国际人才英语教程 高级 参考答案 Going-Global-Advanced-U1 Who will participate in the auto exhibition

《国际人才英语教程高级》教师手册ReferenceanswersCASE1WhowillparticipateintheautoexhibitionCasebriefingTeachingplanTheteachingplanisdesignedforaneight-periodteachingsessionandisadaptabletoashorterorlongerteachingsessiontosuitvariedpedagogicalsituationsandneeds.BeforeclassInclassAfterclassPeriods1&2•Previewingthecase(Casebriefing)•PreviewingTakingin(Unit1)•Reviewingthecase(Casebriefing)•Startingup(Unit1)•Takingin(Unit1)•Buildingup(Unit1)•Lookingbeyond(Unit1)•Carryingout(Unit1)Periods3&4•ReviewingTakingin(Unit1)•ReviewingBuildingup(Unit1)•Elaboratingontherequiredstructure,skillsandstrategies•Presentingthebizpracticeandgivingcomments·ReflectingonUnit1Periods5&6PreviewingTakingin(Unit2)•Startingup(Unit2)•Takingin(Unit2)•Buildingup(Unit2)•Lookingbeyond(Unit2)•Carryingout(Unit2)Periods7&8•ReviewingTakingin(Unit2)•ReviewingBuildingup(Unit2)•Elaboratingontherequiredstructure,skillsandstrategies•Presentingthebizpracticeandgivingcomments•ReflectingonUnit2andthecaseReferenceanswers1developmentresultsofinterviewskeyfeaturespersuasiveevidence2ThefollowinganswerisfortheT’sreference.Youcanachieveconcisenessbygivingyourpresentationacleartimeframe.Carefullyallocatetimeforeachargument,andonlyincludethemostessentialargumentsandevidencethatsupportsyourcoremessage.Tomakeyourpresentationinteresting,youmustknowtheaudiencewellandtailorthecontentdirectlytotheirinterestsandneeds,utilizingstories,humor,examples,orquestion-and-answersessionstoengageandmaintaintheirattention.Toenhancetheinformativenessofyourpresentation,youshouldsupportyourpointswithrelevantdata,statistics,casestudies,andexamples.Also,thepresentationisinformativeonlywhentheaudiencecanfollowupandunderstanditsrelevancetothekeyissues.ScriptsHiLiuYang,Ihopethismessagefindsyouwell.Wehavejustsucceededinthegovernmentbiddingcompetitiontoholdanewenergyvehicleexhibitionbytheendofthisyear.Thisisanoutstandingopportunitytostrengthenourrelationshipswithautomakersandthemedia.Givenyourexpertise,Ibelieveyou’rethebestpersontoleadthisexhibitionproject.Weneedtoaccomplishtwomaintasks.First,couldyoupleasedevelopacomprehensivemarketresearchreport?Itshouldhighlightthreespecificaspects:first,thedevelopmentofthenewenergyvehicleindustryinChinawithchartsincluded;next,theresultsofinterviewswithautomakersandcustomers;third,thekeyfeaturesthatweproposefortheexhibition.Oncethemarketresearchreportisfinalized,couldyoupleaseprepareapersuasivepresentationtoinviteautomakerstoattendtheexhibition?Ensureyourpresentationcontainssufficientpersuasiveevidence,likethebenefitsofparticipating.Wehopetoattractasmanymarketleadersaspossible,soyourpresentationshouldbeconcise,interesting,andinformative.Youhavetwoweekstocompletethistask,sopleaseplanyourtimeeffectively.Bestofluckwiththisexcitingproject,andtakecare.

