商务英语Unit8corporatehospitality省公开课金奖全国赛课一等奖微课获奖PPT课

1/1272/127UnitOverviewBystudyingthisunit,youareexpectedto:●learnsometipsonentertainingclients;●understandthemeetingminutesoncorporatehospitalityarrangements;●knowhowtomakearrangementsforreceivingclients;●knowhowtowriteane-mailofthanksforbeingentertainedduringabusinessvisit.Unit8CorporateHospitality3/127Unit8CorporateHospitality4/127Unit8CorporateHospitalityTask2Task1Task1Task1Task1Task1Task2Task15/127Unit8CorporateHospitalityTask1Matchthepictureswithservicesinvolvedinreceivingguests.ABCDEFABECDF6/127Unit8CorporateHospitalityTask2

AsidefromtheserviceslistedinTask1,whatelsemaybeinvolvedinreceivingacompany’sguests?●factory/companytour●on-sitevisit●cocktailparty●specialityshopping●receptionbanquet.7/127Unit8CorporateHospitalityStartingPointTextUnderstandingtheTextActivity1DealingwithLanguageFocusingOnGrammarSetting8/127Unit8CorporateHospitalitySetting:TheGreatWallStationeryCompanyispreparingforthevisitofToddAnderson,thePurchasingManagerofAngelaStationeryCompanyLtd.Herearesometipsforentertainingclientssuccessfully.9/127Unit8CorporateHospitalityStartingPointTask1Listsomefactorstobeconsideredwhileentertainingclients.Shareyourlistwithyourpartnerandgiveyourreasons.Someofthefactorsaregiventohelpyougetstarted:1.Thenumberofclients2.Theclients’culturalbackground3.Theclients’hobbies1.Thebudget2.Theweatherconditions3.Thetaboosubjects4.Thetimeexpansion5.Thetransportationandaccommodation10/127Unit8CorporateHospitalityEntertaining

ClientsRequiresWork

Corporatehospitalityistypicallydefinedasanyeventthatbenefitsanorganizationbyentertainingclientsorprospectiveclientsattheorganization’sexpense.Youeitherloveitorhateit.Butwhicheversideofthefenceyouareon,itiscommonlyagreedthatthisisavitalpartofsuccessfulbusiness.11/127Unit8CorporateHospitality

Toentertainyourtargetssuccessfully,youwillneedtoplancarefullyandindetail.First,you

needtofindoutwhatyourclientsenjoy.Dotheyenjoysports,likegolfortennis?Or,arethere

anyrestaurantstheyareespeciallyfondof

?Findingthisinformationisrelativelyeasyifyoulisten

toyourclients.Asweallknow,asimplecommentmadeduringaroutine

meetingoraphonecall

couldgiveyouaninsightintotheirhobbiesand

interests.Makeanoteofit—theywillbevery

impressedwhenyouentertaintheminawaythatistailored

to

them.12/127Unit8CorporateHospitality

Entertainingagroupofclientscanprovetricky,asnoteveryonewillbeinterestedinthesame

things.Thebestcourseofactioninthissituationistooptfor

aprogramofevents.Forexample,an

eveningatthetheaterfollowedbydinner.Thatwayyouaremorelikelytofindelementsthatwill

appealto

all.Ifyouarenotsureofyourclients’interests,culturaleventsprovideanicetouch.Forexample,invitingclientstoaPekingOpera

wouldbeappropriateinBeijing,especiallyforclientsontheirfirstvisittoChina.Takingyourclientsonacitytriptovisitlocalscenicspots

andplacesofinterest

isanothernicechoice.13/127Unit8CorporateHospitality

Justidentifyinginterestingeventsorplacestovisit

doesnotaloneensuresuccessfulcorporatehospitality.As

acompanion,yourinteractionwiththeclientsalsocounts

formuch.Unlessyouareanaturallyoutgoingandtalkative

person,makinginterestingconversationwitharelative

strangerforanextendedperiodoftimecanbedifficult.Here

aresometipstoconsider:14/127Unit8CorporateHospitality●Findyourclients’likesanddislikes.Don’tbeafraid

to

ask

questions.

