2023年环境健康电器市场分析报告

AVC界维网环境健康电器主要品类双11开门红销售情况吸尘器5.76净化泽扫地机器人洗地机净水器净饮机2.4饮水机电暖器挂烫机销颖(亿元）24.717.12.717.2%61.39.0%4404.31.71.210.4同比20.8%69.011.6%8.9%33.6§23.7%54.6%4.3%14.6%52.5销量8.958.953.9%2831,4%（万台）73.157.306.0%21.850.0同比均价20.5%37.6%15.5%12.6%32.0%10.5%()3583Itez10053.,1%1980265319936.2%231同比18,9%0.8%18.7%7,5%6.9%0.3%最括本源，奥准云网（AV）联上监测数据AVC奥维云同扫地机器人AVC奥进云同量额同步上涨，均价下探不明显扫地机器人分平台销额占比2023年双11开门红扫地机器人分平台销售规模及同比VCLL平台电商

专业电商

抖音电商销颜线上整体14.97.82.024.7（亿元）同比23.1%21.8%23.23.3%5.320.8%内：22双11开门缸外：23双11开缸315销量（万台）40.469.020,5%35830.3%同比21,6%36801.3%23.0%33561.0%4.1%均价(元)3832%8'0同比■平台电商■专业电商■抖音电商最据本源，奥准云网（AVO）联上监测数据AVC奥维云同全能款扫地机快速增长，市占率达到77%奥维云网扫地机器人分产品类型销额占比及均价（元）=22双11开门红■23双11开门红76.9%67,4§25.1§19,3%6.8%3.7%0.7%0.25全能自清涛单机白第尘406340633572ROEE265118921655119123双11开门缸22双11开门22双11开门红22双11开门红23双11开门红23双11开门红22双11开门缸23双11开门红全能款自清洁款单机款自焦尘款最括本源，奥准云网（AV）联上监测数据价格分化，占比呈现低、高两端同步增长AVC界维云同线上扫地机器人价格段销额占比分布=22双11开门红■23双11开门红33.530.9%28.020.7417.0511.811,P12.7%10.256.1535004300>5006(38003000-35004008-45004500-500022开门23开门23开门红22开门江23开门江22弄门江23弄门江22开门红23弄开门红22开门江23开门江C3OD30003500350043004000450045005000■金板款■自清洁款■单机款■自需出款致据本源，奥准云网（AVC）联上测数据AVC奥维云园双11开门红扫地机器人TOP机型分布情况品牌公机型销锁占比连中品

均价上市月度T20SPF0科云沃斯23.097.79%3541J4P10FRO3852384523.0923.097.70%7.515石头科沃斯石头T20SPRD(上下水板)PIOPRO（(上下水版）5.77%5.5723.0923.0923.0823.0923.084460科沃斯x25.56%4.81%云J4(上下水阳)4455科沃斯X2(上下水)4.18%3.46%5598585023.0923.04石头3.11P102899激招末速，奥维云网（AVO）联上监测数据AVC奥维云同洗地机AVC奥进云同均价下探显著，市场放量增长洗地机分平台销额占比2023年双11开门红洗地机分平台销售规模及同比VC平台电商

专业电商

抖音电商销颜线上整体10.24.32.717.111.6%73.1(亿元)同比18.6%26.3%6.4%19.2内：22双1开门红外：23双11开销量53%25%13.915,2%19032660F（万台）40.045,3%2548同比42.2%222537,6%2341均价(元)同比13.0%25.2%29.4%18.9%■平台电商■专业电商■抖音电商最据本源，奥准云网（AVG）联上监测数据-10AVC奥维云同市场仍以单机款为主，基站款定价过高尚未放量奥维云网洗地机分产品类型销额占比及均价（元）=22双11开门红■23双11开门红78.1%75.9%19.7§19.552.3%4.3%单机款奥维云45354036311532592776216122双11开门江22双11开门23双11开门红22双11开门红23双11开门红23双11开门红单机款复合款基站款最招本源，奥准云网（AVG）联上监测数据-1AVC奥维云同洗地机价格下探显著，2000元以下占比超过三分之线上洗地机价格段销额占比分布=22双11开门红38.3%■23双11开门红35.217E.0523.55204513.3N11.7V8.153.10.555.951.6NC230030083500>40062000-25002500-33003500-400022开门23开门23开门红22开门江23弄门22开门江23开门22弄门江23弄门江22开门23开门江C20D20002500250030003000350035004000>4000■单机款竞合款若站款激招本还，奥准云网（AVC）联上监测款据-12AVC奥维云同双11开门红洗地机TOP机型分布情况机型销锁占比连中品

