新视野商务英语综合教程4 第二版 教案全套 Unit 1 Fair Trade -Unit 6 Risk Management

Unit1FairTrade

UnitOverview（单元概览）

Bystudyingthisunit,youareexpectedto:

•learnaboutfairtrade;

•knowthebenefitsthatfairtradebrings;

•learnaboutthedevelopmentoffairtradearoundtheworld;

•writealetterinreplytoacustomer'scomplaint.

Lead-in（主题导入）

Task1

•AskthestudentstobrainstormthemajorexportedgoodsinChina.

•Askthestudentstoworkingroupsandfillintheblanks.

•Askdifferentgroupstoreportbacktotheclass.Invitecommentsandencourage

classdiscussion.

Task2

•Dividetheclassinto2groups:theprosandthecons.

•Guidethestudentstodiscussandgivereasonableexplanationstotheirchoices.

•Askrepresentativesofthetwogroupstoreportbacktotheclass.Invitecomments

andencourageclassdiscussion.

ReadingA(精读课文)

Task1

•AskthestudentstogototheInternetofconsultanyresourcesavailableandtryto

findasmuchinformationaspossibleaboutfairtradebeforeclass.

•EncouragethestudentstohaveanopenmindSssharetheinformationofFree

tradeinthewholeclass.

Additionalmaterials

•Freetradeisapolicyininternationalmarketsinwhichgovernmentsdonotrestrict

importsorexports.FreetradeisexemplifiedbytheEuropeanUnion/European

EconomicAreaandtheNorthAmericanFreeTradeAgreement,whichhave

establishedopenmarkets.MostnationsaretodaymembersoftheWorldTrade

Organization(WTO)multilateraltradeagreements.However,mostgovernmentsstill

imposesomeprotectionistpoliciesthatareintendedtosupportlocalemployment,

suchasapplyingtariffstoimportsorsubsidiestoexports.Governmentsmayalso

restrictfreetradetolimitexportsofnaturalresources.Otherbarriersthatmayhinder

tradeincludeimportquotas,taxesandnon-tariffbarriers,suchasregulatory

legislation.

•Fairtradeisanorganizedsocialmovementwhosestatedgoalistohelpproducers

indevelopingcountriesachievebettertradingconditionsandtopromote

sustainability.Membersofthemovementadvocatethepaymentofhigherpricesto

exporters,aswellashighersocialandenvironmentalstandards.Themovement

focusesinparticularoncommodities,orproductswhicharetypicallyexportedfrom

developingcountriestodevelopedcountries,butalsoconsumedindomesticmarkets

(e.g.BrazilandIndia)mostnotablyhandicrafts,coffee,cocoa,sugar,tea,bananas,

honey,cotton,wine,freshfruit,chocolate,flowers,goldand3Dprinterfilament.

Themovementseekstopromotegreaterequityininternationaltradingpartnerships

throughdialogue,transparency,andrespect.Itpromotessustainabledevelopmentby

offeringbettertradingconditionsto,andsecuringtherightsof,marginalized

producersandworkersindevelopingcountries.

Backgroundinformation

•Comparativeadvantage:Itisaneconomictheoryaboutthepotentialgainsfrom

tradeforindividuals,firms,ornationsthatarisefromdifferencesintheirfactor

endowmentsortechnologicalprogress.Thecloselyrelatedlaworprincipleof

comparativeadvantageholdsthatunderfreetrade,anagentwillproducemoreofand

consumelessofagoodforwhichhehasacomparativeadvantage.

•TheDohaDevelopmentRound:orDohaDevelopmentAgenda(DDA)isthe

currenttrade-negotiationroundoftheWorldTradeOrganization(WTO)which

commencedinNovember2001underthenDirectorGeneralMikeMoore.Its

objectiveistolowertradebarriersaroundtheworld,andthusfacilitateincreased

globaltrade.Since2008,talkshavestalledoveradivideonmajorissues,suchas

agriculture,industrialtariffsandnon-tariffbarriers,services,andtraderemedies.

ThemostsignificantdifferencesarebetweendevelopednationsledbytheEuropean

Union,theUnitedStates,andJapanandthemajordevelopingcountriesledand

representedmainlybyIndia,Brazil,China,andSouthAfrica.

