第一太平戴维斯2024中国零售商业趋势报告（英）

FEBRUARY2023

savillsRetailTrends20242

savillsRetailTrends20243

savillsRetailTrends20244

ExploringRetailsalessurgesAcrosscategories

resurgenceacrosvariousconsumer

categoriesin2023.TheF&Bandapparel

lowerbaselinein2022.concurrently

jewelleryandsportsgoodsretailersachieved

year.

Thesectorsexhibitingthemostpronounced

salesreboundalsowitnessedasimultaneous

transformationinstorefootprint.F&Bfor

instance,securedanotablylargerproportion

ofnewdy-leasedspacesin2023comparedto

thepreviousyearwithincreasesof.o

percentagepointsinshanghai.

consumersareincreasinglyexpressing

interestinemergingnicheproduct

productswithinthesportssector,perfmes

inthecosmeticandskincaresector,and

sector.Theseproductsexperiencedamore

thantwofoldincreaseintheirimportvalues

comparedto2o9.Despitetheirrelatively

theexistenceofundersuppliedsegments

withintheretailmarket,offeringsubstantial

potentialfordynamicgrowh.

Frthermore,theimportationofcoffeeand

whiskeyhasmorethandoubledsince2o

Innovativecoffeeshopconceptscontinueto

proliferate,appearingubiquitously，while

barsarebecomingincresinglymainstream

andintegratedintomalltenantmixes.This

extendsoperatinghours.Additionally

health-orientedbeverages,suchasprobiotic

yogurtandtraditionalGhinese-styetea

drinks,aregarneringattentionfromprvate

capital.

2023VS2019

111%

unroastedcoffee

164%

Instantprintcameras

113%

whisky

108%

Fishingrods

85%

perfumeandcologne

135%

skiboots

source:CEIC

savillsRetailTrends20245

.vintageshop

.skiing

.outdoor

.perfume

.smarthomes

.Resinmodelskit

.Barbershop

.petcare

.creativetea&

coffeedrinks

.Bar

.yogurt

Activecategoriesandbrands

Genera

retail

Entertain-

F&B

service

Fashion

ment

.paddleboard

.ACGN

.LiveHouse

savillsRetailTrends2024

others

others

Finedining

Fastfood

Finedining

Beverage&snack

Fastfood

Beverage&snack

casualdining

casualdining

savillsRetailTrends20247

savillsRetailTrends2024

savillsRetailTrends20249

MallDynamicsinFlux:

RethinkingstrategiesinchangingTimes

primeshoppingmallsremainattractive

tomainstreambrands,butretailersare

increasinglyexploringbeyond

traditionalIocationsforstimulation.

savillsRetailTrends2024

4%

8%

withtheproliferationofretailprojects

growthofe-commerce,consumersno

longerhavetotraeltothecitycentreto

flfiltheirneeds.Inbothcentrally

locatedhigh-endmallsandsuburban

regionalmalls,consumerswithinakm

radiusoftheprojectnowconstitutea

largerpercentageofshopperscompared

too9.Giventhereducedcatchment

area,brandsmustinvestmoretimein

understandingtheconsmersinthe

immediatevicinityofaproject

prominentprjectsinnon-coreareasare

addresingconsumerdemandsfor

convenienceandfreshness.sports

brandslikeLululemonandsaucony,as

wellasbeautybrandssuchasEstee

LauderandJOMalone,areestablishing

newstoresinthesuburbsoffirst-tier

non-coreareasofsecond-tiercities.

Despitetherecoveryoffootfalllevelsin

translateintincreasedtenantdemand.

only4%ofcoreretailreashadvacancy

ratesbelow5%inQ3/2023,adecrease

fromtwo-thirdsino9.

Interestingly,thebackstreetsandside

popularityamongretailers,markinga

reversalofthetrendobservedinchina

overthelasttwodecades.Theincreased

atmospherecomparedtosomeofthe

3.0%

Increaseinshareof

consumerswithin3km

oftheprojectcompared

to2019

selectedareaswihloestvacancyrates

10%

2%

Q4/19Q4/20Q4/21Q4/22Q3/23

source:savillsResearch

savillsRetailTrends202411

ThequieterandIessbustlingbackstreetsin

citycentresareidealforbrandsprioritizing

meaningfulcustomerengagement.

