《商务英语口语》课件 Unit 1 Company Introduction

安徽省高等学校省级规划教材全国职业院校国际贸易专业“新形态”教材21世纪高职高专规划教材国际经济与贸易系列SpokenEnglishforBusinessCommunication商务英语口语ContentsModuleOne:EstablishmentofBusinessRelationsModuleTwo:BusinessTravelModuleThree:BusinessReceptionModuleFour:TradeFairSpokenEnglishforBusinessCommunicationModuleFive:BusinessNegotiationModuleSix:Follow-upServiceModuleOne

EstablishmentofBusinessRelations

Unit1Company

Introduction

Unit2ProductIntroduction

Unit3BusinessIntroductionSpokenEnglishforBusinessCommunicationUnit4ConsultationandChattingUnit1

CompanyIntroductionSpokenEnglishforBusinessCommunicationWarm-upQuestionsTipsSpeakingPracticeSituationalDialogues

Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication1.HowmanytypesofcompaniescanberegisteredinChina?Forreference:TherearemainlytwotypesofcompaniesthatcanberegisteredinChina:oneis“LimitedLiabilityCompany(L.L.C.)”,“有限责任公司”inChinese;theotheris“CorporationLimited”or“JointStockCompany”,“股份有限公司”inChinese.“IndividualBusiness(个体工商户)”“SoleProprietorshipEnterprise(个人独资企业)”“PartnershipEnterprise(合伙企业)”arealsomarketentities.Findmorereferenceinformationaboutthedifferencesofthemarketentities:/article/details/10648

Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication2.Canyouintroduceacompanythatyouareinterestedin?Forreference:Huaweiwasfoundedin1987.Itisaleadingglobalproviderofinformationandcommunicationstechnology(ICT)infrastructureandsmartdevices.Thecompanyhasmorethan194,000employees,andoperatesinmorethan170countriesandregions,servingmorethanthreebillionpeoplearoundtheworld.Huaweiiscommittedtobringingdigitaltoeveryperson,homeandorganizationforafullyconnectedandintelligentworld.

Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication3.Whatisthemostimportantthingtorunacompany?Forreference:

Possibleoptions:A.Themostimportantthingtorunacompanyis“people”.Theleaderofacompanyisthesouloftheorganization.Themanagementdeterminetheoperation.Everymemberisimportantinthefunctionofacompany.Theyarenecessarypartsofthemachine.Itisthepeoplewhomakethecompanyrun,makeprofitandcreatevalue.B.Themostimportantthingtorunacompanyis“money”.Acompanyhastorentoffices,buyfacilities,paysalariesandmakeinvestments.Themainpurposeofrunningacompanyistomakeprofit.Withoutmoney,howcanacompanyoperatenormally?Ifnotformoney,whatisitfortorunacompany?Andhowcanacompanymakecontributionstothesociety?

SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue1A:Goodmorning!IamJohnfromABCChemicalCompany.B:Goodmorning!IamKatefromBlackDiamondMaterialScienceCo.,Ltd.Nicetomeetyou,John.A:Nicetomeetyou,too.Thisismybusinesscard.B:OK,thankyou,andthisismycard.I’minchargeofEuropeanmarket

andhavedevotedtooverseasbusinessmanyyears.A:Wow,youmustbeveryprofessionalandexperienced.B:Thankyou.Wewilltrytoprovideourbestsupportandcooperationtoyou.A:Thanksalot.Iamveryinterestedinyourcompany.Willyoukindlygivemesomebriefintroduction?B:Sure.BlackDiamondwasestablishedin1999.WeareoneoftheleadingmanufacturerofpigmentcarbonblackinChinaandwell-knownindomesticandoverseasmarket.Weexportourproductstomorethan70countriesintheworld.A:DoyouhaveanyregistrationssuchasFDA,REACHetc.?B:Yes.WefinishedtheofficialregistrationofREACHin2013.AndwealsohaveEU10-2011,AP89-1etc.Wecouldsendthereportstoyouifyouneedthem.A:Soundsgood!