Activity1

•Dividethestudentsintopairstodiscussthetopic.

•Tellthestudentstodrawuptheirlistofadvantagesanddisadvantagesofeach

type.

•Askthestudentstosharetheiropinionsinpairsandstatetheirreasonstosupport

theirchoices.

•Chooseseveralpairstopresenttheirideastotheclass.

ReadingB（泛读课文）

Additionalmaterials

•Coffeeisabrewedbeveragepreparedfromtheroastedorbakedseedsofseveral

speciesofanevergreenshrubofthegenuscoffee.Coffeeplantsarecultivatedin

morethan70countries,primarilyinequatorialLatinAmerica,SoutheastAsia,and

Africa.Brazilremainsthelargestcoffeeexportingnation,butVietnamtripledits

exportsbetween1995and1999andbecameamajorproducerofRobustaseeds.

Indonesiaisthethirdlargestcoffeeexporteroverallandthelargestproducerof

washedArabicacoffee.Coffeeingestiononaverageisaboutathirdofthatoftap

waterinNorthAmericaandEurope.

Backgroundinformation

•NicaraguaisthelargestcountryintheCentralAmericanisthmus,bordering

HondurastothenorthandCostaRicatothesouth.Thecountryissituatedbetween

11and14degreesnorthoftheEquatorintheNorthernHemisphere,whichplacesit

entirelywithinthetropics.Nicaraguaisamongthepoorestcountriesinthe

Americas.Nicaraguaisprimarilyanagriculturalcountry;agricultureconstitutes60%

ofitstotalexportswhichannuallyyieldapproximatelyUS$300million.Nearlytwo-

thirdsofthecoffeecropcomesfromthenorthernpartofthecentralhighlands,inthe

areanorthandeastofthetownofEsteli.

•MatagalpaisNicaragua'sfifthlargestcity,thelargestinthecountry'sinteriorand

oneofthemostcommerciallyactiveoutsideofManagua.Matagalpaisthesecond

mostimportantcityinNicaragua.Matagalpaisknownforitsgoodcoffee,itscattle,

milkproducts,vegetables,flowersandmountainspopularwitheco-tourists.

•Fairtradecertificationisaproductcertificationwithinthemarket-basedmovement

fairtrade.Packersindevelopedcountriespayafeetothefairtradeorganizationfor

therighttousethefairtradecertificationlogo.Importersoffairtradecertified

productsarerequiredtopayexportersapricehigherthanthemarketpriceofnon­

fairtradecertifiedproducts,soastocovertheadditionalcostsusedbyFairTrade

certifiedfirmsinmarketingandinspection.Anysurplusafterpayingthesecosts

mustbeusedforlocalsocial,environmentalandeconomicprojects

Listening（听力练习）

•Guidethestudentstoreviewthefeaturesoftelephonemessagetaking.

•Askthestudentstoreproducethetelephonecallbasedonthenotethey'vetaken.

CommunicationProject（商务沟通）

•Assignthestudentstotheresearchinadvance.

•Dividethestudentsintogroupsoffive,withonenotetakerineachgroup.

•Askthemtoexchangeideaswithingroups.

•InviteabouttwonotetakerstoreporttheresultsoftheirdiscussionofTask1.

Writing（商务写作）

•Guidethestudentstoreadthetaskandworkoutexactlywhattheyarerequiredto

do.

•Guidethemworkoutthelayoutofabusinessletter.

•Askthestudentstowriteane-mailindividually.

•Askthestudentstocheckthee-mailinpairsbyreferringtothechecklist.

AdditionalMaterials

Howtowriteamarketanalysis:

Themarketanalysisispartofabusinessplanthatpresentsinformationaboutthe

commercialmarketinwhichyourbusinessoperates,thepurchasinghabitsof

customersinthatmarket,andinformationaboutcompetitors.Basedonmarket

researchandintendedtoattractinvestors,astronganalysiswillshowwhyyour

businessisastrongadditiontoagivenmarketandhowitwillearnmoney.These

stepswillguideyouthroughtheprocessofhowtowriteamarketanalysisandgive

sometipsformakingastrongimpressiononinvestors:

1.Describeyourmarketingeneraltermsthatarerelevanttoyourbusiness.

