2020年上海高考英语试题

2020年普通高等学校招生全国统一考试（上海卷）英语试卷（满分40分，考试时间20分钟）I.ListeningprehensionSectionADirections:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthequestionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard..A.Inabus. B.Inarestaurant.C.Inahairdressingshop. D.Inashoppingcenter.2.A.Thecoffeeshop. B.Thedininghall.C.Thelibrary. D.Thedormitorybuilding..A.Hercreditcard. B.Herhandbag.C.Herpassport. D.Hernewshoes.4.A.Themanenjoyedthelecturemuch.B.Themanmissedthelecturebecauseoffallingsleep.C.Themanhasenjoyedthelectureandcouldn’tenjoyit.D.Themancouldn’tfallasleepwhenenjoyingthelecture.5.A.Hethinksit’stoocoldtogoout.B.Hehasnointerestedinshoppingandeating.C.Heissatisfiedwithanychoicethatthewomanmakes.D.It’sboringforhimtotalkwiththewoman.6.A.It’sawasteoftimereadingthem.B.Toomanyfalseadvertisementscheatconsumers.C.Theadvertisementisbeneficialtous.D.Theadvertisementisatwo-edgedsword.7.A.Hefeelsregretfulaboutit.B.Inspiteoflackingtimetowander,itiscolorful.C.paredwithhisexpectation,itisdisappointing.D.Heisverysatisfiedwithit.8.A.Hecouldn’tattendherbirthdaypartyfortheschoolcharitysale.B.HewilletodinnerintimeinthenextSaturday.C.Hewantstoinvitethewomantotheschoolcharitysale.D.Hehasnomoneytobuyabirthdaygiftforthewoman.9.A.Hethinksthepillisuselessforhiscough.B.Hecouldn’tfindanypillinhishome.C.Heisplainingthewomanofherbadsuggestion.D.Hewilltakesomepillsrightnow.0.A.Hismomhaswaitedforonehourtotalkwithhim.B.Heandhismomhavenothingtotalkaboutit.C.Hespendslongtimechattingonthephonetohismom.D.Herarelytalkstohismomforalongtime.SectionBDirections:InSectionB,youwillheartwoshortpassagesandonelongerconversation,andyouwillbeaskedseveralquestionsoneachoftheshortpassagesandthelongerconversation.Theshortpassagesandthelongerconversationwillbereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthefourpossibleanswersonyourpaperanddecidewhichoneisthebestanswertothequestionyouhaveheard.Questionsthrougharebasedonthefollowingpassage..A.Theirpriceistoohightoaffordforthepoor.B.Thelocalresidentscangrowvegetablesandfruitsbythemselves.C.Theyarenotnutritiousandveryhardtoprepare.D.Theyarenotprettyenoughtobedisplayedonstoreshelves.2.A.Thepanycollectsprettyfruitsandvegetablestoearnmoremoney.B.Thepanycollectsuglyfoodsandsellsthemtolocalresidentsatadiscount.C.Thepanythinksthattheuglyfoodsarenotashealthyasthefreshfoods.D.Thepanyownsalotofchainsupermarketsandcarryuglyfoods..A.Refusingfoodwastingandcallforenvironmentalprotection.B.Givingsomehelptopoorfarmers.D.Store’saddresschoosingandpricefixingforchainsupermarketsD.Theimportanceofdisplay.Questions4through6arebasedonthefollowingpassage.4.A.million. B.billion. C.0million. D.0billion.5.A.Plantingatreeforeveryman,woman,andchild.B.Plantingnewwoodlandtoprovidemoregreenareas.C.Engagingpeopleintheirnaturalenvironmentandimplantingtrees.D.Bringingexistingwoodlandintomanagement.6.A.Makingnaturalenvironmentskeeppacewitheconomicdevelopments.B.Makingairpollutionreducedandprotectingagainstnoisepollution.C.Reducingtheurbanheatislandeffectandflooding.D.Providingbenefitstohealthandreducingstress.Questions7through20arebasedonthefollowingconversation.7.A.Itwasstolenthismorning.B.Ithasbrokendownforthreedays.C.Itwasdamagedbecauseofatrafficaccident.D.Itwasmovedawayduetowrongparking.8.A.ItwasinbehindofNO.classroombuilding.B.Studentscanparktheircarsatrandomincampuswheninemergency.C.Studentparkingtherewillreceiveaparkingfineandpayforthestoragefee.D.Ifthismanwantstoparkhere,heneedstobringhisstudentcardalong.9.A.Tothecampustrafficoffice. B. Totheclassroombuilding.C.Totheadministrationbuilding. D. Tothestadium.20.A.