Forbrandsemphasizingplacemakingand

backstreetsofcitycentresprovidean

excellentchoice.outdoorandstreetwear

brands，inparticular,havedisplayed

notableinterestintheselocations.Here

Luxurybrands,traditionallyconcentrated

inmalllocations,arenowextendingtheir

presencetothestreetsthrough

collaborationswithlocalbrandspop-ups，

andartexhibitions.Thediverseretailmi

transformsavisittothecitycentreintoa

moreenrichingexperiencebeyond

shopping,dining，parting，andwatching

attendgymoryogaclasses,orstroll

cupofco-brandedcoffee.

Retailersareactivelypursuing

promotngonlineandoflinechannelfor

engagementandsales.Theretailindustry

isevolvingrapidly,necessitating

adaptationfromplanners,retailers,

savillsRetailTrends2024

savillsRetailTrends2024

Freitag

Theworld'sfirstdirectlyoperated

overseasstore,afour-story

building,inadditiontosales,also

providesalterations,recycling,and

exchangeservices.

shanghai

Nowspace

patagonia

Thebrand'sfirststoreinsouthwest

china.Thesecondfloorwillhost

sharingsessions,movieviewings

andotheractivitiesforIocal

outdoorenthusiasts

chengdu

citangstreet

undefeated

preservingGuangzhou'sstreet

culturewhileincorporating

elementsofAmericansports

football,therawdesigncreatesa

trendyatmosphere.

Guangzhou

Dongshankou

NestRobe

Thefirstfloorisalibrary,whilethe

secondfloorisaclothingsales

area,withJapanesewooden

designcombinedwithretromovie

décorcreatingarelaxedand

atmosphericspace

Hangzhou

Mantoushan

Fendi

FendipartneredwithHeyTeato

launchaco-brandeddrinkaspart

ofthebrand'smonth-Iong"Handin

Hand"exhibition.

Beijing

TempleDongjingyuan

Louisvuitton

Louisvuittonopenedapop-up

space'NóngHó,shanghai'atthe

newly-builtFotografiska

photographymuseum,acollection

ofbookstores,cafes,exhibitions,

andmore.

shangha

Fotografiska

kenzo

KENzoopenedpopupflower

shopsinchengduandshanghai

withBokebegoniaflowerelements.

chengdu

Regular

prada

pradalaunchedtheFall/winter

2023"seedprogram"atwilde

Floristsinshanghaiandfveflower

shopsinQinhuangdao，Guangzhou

chengduandBeijingtodistribute

flowerseeds.

shangha

wuyuanRoad

savillsRetailTrends202414

ThinkingoutsidetheBOX

TheretaillandscpeinGhinahasevolved

storestodepartmentstoresand

ultimately，shoppingmalls,withthelatter

emergngasthepredominantformat

Anticipatedinthenextfiveyearsisa

shenzhen,andwuhaneachby2024.The

prevailingformatsarenotonly

characterzedbyrepetitivenessand

monotonybutalsofacechallengesfrom

thedemandingeconomicenronment.

andphysicalwel-being.

Inresponsetothesedynamics,non-

traditionalformatsareemerging,drven

bothbynecessityandconsumerdemand.

Manyoftheseprojectsstemfromrban

spacesandunparaleledexperiences.

suitablevenuesforproductdisplays，pop-

ups,exhibitions,andco-branded

significantimpact,particularlyifcontent

disseminatesonsocialmediaand

becomesviral.Beyondshowcasingbrand

creativity,thesespacescatertothe

preferencesofyoungerconsmerswho

activelyseekfreshandunique

savillsRetailTrends202415

-atonewithnature

Birdland

LocatedinHangzhou'SLiangzhu

culturalvillage,thisculturaland

artisticretailprojectpreservesthe

villagers'heritage,fostersalively

community,offersartexperiences,

andpromotesqualitylivingto

attracttourists.