2.Identifywhattypeofcustomersyouaretargetingandtheirtrendsandinclude

figuresandpredictionsforfuturegrowth.

3.Identifycompetitorsandexplaintheirstrengthsandweaknesses.

4.Provideananalysisofthefuturegrowthofthemarket,includinganypredicted

changesincustomerbehaviororspending.

5.Describeyourbusiness9roleinthemarketanditsadvantageovercompetitors.

6.Endyouranalysisbyprovidinganotherbriefoverviewofmarkettrendsand

competition,andhowyourbusinesswilladdressmarketneedsandcompare

favorablytocompetitors.

BusinessApologyLetter

Inthebusinessworld,losingacustomercanbeextremelycostly.Ifyoumakea

mistake,abusinessapologyletteriscrucial.Apologylettersshouldgenerallybe

writtenfromtheperspectivethatthecustomerisalwaysright.Businessapology

lettersshouldbewritteninawaythatencouragesthemtoforgivethemistake.

TipsforWritingaBusinessApologyLetter:

•Pretendyou'rethecustomerandimaginewhatheorshewentthrough.This

willensuretherighttoneissetintheletter.

•Donotmakeexcuses.Takefullresponsibilityforthemistake.

•Sharethestepsthatwillbetakentomakesurethesamemistakeisnotmade

inthefuture.

•Offerthecustomersomething(eitherincashorotherforms)tomakeupfor

thismistakeandtoaccommodatewhatheorsheexperienced.

•Closetheletterrespectfullyandmentionyouwouldliketocontinuetowork

withthem.

Checklist:

・Formation

•Structure

•Tone

•Length

MoralReflections（补充教学资源）

UnitOverview

古称至公者，盖谓平恕无私。

Whattheancientpeopledescribedasthegreatestfairnessprobablymeans

impartialityandforbearancewithoutanyself-interest.

Fairtradeisanarrangementdesignedtohelpproducersindevelopingcountries

achievesustainableandequitabletraderelationships.

Howdoyouunderstand"fairness”intrade?Whatdoyouthinkcontributestoa

fairtradesystem?

MoralReflections

ChineseEconomicKeywords

反垄断监管

anti-monopolysupervision

PresidentXiJinpingonAugust30stressedeffortstostrengthenanti-monopoly

andanti-unfaircompetitionregulations,improvethecountry'sreservesystemand

fightagainstpollution.Ximadetheremarkswhilepresidingoverthe21stmeetingof

thecentralcommitteefordeepeningoverallreform.Theanti-monopolymechanism

shouldbeimprovedandtheanti-monopolysupervisionforceshouldbestrengthened,

themeetingsaid.

[Note]

反垄断既是我国完善社会主义市场经济体制、推动高质量发展的内在要

求，也是我国融入全球化市场体系、参与国际竞争规则制定的外在需要。

公平竞争是市场经济的核心，只有竞争环境公平，才能实现资源有效配置

和企业优胜劣汰，而垄断阻碍公平竞争、扭曲资源配置、损害市场主体和

消费者利益、扼杀技术进步，是监管者一直高度警惕的发展和安全隐患。

党的十八大以来，我们围绕反垄断、反不正当竞争，做出一系列重大决策

部署，完善公平竞争制度，改革市场监管体制，加强反垄断监管，推进高

标准市场体系建设，推动形成统一开放、竞争有序的市场体系。

[RelatedWords]

市场准入制度market-accesssystem

公平竞争审查机制faircompetitionreviewmechanism

Discussion

（见课件内素材）

Watchthevideoandfillintheblanks.

Duisburgisnowtheworld'slargestinlandport,inpartthankstogrowingtrade

opportunitieswithChina.Thecityofferstrimodaltransportationterminalsinthe

region,meaningcargoscanbetransportedtoandfromherebywaterway,1)

and2),directlytoEuropeanindustrialcenters.