$5. B.$25. C.$20. D. $55.II.GrammarandVocabularySectionADirections:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentandgrammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword；fortheotherblanks,useonewordthatbestfitseachblank.IntroductiontoEnglishasaSecondLanguageTeacher’sBookOneoftheearliest-knowninventionsisthebowandarrow,whichisstillusedthroughouttheworldtoday,5,000years(2)________itwasfirstinvented.Ofcourse,thesedays,thebowandarrow(22)________(use)mainlyinsportingevents,butinsomeplacesitisstillameansofkillinganimalsforfood.InwesternAsia,anotherextremelyimportantinventionwasborn—theabilitytoproducepots.Aslongas6500yearsago,peoplewereproducingpottery,mostlyplainandwithoutdesigns,butthetechniquehaschangedlittlesince.Somepeoplesaythatthewheelisthesinglemostimportantinvention.Earlyexamplesfromabout5000yearsagohavebeenfoundintheforestsofEurope.Around500yearslater,thePhoeniciansusedsand,limestoneandsodiumcarbonatetoproduce(2)________elsewhichwewouldbelostwithout-glass.Howmanythingsdoyoulockwithakeyeveryday?Doors,cupboards?Thecar?Wereallydon'tthinkmuchaboutthem,(24)________we?Well,thefirstexampleofalockandkeydatesbackto2750yearsago,inAssyria.ThisisalockonalargewoodendoorinthepalaceofSargonII.Anotheramazinginvention,whichweprobablytakeforgrantedthesedays,istheskillofknitting(25)________firstappearedintheRomanEmpire,some700yearsago.The(26)________(early)examplesareknittedsocks!Eyeglassesdevelopedfromjustonelensinaframe,likeasimplemagnifyingglass,waybackinthethcentury.Inabout290,theideatoputtwolensesinaframetositonthenosewasdevelopedinFlorence.And,believeitornot,themodemcontactlensis20yearsold! Timefliesandwespendalotoftime(27)________(check)howmuchtimewehaveleft!Thiswouldbeimpossible(28)________clocksandwatches,(29)________areallaroundus:onwalls,onourwrists,onourPCs,andevenonourmobilesandiPod's.ThefirstpocketwatchwasinventedbyThomasTompion(69-74)inEngland0yearsago,andhiswatch—facedesign,withtwo(andsometimesthree)handsmovingaroundasingledial,(0)________(remain)largelyunchangedinallthattime.SectionBDirections:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.Notethatthereisonewordmorethanyouneed.A.empowersB.handsC.innovativeD.meanE.printsA.empowersB.handsC.innovativeD.meanE.printsF.notesG.shavingH.storeI.tipJ.traceableK.uneconomicThehealthfoodchainTossedhasjustopenedtheUK’sfirstcashlesscafe.It’sanothersteptowardsthedeathofcash.Thisisnothing()________.Moneyistech.Thecastingofcoinsmadeshells,whales’teethandothersuchprimitiveformsofmoneyredundant(多余的).Theprintingpressdidthesameforpreciousmetals:westartedusingpaper(2)________instead.Electronicbankingputpaidtothecheque.Contactlesspaymentisnowdoingthesametocash,whichisbeinglessandlessconvenient.Inthemarketplaceconvenienceusuallywins.Inaworldwithoutcash,everypaymentyoumakewillbe()________.Doyouwantgovernments(whicharenotalwaysbenevolent),banksorpaymentprocessorstohavepotentialaccesstothatinformation?Thepowerthis(4)________themisenormousandthepotentialscopeforOrwellianlevelsofsurveillanceisterrifying.Cash,ontheotherhand,(5)________itsusers.Itenablesthemtobuyandsell,and(6)________theirwealth,withoutbeingdependentonanyoneelse.Theycanstayoutsidethefinancialsystem,ifsodesired.Cashhasitsusesforsmalltransactions–achocolatebar,anewspaper,apintofmilk-which,intheUK,arestill(7)________toprocessbyothermeans.Itwillalwaysbethefastestandmostdirectformofpaymentthereis.Iliketo(8)________waiters,forexample,incash,knowingtheywillreceivethatmoney,withoutitbeingsiphoned(转移)offbysome(9)________employer.Ialsoliketoshopinmarkets,whereIcanbuydirectlyfromtheproducerknowingtheywillreceivethemoney,withoutmiddlemen(40)________offtheirpercentages.Cashmeanstotalfinancialinclusion,aluxurythebetter-offtakeforgranted.Withoutfinancialinclusion-andtherewillalwaysbesomewho,forwhateverreason,won’thaveit-youaretrappedinpoverty.Sobewarethewaroncash.III.ReadingprehensionSectionADirections:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.Fitnessexpertsweighinonwhetherit’ssafetoskipthissometimesannoyingstepinyourexerciseroutine.Oneofthemostimportantstepsinyourfitnessroutineesattheconclusion.Manyknowtheimportanceofproperlywarmingupandpreparingtoexercise,butexpertssaythatincorporatingacooldownroutineisjustasimportant.AccordingtotheMayoClinic,coolingdownallowsforyourbodytorecoverandreturntoitsnormal,(4)________state.Thoughcoolingdownisn’tprovento(42)________musclestiffnessorsoreness,itcanpreventdizzinessandallowyourheartrateandbreathingtoeasebacktoanormalrate,HarvardMedicalSchoolreports.PhyllisMammarelli,personaltrainerattheShenangoValleyYMCAinSharon,Pennsylvania,workswitheachofherclientsonacooldownroutineasshesaysit’sa(n)(4)________partofexercising.“Coolingdownallowsyourbodytograduallyreturntoalow-intensityactivitylevel,slowlyreducingyourrespiratoryandheartrateuntilit’sequalizedandbacktonormal”shesays.(44)________therecoveryphaseofaworkoutisn’tproventobeharmfultoyourbody,butMammarelliwarnsthatwithoutcoolingdown,thebodywilltakelongertoreturnbacktothelow-intensitylevelactivitylevelyoubeganyourworkoutwith.Therearealsonon-threateningsideeffectsthatcouldoccurasaresultofforgoingacooldown.Mammarelliwarnsthatbloodcangatherorpoolinyourlowerextremitiesandleadtodizzinessand(45)________.Additionally,ACEsaystokeepaneyeonyour(46)________sorenessandstiffness.Whilesorenessafteraworkoutistobeexpected,(47)________onsetmusclesorenesscanoccur24-28hoursafteryourworkoutandcause“unfortabledebilitatingpain”.Sideeffectsaremostlyseenintheelderlyorthosewithcardiovasculardiseaseandcanbe(48)________bywarmingupandcoolingdown.Herearesomeothersignsthatyoumightbeworkingouttoomuch.Allowfiveto0minutesatthe(49)________ofyourworkoutforacool-downroutine.Duringthisperiod,continueyourworkoutsession,butatamuchreducedrate.Ifyou’re(50)________fortimeduringyourworkoutsorunsurehowtoallowyourbodytorecover,Mammarellisuggestsstretchingmusclesinapain-freerangeof(5)________.Here’saneasystretch(52)________totry.Tackingonafew(5)________minutestoyourworkoutforcoolingdownmayseemlikea(n)(54)________,butthebenefitsoutweighthecostoffindingextratimeinyour(55)________.Ifyouneedinspirationforschedulingthetimetoworkoutandcooldownlooktothesewomenwhoworkouteveryday.4.A.presentation