均价上市月度添可美万2.0PRD（LED版）23.0110.28%1910浓可类方MIPERPRD23.0923.096.425237336368861添可美方BOOSTERPRO5.99%通见H12FRDFLIS5.60%5.55%4.80%4.12%3.06%可23.04万3.0（LED/版）3100可23.02英万3.0FLUS23.092996299523.06H2025734592可23.00柯美万CHORUS23.0523,102.95%关万CHDRUSPRDAIR2.cF3185激据末逐，奥准云网（AVC）胰上监测致据-13AVC奥维云同吸尘器AVC奥进云同整体市场量额齐降，抖音市场基数小，增长较高VC

吸尘器分平台销额占比2023年双11开门红吸尘器分平台销售规模及同比平台电商

专业电商

抖音电商线上整体销颜3.925.4%33.712.6%oz.05.768.9%57.306.0%10053,1%(亿元)1.64同比33.3%34.1%内：22双11开门红外：23双11开门销量（万台）18.285.31684同比E*6G-24.7%895均价1162384(元)同比2.7%3.7%11,4%■平台电商■专业电商■抖音电商最据本源，奥准云网（AVO）联上监测致据-15AVC界维云同千元机以下占比小幅提升，3000+市场增长显著奥维云网线上吸尘器价格段销额占比分布=22双11开门红■23双11开门红19.0517.6N14.2514.15142513.6512.712.5511.0510.5510.357.5§7.556154.153.5V4500500-1001000-15001500-2000200-25002500-90008000-35003500-400074000最招本源，奥准云网（AVO）联上监测数据-16AVC奥维云同双11开门红吸尘器TOP机型分布情况品牌业销额占比维u机型均价上市月度V12DETEGTSLIMFLIFFY21.0326.715ZOHEV10DIGITALSLIM13.48%2766179023.0223.07VE5.924.20%4.06%3.12%2.23%V12ORIGIN008Z477623.01V12DETEDTSLIMNAUTIK22.1020.0622.09DIGITALSLINFLUFFYG5DETEGTABSOLUTE24256434福雄克通觅VK7221023,022.08%1.96%V125VI6S1669026122.101.69%致据未，奥障云网（AWC）读上监测激拓，不合抖音-17AVC奥维云同净水器AVC奥进云同净水器市场量额齐增，规模保持两位数上涨净水器分平台销额占比2023年双11开门红净水器分平台销售规模及同比AVC线上整体平台电商专业电商销颜5.78.5%28.34.723.1%24.210.4（亿元）5同比4214.6%52.5销量55%（万台）同比6.6%20141.7%28,0%194115.5%1980%B*0-均价(元)同比3.8%■平台电商■专业电商最招本源，奥准云网（AVG）联上监测数据-19AVC奥维云同反渗透份额持续扩大，市占率接近95%奥维云网净水器分产品类型销额占比及均价（元）93.8%94.55=22双11开门红■23双11开门2.4%2.7超法(UF)3.152.4%0.150.1%0.5%0.35纯ONF)其他活性炭(G)反滤透(0R0)奥维云网3788340722002269161014071373459389其他活性炭(6)反激摄(R0)超速(IF)热(NF)致括本源，奥准云网（AV0）联上监测数据-20AVC奥进云同价格分布向中间靠拢，2500-3500中高端市场增长明显线上净水器价格段销额占比分布奥维云网=22双11开门红■23双11开门红33.7)26.0h22.521.7%14.213.5§7.10.5510.158.358.456.959.64<15001500-2000200-25002500-30003000-35003500-4000HLIE23开门22开门22开门证23开门证22开门证23开门证22开门江23开门红22开门证22开门证23开门证22开门让23开门江C1500200025002500300030003500250040001500-2000COCPC致括本源，阅准云网（AVG）联上监制致据-21AVC奥维云同双11开门红净水器TOP机型分布情况品牌公机型销锁占比连中品