BlackDiamondisaveryprofessionalandpromisingcompany.Hopefullywecouldhavedeepcooperationinthenearfuture.B:Thankyousomuch,John.BlackDiamondispreparedwelltoestablishlong-termcooperativerelationshipwithyouresteemedcompany.A:Thanks!SpokenEnglishforBusinessCommunicationDiamondMaterialScienceCo.,Ltd.

SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue2A:Hello!IamBettyfromABCChemicalCompany.B:Hi,IamSamfromBlackDiamondMaterialScienceCo.,Ltd.Hereismycard.Nicetomeetyou.A:Nicetomeetyou,too.Thisismycard.MayIknowyourpositionin

BlackDiamond?B:OK.IaminchargeofmarketinginAsia-Pacificareaforoverthreeyears.I’mreadytoprovideyouwithbestproductsandservice.A:Thanksalot.Iamveryinterestedinyourcompanyandyourproductsnow.Ihopewecandevelopbusinessbetweenus.B:Verygladtohearthat.Thankyouverymuch.

SpokenEnglishforBusinessCommunicationA:I’veheardBlackDiamondhasalargeworldmarketandenjoysaverygood

reputation

inbothdomesticandoverseasmarkets.Youmusthavegoodoperationalmechanism.Howabouttheorganizationalstructureofyourcompany?B:Thanksforsayingso.Wehavereasonableorganizationalstructure.Thereare10departmentsforthreemainobligations,whicharemarketing,functionandproduction.A:Andhowmanypeoplearethereinyourcompany?B:Around150employees.Thestaffofthecompanyhasgoodsenseof

responsibility,discipline,cooperationandinnovation.A:That’sverygood.Then,what’syourvision?B:Wearededicatedtobeingawell-knowncompanywithprofessionalmanagement,well-doneteamworkandsafeproductiontofitISO9001:2000,UKAS,etc.qualificationandcertification.A:Great!

SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue3A:Hi,Betty,youoncesaidyouwantedtogetsomeinformationaboutpetproducts.Here’smyfriend,Jenica,asalesmanagerfromapetproductscompany.B:Thanks,Sam.(TurningtoJenica)Hi,Jenica,nicetomeetyou.I’mBetty,apurchasingmanagerofABCChemicalCompany.Here’smycard.C:Nicetomeetyou,Betty.Thisismycard.I’mfromAnhuiOSAPetProductsCo.,Ltd.B:OneofmyfriendsinSpainisinterestedinimportofpetproducts.Ijustmakeasimplesurveyofproductionofpetproducts,whichmaybe

helpfulto

myfriend.AnhuiOSAPetProductsCo.,Ltd.SpokenEnglishforBusinessCommunicationC:It’sagoodopportunityto

introduceourproductstoyouandyourfriend.B:Thankyou,Jenica.Couldyoubrieflyintroduceyourcompany?C:Sure.Thecompanywasregisteredin2011andOsapetisourbrand.Ourmainproductsarecattree,petbeds,petcushions,pethouses,petplushtoysanddogclothes.B:Soundsinteresting.Howmanyworkersarethereinyourcompany?C:Wehave160employeestotally,including135workersand25officestaff.B:Oh,alargecompany.MayIknowwhatkindoflicenseorcertificateyouhave?C:AsaBSCImember,wehaveachievedISO9001:2000,SA8000:2001qualificationandcertification.B:Great!HaveyourproductsbeensoldtoSpainalready?C:Notyet,butwehavemadeaplantoopenthemarket