B.preservation C.prejudice D.pre-exercise42.A.boost B.reduce C.resist D.experience4.A.beneficial B.preferable C.fortable D.adaptable44.A.Suspecting B.Striking C.Securing D.Skipping45.A.featuring B.fainting C.freezing D.frustrating46.A.power B.strength C.muscle D.energy47.A.delayed B.controlled C.neglected D.charged48.A.respected B.launched C.maintained D.eased49.A.intension B.conclusion C.principle D.prediction50.A.pressed B.assessed C.processed D.obsessed5.A.conversation B.position C.motion D.hesitation52.A.regulation B.routine C.guidance D.motivation5.A.critical B.dramatic C.ambitious D.additional54.A.inconvenience B.innutrition C.initiative D.injustice55.A.amount B.treasure C.schedule D.struggleSectionBDirections:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassageyouhavejustread.(A)JamesCameron,writer-director-producerofbestpictureOscarwinner"Titanic”(997),hasagaindeniedaclaimperenniallyputforthbyfans:thattherewasroomforJack(LeonardoDiCaprio)toclimbaboardthefloatingdoorholdingRose(KateWinslet)andavoiddeathbyhypothermia(低体温)followingtheshipwreckintheNorthAtlantic.Statingthat"itsaysonpage47[ofthescript]thatJackdies,"Cameron,6,toldVanityFair,"Obviouslyitwasanartisticchoice,[that]thethingwasjustbigenoughtoholdher,andnotbigenoughtoholdhim”.Findingit“silly,really,thatwe’rehavingthisdiscussion20yearslater.”thefilmmakerpointedoutthat,"Hadhelived,theendingofthefilmwouldhavebeenmeaningless...Sowhetheritwasthat,orwhetherasmokestackfellonhim,hewasgoingdown."Headdedhebelievedthephysicswerecorrectaswell.“Iwasinthewaterwiththepieceofwoodputtingpeopleonitforabouttwodaysgettingitexactlybuoyant(漂浮)enoughsothatitwouldsupportonepersonwithfullfree-board,meaningthatshewasn'timmersedatallinthe28degreewater,sothatshecouldsurvivethethreehoursittookuntiltherescueshipgotthere...Andwevery,veryfinelytunedittobeexactlywhatyouseeinthemoviebecauseIbelievedatthetime,andstilldo,thatthat’swhatitwouldhavetakenforonepersontosurvive.”Winsletandfellow"Titanic"starKathyBatessuggestotherwise,withBatesattheSAGAFTRAFoundation2ndAnnualPatronoftheArtistsAwardsonNov.9introducingWinsletbysaying,"HeletsgoofherhandandsinksintothedepthoftheAtlantic.AndIpersonallythinkthattherewasplentyofroomonthere!"Winsletagreed,tellingtheaudiencelightheartedly,"Hecouldhavefitonit!Hecouldhavefitonthatdoor!”Shesimilarlysaidon“JimmyKimmelLive!”inFebruary206thatJack“couldhaveactuallyfittedonthatbitofdoor”Asfarbackas202,Cameron,"It'snotaquestionofroom,it’saquestionofbuoyancy...It'sclearthatthere’sreallyonlyenoughbuoyancyavailableforoneperson...She'spletelyoutofthewaterontheraft,and...ifhegotonwithher,they'dbothbehalfinandhalfoutofthewater...andtheywouldhavebothdiedofhypothermia.Aswell,hehadtoldTheDailyBeastinJanuary,"Youreadpage47ofthescriptanditsays,"Jackgetsofftheboardandgiveshisplacetohersothatshecansurvive”It'sthatsimple”Referringtoa202episodeofDiscovery’s"MythBusters"inwhichhegamelyguest-starred,Camerontoldthewebsite,"You’reJack,you'reinwaterthat’s28degrees,yourbrainisstartingtogethypothermia.