《国际市场营销：理论、环境与策略》题库 试题及答案

A.LandroutesA.Landroutes7.Whichofthefollowingregionsofthe8.Whichofthefollowingregionsofthesteadilydecreasingworker-to-re9.WhichofthefollowingistruewithrespecttothedynA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountriesmayfailtoinfluenceC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesE.Theexistenceofsheernumbersofpeopleissignificantinappraisi10.WhichofthefollowingistruewithrespecttothedynamicsofglobA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesaE.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumer11.Inthecontextofinternationallaw,a12.Inthecontextofinternationallaw.a13.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.D.Ithasthepowertoenterintoagreementswithonlysele14.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.B.ItspoliticalandeconomicsystemsaredepeD.IthasthepowertoenterintoagreementswithonlyseleE.Itisboundedbyexterna15.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisaE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch16.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisarealiE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch17.WhichofthefollowingisthetoppoliticalissueconcernA.DemographicprofileofpoliticalleadersC.EconomicawarenessD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties18.WhichofthefollowingisthetoppoliticalissueconcerningforA.DemographicprofileofpoliticalleaC.EconomicawarenessofpolitD.StabilityofprevailinggovernmentpolE.Membershipofgovernmentsint19.Withwhichofthefollowingwouldthephrase"BuyAmerican"bemos20.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?21.WhichofthefollowingisadynamictrendtA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcounC.ThetrendtowardusingEnglishastheglobaE.Thetrendtowardwor22.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsB.Focusingprimarilyontheirproductiontomeetthedemandsathome.23.WhichofthefollA.Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B.FocusingprimarilyontheirproductiontomeetthedemandsatE.Focusingonimprovingthedomesticmarkettoinvestthereturnsinin24istheperformanceofbusinessactivitiflowofacompany'sgoodsandservicestoconsumeprofit.C.CorporatemanaE.Domestictrade25.WhichofthefollowingisthemostcriticaldifferA.ThedifferenceinmarkB.ThedifferentconceptsofmarkeD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.26.WhichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontroD.Political/legalfoE.Channelsofdistribution27.WhichofthefollowingisacontrollableelemenA.LeveloftechnologyB.GeographyandinfrastrC.ChannelsofdistributionE.Structureofdistribution28.WhichofthefollowingisanuncontrollableelementforanE.Leveloftechnology29.Whichofthefollowingistrueofculture?D.Itisthephilosophicalstudyofbeingandknowing.30.WithrespecttopolitiE.Local-contentlaws31.WithrespecttopoliticE.Local-contentlaws32.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegovernmentactuE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegoE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.34.