实用IT英语（第4版） 课件 Unit 11 Multimedia;Unit 12 Electronic Commerce

MultimediaUnit11实用IT英语（第4版）INFORMATIONCommunicationsTECHNOLOGYInthisunit,wearefocusingonthefollowingissues.multimedia;IMAX;resolution;three-dimensional(3D)effect;text;audio;stillimage;video;animation;interactivity;computer-basedtraining(CBT);format;pixel;graphic;layerOutlineMultimediaanditsapplications.Graphicsfileformats.AdobePhotoshopCC.Tipsonhowtomakeawonderfulpresentation.ProfessionalTerminologyDialogue:TheUltimateMovieExperiencewithIMAXSection

2ReadingTextA:MultimediaandItsApplicationsTextB:GraphicsFileFormatsTextC:AdobePhotoshopCCOccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSaleClassActivities:UsingPhotoshoptoMakePicturesLookGreatCONTENTSSection

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4Dialogue:TheUltimateMovieExperiencewithIMAX01Directions:ReadthefollowingdialogueinpairsandtalkaboutthenewexperiencebroughtbyIMAX.Situation:TwofellowsaresharingtheirexperienceofwatchingIMAXmovies.Ben:Hi,Jack!Didn’tseeyoulastnight.Wherehaveyoubeen?Jack:Hi,Ben!I’vebeentothecinemaandsawanIMAXfilmwithmygirlfriend.Ben:IMAX?Sowhat’sthat?Jack:IMAXisamotionpicturefilmformat.ItisasetofproprietarycinemaprojectionstandardscreatedbytheCanadiancompanyIMAXCorporation,andthatiswhyitiscalledIMAX.IMAXhasthecapacitytorecordanddisplayimagesoffargreatersizeandresolutionthanconventionalfilmsystems.Dialogue:TheUltimateMovieExperiencewithIMAX01Ben:Oh,soitmustbequitedifferentfromthetraditionalmovies.Jack:Yes,IMAXincreasestheresolutionoftheimagebyusingamuchlargerfilmframe.Sothepicturesaremorelively.Andwhat’smore,IMAXtheatersplacespeakersbothdirectlybehindthescreenandaroundthetheatretocreateathree-dimensionaleffect.Ben:Wow!Thatmustbefantastic!Jack:Yeah.That’strue!IstronglyrecommendyougotoanIMAXtheatertohaveatry.Ben:Goodidea.WellfirstofallIhavetoaskSusanifshehastimetogowithme.Notesmotionpicture01filmformatsizeandresolutionfilmframe three-dimensionaleffect02030405三维立体效果电影影片格式大小尺寸和分辨率胶卷上的一帧画面,胶片帧画面Dialogue:TheUltimateMovieExperiencewithIMAXSection

2ReadingTextA:MultimediaandItsApplicationsTextB:GraphicsFileFormatsTextC:AdobePhotoshopCCOccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSaleClassActivities:UsingPhotoshoptoMakePicturesLookGreatCONTENTSSection

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4TextA:MultimediaandItsApplications01Multimedia(Figure11-1)ismediaandcontentthatusesacombinationofdifferentcontentforms.Thetermisusedincontrasttomediawhichuseonlyrudimentarycomputerdisplaysuchastext-onlyortraditionalformsofprintedorhand-producedmaterial.Multimediaincludesacombinationoftext,audio,stillimages,animation,video,orinteractivitycontentforms.Multimediaisusuallyrecordedandplayed,displayedoraccessedbyinformationcontentprocessingdevices,suchascomputerizedandelectronicdevices,butcanalsobepartofaliveperformance.Thevariousformatsoftechnologicalordigitalmultimediamaybeintendedtoenhancetheusers’experience,forexampletomakeiteasierandfastertoconveyinformation,orinentertainmentorart,totranscendeverydayexperience.Enhancedlevelsofinteractivityaremadepossiblebycombiningmultipleformsofmediacontent.Onlinemultimediaisincreasinglybecomingobject-orientedanddata-driven,enablingapplicationswithcollaborativeend-userinnovationandpersonalizationonmultipleformsofcontentovertime.Figure11-1MultimediaTextA:MultimediaandItsApplications01Examplesoftheserangefrommultipleformsofcontentonwebsiteslikephotogallerieswithbothimages(pictures)andtitle(text)user-updated,tosimulationswhoseco-efficients,events,illustrations,animationsorvideosaremodifiable,allowingthemultimedia“experience”tobealteredwithoutreprogramming.Inadditiontoseeingandhearing,Haptictechnologyenablesvirtualobjectstobefelt.Emergingtechnologyinvolvingillusionsoftasteandsmellmayalsoenhancethemultimediaexperience.Multimediafindsitsapplicationsinvariousareasincludingadvertisements,art,education,entertainment,engineering,medicineandsoon.Severalexamplesareasfollows:CreativeindustriesCreativeindustriesusemultimediaforavarietyofpurposesrangingfromfineartstoentertainment,commercialart,journalism,mediaandsoftwareservicesprovidedforanyoftheindustrieslistedbelow.Anindividualmultimediadesignermaycoverthespectrumthroughouttheircareer.CommercialusesMuchoftheelectronicmediawhateveroldandnewusedbycommercialartistsismultimedia.Excitingpresentationsareusedtograbandkeepattentioninadvertising.Businesstobusinessandinterofficecommunicationsareoftendevelopedbycreativeservicesfirmsforadvancedmultimediapresentationsbeyondsimpleslideshowstosellideasorliven-uptraining.TextA:MultimediaandItsApplications01EntertainmentandfineartsInaddition,multimediaisheavilyusedintheentertainmentindustry,especiallytodevelopspecialeffectsinmoviesandanimations.MultimediagamesareapopularpastimeandaresoftwareprogramsavailableeitherasCD-ROMsoronline.Somevideogamesalsousemultimediafeatures.MultimediaapplicationsthatallowuserstoactivelyparticipateinsteadofjustsittingbyaspassiverecipientsofinformationarecalledInteractiveMultimedia.IntheArtstherearemultimediaartists,whosemindsareabletoblendtechniquesusingdifferentmediathatinsomewayincorporatesinteractionwiththeviewer.EducationInEducation,multimediaisusedtoproducecomputer-basedtrainingcourses(popularlycalledCBTs)andreferencebookslikeencyclopediaandalmanacs.ACBTletstheusergothroughaseriesofpresentations,textaboutaparticulartopic,andassociatedillustrationsinvariousinformationformats.Edutainmentisaninformaltermusedtodescribecombiningeducationwithentertainment,especiallymultimediaentertainment.TextA:MultimediaandItsApplications01JournalismNewspapercompaniesalloverarealsotryingtoembracethenewphenomenonbyimplementingitspracticesintheirwork.Whilesomehavebeenslowtocomearound,othermajornewspaperslikeTheNewYorkTimes,USATodayandTheWashingtonPostaresettingtheprecedentforthepositioningofthenewspaperindustryinaglobalizedworld.MedicineInMedicine,doctorscangettrainedbylookingatavirtualsurgeryortheycansimulatehowthehumanbodyisaffectedbydiseasesspreadbyvirusesandbacteriaandthendeveloptechniquestopreventit.TextA:MultimediaandItsApplications01text01audiostillimagevideoanimation02030405n.动画；动画制作n.文本n.音频adj.声音的；成音频率的静态图像n.录像；视频；adj.视频的；录像的NewWords&Expressionsinteractivity06n.交互性；互动liveperformance07现场演出；实况演出0809101112spectrumslideCBTvirtualsimulatev.假装；模拟；模仿n.系列；幅度；范围；光谱n.幻灯片abbr.计算机培训（=Computer-basedTraining）adj.