Hangzhou

21,300sqm

cangjie

Integratingsuzhou-stylelow-

densitygardenopenspaceswith

undergroundretailareas,the

projectshowcasesadiverserange

ofhigh-endretailbrands.

suzhou

140,000sqm

panlongTiandi

Restoringtheancientwatertown

toitsformergloryand

incorporatinganewfacade,this

projectispositionedasanurban

micro-vacationdestination.It

boastsnumerousfashionbrands,

alongwithamenitiessuchasa

family-friendlypark,sportsfacilities,

artexhibitions,andfestiveevents.

shanghai

48,000sqm

LonghuaHui

Theopen-planprojecthighlights

youthtrendsandlocalculture,

providingconsumerswithamore

diversesocialspace.lt

incorporatesatraditionalchinese

culturalarea,exhibitions,and

themedstoresshowcasing

Longhua'sculturalheritage.

shanghai

88,000sqm

savillsRetailTrends202416

TheLightbox

kerryhasconvertedphase1of

kerryEverbrightcity(formerlythe

pacificDepartmentstore)intoa

versatilebusinessspacethat

seamlesslyintegratesbothretail

andofficeareas,providingdiverse

possibilitieswithinacompact

architecturalscale.

shanghai

42,000sqm

TheBOX

Theprojectshowcases

meticulouslycuratedbrandsand

products,employinggamification

andpersonalizationtooffer

consumersaheightenedand

immersiveexperience.

Beijing

36,000sqm

DongjiaoMemory

Thisprojectintegratesanart

gallery,greenpark,andskateboard

parkfeaturingacarefullycurated

arrayofinnovativeandniche

brands,coveringareaslikestreet

fashion,uniquedining,subcultures

andentertainmentexperiences.

chengdu

200,000sqm

starspark1926

contemporarystyleswithiconic

Guangdongtraditionalelements

extendingthepublicspacealong

themainfrontageoftheretail

streetandcultivatingavibrant

commercialcommunityambience.

Guangzhou

35,000sqm

savillsRetailTrends202417

NanjingIFC

DevelopedbysunHungkai,

NanjingIFcisamixeduseproject

inHexicBDandthesecondluxury

projectinNanjing

Nanjing

96,000sqm

BinjiangMixc

Aleadingfashionandculinary

projectsituatedalongtheriver,

integratingecological,humanities

andartaspectswithcommerce.

Theretailisdominatedby

affordableluxury,outdoor,and

designerbrands.

wenzhou

140,000sqm

JingxiJoycity

Targetingfamiliesandyounger

consumers,focusingonsports,

outdoorsandleisure,givenits

olympiclegacycombiningthefirst

cyclingstationinwesternBeijing

andmanyoutdoortrendybrands.

Beijing

110,000sqm

LanzhouwandaMall

Afashionableretailand

entertainmentcentreinNorthwest

china,integratingindoorparks

includingwaterworld,leisureand

sportsparksandrainforestparks,

tocreateanewmicro-vacation

lifestyle.

Lanzhou

320,000sqm

savillsRetailTrends202418

savillsRetailTrends202420

BeyondGreen,TowardsasustainableFuture

Globalluxurybrandsareattheforefront

ofESGprogressintheretailindustry.

LVMHisreportedtohavereducedenergy

consumptionbyo%andGHGemissions

by%betweenoctober2022and

october2023.

Luxurybrandsaccountedfor66%ofall

LEED-certfedretailspacesin2023.

Gucci,Burberry,andcartieraddedLEED

certificationto1omorestores.skincare

andcosmeticbrands,particlarythose

underLoréal,suchaskiehl's，also

securedLEEDcertificationfortheirstores.

Brandsarealsoconsideringmorethan

justtheirphysicalretailfootprint,but

chain.keringachieved95%traceabilityof

keyrawmaterials,whileEstéeLauder's

InnovationandResearchcentrein

shanghaireceiveddualLEEDandwELL

platinumcertification.Rothyschina

factoryachievedLEEDcertfication,while

alsob