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofsewheneveranykindofgovernmenttakeoverorharassmentisthre35.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofseveralinvestorsandbanwheneveranykindofgovernmenttakeoverorharassmentisthre36.Whichofthefolloandothercountriesonceunder37.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,EnglandothercountriesonceunderA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinflA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfl40.Undercommonlaw,the41.Undercommonlaw,t42.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsystemthatisnotB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpaD.TheysometimesfailtoconsideragreementstobeenforceableunlessproE.Theyfailtoconsiderunforeseeablehumanact43.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsysteB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpastrulingD.TheysometimesfailtoconsideragreementstobeenforceableunlesspropE.TheyfailtoconsiderunforeseeablehumanactssuchasriotsasactE.tradeassociationsofvariouE.tradeassociationsofvariou46.Insettlinginternationalcomaccountsforthemajorityof47.Insettlinginternationalcommaccountsforthemajorityof48.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmayC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprD.Thedatainforeigncountriesisusua49.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmaC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprA.DefiningtheresearchD.Storageofdata.E.Relevanceofdata.51.WhichofthefollowingquestionsshouldbeastoestablishthereliabilityofsecondarydatasourcesinB.WhatlanguageisusedinthehosC.Doesthehostcountry'sgovernmentencouragemarketingresearch?E.WasthedataavailableoB.climaticrequirementsC.technologicalreqD.culturalrequirementsE.economicrequiremenittotheZimbabweanmarregardingtheinstallationoftheproduct.ThefactorthatisinfluencingprodC.politicalrequirD.culturalrequirementsE.technologicalrequirements55.Whchofthefollowinghasbeenattheforefrontofthe“greenmD.OPECcountriesA.itprovidesgreatervaluetotheconsumerscB.theriskassociatedwithusingtheproductisloD.itofferclearfunctionalE.itcomplieswiththeacceptednorms57.WhichofthefollowingisaA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcoC.ThetrendtowardusingEnglishastheglD.Thetrendtowardestablishingaworldcurrency.E.ThetrendtowardworldwideinstantcommunicationA.Itdoesnotinvolvethephysicalhandlinganddistributionofgoods.B.Itincludesactivitiesrelatedtothepromotionofgoodsandservices.C.Theownershiptitleremainswiththedistributorevenoncompletionofthetransaction.D.ItincludesbuyingandsellinE.Thebehaviorofchannelmembersisnotaffectedbytheculturalenvironment.A.ThedistributionsystemisB.TherelationshipbetweentheimporterandanymiddlC.TheideaofachannelasachainofintermediariesperformingsellingtoasmallerunitbeneathituntilthechainreacheD.IndependentagenciesprovifinancingareapartofthisdistributionstructE.Themarketingsystemdevelopsaroundthephilosophyofsellingalimitedsuhighpricestoasmallnumberofaffluentcustomers.A.Theimporter-wholesalertraditionallyperformsmostofthemarketingfunctions.B.TherelationshipbetweentheimporterandanymiddleC.SeveralindependenfinancingareapartofthisdistributionstructD.Theideaofachannelasachainofint66.WhichofthefollowingstatementsistrueregardingagentmA.Theytaketitletothemerchandise.B.TheyworkoncommissionandarraC.ManufacturerscannotcontrolthemastheycontrolmerchantmiddlD.Theydonotrepresentthebestinterestsofthemanufacturer.E.TheyassumetradinA.Theyrepresentthebestinterestsofamanufacturer.B.Theycanbecontrolledbetterthanagentmiddlemen.A.thelargefinancialinvestmentrequired.B.thelimitedcontroloverthedC.thelargemanagerialinvestmentsrequD.thelimitednumberofretailersintheforeigncountrywhocanbereached.68.Home-countrymiddlemenareals69.JamesBarkeristhemarketingmanagerofafirmwithsHeislookingforamiddlemanwhocantakeresponsiproducts,creditarrangements,physicalhandling,andmarketresearch.AInaddition,themiddlemanshouldagreetoworkundefollowingtypesofmiddlemenwouldbethebestchoiceforMr.BarE.Acomplementaryma70.Amajordisadvantageofisinvestmentneededtoestablishdeepdistributio71.WhichofthefollowingarrangementsareundertaseasonaldistributionchannelsfunctioningthroughD.Usingtheservicesofanexportmanagementcompany.72.CompanieswithmsometimestakeonadditionalproductlinesforinterforthistypeofmarkeC.complementarymarketing.D.exportmarketingA.manufacturers'retailst75.WhichofthefollowingfactorsaffectsthechoiceofdistributioncB.Languagespokeninthetargetmarke77.InthecontextoffactorsaffectingchoiceofC.thefunctionsperformedbymiddlemenE.thetargetmarketcu78.ExperiencedexporterssuggestthattA.toconductabackgroundcheckonallthedistributorsaB.toissuearequest-for-proposaltoalldistributorsinthetargeC.consultothermanufacturersofthesimilarproductsandselectthedistributorrecommendedbyD.consulttradeorganizationsandselectthedistributorrecommenE.topersonallytalktoultimateconsumerstofindwhomtheyconsidertobethebestdistribut80.AllofthefollowingarespecificobjectivesofsalespromotionEXCEPC.gainingretailpoint-81.Creatinggoodrelationshipswiththepocommunicatemessagestoregulators—istherolD.Asupportteamalongwiththeexpatriatema89.WhichofthefollowingorganizationsseemsbetterequippedforinternationaA.AfirmthatsellsitsproductsonlytothoseB.AfirmthathasaproductioncapacitythatismuchgreaterthanhoC.AfirmthatfocusesitsproductionactivitiesonmeetD.Afirmthathasaculturallydiverseemploye90.WhichofthefollowingfirmshasabetterchanceofacceleratingtheinterA.Internationalregulatorybodiessetexport/impoB.TheimportingcountrycanlevyheavierimporttariffstooverriC.TheexportingcountD.Itisamandatorytaximposedbyagover91.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution92.Whichofthefollowingwastheearliesttraderoute?93.Inthecontextofinternationallaw,a94.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution95.WhichofthefolloA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcE.Thetrendtowardwor96.