战略管理竞争与全球化Chapter3Slides

战略管理竞争与全球化Chapter3Slides2024/3/12战略管理竞争与全球化Chapter3SlidesChapter2ExternalEnvironmentWhattheFirmMightDoChapter3InternalEnvironmentWhattheFirmCanDoSustainableCompetitiveAdvantage战略管理竞争与全球化Chapter3SlidesSWOTAnalysisStrengthsWeaknessesOpportunitiesThreats战略管理竞争与全球化Chapter3SlidesThepurposeofSWOTAnalysisItisaneasy-to-usetoolfordevelopinganoverviewofacompany’sstrategicsituationItformsabasisformatchingyourcompany’sstrategytoitssituation战略管理竞争与全球化Chapter3SlidesStrengthsASTRENGTHissomethingacompanyisgoodatdoingoracharacteristicthatgivesitanimportantcapability.PossibleStrengths:NamerecognitionProprietarytechnologyCostadvantagesSkilledemployeesLoyalCustomers战略管理竞争与全球化Chapter3SlidesWeaknessesAWEAKNESSissomethingacompanylacksordoespoorly(incomparisontoothers)oraconditionthatplacesitatadisadvantagePossibleWeaknesses:PoormarketimageObsoletefacilitiesInternaloperatingproblemsPoormarketingskills战略管理竞争与全球化Chapter3SlidesStrengthsandWeaknessformabasisforINTERNALanalysisByexaminingstrengths,youcandiscoveruntappedpotentialoridentifydistinctcompetenciesthathelpedyousucceedinthepast.Byexaminingweaknesses,youcanidentifygapsinperformance,vulnerabilities,anderroneousassumptionsaboutexistingstrategies.战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleCapabilitiesTeamsofResourcesSourcesofCoreCompetenciesCompetitiveAdvantageStrategicCompetitivenessAbove-AverageReturnsCompetitiveAdvantageGainedthroughCoreCompetenciesDiscoveringCoreCompetenciesDiscoveringCoreCompetenciesCriteriaofSustainableAdvantagesValueChainAnalysisValuableRareCostlytoImitateNonsubstitutable*****Outsource战略管理竞争与全球化Chapter3SlidesHowdoweassemblebundlesofResources,CapabilitiesandCoreCompetenciestocreateVALUEforcustomers?Willenvironmentalchangesmakeourcorecompetenciesobsolete?And...Aresubstitutesavailableforourcorecompetencies?Areourcorecompetencieseasilyimitated?KeyQuestionsforManagersinInternalAnalysis战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleDiscoveringCoreCompetencies战略管理竞争与全球化Chapter3SlidesWhatafirmhastoworkwith:itsassets,includingitspeopleandthevalueofitsbrandnameWhatafirmHas...Resources战略管理竞争与全球化Chapter3SlidesResourcesrepresentinputsintoafirm’sproductionprocess...suchascapitalequipment,skillsofemployees,brandnames,financesandtalentedmanagersWhatafirmHas...Whatafirmhastoworkwith:itsassets,includingitspeopleandthevalueofitsbrandnameResources战略管理竞争与全球化Chapter3SlidesWhatafirmhastoworkwith:itsassets,includingitspeopleandthevalueofitsbrandnameResourcesrepresentinputsintoafirm’sproductionprocess...suchascapitalequipment,skillsofemployees,brandnames,financesandtalentedmanagers“SomegeniusinventedtheOreo.We’rejustlivingofftheinheritance.”F.RossJohnson,FormerPresident&CEO,RJRNabiscoWhatafirmHas...Resources战略管理竞争与全球化Chapter3SlidesTangibleResourcesFinancial*Physical*HumanResources*Organizational*WhatafirmHas...Whatafirmhastoworkwith:itsassets,includingitspeopleandthevalueofitsbrandnameResourcesrepresentinputsintoafirm’sproductionprocess...suchascapitalequipment,skillsofemployees,brandnames,financesandtalentedmanagersIntangibleResourcesTechnological*Innovation*Reputation*“SomegeniusinventedtheOreo.We’rejustlivingofftheinheritance.”F.RossJohnson,FormerPresident&CEO,RJRNabiscoResources战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleCapabilitiesTeamsofResourcesDiscoveringCoreCompetencies战略管理竞争与全球化Chapter3SlidesWhatafirmDoes...Capabilitiesrepresent:thefirm’scapacityorabilitytointegrateindividualfirmresourcestoachieveadesiredobjective.Capabilities战略管理竞争与全球化Chapter3SlidesWhatafirmDoes...Capabilitiesdevelopovertimeasaresultofcomplexinteractionsthattakeadvantageoftheinterrelationshipsbetweenafirm’stangibleandintangibleresourcesthatarebasedonthedevelopment,transmissionandexchangeorsharingofinformationandknowledgeascarriedoutbythefirm'semployees.Capabilitiesrepresent:thefirm’scapacityorabilitytointegrateindividualfirmresourcestoachieveadesiredobjective.Capabilities战略管理竞争与全球化Chapter3SlidesWhatafirmDoes...Capabilitiesrepresent:thefirm’scapacityorabilitytointegrateindividualfirmresourcestoachieveadesiredobjective.Capabilitiesdevelopovertimeasaresultofcomplexinteractionsthattakeadvantageoftheinterrelationshipsbetweenafirm’stangibleandintangibleresourcesthatarebasedonthedevelopment,transmissionandexchangeorsharingofinformationandknowledgeascarriedoutbythefirm'semployees.Capabilitiesbecomeimportantwhentheyarecombinedinuniquecombinationswhichcreatecorecompetencieswhichhave