‘MythBusters’asksyoutonowgotakeoffyourlifevest,takehersoff,swimunderneaththisthing,attachitinsomewaythatitwon'tjustwashouttwominuteslater-whichmeansyou'reunderwatertyingthisthingonin28-degreewater,andthat’sgoingtotakeyoufiveto0minutes,sobythetimeyouebackupyou'realreadydead.Sothatwouldn'twork.Hisbestchoicewastokeephisupperbodyoutofthewaterandhopetogetpulledoutbyaboatorsomethingbeforehedied.”56.WhatquestionhavethefansraisedabouttheplotoftheTitanic?A.Theythinktheendingofthestorywasnotgoodenough.B.Theyquestionthedirector’slevelofdirection.C.Theyopposetheseparationoftheheroandheroine.D.Theybelievethattheherohasachanceofsurvivalaswell.57.AccordingtoJamesCameron,Jackshouldhavebeendeadbecause________.A.itesuptothefans’expectationsB.theprocessthescreenplaycanbesatisfiedC.thetruestorythatattractsmorefansD.thecoreroleofthefilmistheactressnottheactor58.Whichofthefollowingpeoplehold(s)adifferentviewpointofJack’slife?A.KathyBates B.Winslet C.JamesCameron D.Thefans59.Accordingtothepassage,whichofthefollowingisincorrect?A.Accordingtothedirector,theheroisdeadonpage47ofthescript.B.Iftheherowerestillalive,theendingofthemoviewouldbemeaningless.C.JamesCameronattendedtheFoundation2ndAnnualPatronoftheArtistsAwards.D.Somefansdon’twanttobelievethattheheroisdeadinthemovie.(B)WhenIbecameabudgettraveler,andIdiscoveredsomeofthecheapestwaystotravelaroundtheworld.Don’tletmoneyproblemsstopyoufromtraveling.Hereareafewwaystotravelcheapthatcanhelpyouseetheworldonabudget..PaywithpointsYou’resmartenoughtoknowmoneydoesn’tgrowontrees,butearningcreditcardpointsandmilesmayhaveyouthinkingotherwise.Figureouthowmuchmoneyyouregularlyspend,andconsidermakingthosepurchasesonatravelcard,liketheChaseSapphirePreferredCard,sothatyouhavethepotentialtoberewardedwithpointsandmileseverytimeyouswipe.Youcanredeem(兑换)theserewardsforairfare,hotelsandotherqualifyingexpenses.2.Wanttoscoreevencheaperflights?YoumaywanttosubscribetoScott’sCheapFlights.Thisemailnewsletteralertsbudgettravelerswhenairlinesholdsalesormistakenlylowertheirprices.Inthepast,Scott’sCheapRightshasnotifiedsubscribersaboutamazingdealslikea$260flightfromNewYorktoParisandaflightfromSanFranciscotoBalifor$64.andaretwomoresitesthatmaybeabletohelpyoufindcheapflights,accordingtoNicoAtienza,afrontdeskagentattheTravelHackingCartel..TimingiseverythingIt’stypicallyeasiertofindcheapflightswhenyourtravelscheduleisflexible.Often,you’llfindthebestdealswhenyoutravelinthemiddleoftheweekortakeared-eyeflightovernight.Ifyou’repreparedtofaceless-than-idyllicweather,youcouldsaveevenmoremoneyonairfareandhotelsbytravelingduringoff-peakseasons.“Themostimportantthingistobeflexibleontiming”,saysAtienza.“Thetighteryourtimeframe,thelesschanceyou’regoingtogetacheapfare”.Itcanalsohelptobookearly.4.Whenyoutraveltogether,youcansplitthecostswithyourfriendsandfamilyThere’ssomethingtobesaidaboutsolotravel.Butifyou’reonabudget,youcansplitthecostsofhotelsandrentalcarswhenyoutravelwithasmallgroupoffriendsorfamily.Sodon’tbeshyaboutsqueezingintoasmallmotelroomorrentinganentirehomeonAirbnbifit’slessexpensiveperperson.