Perhapsyouhavesomethingin

common.●Studyuponacoupleof“nice”jokestostartyour

conversation.●Shutofforsilenceyourcellphone.Makesureyour

full

attentionisoncreatinganentertainingtimefor

yourclients.●Thoughyou’llbeinamorerelaxedsetting,

maintaina

senseofdecorum.Youareareflection

ofyourcompany.15/127Unit8CorporateHospitalitycorporatehospitality:

Itisafabulouswaytowinfavorwithclients.Ithelpstobuildstrongrelationshipswithnewandpotentialclientsaswellasnurturesandcultivatesalongandhealthyrelationshipwithexistingclients.It’stheLawofReciprocity:Yougivesomeonesomethingandtheyfeelneedtoreciprocate.Thebestwaytodothisistousesomesortofparticipatoryeventwhereenjoymentisthekey.Seedsofbusinessdealingsandcontractsaresownintherelaxedandenjoyablesurroundings.Acorporatehospitalityeventistheperfectoccasiontolaunchanewproduct.However,itisnotallaboutwinningnewbusinesses.Perhapsyou’llwanttotakeitasanopportunitytogivethankstolong-timecustomersfortheirloyaltyandsupport.Tips:16/127Unit8CorporateHospitalityUnderstandingtheTextTask2Completethepassagethatsummarizesthetext.1.includesaseriesofentertainingactivitiesheldattheorganization’s2..Toentertainclientssuccessfully,youneedtofindoutfirstofallwhattheyareespecially3.

.Somedetailsinaroutinemeetingoraphonecallmaygiveyouan4.

intowhattheylikebest.Thismayrequirethatyouentertaintheminawaythatis5.them.Toentertainagroupofclients,you’dbetterchoose6.,likeaneveningatthetheaterfollowedbydinner.Iftheclientsdonotshowanyparticularpreference,7.mayprovideanicetouch.8.alsocountsformuch.Andyoumustalwaysbearinmindthatyouarea(n)9.Corporatehospitalityexpensefondofinsighttailoredtoaprogramofeventsculturalevents

Interaction

withtheclientsreflectionofyourcompany.17/127Unit8CorporateHospitalityUnderstandingtheTextTask3Answerthequestionswiththeinformationyoufindinthetext.Whatiscorporatehospitality?

Corporatehospitalityistypicallydefinedasanyeventthatbenefitsanorganizationbyentertainingclientsorprospectiveclientsattheorganization’sexpense.2.Whycanentertainingagroupofclientsbetricky?

Becausenoteveryonewillbeinterestedinthesamethings.18/127Unit8CorporateHospitalityUnderstandingtheText3.IfyouarereceivingagroupofclientstoBeijing,whatcultural

eventissuggestedasanice

touch?

Guidingthemtothelocalscenicspotsandplacesofinterest

inBeijingorinviting

themtoaPekingOperashowwouldbea

nicetouch.4.Howwouldyoustartaconversationwithyourclientsas

suggestedinthetext?

Studyuponacoupleof“nice”jokes.19/127Unit8CorporateHospitality1

Workinpairs.DiscusswithyourpartneranddecidewhichtipsinReadingAimpressedyoumostinentertainingclientssuccessfully.Trytothinkoverthesequestions:●Haveyourealizedthosetipsbeforereadingthetext?●Whyaretheyimportant?●IsthereanyothertipmissinginReadingA?Usespecificreasonsandexamplestosupportyouranswers.20/127Unit8CorporateHospitality1