inSpain.B:Good!I’lltellyourinformationtomyfriend.C:Thanksalot.B:You’rewelcome.1. CEO:首席执行官；执行总裁（ChiefExecutiveOfficer）2.BlackDiamondMaterialScienceCo.,Ltd.:安徽黑钰颜料新材料有限公司3. manufacturer:制造商，厂商4. pigmentcarbonblack:色素炭黑（用于着色颜料的化学物品）5.FDA:（美国）食品及药物管理局（FoodandDrugAdministration）Notes:6.REACH:欧盟《关于化学品注册、评估、许可和限制制度》（Registration,Evaluation,AuthorizationandRestrictionofChemicals）7.EU10-2011:欧盟法规10-2011（EuropeanUnionRegulation）8.AP89-1:欧盟食品级着色剂测试AP89-19.mechanism:机制，机构10.ISO:国际标准组织（InternationalStandardizationOrganization）Notes:11.UKAS:英国认证委员会（UnitedKingdomAccreditationService）12.AnhuiOSAPetProductsCo.,Ltd.:安徽欧莎宠物用品有限公司13.cattree:猫爬架（一种宠物用品、宠物玩具）14.BSCI:商业社会标准认证咨询（BusinessSocialComplianceInitiative）15.SA:社会责任国际标准（SocialAccountability）Notes:1.Thisismybusinesscard.这是我的商务名片。Thisismycard.这是我的名片。Hereismycard.这是我的名片。Hereismybusinesscard.这是我的商务名片。UsefulExpressions:2. I’minchargeofEuropeanmarket.我负责欧洲市场。Iaminchargeofmarketing.我负责营销。Iamresponsibleformarketing.我负责营销。IaminchargeofSalesDepartment.我是销售部主管。UsefulExpressions:3.Willyoukindlygivemesomebriefintroduction?

请你为我简单介绍一下好吗？

Couldyoubrieflyintroduceyourcompany?

请简单地介绍一下你的公司好吗？Couldyoumakeabriefintroductiontoyourcompany?请简单地介绍一下你的公司好吗？Brieflyintroduceyourcompany,please.请简单地介绍一下你的公司。UsefulExpressions:4.Soundsgood!听起来不错！

That/Thissoundsgood!那/这听起来不错！

Itsoundslikeagoodidea!这听起来是个好主意！

Thatsoundsgreat/wonderful/nice/fantastic/terrific/interesting.听起来太棒了/太有趣了！UsefulExpressions:5.MayIknowyourpositioninBlackDiamond?我可以知道你在黑钰公司的职务吗？

CanyoutellmeyourpositioninBlackDiamond?你能告诉我你在黑钰公司的职务吗？WouldyoupleasetellmeyourpostinBlackDiamond?

请你告诉我你在黑钰公司的职位好吗？

CouldyoutellmewhatyouareresponsibleforinBlackDiamond?你能告诉我你在黑钰公司具体负责什么吗？UsefulExpressions:6.enjoyaverygoodreputation享有很好的声誉

enjoyaveryhighreputation享有很高的声誉

bewell-known知名的，声名远扬的

befamous著名的，有名气的UsefulExpressions:7. forthreemainobligations承担三大主要职责forthreemainresponsibilities履行三大主要职责tocompletethreemainobligations完成三大主要职责

inchargeofthreemainduties负责三大主要职责UsefulExpressions:8.havegoodsenseofresponsibility

有良好的责任感

havegoodsenseofleadership

有卓越的领导能力

havegoodsenseofservice

有良好的服务意识

havegoodsenseofcooperationandteamwork

有良好的合作意识与团队精神UsefulExpressions:9. bededicatedto从事于，致力于workat从事于，致力于devoteoneselfto致力于，献身于commitoneselfto从事于，致力于UsefulExpressions:10.maybehelpfulto对……可能有帮助

maybeusefulto对……可能有用

maybefavorableto对……可能有利

maybeconduciveto对……可能有益的UsefulExpressions:11.It’sagoodopportunityto干……是个好机会

It'sagoodchanceto干……是个好机会

It’smygoodhonorto干……是我的荣幸

It’smypleasureto干……是我开心的事UsefulExpressions:12.openthemarket打开市场

establish/buildthemarket建立市场

breakintothemarket打进市场develop/extendthemarket开拓市场UsefulExpressions:13.You’rewelcome.不用谢；不客气

Notatall.不客气；不用谢

That'sallright.没关系；不用谢

It'smypleasure.这是我的荣幸。UsefulExpressions:

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask1:Interpretation1.BlackDiamondisaveryprofessionalandpromisingcompany.

黑钰是一家非常专业并很有发展前途的公司。2.Thestaffhasgoodsenseofresponsibilityandcooperation.