均价上市月度60DR03A35222.105.68%3510海尔小米住尼特美的美的美的H01CHF9-2U122.0222.043.21519641556MR10823.16%CAR800-FA12.48%2.43%2.39%4804242421.0923.0320001516134N3000LR/81L0HK1879192522.0923.092.16%2.15%佳尼特美的23.1022.1123.053399MRC1975B1000G2.12%1.99%21992538海尔激据末逐，奥准云网（AVC）胰上监测致据-22AVC奥维云同净饮机AVC奥进云同净饮机市场量额齐涨，平台电商优势突出净饮机分平台销额占比2023年双11开门红净饮机分平台销售规模及同比AVC线上整体平台电商专业电商销颜1.92.433.6%8.9（亿元）0.5同比40.7%10.7%1.8销量7.122.0%267115.4%（万台）同比13.6%258312.6%2653均价(元)同比28,2%18.7%■平台电商■专业电商最括本源，奥准云网（AVO）联上监测数据-24台式仍是主销款式，！壁挂式份额快速提升AVC奥维云同奥维云网净饮机分产品类型销额占比及均价（元）=22双11开门红■23双11开门红86.5%75.8§23.3512.241.3%0.9%台式盘挂其他准云网574250732081142322双11开门江22双11开门22双11开门红23双11开门红23双11开门红台式盘注其他最据本源，奥准云网（AVO）联上监测致据-25高端化趋势明显，

壁挂产品中嵌入式带动高端市场份额增长AVC奥维云同线上净饮机价格段销额占比分布=22双11开门红■23双13弄67H21.V18.8515.7517.5511.317.6N10.47.47.4h5.857.33.6415001500-20002000-25002500-30003000-35003500-400022开门证DLIHR22开门证DLIHEZ22开门江23开门红22开门比23开门22开门证23开门比22开门让23开门证22开门

23开门C1500200025002500300030003500COCPC1500-20003500-4000■台式型法其化激据本速，奥准云网(AVO）联上监测致据-26AVC奥维云同双11开门红净饮机TOP机型分布情况品牌公销锁占比挂中机型均价3069上市月度ADD6866D1SH-ISr飞利清23.045.96%碧云泉22.0322.105.59%4.43%4.323985图元泉磐云泉D1S1-ISFZIEH-ISr4566176423.0921.103.61SZ-O8HLOHr13.40%7417272922.1020.08西屋小米美的美的SJ-OHM3.35%2.86%1437294322.122.772.74523.0423.02JD2289TRD3422激据末逐，奥准云网（AVC）胰上监测致据-27AVC奥维云同饮水机AVC奥进云同饮水机市场量额同步上涨，渠道结构基本维持不变饮水机分平台销额占比2023年双11开门红饮水机分平台销售规模及同比AVC线上整体平台电商专业电商销颜1.61.119.3%29.02.7（亿元）424同比15.6%32.217.2%61.3内：22双11开门红销量（万台）同比1.1%19,3%3919.0%440均价(元)485同比14.2%0.0%7,5%■平台电商■专业电商最招本源，奥准云网（AVG）联上监测数据-29AVC奥维云同茶吧机、管线机份额持续提升，桌面式均价下探明显奥维云网饮水机分产品类型销额占比及均价（元）=22双11开门红■23双11开门31.6540.0527.6423.8521.7%17.2N13.8510.8§2.4%

