王磊+刘浩-全球化下新产品研发的敏捷运作

Donotprint,saveordAgenda主题新产品研发的全球背景加速推向市场的紧迫性n=94PMOOrganizationsSource:CEB2015PMOPeerPerspectivesPoll全球化特性：创新全球化特性：创新,变化,快速新产品研发的全球背景商业领导需求商业领导需求:从商业建议到价值体现▪MeasureofSpeed=Fast(er);“BeforeCompetitors;“timetomarket”项目团队实现项目团队实现▪MeasureofSpeed=On-Timeperformance英格索兰公司英格索兰公司IngersollRandNo1或2品牌战略和市场定位市场领导品牌Market-leadingBrandsComfortandClimateCont新产品研发流程NewProductDevelopmentProcRapidLearningCyclesConceptValidationLaunchConceptValidationDesign&TestLaunchDesign&TestLaunch&SupportConceptDevelopment概念设计概念验证设计与测试产品发布准备发布与支持新产品研发流程精益研发：项目范围管理知识的再利用KnowledgeReuse知识的再利用KnowledgeReusepropeller-typecondenserfanspropeller-typecondenserfansair-cooledcondensercompressor—→模块化设计Modulardesign•工作量Workloadeffecttoeffecttothecusotmer?评估部件可检测性精益研发：风险控制SEVOCCDET部件部件潜在潜在失效失效功能失效影响度原因原因频率率控制方法模式加速产品研发机会AccelerateProductDevelopment数值仿真与模拟ModelingandSimulation •积累组织过程资产AccumulateOrganizatio仿真应用SimulationApplication–方案选择Conceptselection否否–产品选型ProductselectionGate4Gate3Gate2Gate1PHASE1CONCEPTDEVLOPMENTPHASE2CONCEPTVALIDATIONPHASE3DESIGN&TESTPHASE4Gate4Gate3Gate2Gate1PHASE1CONCEPTDEVLOPMENTPHASE2CONCEPTVALIDATIONPHASE3DESIGN&TESTPHASE4LAUNCHPHASE5LAUNCHSUPPOR TDesignVerificationwithFEAandTestELCtestsupportConceptUnitS&VTestGateGate0•Designertoimplem•Designertoimplem•FEAengineertoverifythestructuralintegrityofanalysesandshakertabletest•TestengineertoperfS&Vtestontheverificationuverifytheeffectotreatment,andconcludethesoundlevelcatalogfor•FEAprojectleaderorsubtaskappropriate.•SMEinMechani•Designertoprovidetengineerincludingthecomponent•FEAengineertoperstructuralanalysesaccordingtotheFEA/testplanandcteamwheredesignsaredeficient,explainwhy,provideguidainnovativeideasonhowissues.•Testengineertoperforpotentialsolutionplan.•FEAprojectleaderorsubtaskeffortsandupdatethetask(scope,priorityandschedule).•SMEinMechanicsandAcoustNPDProjectLeadtosittogethertoreviewandofstructuralintegrAcousticsasne