员工们有很好的责任意识和团队合作精神。3.I’mfromanenterprisewithgoodoperationalmechanism.我来自一家有着良好运行机制的企业。4.OSAPetProductshasmadeaplantoopenthemarketinSpain.

欧莎宠物用品公司计划打开西班牙市场。5.It’sreallyagoodopportunitytointroduceourcompanytoyou.这真是一个把我公司介绍给您的好机会。

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask1:Interpretation6.我是来自科大讯飞股份有限公司的业务员。I’mabusinessmanfromIFLYTEKCO.,LTD.7.携程公司在国内外市场上享有良好的声誉。Ctripenjoysaverygoodreputationinbothdomesticandoverseasmarkets.8.阿里巴巴已获评为全球顶尖的电子商务网站。Alibabahasbeenhonoredoneoftheleadinge-commercewebsitesintheworld.9.华为公司提供优良的产品、合理的价格和周到的服务。HuaweiCompanyprovidessoundproducts,reasonablepricesandconsiderateservice.10.我想对贵公司的规模、管理和产品进行简单的调研。I’dliketomakeasimplesurveyofthescale,managementandproductsofyourcompany.

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask2:RolePlayLiYongisabusinessmanfromChangxingInternationalTradingCo.,Ltd.,acompanywhichdealsintoyexports.HeisnowinChinaImportandExportFair.BarbaraisabuyerfromtheUnitedStates.BarbaraisnowcomingtoLiYong’sexhibitioncounter.LiYongintroduceshimselfandhiscompanytoBarbarawithanintentionofestablishingbusinessrelationswithher.SpeakingPracticeSpokenEnglishforBusinessCommunicationTask3:FreeTalk：Topic

forMoralEducation：senseofresponsibilityForreference:Responsibilityisoneofthemostbasicqualitiesthatacollegestudentshouldhave.Havingastrongsenseofresponsibilityisofgreatimportanceforacollegestudent.Beingwillingtotakeresponsibilitygiveshimanopportunitytohelpothersanddisplayhimself,whichcanpromotetheconstructionofaharmoniousassociationorcommunity.Heismorelikelytorealizehisownvalue.Inaddition,daringtoundertaketheresponsibilityafterhemakesamistakesendsapositivemessagetopeoplearoundhim,tellingthemheishonest.Hecanfinallywintheirtrustandrespect.Foracollegestudent,agoodsenseofresponsibilitywillbringhimmoredevelopmentpotential.Itisadvisablethatacollegestudentshouldpaymoreattentiontowhatresponsibilitythatheshouldtake.1.Whatistheimportanceofsenseofresponsibilityforacollegestudent?SpeakingPracticeSpokenEnglishforBusinessCommunication2.Canyougiveanexampletoshowthatyouhaveagoodsenseofresponsibility?Task3:FreeTalk：Topic

forMoralEducation：senseofresponsibilityForreference:LastSaturday,whenIsawthelightsstilloninanemptyclassroom,Iturnedthemoff.AndIsentashortmessagetoourclassWeChatgroup:Ifyouarethelastonetoleavetheclassroomorthebedroom,don’tforgettoturnoffthelights.

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingPassage1:AnhuiCerealsOils&FoodstuffsI/E(Group)Corp.AnhuiCerealsOils&FoodstuffsI/E(Group)Corp.isauthorizedbytheAnhuiProvincialGovernmentasthestate-ownedenterprises,oneofthebiggestforeigntradecompaniesinAnhuiProvince.ThecompanywasfoundedinJune,1976,withtheoriginalnameofAnhuiBranchofNationalCerealsOils&FoodstuffsI/ECorp.,whichwaschangedintothepresentnamein1989.Since1991,thecompanyhaslistedhernameamongthetop500enterprisesinChina,andasoneofthe“NationalQualityandBenefitForeignEnterprises”withthehonorof“SpecialPrize”.Thecompanyisalsoincludedamongthetop100foreigntradecompaniesinChina.InJuly,2000,thecompanywasadmittedbyISO9002certification,andappraisedbytheMinistryofNationalAgricultureandother8Sectionsas“NationalHeadingEnterpriseofAgriculturalIndustry”.