Tofindyourclients’likesanddislikesisofgreatimportancebecauseit’sthebasisforyoutocarryoutanyactivitiesinvolved.Personalinterestsdifferalotfrompersontoperson.Whatyoudesiremaypossiblybeanotherperson’staboo.Forexample,thedurianfruit（榴莲）isthenightmareofsomewhileotherslikeitverymuch.Therefore,knowingthelikesanddislikesisthefirststepandguaranteesthesuccessofyourhospitalityevent.Onemoretiptoadd:Bedynamicwithyourschedule.Inotherwords,trytobeflexiblewithyourplans.Someactivities,suchasplayinggolf,maybestronglyconnectedwiththeweatherconditions.Soifithappenstoberainingallday,youmayneedanalternativeplan.Andalso,whenyoufindtheclientsshowlittleinterestincertainarrangements,adjustyourschedulesaccordingtotheirsuggestions.Tips21/127Unit8CorporateHospitalityDealingwithLanguageTask4Findwordsorphrasesinthetextwhichmatchthefollowingmeanings.1.possiblefuturecustomer;potentialguest2.tochoose3.tomakesomethingsothatitisexactlyrightforsomeone’sparticularneeds4.toseemattractiveandinterestingtosomeone5.politebehaviororappropriateconduct6.veryfriendlyandlikesmeetingandtalkingpeople7.somethingthatshows,orisasignof,aparticularsituation,factorfeeling8.tomakecertainthatithappensprospectiveclientoptfortailortoappealtodecorumtooutgoingreflectionensure22/127Unit8CorporateHospitalityDealingwithLanguageTask5CompletethesentenceswiththecorrectformofthewordsandphrasesinTask4.Aseriesofactionshavebeentakentothesafetyoftheworkingstaff.2.Heraccomplishmentsarea(n)ofhergreatcourageandpatience.3.Brightcolorsandcuteimagessmallchildren.4.WorkingatthePublicRelationsDepartmentrequiresexcellentskillsinpeopleofvariouscharacteristics.5.Theymoreholidaysinsteadofmorepay.6.Broughtupinamultinationalbackground,sheisaverytypeofperson.7.Herearesomecommonquestionsthatoftenwant

toknowabouttheproducts.8.Iwastreatedwithandrespectthroughouttheinvestigation.ensurereflectionaretailoredtoappealingtooptforoutgoingprospectiveclientsdecorum23/127Unit8CorporateHospitalityDealingwithLanguageTask6Completethesentencesbytranslatingthewordsinbrackets.Long-termbusinesspartnersaswellas(潜在客户)arethemajortargetsofour(企业招待).2.Theguestswouldbeverydelightediftheyfoundthattheculturalperformance(是为他们量身定制).3.Icertainlyenjoyedthetourtothecompany’sheadquarters.It(让我深入了解)thecompanythatwewillworkwith.4.Asthehospitalitystaff,youshouldrememberto(注意保持礼仪)becauseyouare(你们企业形象表达).5.Sincedifferentpeoplehavedifferenttastes,(为一群人提供娱乐服务)canbevery(棘手).prospective

clientscorporatehospitalityistailoredtothem

gavemeaninsightinto

maintainasenseofdecorumareflectionofyourcompanyentertainingagroupofclientstricky24/127Unit8CorporateHospitalityFocusingonGrammar25/127Unit8CorporateHospitalityFocusingonGrammar26/127Unit8CorporateHospitalityFocusingonGrammarTask7TranslatethesentencesintoChinese.Notethemeaning