1.6蒸吧机管线机奥面式普通机速你式澳维云网1416134637358395377218244256燕机管线机桌面式着通机违你式致招本源，奥准云网（AV0）联上监测数据-30AVC奥维云同价格受产品结构影响不断分化，低、高两端份额同步增加线上饮水机价格段销额占比分布=22双11开门红■23双11开门红26.8426.2N25.6h23.0513.5511311159.9410.712158.7%7.757.06.315001800>1800(300300-600600-900900-12001200-150022开门证23开门证22开门证23开门证22开门23开门红22开门证23开门证22开门证23开门比22开门23开门22开门23开门红C300300600600900900120c120015001500-1830■茶电机管以机桌面式普遇机通件式致括本速，奥准云网（AVO）联上监制致据-31AVC奥维云同双11开门红饮水机TOP机型分布情况品牌公销锁占比挂中机型均价上市月度小米822022.60%2.532.39%2.382.2421223.01美受美的美的美的MC-13(湿热)23.0323.044872616147621.1221.091961安吉尔21.0820.092.00%1448207集米T21.92%美堂美的小嘴MY-C901(B热)1.78%1.75%21820.06145923.0900.01YSJ-E20T11.518459激据末逐，奥准云网（AVD）胰上监测致据-32AVC奥维云同电暖器AVC奥进云同需求还未释放，电暖器市场量额齐降电暖器分平台销额占比2023年双11开门红电暖器分平台销售规模及同比AVC线上整体平台电商专业电商销颜1.7（亿元）1.00.7425同比-54.6%-61.8%30.5-38.2%28.4销量（万台）58.9同比-64.5%32.3%24553.9%283均价(元)318同比7.5%8,6%1.4%■平台电商■专业电商最据本源，奥准云网（AVO）联上监测致据-34AVC奥维云同暖风机、电热油汀、小暖阳份额增长，踢脚线、欧式快热炉份额下滑奥维云网电暖器分产品类型销额占比及均价（元）■22双11开门红■23双11开门红32.6%33.3531,eN28.1518.3121,3514.1512.591.552.5%1.9%2.2%风机电热油汀欧克快热炉小球阳其地1716484.3112941902032136585.EEZ23双11开门红23双11开门红22双11开门红23双11开门红E风机电热油汀欧式快热炉小暖阳其他致招本源，奥准云网（AVO）联上监测数据踢脚线在中高端市场份额提升AVC界维云同300-400价格段增长明显，1奥维云网线上电暖器价格段销额占比分布■22双11开门红21.5121.6515.1518.4518.4150511.059.1519.3h9004354386003900600-90022开门23弄门23开门红22开门江23弄门22开门江23开门22弄门江23弄门江22开门23开门江C200200300300404306006009002900■理风机联军线电热治汀欧式快热护小暖旧其生最括本源，奥准云网（AVO）联上监测致据AVC奥维云同双11开门红电暖器TOP机型分布情况品牌公机型销锁占比连中品

均价上市月度美的艾美特美的(HEI)NF91EISZAN24115.093.67%MD22-A18PROHYN22KA21.0921.0g2.736493002.46%米X7E0ONIXF1TNIFRO2.26%1.96%1.75%1.50%43122.0900.018661白明22.0922.0925001477LN1美的7182761.48%1.38%23.1017.0915.09美的NY2213-186MDYT-22先电器1.19%219激据末逐，奥准云网（AVG）胰上监测致据-37AVC奥维云同空气净化器AVC奥进云同开门红爆火，随着市场持续回暖均价出现小幅下滑净化器分平台销额占比2023年双11开门红净化器分平台销售规模及同比AVC线上整体平台电商专业电商销颜2.61.74.323.7%21.8（亿元）同比18.8%31.9%D'OL销量60H（万台）11.8同比23.6%22183.9%43,3%17277,9%32.0%19936.2%均价(元)同比■平台电商■专业电商最招本源，奥准云网（AVG）联上监测数据-39AVC奥维云同家用产品占比下滑，消毒机均价占比快速提升奥维云网净化器分产品类型销额占比及均价（元）90.45=22双11开门红■23双11开门红79.7118.7%8.7%0.9%0.350.750.65家用消击机卓百式车载奥维云网419421801888586383412LOS22双11开门红23双11开门缸22双11开门红23双11开门红22双11开门23双11开门红22双11开门缸23双11开门红家用消毒机桌面式车载最据本源，奥准云网（AVO）联上监测致据AVC奥进云同价格分化，价格段两端占比持续提升，尤其低端产品占比快速回升·奥维云网线上净化器价格段销额占比分布=22双11开门红■23双11开门红224522.8523.1520.4417.2516.5517.0%14.5513.5N15.759.07.94(10001000200020003300300840004000-5000>500622开门23开门IRLI23开门红22开门江23弄门22开门江23开门江22弄门江23弄门江22开门红23开门江CI0D0000001200030003000400040005000■家用消营机点更式车款致招本还，奥准云网（AVG）上监测致据-4AVC奥维云园双11开门红空气净化器TOP机型分布情况品牌公机型销领占比连中品

均价上市月度小米4FR小米8.45L621.091.M3527.456.5423.1023.04X8BG霍尼丰尔小米4.8%17.10小米4PROH小米4LITESX-Jo0ery23.0821.1023.093.9%E961小米3.%3.0%2.75785905小米小米ULTRA4439749022.10霍尼丰尔KJ1000F-P22B22.1023.022.7§2.05霍尼丰尔KJ760F-P22