实质的；虚拟的TextA:MultimediaandItsApplications01Ⅰ.Answerthefollowingquestionsaccordingtothetext.Exercises1.Whatismultimedia?2.Whatdomediaapplicationsmainlyinclude?3.Howismultimediausedinentertainmentindustry?4.Howismultimediausedineducation?5.Howismultimediausedinmedicine?TextA:MultimediaandItsApplications01ExercisesⅡ.Decidewhetherthefollowingstatementsaretrueorfalse.(  )1.Multimediaismediaandcontentthatusesacombinationofdifferentcontentforms.()2.Multimediaisusuallyrecordedandplayed,displayedoraccessedbyinformationcontentprocessingdevices,suchascomputerizedandelectronicdevices,butcannotbepartofaliveperformance.(  )3.Multimediaisheavilyusedinmedicine,especiallytodevelopspecialeffectsinmoviesandanimations.()4.MultimediagamesareapopularpastimeandaresoftwareprogramsavailableeitherasCD-ROMsoronline.()5.ACBTletstheusergothroughaseriesofpresentations,textaboutaparticulartopic,andassociatedillustrationsinvariousinformationformats.TFFTTTextB:GraphicsFileFormats01MajorgraphicfileformatsImagefileformatsarestandardizedmeansoforganizingandstoringdigitalimages.Imagefilesarecomposedofeitherpixels,vector(geometric)data,oracombinationofthetwo.Whatevertheformat,thefilesarerasterizedtopixelswhendisplayedonmostgraphicdisplays.Thepixelsthatconstituteanimageareorderedasagrid(columnsandrows);eachpixelconsistsofnumbersrepresentingmagnitudesofbrightnessandcolor.JPEG/JFIFJPEG(JointPhotographicExpertsGroup)isacompressionmethod;JPEG-compressedimagesareusuallystoredintheJFIF(JPEGFileInterchangeFormat)fileformat.JPEGcompressionis(inmostcases)lossycompression.TheJPEG/JFIFfilenameextensionisJPGorJPEG.NearlyeverydigitalcameracansaveimagesintheJPEG/JFIFformat,whichsupports8bitspercolor(red,green,blue)fora24-bittotal,producingrelativelysmallfiles.Whennottoogreat,thecompressiondoesnotnoticeablydetractfromtheimage’squality,butJPEGfilessuffergenerationaldegradationwhenrepeatedlyeditedandsaved.TheJPEG/JFIFformatalsoisusedastheimagecompressionalgorithminmanyPDFfiles.TextB:GraphicsFileFormats01ExifTheExif(Exchangeableimagefileformat)formatisafilestandardsimilartotheJFIFformatwithTIFFextensions;itisincorporatedintheJPEG-writingsoftwareusedinmostcameras.Itspurposeistorecordandtostandardizetheexchangeofimageswithimagemetadatabetweendigitalcamerasandeditingandviewingsoftware.Themetadataarerecordedforindividualimagesandincludesuchthingsascamerasettings,timeanddate,shutterspeed,exposure,imagesize,compression,nameofcamera,colorinformation.Whenimagesareviewedoreditedbyimageeditingsoftware,allofthisimageinformationcanbedisplayed.TextB:GraphicsFileFormats01TIFFTheTIFF(TaggedImageFileFormat)formatisaflexibleformatthatnormallysaves8bitsor16bitspercolor(red,green,blue)for24-bitand48-bittotals,respectively,usuallyusingeithertheTIFForTIFfilenameextension.TIFF’sflexibilitycanbebothanadvantageanddisadvantage,sinceareaderthatreadseverytypeofTIFFfiledoesnotexist.TIFFscanbelossyandlossless;someofferrelativelygoodlosslesscompressionforbi-level(black&white)images.SomedigitalcamerascansaveinTIFFformat,usingtheLZWcompressionalgorithmforlosslessstorage.TIFFimageformatisnotwidelysupportedbyWebbrowsers.TIFFremainswidelyacceptedasaphotographfilestandardintheprintingbusiness.TIFFcanhandledevice-specificcolorspaces,suchastheCMYKdefinedbyaparticularsetofprintingpressinks.OCR(OpticalCharacterRecognition)softwarepackagescommonlygeneratesome(oftenmonochromatic)formofTIFFimageforscannedtextpages.TextB:GraphicsFileFormats01RAWreferstoafamilyofrawimageformatsthatareoptionsavailableonsomedigitalcameras.Theseformatsusuallyusealosslessornearly-losslesscompression,andproducefilesizesmuchsmallerthantheTIFFformatsoffull-sizeprocessedimagesfromthesamecameras.Althoughthereisastandardrawimageformat(ISO12234-2,TIFF/EP),therawformatsusedbymostcamerasarenotstandardizedordocumented,anddifferamongcameramanufacturers.PNGThePNG(PortableNetworkGraphics)fileformatwascreatedasthefree,open-sourcesuccessortotheGIF.ThePNGfileformatsupportstruecolor(16millioncolors)whiletheGIFsupportsonly256colors.ThePNGfileexcelswhentheimagehaslarge,uniformlycoloredareas.ThelosslessPNGformatisbestsuitedforeditingpictures,andthelossyformats,likeJPG,arebestforthefinaldistributionofphotographicimages,becauseinthiscaseJPGfilesareusuallysmallerthanPNGfiles.TheAdam7-interlacingallowsanearlypreview,evenwhenonlyasmallpercentageoftheimagedatahasbeentransmitted.TextB:GraphicsFileFormats01GIFGIF(GraphicsInterchangeFormat)islimitedtoan8-bitpalette,or256colors.ThismakestheGIFformatsuitableforstoringgraphicswithrelativelyfewcolorssuchassimplediagrams,shapes,logosandcartoonstyleimages.TheGIFformatsupportsanimationandisstillwidelyusedtoprovideimageanimationeffects.Italsousesalosslesscompressionthatismoreeffectivewhenlargeareashaveasinglecolor,andineffectivefordetailedimagesorditheredimages.BMPTheBMPfileformat(Windowsbitmap)handlesgraphicsfileswithintheMicrosoftWindowsOS.Typically,BMPfilesareuncompressed,hencetheyarelarge;theadvantageistheirsimplicityandwideacceptanceinWindowsprograms.TextB:GraphicsFileFormats01PPM,PGM,PBM,PNMNetpbmformatisafamilyincludingtheportablepixmapfileformat(PPM),theportablegraymapfileformat(PGM)andtheportablebitmapfileformat(PBM).TheseareeitherpureASCIIfilesorrawbinaryfileswithanASCIIheaderthatprovideverybasicfunctionalityandserveasalowest-common-denominatorforconvertingpixmap,graymap,orbitmapfilesbetweendifferentplatforms.SeveralapplicationsrefertothemcollectivelyasPNMformat(PortableAnyMap).WEBPWEBPisanewimageformatthatuseslossycompression.ItwasdesignedbyGoogletoreduceimagefilesizetospeedupWebpageloading:itsprincipalpurposeistosupersedeJPEGastheprimaryformatforphotographsontheWeb.TextB:GraphicsFileFormats010102030405NewWords&Expressions0607080910diagramlogopixelformatmagnitudebrightnesscolorcompressiondegradationflexibilityn.像素n.格式n.大小；光度n.亮度n.色彩n.压缩n.降格n.灵活性；弹性形v.用图表表示n.商标；标识；图形TextB:GraphicsFileFormats01Ⅰ.Matchthetermsthathavethesamemeaningsinthefollowingtwocolumns.Exercises1.JPEG a.Windows位图格式2.Exif b.网络图像文件格式3.TIFF c.可移植位图像格式4.PNG d.图形交换格式5.GIF e.可移植的网络图像文件格式6.BMP f.标记图像文件格式7.WEBP g.联合图像专家组格式8.PBM h.可交换图像文件格式ghfedabcTextB:GraphicsFileFormats01Ⅱ.Decidewhetherthefollowingstatementsaretrueorfalse.Exercises()1.Imagefileformatsarestandardizedmeansoforganizingandstoringdigitalvideos.()2.Eachpixelconsistsofnumbersrepresentingmagnitudesofbrightnessandcolor.()3.JPEG-compressedimagesareusuallystoredintheExif(JPEGFileInterchangeFormat)fileformat.()4.RAWformatsusuallyusealosslessornearly-losslesscompression,andproducefilesizesmuchbiggerthantheTIFFformatsoffull-sizeprocessedimagesfromthesamecameras.