NotonlyhasthisportbroughtingoodsfromtheEast,italsobroughtin3)

.ThehistorybetweenDuisburgandChinadatesbackto4),when

Duisburgbecamesistercitieswith5).Thesedeepeningeconomictieshad

animpactoneducation.TheUniversityofDuisburg-Essenhasthehighestnumberof

Chinesestudentsinthecountry.Besides,therearealsosomeChinesecultural

elementsinthecity.

Key:

1)train2)truck3)people4)19825)Wuhan

教案

课程名称：________________________________________

课时：_______________________________________

班级:_______________________________________

任课教师：_______________________________________

教材：一《新视野商务英语综合教程4（第二版）》_

Unit2Competition

UnitOverview（单元概览）

Bystudyingthisunit,youareexpectedto:

•learnfourwaystooutthinkcompetitorsincompetition;

•earnAdidas'actionsin2012LondonOlympicsinovertakingitscompetitorNike;

•learnhowtogainanedgeoverbusinessrivals;

•writeacompetitoranalysisreport.

Lead-in（主题导入）

Task2

•Askthestudentstoworkingroups.

•Eachgroupisrequiredtolookatthephotosanddiscusswhatfeaturesmakethe

fastfoodchainsstandoutamongsomanyrivals.

•Elicitideaswiththewholeclassoraskdifferentgroupstoreportback.Invite

commentsandencourageclassdiscussion.

ReadingA(精读课文)

Task1

BackgroundInformation

•TheArtofWarisanancientChinesemilitarytreatiseattributedtoSunTzu,ahigh-

rankingmilitarygeneral,strategistandtactician.Thetextconsistsof13chapters,

eachofwhichisdevotedtooneaspectofwarfare.Itiscommonlyknowntobethe

definitiveworkonmilitarystrategyandtacticsofitstime.Ithasbeenthemostfamous

andinfluentialofChina'sSevenMilitaryClassics,and"forthelasttwothousand

yearsitremainedthemostimportantandpopularmilitarytreatiseinAsia,whereeven

thecommonpeopleknewitbyname.^^IthasexertedapervasiveinfluenceonEastern

andWesternmilitarythinking,businesstactics,legalstrategyandbeyond.

•guerrillamarketingwasoriginallyamarketingstrategyinwhichlow-cost,

unconventionalmeans(includingtheuseofgraffiti,stickerbombing,flyerposting,

etc.)wereusedina(generally)localizedfashiontodrawattentiontoanidea,product,

orservice.Today,guerrillamarketingmayalsoincludepromotionthroughanetwork

ofindividuals,groups,ororganizationsworkingtopopularizeaproductorideaby

useofsuchstrategiesasflashmobs,viralmarketingcampaignsorInternetmarketing.

•Ahackathon(alsoknownasahackday,hackfestorcodefest)isaneventinwhich

computerprogrammersandothersinvolvedinsoftwaredevelopment,including

graphicdesigners,interfacedesignersandprojectmanagers,collaborateintensively

onsoftwareprojects.Occasionally,thereisahardwarecomponentaswell.

Hackathonstypicallylastbetweenadayandaweek.Somehackathonsareintended

simplyforeducationalorsocialpurposes,althoughinmanycasesthegoalistocreate

usablesoftware.Hackathonstendtohaveaspecificfocus,whichcanincludethe

programminglanguageused,theoperatingsystem,anapplication,anAPI,orthe

subjectandthedemographicgroupoftheprogrammers.Inothercases,thereisno

restrictiononthetypeofsoftwarebeingcreated.

ReadingB（泛读课文）

Task1

BackgroundInformation

•PaulMcCartneyisanEnglishsinger,multi-instrumentalist,andcomposer.With

JohnLennon,GeorgeHarrison,andRingoStarr,hegainedworldwidefameasa

memberoftheBeatles,oneofthemostpopularandinfluentialactsinthehistoryof

rockmusic;hissongwritingpartnershipwithLennonisoneofthemostcelebratedof

the20thcentury.Aftertheband'sbreak-up,hepursuedasolocareerandlater

formedWingswithhisfirstwife,Linda,andDennyLaine.