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsofoB.Focusingprimarilyontheirproductiontomeetth97.istheperformanceofE.Domestictrade98.WhichofthefollowingisthemostcriticaldiffeA.Thedifferenceinmarketingprinciplesbeingfollowed.B.ThedifferentconceptsofD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.E.Channelsofdistribution3.Internationalmarketinginvolvessellingofacompany'sgoodusersinmorethanonenationforaprofit.答案：正确4.Thedifferencebetweendomesticandinternationalmarketingliesinthediffere5.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正确6.Thegeographyandinfrastructureofacountryareuncontrollablefactorstbusinessdecisionsofacompanyinaninternationalmarket.答案：正确7.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedto8.Theleveloftechnologyinacountryisanuncontrollableelementfori9.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumbero10.Thecontrollableelementsctochangingmarketconditions,consumertaste12.Themarketingresearchprocessshouldbeginwithdeterminingthesources13.Ifdatahasbeencollectedalreasecondarydatasources.答案：正确14.Oneofthereliabilityproblemsfacedbyamarketingresearchertharesearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.答案：正确15.Thecostandqualityoftheproductareamongthemostimportan16.GreenmarketingisthetermfrequentlyuseddependencyonU.S.dollarsas答案：错误17.Adaptationofaproducttoanewculturerequireschangesinmostofthephysicalattributesof18.Fromasociologicalpointofview,anyideaperceivedasnewbyagroupofinnovation.答案：正确19.Thenewnessofaproductorbrandintroducedcanbeanimp案：正确22.Internationalmarketinginvolvessellingofacompany'sgoodsand23.Thedifferencebetweendomesticandinternationalmarketingliesinthediffer24.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正确25.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinbusinessdecisionsofacompanyinaninternationalmarket.答案：正确26.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoli27.Theleveloftechnologyinacountryisanuncontrollableelementfor28.Theuncontrollablefactorsacompanyhastodealwithdecreasemarketsinwhichitoperates.答案：错误29.Thecontrollableelementscanbealteredinttochangingmarketconditions,consumertastes,orcorporateobjectives.答案：正确environment'scontrollablefactors.答案：错误31.Theforeignpoliciesofacountryhaveadirecteffe32.AbolitionofapartheidinSouthAfricaisaneinternationalmarketingscenario.答案：正确33.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheir34.Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingpro35.Leveloftechnologyremainsunchangedacrosscountriesmakingitafairlypredictablef36.Politicalandlegalissuesacompanymayfaceabr37.Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsartransparentinadomesticsituationt38.Thepoliticalandlegalenvironmentisacontrollab39.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitut40.Indealingwithunfamiliarmarkets,marketersmustbeawareoftheframesofreferencetheyareusinginmakingtheirdecisions.答案：正确41.JohnrefusestobuyJapaneseproductsbecausknownforitsaggressivebehavior.Johnisusingaself-refe案：正确42.Thedistributionprocessincludespromotionofgoodsandservicesbysellersandreseller案：错误43.Thebehaviorofchannelmembersinthedistributionprocessistheresultoftheinteractionsbetweentheculturalenvironmentandthemarketingprocess.