(  )5.Typically,BMPfilesareuncompressed,hencetheyarelarge;theadvantageistheirsimplicityandwideacceptanceinWindowsprograms.FTFFTTextC:AdobePhotoshopCC01AdobePhotoshopCC(Figure11-2)isanindustrystandardimageeditingprogramusedtoeditgraphicsanddigitalphotos.Itisapixelbasededitorforrastergraphics.Italsosupportsbasicvector-basedediting.TheAdobePhotoshopisaflexiblecustomizableenvironmentforworkplace.Photoshopworksdirectlyonthepixelsinimages,soit’snotafully“non_x0002_destructive”editorthatpermitschangesatanytime.Byusingitssystemoflayersintelligentlyonecanbacktrackifsomeoneneedto,butonlyatthecostofmassiveimagefilesintheproprietaryPSDfileformat.LayersarethebackboneofPhotoshop’scapabilities.Onecanusenon-destructive“adjustmentlayers”tomodifytheimage’sappearancewithoutchangingtheunderlyingpixels(soitcanbenon-destructiveinthatsense),butonecanalsocombineimagelayerstoproducesophisticatedmontagesbuiltfromtwoormoreimagesandblendedwithlayermasksandblendmodes.Figure11-2TheWorkingInterfaceofPhotoshopCCTextC:AdobePhotoshopCC01PhotoshopCCistypicallyupdatedacoupleoftimesayear,butthenumberofupdatesdirectlyrelevanttophotographersdoesseemtohaveslowed.ThelatestupdatebroughtthenewContentAwareFillworkspace,aredesignedhomepagewithaccesstorecentfiles,trainingmaterialsandLightroomCCprofiles,livepreviewsofblendmodechangesandnotawholelotelse.TheclevernewSelectSubjectoptionarrivedinJanuary2018,togetherwithaslidertocontroldecontaminationaroundselectionedges.InfairnesstoAdobe,it’shardtoseehowmuchmorecanbeaddedtoPhotoshoptomakeitgenuinelybetter,butthepaceofchangeisunderwhelmingnevertheless.Foraprogramwithsuchenormouspower,sophisticationandcontrol,Photoshophasaremarkablycleanandsimpleinterface.Mostphoto-editingsoftwarelooksmuchmessierthanthis,andwhileyoudohavetolearnwheretofindthetoolsyouneedandhowtousethem,youhaveawonderfullyunclutteredspacetoworkin.TextC:AdobePhotoshopCC01Downthelefthandsideofthescreenisanarrowverticaltoolbarwithfly-outmenusforsuboptionslikedifferentbrushtypesandcloningtools.Acrossthetopofthescreenisaslimandfuss-freeoptionsbarwhichdisplayssettingsforthecurrentlyselectedtool.Overontherightistherealtourdeforce——asystemofstacked,tabbed,collapsiblepalettesforeverythingfromlayerstochannels,actionsandadjustments.Infact,ifyou’reusingPhotoshopforphotoenhancement,you’llprobablyfindtheLayerspaletteistheonlyoneyouneedformuchofyourwork.Thisisstrippedbackinterfacedesignatitsbest.ButthenPhotoshopdoeshaveabitofaneasyridecomparedtomostrivals.Itdoesn’thavetomakespacefordisplayingeffectsandpresetsbecausetherearen’tany,anditdoesn’tneedtodisplayanimagebrowserbecausethat’sLightroom’sjob.ThePhotoshopinterfaceisabeautifullydirectandsimpleplacetowork,andtherearenowhandyanimated“tooltips”foritskeytools.Photoshophasareputationforbeingdaunting,butthat’sactuallynotfair–youjusthavetobepreparedtolearnsomebasicprinciples.TextC:AdobePhotoshopCC010102030405NewWords&Expressions0607080910PSDlayerspalettegraphic3Dlayercolorspacenon-linearbackgroundtexturevectorn.图形的n.立体的n.图层色彩空间adj.非线性的n.背景n.组织；结构n.向量；矢量n.Adobe公司的图形设计软件Photoshop的专用格式图层调色板TextC:AdobePhotoshopCC01Ⅰ.Fillintheblanksaccordingtothetext.Exercises1.__________________isanindustrystandardimageeditingprogramusedtoeditgraphicsanddigitalphotos.2.____________arethebackboneofPhotoshop’scapabilities.3.Byusingthesystemoflayersintelligentlyonecan____________ifsomeoneneedsto.4.__________________istheonlyoneyouneedformuchofyourwork.5.