Unit1WriteamarketresearchreportTeachingsuggestionsTheTcanapproachthisunitindifferentways.Herewesuggestaproduction-orientedapproach.Byadoptingthisapproach,theTcanprepareSswiththeoutputtaskbeforelearning,sotheywillhaveaclearpurpose–lookingforinformationandlearningskillsneededtocompletetheoutputtask.MotivatingAskSstothinkabouthowtolearnaboutthedetailsofindustrydevelopmentandwriteamarketresearchreportfortheupcomingexhibition.EnablingTakinginReading•Introduce“Reading”andguideSstodiscussthequestionsinActivity1.•GuideSstoreadtheexcerptfromthereportaboutthetrendinChina’snewenergyvehicleindustryandcheckSs’answerstoActivity3.•ProceedwiththepassagebytellingSstoworkinpairsontheactivitiesandaskingsomepairstosharetheirideasaboutthedevelopingtrendsofNEVsinChina.•Explainthelanguagefocus.Listening•Introduce“Listening”andguideSstolistentotheinterviewwithtworepresentativesofNEVmanufacturersandcheckSs’answerstoActivity1.•GuideSstolistentotheinterviewwithacarclubfoundingmemberandcheckSs’answerstoActivity2.•Explainthelanguagefocus.•OrganizepairdiscussionandaskSstoproposethepossiblekeyfeaturestheexhibitionshouldhavebasedonthetwoaudioclips.BuildingupStructure•GuideSstodiscussthequestioninActivity1.•IntroducethestructureofamarketresearchreportbydoingActivity2.Skills•GuideSstodiscoverhowtochoosethetypeofchartstopresentthedataeffectivelybydoingtheactivities.•Explaintheskills.Strategies•AskSstofindouthowtousestatisticscorrectlyinaresearchreportbydoingtheactivities.•Explaintheimportanceofusingstatisticsappropriatelytoimprovecredibility.AssessingCarryingout•EncourageSstocarryout“Bizpractice”byexplainingthestepsintheStudents’Book.•AskSstowriteamarketresearchreportonthenewenergyvehiclesinChinaafterclass.•InviteSstosharetheirreportsinclassandgivecommentsandfeedback.Lookingbeyond•AskSstodiscussthequestionsinActivity1.•GuideSstowatchthevideoclipandcheckSs’answerstoActivity2.

TakinginReadingReferenceanswer1ThefollowinganswersarefortheT’sreference.1.Theprimarypurposeoftheindustryreportonnewenergyvehiclesislikelytoprovideacomprehensiveoverviewofthecurrentstateofthemarketforthebusinesses,investors,andpolicymakersrelatedtonewenergyvehicles.

2.Theindustryreportmayprovidethefollowinginformation:1)theeconomicsignificanceoftheautomotiveindustryforChina;2)China’sachievementsintheautomotiveindustry;3)theopportunitiesandchallengesforChinainitstransitiontoNEVvehicles.31)Theglobalautomotiveindustry2)nearly6.89million3)taxreductions4)makingtechnologicalbreakthroughs5)GenerationZ6)morepositiveopinions4ThefollowinganswerisfortheT’sreference.Accordingtothereport,China’sNEVindustryisrapidlygrowing,withsalesnearlydoublingto6.89millionin2022.The2023forecastshowssustainedgrowthdespiteabroadermarketdownturn.Governmentincentives,technologicalimprovementsbydomesticbrands,andpositiveconsumerperceptions,especiallyamongyoungerandfemaledemographics,arefuelingthisexpansion.Marketshareisprojectedtoexceed60%by2025,drivingasignificantdecreaseincarbonemissions.ListeningReferenceanswer11)world-famous2)megabatteryfactories3)Longdrivingrange4)cutting-edgetechnologies21)advancedtechnology2)conceptcarmodels3)test-drive4)drivingexperience3ThefollowinganswerisfortheT’sreference.Platformsorshowroomsthatfeaturethelatestcarmodelsofglobalandlocalelectriccarbrands;presentations,videosandinteractivegamesthatexplainthecutting-edgetechnologyoftheelectriccars;virtualrealityorevenrealtestdriveopportunitiesthatprovidefirst-handexperiencesforvisitorsandindustryinsiders.ScriptsAudioclip1Host:Lucy,Yiming,welcometoourshow.LucyisthemarketingmanagerofStella,awell-knownelectriccarmakerfromtheU.S.YimingistheheadofthemarketingdepartmentofADD,atopChinesenewenergyvehiclecompany.So,couldyoupleasesharewithusafewideasonStella’sandADD’sdevelopmentstrategies?Lucy,wouldyoumindbeingthefirst?Lucy:Notatall,thanks.Stellaisaworld-famousNEVbrandthathasbeenexportingNEVstoChinaformanyyears.WeareverygladtoannouncethatwearegoingtocollaboratewithChina’slocalbrandstobuildmegabatteryfactoriestoincreasecapacity,whichwouldbeagreatleapforus.WeunderstandthatmanyconsumershavenotyethadtheopportunitytotryaStellavehicle,sowehopetoprovidemoreopportunitiesforpeopletoexperienceouramazingcars.Host:Iamsuretheywillenjoytheexperienceoftest-drivingoneofyourcars,andIlookforwardtosuchanopportunitymyself!HowaboutADD,Yiming?AsoneofChina’slocalbrands,whatareADD’sdevelopmentstrategies?Yiming:Hello,everyone.Asyoumighthaveheard,ADDhasbeenthemarketleaderinChinaforfourconsecutiveyears.Ourcarsareknownfortheirlong-lastingbattery,longdrivingrange,andlifetimewarranty.WetakethediverseclimateandtrafficconditionsinChinaintoconsiderationwhendesigningourproducts.ADD’sbiggestdreamistocontinueofferingmoreandbetterelectricvehicleswithcutting-edgetechnologiesthatChineseconsumersprefer.Host:WeareproudtohavecompanieslikeADDandStellathatworkhardtosatisfyconsumerneeds.Thanksagain!Audioclip2Amy:Hello,Mr.Zhang.Thankyouforagreeingtothisinterview.We’replanningaNEVexhibition,andthereareafewquestionsI’dliketoaskyou.Mr.Zhang:Alwaysapleasure,Amy.Amy:Firstofall,Mr.Zhang,whatmaypeoplehopetoseeattheexhibition?Mr.Zhang:Well,thefirstthingthatcomestomindistheapplicationofadvancedtechnology.Peoplealwaysappreciateseeingprogressintheindustry,likecutting-edgebatterylifetechnology.ItwouldbeahighlighttoshowcasesomeconceptcarmodelswithAItechnologyapplied,suchasVRandAR.Amy:That’sabrilliantidea.Technologyshouldindeedbepartoftheexhibition.Whatelsecanwedotomaketheexhibitionmoreattractive?Mr.Zhang:Hm...Accordingtoourpreviousresearch,moreandmoreconsumersarepursuingtheultimatedrivingexperiencenowadays.Ifpossible,animmersiveexperiencespacecouldbeprovidedwherepeoplehavethechancetotest-drivethecars.Amy:Soundslikealotoffun!Bytheway,therewillbemoreandmorelocalChinesebrandsattheexhibitionthistime.Doyouhaveanyadviceforthem?Mr.Zhang:WearehappytoseemorelocalChinesebrandsattheexhibition.Afteryearsofdevelopment,we’regladtoseeChina’slocalbrandsbecomingmoreprominentonthemarketwithtechnologicalinnovationslikebatterytechnology.Iftheycanfurtherimprovethedrivingexperience,thatwouldmakethemevenmoreattractive.Amy:Itotallyagree.Thankyousomuchforyourtime!BuildingupPreparingforthestructureStructureofamarketresearchreportReferenceanswers1ThefollowinganswerisfortheT’sreference.Typically,amarketresearchreportshouldincludethefollowingcontents:(1)theportraitandcharacteristicsofthetargetcustomers;(2)theoverallsizeofthetargetmarket,includingthenumberofpotentialcustomersandthemarket’sexpectedgrowth;(3)theproblemsorneedsthatconsumersorclientsinthetargetmarkethopetoaddress,aswellastheirsatisfactionwithexistingsolutions;(4)thedevelopmentdirectionofthemarket,includingtechnologicaladvancements,changesinconsumerbehavior,andtheimpactofregulations;(5)ifpossible,abriefdescriptionofthecompetitors.21