“Theoptimalpartysizetendstoworkouttobefourpeople,”saysAtienza.Anymorethanthatandthehotelmightchargeyouforanotherroom.Youshouldalsobeabletofitaboutfourpeopleinyourrentalcar,dependingonthetypeofcaryourent.60.Whatislearnedfromthepassage?A.TheairfarefromSanFranciscotoBaliisonly$64.B.YoumayfindcheapflightsfromTheFlightDeal.andSecretFlying..C.Thetighteryourtimeframe,themorechanceyou’regoingtogetacheapfare.D.Atienzabelievesthattheoptimalpartysizetendstoworkouttobethreepeople.6.Accordingtothisarticle,whichofthefollowingisNOTawaytogetcheapairlinetickets?A.RedeemPointsforAirlineTickets.B.Noticetheairlines’pricereductionanddiscountemails.C.Chooseoff-seasontraveltimes.D.Splitthecostswithyourfriendsandfamily.62.Thisarticleismostlikelytoefrom________.A.atravelmagazine B.aspeechC.apromotionemail D.adailynewspaper(C)Thebookswereadwhenwe’reyounghaveaspecialsortofpower:theycaninspireustobebraveandresilient(MatildabyRoaldDahi),takeusonthrillingadventures(DivergentbyVeronicaRoth)andevenintroduceustotragedy(TheBridgetoTerabithiabyKatherinePaterson).They’reasformativeasanythingelseinouryounglives,andsometimesthey’rethefirstplaceweencounterlarger-than-lifeideas.ConsiderthelastingculturalimportofToKillaMockingbirdoreventheurgencyofanewerbestsellerlikeI’llGiveYoutheSun,JandyNelson’s204novelcenteringonacontradictoryissue.InTheMagicWords,CherylB.Klein,anexecutiveeditoratScholasticwhoseprojectsincludethelasttwoHarryPotterbooks,setsouttoinformwould-bewritersonhowgreatnovelsforyoungreaderswork.ThemarketforYAnovelsisbooming:salesinthechildren’sandYAsectorhavebeenneckandneckwiththoseofadultbooksinrecentyears,andadultauthors,includingMegWolitzer(Belzhar)andCarlHiaasen(RazorGirl),aregettinginonthephenomenon.MagicWordsaimstobeamasterclass.Ifyouthinkitsoundssilly,itisn’t.Intheeraofelevatedself-helpsensationslikeMarieKondoandBreníéBrown,TheMagicWordsisofapiece.Kleindeconstructstheseeminglyobvious(clearplotlines,sympatheticcharacters)torevealthetechnicalintricaciesofsomebelovedclassics.L.M.Montgomerysurelydidn’twhipupAnneofGreenGablesasacash-inendeavor.Butforthosewhowanttocapitalize,Anneisinstructive:what’stimelessandbroadlyappealingaboutAnne-herteenageheartandimpulses-iswhattoexamine.Onceyouunderstandthat.Kleinencouragesyoutogetpersonal:Whatmakesyouidealtowriteyourstory?Andwhatdoesitmeantothereader?Onthelatterquestion,TheMagicWordsismorethanahandbook.ItisalsoatimelysocialmentaryontheresponsibilityYAwritershavetoyoungadults.Thosewhowritetoayoungerdemographicmuststartwithanawarenessoftheirreaders-notonlytheiragebutalsohowtheymightconnectwiththeissues,boththemundane(bullies)andthecultural(tolerance)thatcharactersface.Thenarrativeswetellyoungreaderscaninfluencehowtheyunderstandandvaluetheworldaroundthem.Themagicisn’tinthewords:it’sinhowthewordsetogethertoreflectandaffirmtherealitiesofadiverseyoung-adultexperience.6.Accordingtothefirstparagraph,itcanbelearnedthat________.A.TheBridgetoTerabithiacaninspireustobebraveandresilientB.MatildabyRoaldDahicantakeusonthrillingadventuresC.DivergentbyVeronicaRothevenintroduceustotragedyD.ToKillaMockingbirdhaslastingculturalsignificance64.WhichofthefollowingisNOTtrueaboutYAnovels?A.AnneisamasterinthefieldYAnovels.B.Salesinthechildren’sandYAsectorhavebeenneckandneck.C.AdultauthorsaregettinginthefieldofYAnovels.D.ThemarketforYAnovelsisbooming.65.Accordingtothetext,theMagicWordsis________?A.fullofabsurdplotsandplexnarrativestructureB.oneofthemasterpiecesofKleinC.notonlyahandbookbutalsoatimelysocialmentaryD.anovelposedofmanyletters66.Accordingtothelastparagraph,thosewriterswhowritetoayoungershould________.A.findsomeonetosponsortheirwriting B.fullyunderstandtheirreadershipfirstC.developastrategytomeetthemarket D.copytheworksofhistoricalmastersSectionCDirections:Readthefollowingpassage.Fillineachblankwithapropersentencegiveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.AA.Thehigherthepriceoffilmticketis,themorepopularitisamongyoungers.B.Imagineifyoucouldinsteadpaylesstoseefilmsthatarenotinhighdemand?C.OneofthefirstcinemachainstotakeupthisinitiativeisDendy.Morewillfollow.D.Dynamicticketpricingreliesonthequalityandtrendofthefilm,varyingfromonetoanother.E.Dynamicticketpricinggivestheconsumertheabilitytopurchasefilmticketsatawiderrangeofprices.F.Dynamicpricingbenefitscinemasbyoptimizingthepricemixforeveryscreeningofeveryfilm.ingsoontoacinemanearyou?TicketpricesshapedbydemandChancesarethatifyouseejustonefilmthisyear,youprobablysawitalready.TheperiodbetweenChristmasandAustraliaDayistypicallythebusiestandmostpetitiveinourfilmcalendar.Butevenwhenyouarriveataticketcounterataquietertimeofyearyouwillusuallypaythesamepricetoseeafilmirrespectiveofitspopularity,qualityorbudgetsize.(67)________AnewsmartapplicationmeansthiswillsoonbearealityforsomeAustralianconsumers.Melbourne-basedstartupChooviewilllaunchaserviceofferingdemand-basedticketpricingtofilmgoersattheendofMarch,withover00screensacrossmetropolitanandregionalvenuesinVictoria,NSWandACT.(68)________Choovie’sappwillallowconsumerstodecide,withinparameterssetbythecinemas,whatpricetheypaytoseeafilm.Forexample,ifyoudon’twanttopaymorethan$0toseeaparticulartitleandarepreparedtopromiseonwhereandwhenyouseeit,theappwilllocateasuitablesessionforyou.TheemergenceofappssuchasChoovieislikelytoshakeupthefilmindustrybyfundamentallychangingourexperienceofgoingtothemovies.Dynamic(ordemand)ticketpricingaimstochangethis.Sohowdoesdynamicpricingwork?(69)________Thisdependsonanumberofdemandvariables,suchasmovielifecycle,timeofday,dayoftheweek,filmtitle,venue,sizeofscreen,actualbookingsandsoon.Thenumberofseatsineachpricecategoryforeveryfilmisbasedondemandconditionsatthetimeofpurchase.Itworksbyusing“pricingbots”,whichadjustpricesinrealtimeaccordingtorulessetbytheexhibitorandonthebasisofinformationgatheredaboutconsumerpreferences.Uber’s“surgepricing”isoneexampleofdynamicpricing.Airlineticketsareanother.Theideaisthatinsteadofofferingcustomersalimitednumberofticketcategories,thecinemasellseachseatbasedontheindividualcustomer’swillingnesstopay.Patronscanchoosescreeningsbyspecifyingthingssuchastheamounttheyarepreparedtospend(say,under$0),thelocationofthecinema(nomorethan0kmfromhome),thet