yearsandolderSource(s):KantarNumberofconsumersof'Cider(IncludingFruitCider)'inGreatBritain(GB)2020-2022,byfrequency(in1,000s)Frequencyofconsumersof'Cider(IncludingFruitCider)'inGB2020-2022Lessthanonceamonth2or3timesamonthOnceamonthOnceaweekormore7,5006,5005,5004,5003,5002,5001,50020202021Frequencyofuse202234Description:MostconsumersofciderintheUnitedKingdomdrankthebeveragelessthanonceamonth.In2022,2.3millionconsumersdrankcideronceaweekormore.

ReadmoreNote(s):UnitedKingdom(GreatBritain);2020to2022;6,261respondents;15yearsandolderSource(s):KantarAnnualvolumeofciderclearancesintheUnitedKingdom(UK)from2002to2022(in1,000hectoliters)CiderclearedforconsumptionannuallyintheUnitedKingdom(UK)2002-202210,0009,4049,309

9,2808,7379,0008,0007,0006,0005,0004,0003,0002,0001,00008,6408,4148,0477,9377,7587,5237,4107,2146,804

6,7946,4406,1395,9395,8765,8525,8845,4832002

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202235Description:In2002,approximately5.9millionhectolitersofciderwasclearedintheUK.Thisrosetoapproximately6.8millionhectolitersin2019beforedecliningagainto5.5millionhectolitersin2021.2022sawasmallreboundto5.8millionhectolitersclearedforconsumption.ReadmoreNote(s):UnitedKingdom;2002to2022Source(s):HMRevenueandCustomsConsumerspendingonwines,ciderandperryintheUnitedKingdomfrom2005to2022(inmillionGBP)*Expenditureonwines,ciderandperryintheUnitedKingdom2005-202214,00012,00010,00011,61811,11410,2419,7179,4639,1008,5838,407

8,4728,2367,8738,0006,0004,0002,00007,4557,0566,7336,5566,4246,023

5,95620052006200720082009201020112012201320142015201620172018201920202021202236Descriptio