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingInthepast30years,thecompanyhasdevelopedfromaspecializedforeigntradecompanyintoacomprehensiveenterprisecombiningdomesticandforeigntrade,property,investment,financialactivities,advertisementandservice.Lastyear,thebusinessincomeincreasedsteadilyandamountedtoRMB24.26billion,leadingthecompanytothe211thofthetop500serviceenterprisesinChina.WiththeregisteredcapitalofRMB120million,thebusinessscopesinclude:I/EofcommoditiesandtechnologicalpropertyapprovedbytheNationalGovernment,purchasingoffoodstuffs,storageandtransportation,consultationandservice,leasingofhouseandequipment,dispatchingthelaborforcetotheoverseasprojects,etc.Onthebasisofmutualbenefitandcommondevelopment,thecompanyisalwaysdoingherbesttocooperatewithfriendsfromhomeandabroad.1.AnhuiCerealsOils&FoodstuffsI/E(Group)Corp.isaprivatecompany.False.AnhuiCerealsOils&FoodstuffsI/E(Group)Corp.isastate-ownedcompany.2.ThecompanywasapprovedbyISO9002certificationinJuly,2000.True.Say“True”or“False”accordingtothepassage.Thencorrectthefalsestatements..3.Asacomprehensiveenterprise,itsbusinessincomehasincreasedsteadily.True.4.Thebusinessscopesofthecompanydon’tincludeconsultationandservice.False.Thebusinessscopesofthecompanyincludeconsultationandservice.Say“True”or“False”accordingtothepassage.Thencorrectthefalsestatements..5.Onlybydefeatingthecooperativepartnerscanthecompanyearnprofits.False.Thecompanyearnsprofitsonthebasisofmutualbenefitandcommondevelopment.Say“True”or“False”accordingtothepassage.Thencorrectthefalsestatements..

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingPassage2:TheWalmartCultureWalmartInc.wasfoundedin1962onfourbasicbeliefsdevelopedbySamWalton,anAmericanretaillegend.ThesebeliefshavecreatedauniquecorporateculturethatiskeytoWalmart’scompetitiveedge.ServicetotheCustomerServecustomersbymakingthemourfirstpriority.Thecustomeristheboss.EverythingpossibleisdonetomakeshoppingatWalmartafriendlyandpleasantexperience.The“Ten-FootAttitude”meansthatassociatesaretogreeteachpersontheysee.The“SatisfactionGuaranteed”refundandexchangepolicyallowscustomerstobefullyconfidentofWalmart’smerchandiseandquality.Supportourassociatessotheycanbestserveourcustomers.Givetothelocalcommunityinwaysthatconnecttoourcustomers.

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingRespectfortheIndividualEveryassociate’sopinionisrespected.Valueandrecognizethecontributionsofeveryassociate.Managersareconsidered“servantleaders”whohelpnewassociatesrealizetheirpotentialthroughtraining,praiseandconstructivefeedback.Communicatebylisteningtoallassociatesandsharingideasandinformation.An“opendoor”managementphilosophyencouragesassociatestoraisequestionsandconcernsinanopenatmosphere.Ownwhatyoudowithasenseofurgencyandempowereachothertodothesame.StriveforExcellenceInnovatebytryingnewwaysofdoingthingsandimprovingeveryday.Modelapositiveexampleaswepursuehighexpectations.Workasateambyhelpingeachotherandaskingforhelp.

SpeakingPractice：SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingActwithIntegrityBehonestbytellingthetruthandkeepingyourword.Befairandopenwhendealingwithassociates,suppliers,andotherstakeholders.BeobjectivebymakingdecisionsbasedsolelyonWalmart’sinterests,whileoperatingincompliancewithalllawsandourpolicies.Pleasereadmoreaboutourculturestories:TheSundownRule,ExceedCustomers’Expectations,The“Ten-FootAttitude”,EveryDayLowPricesandTheWal-MartCheer.Thereferencewebsiteis:/english/walmart/culture.htm#story.Howdotheassociatesmakeshoppingafriendlyandpleasantexperience?