答案：正确45.Traditionalchannelsindevelopingcountriesdependenceonimportedmanufacturedgoods.答案：正确46.Inatraditionaldistributionstructure,distributionsystemsaren47.Inthetraditionaldistributionstructure,independentagenciesthatprovidefacilitat48.AdistinguishingcharacteristicoftheJapanesedistributionchannelsystem49.TheJapanesedistributionstructureis50.InthecontextofthedistributionstructureinJapan,ithasbeenobservedth51.Astraditionalchannelstrucinvolvedinnewproductdevelopment.答案：正确52.Inthecontextofdistributionstructures,oneofWalmart'sstrengthsisitsabilit53.Inthecontextofdistributionpatterns,wholesalingshowsagreaterdi54.Inthecontextofretailpatterns,directmarketingworkswellinaffluentmarketsaswmarketswithunderdevelopeddistributio56.Merchantmiddlementendtobemorecontrollablethanagentmiddlemetitletomanufacturers'goods.答案：错误57.Thedistributionchannelprocessincludesallactivities,beginningwitht58.Domesticmiddlemenoffermanyadvantagesforcompanieswivolume.答案：错误59.Inthecontextofthedifferentkindsofmiddlemen,in2003,theWTOruledexportmanagement60.Domesticmiddlemenaremostlikelytobeusedwhenthemarketerdesirestominifinancialandmanagementinvestment.答案：正确61.Exportmanagementcompaniesworkundertheirownnames.答案：错误62.TheExportTradingCompanyActallowsproducersofsimilarproductstoformexcompaniesintheU.S.答案：正确64.Usingforeign-countrymiddlemenmovestcompanybecomeslessinvolvedwithproblemsoflanguage,physicaldistrib65.Channelsofdistributionoftenposelongevityproblems.答案：正确66.IntheU.S.,ifamiddlemanisterminated,thecompanyisrequiredtopayonepercentofthemiddleman'saverageannualcompensation,multipliedbythenumberofyearsthemiddleman误68.Ideally,awebsiteshouldbetranslatedintothelanguagesofthetargetmarket.答案：正确70.Formostcompanies,tradeshowsanddirectsellincommunicationsmix.答案：错误71.Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchretailerormiddlemeneffectivenessandcooperation.答案：正确72.Salespromotionsarelong-termIMCeffortsdirectedtotheconsumerorretailer.答案：错误73.Salespromotionsconstitutethemajorportionofthepromotionaleffortinruralandlessaccessiblepartsofamarket.答案：正确74.Whiledevelopinganinternationaladvertisementcampaign,tevaluatingthecampaignrelativetothegoalsspecified.答案：正确75.Televisionisanadvertisingmediumwheretherearenorestrictionsinmostcountries.答案76.Inthecontextofinternationaladvertising,anadvertisermustconsiderlocalvariationswhen77.Inthecontextofinternationalmarketing,thefirststdecisionregardingitsdesign.答案：正确78.Foracompany,thechiefadvantageofanexpatriatesalesfo79.Localsalespeoplearebetterabletoleadacompanythroughthemazeofunfamilsystemsandreferralnetworksofaforeignland.答案：正确1.以下哪个不属于国际市场营销管理观念()2.国际市场营销与国内市场营销的相似点不包含哪一项()D观念性的一致性3.国际营销比国内营销面临更多不可控因素，其中不包含哪一项()4.以下哪一项不属于国际市场营销与国际贸易的区别()A理论立足点不同B交换主体不同5.国际管理定位理论不包含下列哪一项()A种族中心B国家中心6.国际营销发展阶段不包含下列哪一项()C非经常性对外营销阶段D经常性对外营销阶段7.经常性对外营销阶段的突出特点是()A企业拥有固定的生产能力用于生产在海外市场上持续销售所C企业将全世界视为一个市场，包括国内市场在内D进行暂时性或非连续性的国际市场营销，没有将国外市场视为持续性发展的目标市8.