跨文化商务交际导论- 课件Unit 5 Verbal intercultural business communication

Verbal

communication

stylesDirectstyleandindirectstyleSelf-enhancement

styleand

self-effacementstyleElaboratestyleand

understatedstylePersonalstyleandcontextualstyleInstrumentalstyleandaffectivestyle

1.Direct

and

indirect

stylesThedirectandindirectstylesdifferintheextenttowhich

communicatorsrevealtheirintentionsthroughtheirtoneofvoice

andthestraightforwardnessoftheirmessage.Inthedirectverbalstyle,verbalstatementsclearlyrevealthespeaker’sintentions.“All

this

needs

is

a

little

soy

sauce.”Intheindirectverbalstyle,verbalstatementstendto

hidethespeaker’sactualintentions.“He

has

goodappetite.

”(1)

(3)

(5)(2)

(4)

(6)2.Self-enhancementandself-effacementstylesTheself-enhancementverbalstyleemphasizestheimportance

ofboastingaboutone’saccomplishmentsandabilities.Theself-effacementverbalstyle

emphasizesthe

importanceofhumblingoneselfviaverbalrestraints,hesitations,

modesttalk,andtheuseofself-deprecationconcerningone’seffort

orperformance.“This

dishisnotsaltyenough.Noflavor.It’stoobadtoeat,butplease…”“I

am

a

faster

learner,

and

I

can

use

chopsticks

well…”LanguagevariationsLanguageusersGeographicalorigin-DialectSocialcondition-SociolectCircumstanceofcommunicationPidginLinguafrancaTaboosEuphemismJargon

1.DialectandsociolectAdialectisaformoflanguagepeculiartoagroupofpeople,asdistinguishedfromtheliterarylanguageofthewholepeople.Dialectscanbenational,regional,orlocal.RegionaldialectsLocaldialects大连话铁岭话沈阳话

1.DialectandsociolectAsociolectisusually

consideredasasocialdialectassociatedwithaparticularsocialclass

oroccupationalgroupwithinasociety.SociolectCommunicativefunctionFormalInformalApidginisaspeciallanguagevarietythatmixesorblendslanguagesasameanstofacilitatecommunicationbetweengroupsthatdonothavealanguageincommon.

2.PidginsandlinguafrancasLongtimenosee!Alinguafrancaisviewedasaninternationalmeansofcommunication.

2.PidginsandlinguafrancasMiddleAges18thcenturyToday

3.TaboosandeuphemismsTaboosrefertocertainexpressionsthatshouldbeavoidedand

prohibitedbecausetheyareoffensiveandimpolite.Aeuphemismis

thelinguisticcounterpartofatabooexpression.oldseniorcitizenpoordeprivedor

underprivilegedˣˣTabooEuphemism4InChina13InAmericabig,plump,stoutoverweightedthinnerslimordinary,homelyplainAfricanNativeMexicandining-roomattendantscustomer’srepresentativeapipeengineer

4.JargonJargonreferstothespecialortechnicalvocabularydevelopedtomeet

thespecialneedsofparticularprofessionssuchasmedicineandlaw.债务debt;liability;obligation债务的偿还paymentofdebt债务的偿清dischargeofdebt债务的担保guaranteeofdebt债务的合并consolidationofdebt债务的给付日期debtmaturity债务的免除exemptionofdebt债的分类obligation;obligation法定之债legalobligation任意之债voluntaryobligation简单之债simpleobligation选择之债alternativeobligation主债prime/principalobligation从债accessoryobligation幸运儿

1.LackofvocabularyequivalentsSincepeoplefromdifferentculturesdonotsharemuchinphysicalenvironment,customs,andtraditions,theymaytendtohavedifferentunderstandingsofthedenotativemeaningofacertainwordaswellasitsassociativemeanings.

1.Lackofvocabularyequivalents

2.LackofidiomaticequivalentsAnidiomisagroupofwordsthat,whenusedtogether,generateameaningthatisdifferentfromtheliteralmeaningoftheseparatewords.Anidiom,highlyattachedtocultureandconventions,isratherchallengingforpeoplefromanotherculturetounderstandthemeaningandusageofanidiom.祝你好运体会言外之意别着急倾盆大雨

3.LackofgrammaticalandsyntacticequivalentsWordorderandsyntacticfunctioncaninfluencethemeaningtoagreatextent.Thus,thelackofgrammaticalandsyntacticequivalentscanbeanothertranslationproblem.Planatable

设计表格Bookaplace

预定位置Tableaplan

放入议事日程

Placeabook

放书

4.LackofexperientialequivalentsEveryculturehasitsownwaystodescribeitsuniqueobjects,socialactivities,andconcepts.

5.L