Theassociatessticktotwoprinciples:The“Ten-FootAttitude”,whichmeansassociatesaretogreeteachpersontheysee;The“SatisfactionGuaranteed”,whichindicatesrefundandexchangepolicyallowscustomerstobefullyconfidentofWalmart’smerchandiseandquality.Answerthefollowingquestionsorallyaccordingtothepassage.2.WhatshouldWalmart’smanagersdotobecome“servantleaders”?

Theyshouldhelpnewassociatesrealizetheirpotentialthroughtraining,praiseandconstructivefeedback.3.Whatdoesan“opendoor”philosophymeantoWalmart’smanagement?Itmeansthatthemanagementshouldcommunicatebylisteningtoallassociatesandsharingideasandinformation,andencourageassociatestoraisequestionsandconcernsinanopenatmosphere.Answerthefollowingquestionsorallyaccordingtothepassage.4.HowdoesWalmartpursuethebelief“StriveforExcellence”?Innovatebytryingnewwaysofdoingthingsandimprovingeveryday.Modelapositiveexampleaswepursuehighexpectations.Workasateambyhelpingeachotherandaskingforhelp.Answerthefollowingquestionsorallyaccordingtothepassage.5.CanyoumakeapresentationaboutoneofthefiveWalmart’sculturestories?The“Ten-FootAttitude”story:OneofWal-Mart’ssecretstocustomerserviceisthe“10-footattitude”,handeddownbyWal-MartFounder,SamWalton.Duringhismanystorevisits,heencouragedassociatestotakeapledgewithhim:“...Iwantyoutopromisethatwheneveryoucomewithin10feetofacustomer,youwilllookhimintheeye,greethimandaskhimifyoucanhelphim.”Thispledgeiscalledthe“Ten-FootAttitude”,anditwassomethingSamhadpracticedsincechildhood.Hewasalwaysambitiousandcompetitive,andbythetimehereachedcollegeattheUniversityofMissouriinColumbia,Samdecidedhewantedtobepresidentoftheuniversitystudentbody.Inhiswords,“…oneofthesecretstocampusleadershipwasthesimplestthingofall:speaktopeoplecomingdownthesidewalkbeforetheyspeaktoyou...Iwouldalwayslookaheadandspeaktothepersoncomingtowardme.IfIknewthem,Iwouldcallthembyname,butevenifIdidn’tIwouldstillspeaktothem.Beforelong,Iprobablyknewmorestudentsthananybodyelseintheuniversity,andtheyrecognizedmeandconsideredmetheirfriend.Iranforeveryofficethatcamealong.”NotonlywasSamelectedtojustaboutallofthoseoffices,buthealsocarriedthatphilosophyintotheworldofretail,whereyoucanseeitpracticedeverydaybyWal-Martassociatesthroughouttheworld.Answerthefollowingquestionsorallyaccordingtothepassage.Tips:CompanyIntroduction公司介绍

agency公司、代理行store(s)百货公司associates（联合）公司system（广播、航空等）公司office办事处，公司（多与head,home,branch等词连用）company从事商业的企业，可以是独资、合资或是股份有限公司，常

用缩略语：Co.firm任何一个企业，可以是独资、合资或是股份有限公司corporation合伙的公司、企业，股东较少的，大的集团公司，常用

缩略语：Corp.enterprise商业企业，多指公司的经济活动，常用于工商企事业单位、

金融公司之类state-runenterprise国营企业state-ownedenterprise国有企业collectively-runenterprise集体企业townshipenterprise乡镇企业publicenterprise公营企业privateenterprise私营企业jointstate-privateenterprise公私合营企业cooperativeenterprise合作社企业export-orientedenterprise外向型企业Tips:CompanyIntroduction公司介绍

privatelyownedindividualandcommercialenterprise私营工商业big-and-medium-sizedstate-ownedenterprise国有大中型企业soleproprietorshipenterprise/soleinvestmententerprise个人独资企业jointv