以下哪一项不属于产品标准化的优势()B生产和购买的规模经济C扩大品牌影响力D学习经验的更快积累都是以满足()需求为导向的A消费者C国际市场10.国际市场营销的任务是()D将资源集中于全球市场所带来的机会和威胁，面对一个范围更大的营销空间。1.国际营销本质上是一种(),一国的经济和技术水平决定了该国的市场规模和消费2.经济体制包括哪些类型()A资本主义市场经济B社会主义计划经济C资本主义计划经济D社会主义市场经济A政策机制B调控机制C成本机制D价格机制4.资源私有化而资源配置指令化的经济体制，称作()A资本主义市场经济B社会主义计划经济C资本主义计划经济D社会主义市场经济5.()是一种在整体资源国有的环境中采取市场配置的经济体制。A资本主义市场经济B社会主义计划经济C资本主义计划经济D社会主义市场经济6.经济规模衡量的是一国的()D供求能力7.()是在生产功能有限的情况下发展起来的，是围绕生存而展开的经济，而且通常都是封闭或者孤立的经济，生产活动中采用的技术是牛顿时代以8.()特征是社会开始考虑经济改革的问题，希望通过现代化来增强国力并改善人民A准备起飞阶段D超越大众消费阶段9.()要的经济部门从制造业转向服务业，奢侈品消费向上攀升，生产者和消费者都C超越大众消费阶段D起飞阶段10.()同一国的国民收入一样，是决定市场容量的重要因素。A人口总量B人口增长率C人口密度D人口年龄及性别结构1.()是一种沟通体系，是生活方式的总和，提供了许多标准和规则，促进了社会成A文明B规则2.以下哪一项不属于文化的特征()A文化并非与生俱来，而是通过后天学习而得到的。3.以下哪一项不是影响国际市场营销的主要社会文化因素()B价值观念D社会组织4.()指个人或集体的传统风尚、礼节、习性，是特定社会文化区域内历代人们共同D社会组织5.宗教对企业国际营销的影响主要体现哪些方面()。C宗教戒律和文化倾向影响着人们的消费行为D宗教分裂导致的政治风险将会影响企业营销6.衡量一国教育水平高低的主要指标是识字率和()A入学率B就业率7.()为一个国家当中，十五岁以上成年人能读写文字的人的比率，就目前而言，全A入学率B识字率8.从拓展国外市场的角度看，如果东道国的教育程度低则()9.企业在开展国际营销活动时在语言文字方面应该注意哪些方面()D身体语言也不可忽视10.()指人们彼此之间、社会团体之间、人与社会团体之间的联系方式。A家庭B公司C社会组织D政府1.专制政治包括()A君主立宪制B共和制C君主专制D独裁专制2.政府在经济中所扮演的角色有哪些()A政策制定者B干预者3.全球范围内主要存哪些政党制度形式()C两党制D多党制4.英国的()主张对外国企业采取限制的政策，而()则主张自由贸易政策，对外A民主党共和党B共和党民主党C工党保守党D保守党工党5.国际营销过程中，政府政策的不稳定性包括下列哪些情况()A政权的频繁更替B治安混乱、频繁发生暴力事件和游行示威D经济繁荣6.所谓()就是政府将外国人投资的企业收归国有，包括给予补偿的征用和不给予补偿A税收管制C价格控制D劳工限制7.()是指一国政府对外汇买卖、外汇汇率、外汇汇出及国际结算等进行管理和限A外汇管制C国有化D价格控制8.()是指一个国家或地区出于某些原因而作出的不准某些外国产品进入本国，或对A外汇管制C国有化D进口限制9.()是指一个国家或地区的政府出于某种原因，对某些产品的价格水平做出A价格控制B税收管制C国有化D进口限制10.以下哪些措施可以减少政治风险()A联合投资1.国际营销调研与国内营销调研的差异性主要表现()C国际营销调研比国内营销调研更困难、更复杂2.国际营销调研的第一步是()。A制订调研计划B确定调研问题和调研目标3.一份国际营销调研计划应包括哪些内容()A确定需要搜集的信息B确定信息来源4.分析整理信息资料包括哪些内容()A整理原始资料B将资料进行分类汇编D提交调研报告5.调研报告在结构上分为哪些部分()A前言B报告主体C附录D参考文献6.营销组合策略调研包括哪些内容()C销售渠道调研D促销调研7.国际营销调研分为哪些类型()D预测性调研8.()是指通过查找、整理和分析与调研项目有关的数据资料而进行的一种调研方法。由于文案调研的资料是经他人收集、整理、加工过的二C文案调研D实地调研9.实地调研的方法主要有()C问卷法D实验法10.()是指对预测对象未来所表现的性质的推断，是建立在预测者的主观经验和逻B短期预测C定性预测D定量预测1.()的基本思路是开发那些潜伏在现有市场和现有产品类别中的市场机会，也被称C一体化成长战略2.多样化成长战略有哪些类型()3.迈克尔.波特竞争战略包含哪些内容()A产品开发战略D市场聚集战略A总成本领先战略D产品开发战略5.()是通过更好地了解狭义市场或细分目标市场的顾客之所需，为他们创造更多的7.为了保持自己的领导地位和竞争优势，市场领导者可采用哪些战略()8.防御战略有哪些()A阵地防御B攻击防御C运动防御D收缩防御9.()是指挑战者集中优势向对手发动全方位的进攻，如在产品质量、功能、性能、A正面挑战B侧面挑战10.市场补缺者在确定有利的较小专业市场时应注意以哪些()B对市场主要竞争者不具有吸引力第七章国际市场进入口的特征包括()。A间接出口的产品与向国内销售的产品差别不大B企业营销活动在国内进行D是企业进入国际市场最脆弱、最容易的方式2.相对于间接出口，直接出口的优点有()。C收益较大3.许可证贸易是一种被广泛应用的国际营销进入模式，其特点()。与扩展。它与许可证贸易的主要区别是()。A前者是整个经营体系的转让，而后者只转让单个经营资源C在特许经营中，特许方要给予被特许方生产和管理方面的帮助D许可证贸易一般主要为生产型企业所采用，而特许经营则主要为服务型企业所采5.契约进入国际市场模式的描述正确的是()。A契约进入模式是克服国际贸易壁垒的手段之一B契约进入模式是一种股权安排C许可证贸易不属于契约进入模式D契约进入是以股权控制为目标，涉及的财务风险较高建设，特斯拉进入中国市场的模式是()。A间接出口B直接出口C合资经营D独资经营7.与合资经营相比，独资经营模式的优势包括()A独资经营可以保证企业完全控制它在目标市场国的生产经营活动8.以下属于非股权型国际联盟具体形式的有()。A许可证协议9.最初级的国际市场进入模式是()。营中，以下哪些是网络营销应该规避的缺点()第八章国际产品策略1.下列不属于产品的整体概念五个层次的是()。A核心产品B有形产品B有形产品C潜在产品D期望产品3.下列属于产品组合策略的有()A扩大产品组合策略B缩减产品组合策略D集中性营销策略A扩大产品组合策略D产品线现代化策略5.影响产品标准化策略和差异化策略选择的因素不包括()。D企业的国际经营目标6.国际营销中产品沟通组合策略，产品不改变沟通不改变的策略是()。A直接延伸策略有()。A单一名称8.产品的服务策略()B售中服务D产品服务9.国际市场营销组合策略指的是()A国际产品策略B国际