strategicvalueandcanleadto

competitiveadvantage.Capabilities战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleCapabilitiesTeamsofResourcesDiscoveringCoreCompetenciesSourcesofCoreCompetenciesCompetitiveAdvantageDiscoveringCoreCompetencies战略管理竞争与全球化Chapter3SlidesWhatafirmDoes...thatisStrategicallyValuable“…aretheessenceofwhatmakesanorganizationuniqueinitsabilitytoprovidevaluetocustomers.”Leonard-Barton,Bowen,Clark,Holloway&WheelwrightMcKinsey&Co.recommendsidentifyingthreetofourcompetenciestouseinframingstrategicactions.CoreCompetencies战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleCapabilitiesTeamsofResourcesSourcesofCoreCompetenciesCompetitiveAdvantageDiscoveringCoreCompetenciesCriteriaofSustainableAdvantagesValuableRareCostlytoImitateNonsubstitutable****DiscoveringCoreCompetencies*Outsource战略管理竞争与全球化Chapter3SlidesForastrategiccapabilitytobeaCoreCompetency,itmustbe:CoreCompetenciesValuableRareCostlytoImitateNonsubstitutableWhatafirmDoes...thatisStrategicallyValuable战略管理竞争与全球化Chapter3SlidesCoreCompetenciesmustbe:NonsubstitutableCapabilitiesthatdonothavestrategicequivalents,suchasfirm-specificknowledgeortrust-basedrelationshipsWhatafirmDoes...thatisStrategicallyValuableCoreCompetenciesValuableRareCostlytoImitateCapabilitiesthatotherfirmscannotdevelopeasily,usuallyduetouniquehistoricalconditions,causalambiguityorsocialcomplexityCapabilitiesthatarepossessedbyfew,ifany,currentorpotentialcompetitorsCapabilitiesthateitherhelpafirmtoexploitopportunitiestocreatevalueforcustomersortoneutralizethreatsintheenvironment战略管理竞争与全球化Chapter3SlidesResources*Tangible*IntangibleCapabilitiesTeamsofResourcesSourcesofCoreCompetenciesCompetitiveAdvantageDiscoveringCoreCompetenciesValueChainAnalysis*OutsourceValuableRareCostlytoImitateNonsubstitutable****CriteriaofSustainableAdvantagesDiscoveringCoreCompetencies战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInbound

LogisticsValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceProcurementValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceProcurementTechnologicalDevelopmentValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceHumanResourceManagementValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentHumanResourceManagementFirmInfrastructureProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentHumanResourceManagementFirmInfrastructureProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceMARGINMARGINValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValue战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesOutsourcingTechnologicalDevelopmentHumanResourceManagementFirmInfrastructureProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceMARGINMARGINStrategicChoicetoPurchaseSomeActivitiesFromOutsideSuppliers战略管理竞争与全球化Chapter3SlidesSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentHumanResourceManagementFirmInfrastructureProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceMARGINInboundLogisticsOperationsOutboundLogisticsServiceMarketing&SalesTechnologicalDevelopmentHumanResourceManagementProcurementMARGINFirmsoftenpurchaseaportion

oftheirvalue-creatingactivitiesfromspecialtyexternalsupplierswhocanperformthesefunctions

moreefficientlyOutsourcingStrategicChoicetoPurchaseSomeActivitiesFromOutsideSuppliers战略管理竞争与全球化Chapter3SlidesLetscompanyfocusonbroaderbusinessissuesbyhavingoutsideexpertshandlevariousoperationaldetailsStrategicRationalesforOutsourcingImproveBusinessFocusPermitsfirmtoredirecteffortsfromnon-coreactivitiestowardtho