Listening（听力练习）

Task2

•Pre-teachenlightenment,compactdisctechnology,payoff,outlet,customized,

haveacuttingedgeover,insideouttohelpsmoothlistening.

•Allowthestudentssometimetoreadtheexercise.Theycanpredictsomeanswers

basedonthecontext.

•Playtherecordingonceandgetthestudentstofillintheblanksindividually,

pausingatrelevantsectionswhennecessarytoallowthemtowritedowntheir

answers.

•Askthestudentstocomparetheiranswersinpairs,playingtherecordingasecond

timeifnecessary.

•Gothroughtheanswerswiththewholeclass,referringthestudentstotheaudio

script.

MoralReflections（补充教学资源）

UnitOverview

知己知彼，百战不殆。

Knowyourselfaswellasyourenemyandyouwillknownoperileveninahundred

battles.

Tostandoutintoday'sfiercemarketcompetition,acompanymustfullyanalyze

boththeinternalandexternalfactors.

QI:Whatarethebenefitsofbusinesscompetition?

Q2:Canyouthinkofanyspecificmeasurestobeatcompetitorsinbusiness?

MoralReflections

ChineseEconomicKeywords

高质量发展

high-qualitydevelopment

Chinahasissuedanoutlinetoimprovetheoverallqualityofitseconomyamidejforts

topromotehigh-qualitydevelopment.Thecountryaimstoboostitsstrengthinquality

andsteadilyincreasetheinfluenceofChinesebrandsby2025,accordingtothe

documentjointlyissuedbytheCommunistPartyofChinaCentralCommitteeandthe

StateCouncil.

[Note]

高质量发展是中国全面建设社会主义现代化国家的首要任务。中共中央、国务院印发了

《质量强国建设纲要》，明确了建设质量强国是推动高质量发展、促进我国经济由大向强

转变的重要举措，是满足人民美好生活需要的重要途径。《纲要》提出的主要目标是：到

2025年，质量整体水平进一步全面提高，中国品牌影响力稳步提升，人民群众质量获得

感、满意度明显增强，质量推动经济社会发展的作用更加突出，质量强国建设取得阶段性

成效。到2035年，质量强国建设基础更加牢固，先进质量文化蔚然成风，质量和品牌综合

实力达到更高水平。

[RelatedWords]

L世界第一制造大国

theworld'slargestinanufacturingcountry

2.新时代的中国绿色发展

China'sgreendevelopmentinthenewera

3.可持续发展

sustainabledevelopment

Discussion

（见课件内素材）

Watchthevideoanddiscussthefollowingquestionsingroups.

QI:Whatcompanydoesthevideointroduce?

Q2:Whatkindofmeasuresshouldbetakentomake“MadeinChina”well

acceptedintheglobalmarket?

Q3:IntheInternetera,whatshouldtraditionalenterprisesdotomaintaintheir

competitiveedge?

教案

课程名称：_______________________________________

课时：_______________________________________

班级:_______________________________________

任课教师：_______________________________________

教材：一《新视野商务英语综合教程4（第二版）》_

Unit3Globalization

UnitOverview（单元概览）

Bystudyingthisunit,youareexpectedto:

•knowwhatglobalizationisinDavosMan'seyes;

•learntheadvantagesanddisadvantagesofglobalization;

•writeabusinessreportbasedoninvestigation.

Lead-in（主题导入）

Task1

•Letthestudentsdiscuss“globalization“andwritesomekeywordsonthe

blackboard.

•Elicitideaswiththewholeclassoraskdifferentgroupstoreportback.Invite

commentsandencourageclassdiscussion.Letthemshowsomeexamples.

•Letthestudentsintroducethecompanyorproducttothewholeclass.

Task2

AdditionalMaterials

Someotherglobalinstitutions:

•GATT:GeneralAgreementonTariffsandTrade（关税暨贸易总协定）

•UNESCO:UnitedNationsEducational,ScientificandCulturalOrganization（联合

国教科文组织）

•NATO:NorthAtlanticTreatyOrganization（北大西洋公约组织）.

ReadingA（精读课文）

Task1

•Brainstormthephraseof“DavosForum”.

•Letthestudentsworkinpairstodotheexercise.Setatimelimittomakethe

exercisecompetitive.