ThelatestupdatebroughtthenewContentAwareFillworkspace,aredesignedhomepagewithaccesstorecentfiles,trainingmaterialsand__________________CCprofiles.AdobePhotoshopCCLayersbacktrackLayersplatteLightroomTextC:AdobePhotoshopCC01Ⅱ.Decidewhetherthefollowingstatementsaretrueorfalse.Exercises()1.AdobePhotoshopCCisanimageeditingprogramusedtoeditgraphicsanddigitalphotos.()2.AdobePhotoshopCCisalayerbasededitorforrastergraphics.()3.PixelsarethebackboneofPhotoshop’scapabilities.()4.Downtherighthandsideofthescreenisanarrowverticaltoolbarwithfly-outmenusforsub-options.()5.Photoshophasareputationforbeingdaunting,andthatisfair.TFFFFDialogue:TheUltimateMovieExperiencewithIMAXSection

2ReadingTextA:MultimediaandItsApplicationsTextB:GraphicsFileFormatsTextC:AdobePhotoshopCCOccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSaleClassActivities:UsingPhotoshoptoMakePicturesLookGreatCONTENTSSection

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4OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01Directions:Readthe“7PresentationTipsforMakingaPresentationThatMakestheSale”,graspthemainpointsanddotheexercises.7PresentationTipsforMakingaPresentationThatMakestheSaleFromKelleyRobertsonThequalityofyoursalespresentationwilloftendeterminewhetheraprospectbuysfromyouoroneofyourcompetitors.However,mostpresentationslackpizzazzandareseldomcompellingenoughtomotivatetheotherpersontomakeabuyingdecision.Thesesevenpresentationtipswillhelpyoucreateapresentationthatwillmotivatebuyers.OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01MakethepresentationrelevantOneofthemostcommonmistakespeoplemakeistouseagenericpresentation.Theysaythesamethingineverypresentationandhopethatsomethingintheirpresentationwillappealtotheprospectivecustomer.IhavebeenvictimtothisapproachmoretimesthanIcaretorememberhavingbeensubjectedtomany“canned”PowerPointpresentations.Thediscussionofyourproductorservicemustbeadaptedtoeachperson;modifyittoincludespecificpointsthatareuniquetothatparticularcustomer.IfyouusePowerPoint,placethecompany’slogoonyourslidesanddescribehowthekeyslidesrelatetotheirsituation.Showexactlyhowyourproductorservicesolvestheirspecificproblem.Thismeansthatit’scriticaltoaskyourprospectprobingquestionsbeforeyoustarttalkingaboutyourcompany.OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01Createaconnectionbetweenyourproduct/serviceandtheprospectInapresentationtoaprospectiveclient,Ipreparedasampleoftheproducttheywouldeventuallyuseintheirprogram.Afterapreliminarydiscussion,Ihandedmyprospecttheitemhisteamwouldbeusing–insteadoftellinghimabouttheitem,Iplaceditinhishands.Hecouldthenseeexactlywhatthefinishedproductwouldlooklikeandexamineitindetail.Hewasabletoaskquestionsandseehowhisteamwoulduseitintheirenvironment.Also,remembertodiscussthebenefitsofyourproducts,notthefeatures.Tellyourcustomerwhattheywillgetbyusingyourproductversusyourcompetitors.GettothepointToday’sbusinesspeoplearefartoobusytolistentolong-windeddiscussions.Knowwhatyourkeypointsareandlearnhowtomakethemquickly.Iremembertalkingtoasalespersonwhorambledatgreatlengthabouthisproduct.AfterviewinghisproductandlearninghowmuchitwouldcostIwaspreparedtomoveaheadwithmypurchase.Unfortunately,hecontinuedtalkingandhealmosttalkedhimselfoutofthesale.Makesureyouknowwhatkeypointsyouwanttodiscussandpracticeverbalizingthembeforeyoumeetwithyourprospect.OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01BeanimatedThemajorityofsalespresentationsIhaveheardhavebeenboringandunimaginative.Ifyoureallywanttostandoutfromthecrowdmakesureyoudemonstrateenthusiasmandenergy.Usevoiceeffectivelyandvaryyourmodulation.Acommonmistakemadewhenpeopletalkaboutaproducttheyareveryfamiliarwithistospeakinamonotone–causingtheotherpersontoquicklyloseinterestinyourpresentation.Irecommendusingavoicerecordertotapeyourpresentation.Thiswillallowyoutohearexactlywhatyousoundlikeasyoudiscussyourproduct.ImustprofesstobeingcompletelyhumiliatedwhenIfirstusedthistactic.Asaprofessionalspeaker,Ithoughtallmypresentationswereinterestinganddynamic–Isoonlearnedthatmystand-updeliveryskillsweremuchbetterthanmytelephonepresentationskills.OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01UseshowmanshipInTheSalesAdvantage,anexampleisgivenofavendingsalespersonlayingaheavysheetofpaperonthefloor,saying,“IfIcouldshowyouhowthatspacecouldmakeyousomemoney,wouldyoubeinterested?”Considertheimpactofthisapproachcomparedtothetypicalapproachofsayingsomethinglike,“Wecanhelpyoumakemoremoney.”Whatcanyoudotoincorporatesomeformofshowmanshipintoyourpresentation?UseaphysicaldemonstrationAfriendofminesellssalestraining;heoftenusesthewhiteboardorflipchartintheprospect’sboardroomduringhispresentation.Insteadoftellinghisclientwhathewilldo,hestandsupanddeliversashortpresentation.Hewritesdownfactsandfigures,drawspictures,andrecordscertaincommentsandstatementsfromthediscussion.Thisapproachneverfailstohelphisprospectmakeadecision.OccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSale01Lastly,believeinyourproduct/serviceWithoutdoubt,thisisthemostcriticalcomponentofanypresentation.Whenyoudiscusssolutions,doyoubecomemoreanimatedandenergetic?Doesyourvoicedisplayexcitement?Doesyourbodylanguageexhibityourenthusiasm?Ifnot,youneedtochangeyourapproach.Afterall,ifyoucan’tgetexcitedaboutyourproduct,howcanyouexpectyourcustomertobecomemotivatedenoughtobuy?Note:KelleyRobertson,PresidentoftheRobertsonTrainingGroup,workswithbusinessestohelpthemincreasetheirsalesandmotivatetheiremployees.OccupationalTips:01Ⅰ.Answerthequestionsaccordingtothetext.Ⅱ.Discussingroupsonthefollowingissues.Exercises1.Whatdo“canned”PowerPointpresentationsmeaninPointOne?Howtoavoidthat?2.Whydidtheauthorstresson“discussingthebenefitsofyourproducts,notthefeatures”?3.Whydidtheauthorrecommendusingavoicerecordertotapeyourpresentation?4.Howcanyoudobyusingaphysicaldemonstration?1.Decidewhichpoint(points)is(are)mostimportantforyouwhenyouwanttopromoteyourproducts.2.Talkabouthowtoanimateyourpresentationandwhatarethebenefits?HowtoMakeaWonderfulPresentationThatMakestheSaleDialogue:TheUltimateMovieExperiencewithIMAXSection

2ReadingTextA:MultimediaandItsApplicationsTextB:GraphicsFileFormatsTextC:AdobePhotoshopCCOccupationalTips:HowtoMakeaWonderfulPresentationThatMakestheSaleClassActivities:UsingPhotoshoptoMakePicturesLookGreatCONTENTSSection

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4ClassActivities:UsingPhotoshoptoMakePicturesLookGreat01