oftheword“as”.1.Asayoungman,heisquiteactiveinsports.2.Asyouarenotfeelingwell,youmaystayathome.3.Asawell-traineddoctor,healwaysthinkstwicebeforegivingadvicetohispatients.作为一名年轻人，他在体育方面非常活跃。既然你感觉不舒适，就应该待在家里。作为一名训练有素医生，他往往会考虑再三后才会给病人提议。4.AsIhavealreadyexplainedonthephone,yourproposalwillbediscussedagaininthenextboardmeeting.5.HeusedtoworkastheSalesManagerofaninternationalcorporate,butsoonquitthisjobashewasnotpaidsowellasheexpected.正如我在电话里解释过，我们将在下次董事会上再次讨论你提议。他之前在一家跨国企业担任销售经理一职，但因为薪酬方面未能到达预期,很快便辞去了那份工作。MoreExamplesHecametoChinaasanEnglishteacherfiveyearsago.Manyyearsago,womenwereusuallyemployedasnursesandsecretaries.Enjoythefirsthourofadayasitisimportantinsettingyourmoodoftheday.Asitwasgettinglate,wewenthomedirectlyfromthecinema.Asyoucansee,wearestillbusyworking.AsIsaidearlier,wehaven’tfinishedyet.27/127Unit8CorporateHospitalityFocusingonGrammar28/127Unit8CorporateHospitalityFocusingonGrammarTask8Rewritethesentencesbyusingthe“either…or…”structure.Youcanusee-mailtostayincontactwithyourcolleagues.Youmayalsouseinstantmessages.2.Youcangivemoneytothesepoorfamiliespersonally.ItisalsoOKifyoudoitthroughacharityorganization.3.MaybeLucaswillaccompanytheGeneralManagerabroadfornegotiations.MaybeJameswill.Youcanuseeithere-mailorinstantmessagestostayincontactwithyourcolleagues.Youcaneithergivemoneytothesepoorfamiliespersonallyordoitthroughacharityorganization.EitherLucasorJameswillaccompanytheGeneralManagerabroadfornegotiations.29/127Unit8CorporateHospitalityFocusingonGrammarTask8Rewritethesentencesbyusingthe“either…or…”structure.4.Youcanstayintheofficepreparingthepapersifyoudon’twanttovisittheconstructionsite.5.Youcanchoosetotakeasightseeingtourinthecitybytourbus.Ifnot,youcanchoosetorideabicycle.Youcaneithervisittheconstructionsiteorstayintheofficepreparingthepapers.Youcanchoosetotakeasightseeingtourinthecityeitherbytourbusorbybicycle.30/127Unit8CorporateHospitalityFocusingonGrammarTask9Completethesentenceswiththecorrectformofthewords

inbrackets.1.Thelightison.Eitherheorhisparents(be)athomenow.2.IthinkeitherJaneoryou(have)thesolutiontotheproblem.3.EitherPaulorhisclassmates(be)atthescenewhentheaccidenthappened.4.EitherProfessorTaylororhisstudents(be)toattendtheconferenceinBostonorganizedtodiscusstheissueofclimatechange.5.Eitheryouortheheadmaster(handout)theprizestothesegiftedstudentsatthemeeting.

arehavewere

arewillhandoutMoreExamplesTroubleeithersoftenstheheartorhardensit.Someinsectsoranimalsdonothingtoeitherhelporharmus.Therearetwomeansofrisingintheworld,eitherbyyourownindustryorbythefollyofothers.ItoldtheboythateitherIwouldhavetobuyanewmowerorletthegrassgrow.Eithermyfatherormymotherwouldcometomywedding.31/127Unit8CorporateHospitalityTextTask2Task1SettingTask3Task4Task5Activity232/127Unit8CorporateHospitalitySetting:TomLeeischairingameetingtodiscussthe

corporatehospitality

arrangementsforTodd

Anderson’svisit.33/127Unit8CorporateHospitalityTask1Workingroups.Discusswhatyouthinkshouldbe

included

incorporatehospitality

arrangements.●accommodation●transportation●citytripguidance●souvenirpreparation34/127Unit8CorporateHospitalityMinutesoftheMeetingontheCorporate

HospitalityArrangementsfor

ToddAnderson’sVisitTime:4:00pm

Date:Monday,Jun.2nd,Venue:ConferenceRoom1AttendancePresent:TomLee(Chair),BobWashington,AnnaSmith,Jim

Black,Emily

Webster,

GaryHuangApologiesforabsence:JohnWang,SamHoverMattersforDiscussionToddAnderson,CEOofAngelaStationeryCompanyLtd.,willvisitfromJul.3rdto7th.Decisionsrecorporatehospitalityarrangements.Text35/127Unit8CorporateHospitalityKeyDecisionsMade1.Accommodation:Presidentialsuite

atShangri-LaHotelReservationmustbemadebyJun.19th2.ArrivalandDepartureTime:Arrival:CA938,Jul.3rd,1:30pm,BeijingCapitalInternational

AirportDeparture:CA937,Jul.7th,12:30pm,BeijingCapital

InternationalAirport3.CompanyVisitandMeetings:Schedule:TomLee,GaryHuangandJohnWangtodinewithMr.