•Workwiththewholeclass,checktheanswersandgivefurtherexplanationif

necessary.

BackgroundInformation

•AlexJ.Mandi:HeisanotableAustrian-Americanbusinessman,andcurrently

ExecutiveChairmanofsmartcardgiantGemalto.Hehasbeennamed"Oneof

America'sMostPowerfulBusinessmen^^byForbesmagazine.

UnderstandingtheText

•Pre-teachanyvocabularyinthearticlewhichyoufeelmightcauseproblemsfor

yourstudents.

•Askthestudentstoreadthroughthetextindividually.

•Letthestudentsunderlinethenecessaryinformationofeachpersonmentionedin

thearticle.

•Checktheanswersandencouragethestudentstolocatethesupporting

informationfromthetext.

Task3

•Askthestudentstodiscussthefollowingstatementswithhis/herpartner.

•Readthetextagaintochecktheiranswers.

Activity1

•Dividethestudentsintogroupstodiscussthetopic.

•Letsomeofthestudentstogivebriefintroductionofeachcompanymentionedin

Activity1.

•Sharetheopinionsingroupsandstatethepointstosupporttheirchoices.

•Chooseseveralgroupstopresenttheirideastotheclass.

ReadingB（泛读课文）

Task1

•Letthestudentsdiscusssometaboosintheirhometownswithpartners.

•Letsomeofthestudentssharetheideasorexperiencesintheclass.

•Givesomecomments.

Activity2

•Finishthetaskinpairs.Letthemchooseoneofthetopicsandmakesomenotes.

•Askoneortwopairstopresenttheideasintheclass.

•Givesomecomment.

Listening（听力练习）

Task1

•Thestudentslistentotherecordingonceandtrytocatchthemainideas.

•Inthesecondlistening,thestudentsfilltheblankswithproperwordsorphrases.

•Checktheanswerswiththewholeclass.

•Letthestudentsdiscusstheproductstheyhavetoillustratewhatisglobalization.

Task2

•Writedowntheword“globalization“ontheblackboard.Letthestudentsdiscuss

itwithspecificexamples.

•Thestudentslistentotherecordthefirsttime,trytocatchthemainideaand

writesomenotes.

•Thestudentslistentotherecordthesecondtime,dotheexercise.

•Checktheanswers.

•Discussindetails:Dividedthestudentsintoseveralgroups,andtrytowritesome

advantagesanddisadvantagesofglobalization.

Task3

•GivebriefintroductionofthecompanyFrito-Lay.

•Thestudentslistentotherecordthefirsttime,trytowritesomekeywordswhich

arenecessarytohelptocatchthemainideas.

•Thestudentslistentotherecordthesecondtime,andfillintheblanks.

•Checktheanswers.

CommunicationProject(商务沟通)

•Writedown“globalization"and"localization"ontheblackboard,letthestudents

knowthedifferenceofthem.

•IntroducethecompanyTongRenTang.Givethebriefbackgroundinformation

ofthiscompany.

•Dividethestudentsintotwoteams,oneisforglobalization,theotherisfor

localization.

•Letsomeofthemwritethereasonsontheblackboard.

•Givesomecomments.

BackgroundInformation

•TongRenTang:BeijingTongRenTangisafamousoldChinesemedicineindustry,

arecordbuiltduringtheQingEmperorKangxieightyears(1669),fromthe

Yongzhengreign(1723)formallydedicatedtotheQingImperialPalaceYupharmacy

medication,aftereightgenerationsofemperors,upto188years.TongRenTang

dynastieswhoadhereto“cookfanwillnotprovince,althoughartificialtastealthough

certainlynotdaretocutmaterial”,thetraditionaloldsaying,a"seenointentionof

co-repaironedayknow^^self-awareness,toensurethegoldstandardofChangsheng

TongRenTangnotbad.Theirproductswith"uniqueformula,highqualitymaterial,

technologyskills,asignificanteffect“andtrulyaproductmarketingformorethan

40countriesandregions.

MoralReflections（补充教学资源）

UnitOverview

明者因时而变,知者随事而制。

Awisemanchangesastimeandeventchange.