)D2)C3)A4)BSharpeningtheskillsUsingappropriatechartstopresentdataReferenceanswers1ThefollowinganswerisfortheT’sreference.Barcharts,piecharts,linecharts,radarcharts,scatterplotsandbubblecharts.21)Description1–C2)Description2–A3)Description3–D4)Description4–BDevelopingthestrategiesUsingstatisticsappropriatelytoimprovecredibilityReferenceanswers1ThefollowinganswerisfortheT’sreference.Example1:Amarketresearchermeasuredtheamountoftimecustomersspendinasupermarketandtheirsatisfactionlevel.Shefoundthattherewasastrongcorrelationbetweenthetwovariables.Sheconcludedthatbyincreasingcustomerdwelltimeinasupermarket,theretailercanimprovecustomersatisfactionandbrandloyalty.Analysis:Itmaybethefactthatconsumerswhospendmoretimeinasupermarkettendtohavehigherbudgets,andthelikelihoodofsatisfactionishigher.Inaddition,theymayhavemoreleisuretimeandtendtobemoresatisfiedindailylife.Thisisacaseofthemisinterpretationofcausality.Example2:Amarketingresearchinternofalargemobilegamedeveloperwenttothecomputersciencedepartmentofalocaluniversityintheafternoontoaskfortheirresponsestothelatestgameapp.Themajorityofthecollegestudentsgavelowratings.Theinterndeclaredthatthegameappwasunfitforyoungplayers.Analysis:

Theinternmadeanassessmentbasedonlyontheopinionsofstudentsinthecomputersciencedepartmentatonelocaluniversity.Thisgroupmaynotberepresentativeofthebroaderyoungplayerdemographic.Inaddition,theymayhavebeenexhaustedintheafternoonafterawholeday’sworkandstudy,whichcouldinfluencetheirratingsofthegame.Thisisacaseofsamplingerrorandalsoincludespotentialbiasesinthesurveyenvironmentoradministration.2ThefollowinganswersarefortheT’sreference.TheresultlackscredibilitybecausethesurveywasconductedonlyinEnglish,whichmaynotbeaccessibleoreasilyunderstandabletoallcustomersinaglobalmarket.Additionally,withonly150responses,it’suncertainwhetherthatsamplesizeislargeenoughtorepresenttheglobalcustomerbase.Whilethereisaclearobservationthatrevenueishigherduringthediscountperiod,attributingtheincreasesolelytothediscountdoesnotaccountforotherpotentialvariables.Theincreaseinrevenueat6p.m.islikelyduetoacombinationofthedailydiscountofferedandthenaturalpeakinshoppingactivityasmostcustomersareoffworkandcarryouttheirdailyshopping.Thequestionposedleadsrespondentstowardasociallydesirableanswerbyhighlightingthesupportforpoorfamilies,whichmaynotreflecttheiractualbuyingbehavior.Thisistheproblemoftheintention-behaviorgap.Moreover,itdoesnotconsiderwhetherrespondentswouldpayapremiumforsuchproductsortheirbrandloyalty.Themanager’sconclusionthatthereisnogoodopportunitycouldbetoodefinitive.Itrequiresmorecomprehensivemarketresearchconsideringvariousfactors,suchascompetition,pricingstrategy,andtargetedcustomersegments.Thedevelopingcountrymayenjoyhigh-speedeconomicgrowthinashortperiodoftime,ormaybethetargetaudienceshouldbeinternationaltouristsratherthanthelocals.Carryout(略)LookingbeyondReferenceanswers1ThefollowinganswersarefortheT’sreference.Helpreducecarbonemissions,increasetheenergyefficiencyofthevehicle,improvethedrivingexperience,reducecommutingcostsandfeaturemoderndesignsthatappealtocontemporaryaesthetictastes.Cuttingdownthecostofbuyingandmaintaininganewenergyvehicle;improvingcharginginfrastructure;innovatingmarketingstrategies;providingmorefavorablepaymentplans;grantingperkslikepriorityparkingforNEVs;investingindevelopingbetterbatterytechnologytoincreasemileage,etc.21)