Andersonat

Shangri-LaHotel,7:00pm,Jul.3rdb)briefwelcomemeetinginBoardroom(9:00am,Jul.4th)36/127Unit8CorporateHospitalityc)meetingwithHansChen,PresidentoftheBoard(10:30am,

Jul.4th)d)meetingwithleadersfromkeydepartments—reports

requiredre

prospectivecooperation(afternoonJul.4thand

morningJul.5th—detailsoftimetobedecided)e)visittotheR&DDepartment

(Jul.5th)

Action:AnnaSmithtorequestmeetingtimefrom

DepartmentHeadsandto

bookhotel4.One-dayCityTrip:OnJul.6thMaindestinations:thePalaceMuseum,

QianmenStreet,andSummerPalace

PekingOperashowinBeijingPolyTheater

(8:00pm-10:00pm),ticketsbooked37/127Unit8CorporateHospitality5.Souvenir:Undecided,requestGM’sinput(EmilyWebstertoaction)6.Contact:TomLeetobefull-time

interpreterandcompanion.Contacthimon1390198####.Themeetingadjournedat5:25pm.Nextmeeting:Jun.8th,AnnaSmithMinutesTakerMinutesCirculatedtoallparticipants,Jun.5th.38/127Unit8CorporateHospitalitypresidentialsuite:Differentfromastandardroom,apresidentialsuitewouldbeaveryluxurioussuitethatmightsometimesincludeamaster’sbedroom,amistress’sbedroom,aparlor,abanquethall,alounge,astudy,amassagebathroom,asaunabathroom,agymnasium,etc.SomehotelspresentpresidentialsuiteswhosemaintargetsareVIPsorCEOsfromaroundtheworldwhoareonbusinesstravelormainlyforrecreation.Usuallyapresidentialsuitemayincludemorethan10roomsservingfordifferentfunctionsorevenupto24ormore.Tips39/127Unit8CorporateHospitalityTask2ThefollowingisthescheduleofToddAnderson'svisit.Completeitaccordingtothetext.CA9387:00pmbriefwelcomemeeting(inBoardroom)(with)HansChen(with)leadersfromkeydepartmentsprospectivecooperationtheR&DDepartmentone-daycitytrip12:30am40/127Unit8CorporateHospitality1.attendancea.buildingsorroomswherepeopleliveorstay2.apologiesforabsenceb.totelephone,writeto,orgotoseesomeoneinordertotelloraskaboutsomething3.mattersfordiscussionc.thefactofsomeonenotbeingpresentatanevent4.accommodationd.thefactofbeingpresentataneventormeeting5.souvenire.somethingthatyoubuyorkeeptoremindyouofaperson,place,orevent6.contactf.thingsthatshouldbetalkedaboutTask3Matchthewordsandphrasesfromthetextwiththeirdefinitions.d

c

fa

e

b41/127Unit8CorporateHospitalityTask4CompletethesentenceswiththecorrectformofthewordsandphrasesinTask3.1.Allthepeoplehavecome.Thereareno.2.Ihopeeveryonecouldbehonestandfrankaboutthetoday.3.Mr.Kramerhasspentabout20,000yuanonhistraveltoChina,mostofwhichonandflight.4.Ifanyproblem,doTomatthefirstminute.5.Iamcallingtoaskforyouratthesalespromotionmeetingtobeheldnextweek.6.UponBill’sreturningtotheUSafterabusinesstraveltoChina,wegavehimasilkscarfasa(n).

apologiesforabsencemattersfordiscussionaccommodationcontactattendancesouvenir42/127Unit8CorporateHospitalityTask5Translatethesentences.Keywordsandphrasesareinbrackets.Alexisthechairoftoday’smeeting.AndAndyandEmilyhavemadeapologiesforabsencetohim.(主席，缺席)2.IneedtorequesttheGeneralManager’sopinionindecidingthesouvenirsfortheseVIPs.(要求，纪念品)3.我们今晚将和董事会主席在香格里拉酒店共进晚餐。(dinewith,PresidentoftheBoard)4.请在酒店为总经理预订一间总统套房。(makeareservation,presidentialsuite)5.威廉会充当我全程陪同和翻译。(full-time,companion,interpreter)今天会议由亚历克斯主持，而安迪和埃米莉请求缺席。至于要为这些贵宾准备些什么纪念品，我需要去请示总经理。WewilldinewiththePresidentoftheBoardattheShangri-LaHoteltonight.PleasemakeareservationofapresidentialsuitewiththehotelfortheGeneralManager.Williamwillbemyfull-timecompanionandinterpreter.43/127Unit8CorporateHospitality2SupposeyouareTomLee,andyouaretobeMr.