Enteringinternationalmarketshaslongbeenconsideredastrategicmovefor

manythrivingbusinessesandorganizations.

QI:Whatcontributestoglobalization?

Q2:Whatarethebenefitsof"change”inthecontextofglobalization?

MoralReflections

ChineseEconomicKeywords

国际物流供应链

internationallogisticssupplychains

Chinahasunveiledaplanoutliningmajortargetsfortransportationnetwork

developmentinthe14thFive-YearPlanperiod(2021-2025),In2025,grain,energy

andoretransportationsafetyinmajorchannelswillhaveastrongerguarantee,and

internationallogisticssupplychainswillbebetterprotected,accordingtotheplan.

[Note]

“十四五”时期，我国综合交通运输发展面临的形势更加复杂多变。从国际看，当今

世界正经历百年未有之大变局，新一轮科技革命和产业变革深入发展，新冠肺炎疫情冲击

全球产业链供应链和国际物流体系，经济全球化遭遇逆流。《规划》提出，坚持开放合

作，推进互联互通，加强基础设施“硬联通”、制度规则“软联通”，保障国际物流供应

链安全，提升国内大循环效率和水平，塑造参与国际合作竞争新优势。

《规划》提出，着力形成陆海空统筹的运输网络，加强供需对接和运力协调，提升国

家物流供应链保障能力。务实推动与东盟国家及重要海运通道沿线国家的合作，加强海事

国际合作，与海上丝绸之路沿线国家合作推进海外港口建设经营，建设现代化远洋运输船

队，维护国际海运重要通道安全畅通。增强国际航空货运能力，提高航权、时刻等关键资

源配置效率，支持航空公司构建国际货运航线网络，打造具有全球竞争力的航空物流企

业，提升航空物流全球响应能力。培育壮大具有国际竞争力的物流企业，稳步推进建设海

外分拨中心和末端寄递配送网络。提升国际物流供应链信息服务水平，做好与外贸企业的

物流信息对接。

[RelatedWords]

7.交通运输体系

transportationnetwork

2.货运列车

freighttrain

3.国家物流枢纽

nationallogisticshub

Discussion

DoyouknowanyothermeasuresthatChinahastakentodealwiththerisks

broughtbyglobalization?

教案

课程名称：_______________________________________

课时：_______________________________________

班级：_______________________________________

任课教师：_______________________________________

教材：一《新视野商务英语综合教程4（第二版）》_

Unit4Innovation

UnitOverview（单元概览）

Bystudyingthisunit,youareexpectedto:

•knowdifferentaspectsofcompanyinnovation;

•learnGoogle'sattemptintechnologicalinnovation;

•learnmethodstobooststaffcreativityandinnovation.

Lead-in（主题导入）

Task1

•Writetheword“innovation“ontheboardandaskthestudentstobrainstorm

wordsorexpressionstheycanthinkofconcerningit.

•Askthestudentstomakesentencesoutofthosewordsorexpressions.

•Invitecommentsandencouragetheclasstosharetheiropinionsorexperiences

concerninginnovation.

ReadingA(精读课文)

•Brainstormdifferenttypesofswimsuitswiththewholeclass.

•Askthestudentstocomparetheswimsuitsinthepastwithtodayandthinkof

someinnovativeelements.(Whetherinproductfunction,productlinesorproduct

designs,etc.)

Task1

•Askthestudentstofocusonthetop50or100companiesathomeandabroadfor

observationandsummaryofsuccessfulcompanyinnovationrulesorprinciples.

•Askthemtopayattentiontothosecompaniesthatwentbankrupt,especially

thosefailedaftertheirenforcementoftheinnovativeplanes.

•Ineitherway,askthemtopayspecialemphasisontheyearoftheinnovative

enforcement,theresultsthataccompanied,especiallythesalesfigures,market

share,andthealike.

BackgroundInformation

•CocoChanel:founderoftheChanelbrand,whoseoriginalnamebeingGabrielle

BonheurChanel(1883—1971),wasaFrenchfashiondesigner-theonlyonebeing

listedonTimemagazine'slistofthe100mostinfluentialpe