Anderson’sfull-time

interpreterandcompanion.Whatpreparationsshouldbemade?Discuss

withyourpartner.Someitemsaregivenforyourreference:●Thearrangementoftransportation.

●Thereservationof

restaurants.●Someknowledgeofthecitytrip

●Othercolleagues’contact

destinations.

information,justincase.●Documentofthemeeting,andifpossible,thespeechesofbothsides.●Backgroundinformationaboutthetwocompaniesaswellasthemeetingagenda.●ContactinformationoftheGreatWallStationeryCompany.44/127Unit8CorporateHospitalitySetting:SamHoverwasabsentfromthemeetingbecausehewasill.

Afterthemeeting,

AnnaSmithcallstoinformhimabouthis

part

ofwork.Task1

Listentotheconversation.Completethenoteaccordingtowhatyouhear.July7th(early)morningcall1407(have)breakfast345/127Unit8CorporateHospitalitySetting:EmilyWebsterasksAlexCarter,theGeneralManager,to

decideonthe

souvenirsforMr.Andersonandhisfamily.Task2Listentotheconversation.Fillintheblankswithwhatyouhear.Emily:Goodafternoon,Mr.Carter.MayIcomein?Mr.Carter:Oh,afternoon,Emily.Yes,comeonin.Emily:Mr.Carter,haveyoudecidedwhichgiftsweshouldbuyforMr.Anderson?Mr.Carter:Haveyoudiscusseditandcomeupwithanyproposals?Emily:Yes,wehave.Wethoughtperhapsthreethings:forhim,hiswifeandhisdaughter.Mr.Carter:Good.Whathaveyoucomeupwith?46/127Unit8CorporateHospitalityTask2Listentotheconversation.Fillintheblankswithwhatyouhear.Emily:Firstly,forMr.Anderson,wethinkthataselectionof1.chopstickswouldbeappropriate.Onhislastvisithere,heaskedGarytopromisetoteachhimhowtousechopsticks.Andalso,chopsticksareasymboloflong-term2..Mr.Carter:Soundsgood!Howaboutthegiftsforhiswifeanddaughter?Emily:Mrs.Andersonandherdaughterareinterestedin3.,atleastthat’swhatMr.Andersontoldus.Maybewecouldgetsome4.…aQi-paoorTangsuit.Whatdoyouthink?Mr.Carter:Butwedon’tknowtheir5..HowaboutsomeChinesehandmadesilkscarves?Emily:Em...yes,thatwouldbebetter.handmadecooperationfashionChineseclothessizes47/127Unit8CorporateHospitalityWorkinpairs.Whatfactorsshouldbeconsideredwhilechoosingasouvenirforyour

honoredguest?Discusswithyourpartnerandgivethereasons.●budget●theguest’slikesanddislikes●theguest’sposition●theguest’sculturalbackground48/127Unit8CorporateHospitalityTask3Listentoabriefintroductiontochopsticks.Decidewhetherthestatementsaretrue(T)orfalse(F)accordingtowhatyouhear.TTFF49/127Unit8CorporateHospitalityChopsticksareoftenchosenassouvenirsforforeignvisitorstoChina.Whatelse

doyouknowcanbeanappropriatesouvenirfortheforeignvisitors?Makeabrief

introductiontothesouvenirthatyouchoose.Tips●Qi-paoorTangsuit:WearingtraditionalChineseclothinghasbecomeafashioninWesterncountriesespeciallywhenChinaandtheChineseculturehasbecomemoreandmorepopulararoundtheworldtoday.●paintingorChinesecalligraphy:Theseitemsespecia