旅游英语综合教程课件

TourismEnglishComprehensiveCourseCoursewareBasicknowledgeoftourismEnglishTourismreceptionandservicesTourismbusinessandexpansionCrossculturalcommunicationandcommunicationTourismEnglishPracticeandCaseAnalysiscontents目录BasicknowledgeoftourismEnglish01Hotelcheck-inVocabularysuchas"checkin","doubleroom",etc.CateringservicesVocabularysuchas"menu","waiter",etc.TouristattractionsVocabularysuchas"palace","museum",etc.TransportationmodeVocabularysuchas"train","plane",etc.TourismEnglishVocabularyPresentsimpletenseusedtodescribefacts,viewpoints,andhabitualbehavior.Presentcontinuoustenseusedtodescribeanactionorstatethatishappening.Simplepasttenseusedtodescribeactionsorstatesthatoccurredinthepast.Futuretenseusedtodescribefutureplansorexpectedbehaviors.TourismEnglishGrammar02030401CommonexpressionsintourismEnglishWelcometoourhotel!Doyouneedtobookaroom?Doyouneedtobookarestaurant?Doyouneedtobookticketstotouristattractions?Tourismreceptionandservices02Receptiondeskservicesgreetingtours,checkinginandout,handlingcancellationsandchanges,handlingcomplaints,andprovidinginformationaboutthehotelandlocalareaFrontdeskserviceshandlingphonecalls,makingreservations,arrangingwake-upcalls,handlingmailanddeliveries,andprovidinginformationaboutthehotel'sfacilitiesandservicesCheckoutservicescalculatingthefinalroomrate,handlingpayment,providingreceipts,andhandlinganyrequestsforextrasorrefundsTourismreceptionprocessHotelServiceEnglishbeingabletosolvecommonproblemsthatmayariseduringastay,suchasmaintenanceissuesorrequestsforextraservicesProblemsolvingskillsexplainingtheservicesavailableatthehotel,includingroomservices,laundry,spa,gym,pool,andotherfacilitiesIntroductiontohotelservicesbeingabletocommunicateeffectivelywithtours,understandingtheirneedsandrequests,andprovidingclearandaccurateinformationCommunicationskills010203Introductiontorestaurantservicesexplainingthemenu,takingorders,makingrecommendations,andexplainingthepaymentprocessCommunicationskillsbeingabletocommunicateeffectivelywithtours,understandingtheirneedsandrequests,andprovidingclearandaccurateinformationProblemsolvingskillsbeingabletosolvecommonproblemsthatmayariseduringameal,suchasappealsordietaryrestrictionsRestaurantServiceEnglish要点三Introductiontolocalattractionsprovidinginformationaboutthemustseetouristattractionsinthearea,includinghistoricalsites,museums,galleries,landmarks,andnaturalbeautyspots要点一要点二Planningitinerarieshelpingtoursplantheirdailyactivitiesbasedontheirinterestsandneeds,includingtransportation,timetables,andanynecessarybookingsTourismsafetyadvisingtoursonsafetymeasurestotakeduringtheirvisit,includingprecautionsfornaturaldisasters,crimeprevention,andfirstaid要点三IntroductiontotouristattractionsTourismbusinessandexpansion03VSLearnaboutmarketingplans,marketresearch,targetcustomers,andpricingstrategiesUnderstandhowtousemarketingchannelseffectivelytopromotetourismproductsandservicesBrandmanagementLearnaboutbrandpositioning,brandimage,andbrandcommunicationUnderstandhowtocreateastrongbrandidentityfortourismproductsandservicesMarketingstrategyTourismMarketingProductplanningLearnaboutthedevelopmentoftourismproducts,includingpackagedtourproducts,customizedtourproducts,andindependenttravelproductsUnderstandhowtomeettheneedsofdifferentcustomergroupsthroughproductinnovationProductqualitycontrolLearnaboutqualitystandardsandqualitycontrolmethodsfortourismproductsUnderstandhowtoensureproductqualityandcustomersatisfactionthrougheffectivequalitycontrolmeasuresTourismproductdevelopmentRouteplanningprinciplesLearnabouttheprinciplesofrouteplanning,includingmarketanalysis,resourceintegration,andcostcontrolUnderstandhowtodesignroutesthataresuitablefordifferentcustomergroupsandmarketsituationsRouteevaluationandoptimizationLearnaboutrouteevaluationmethodsandoptimizationtechniquesUnderstandhowtoevaluatetheperformanceofroutesandcontinuouslyimproveroutequalitythroughoptimizationmeasuresTourismrouteplanningLearnaboutvariouscooperationmodelsbetweentourismenterprises,suchasjointmarketing,resourcesharing,andjointdevelopmentUnderstandhowtoachievemultiplebenefitsandwinwinoutcomesthroughcooperationCooperationmodelsLearnaboutexchangeplatformsfortourismenterprises,includingindustryconferences,exhibitions,andnetworkingeventsUnderstandhowtoexpandbusinessopportunitiesandenhanceindustryinfluencethroughparticipationinexchangeactivitiesExchangeplatformsCooperationandexchangeamongtourismenterprisesCrossculturalcommunicationandcommunication04AwarenessofdifferentculturalbackgroundsItisessentialfortourismprofessionalstobeawareoftheculturalbackgroundsoftourism,includingtheirvalues,beliefs,communicationstyles,andsocialnormsThisawarenesshelpsavoidmisunderstandingsandconflictsduringinteractions要点一要点二RecognitionofculturaldifferencesItisimportanttorecognizethatpeoplefromdifferentculturesmayhavedifferentopinionsandreactionstothesamesituationTourismprofessionalsshouldbesensitivetothesedifferencesandadapttheircommunicationstyleaccordinglyCrossculturalcommunicationawarenessCrossculturalcommunicationskillsListeningattentivelyandunderstandingthemessagebehindthewordsiscriticalincrossculturalcommunicationTourismprofessionalsneedtodemonstrateactivelisteningskillstoensuretheycorrectlyunderstandtours'needsandrequestsEffectivelisteningUsingsimple,clearlanguageandshowingrespectforothers'opinionsandwaysofcommunicationcanfacilitateeffectivecommunicationinadiverseculturalenvironmentClearandresponsivecommunicationNeutralandobjectiveattributeWhendealingwithdisputes,itisimportanttomaintainaneutralandobjectiveattributetoensurefairnessandindependenceTourismprofessionalsshouldnotbebiasedtowardsanypartyinvolvedinthedisputeEffectiveconflictresolutionSkillsinconflictresolutionareessentialfortourismprofessionalsTheyshouldbeabletoidentifytherootcauseofthedispute,facilityconstructivecommunication,andfindsolutionsthataresatisfactorytoallpartiesinvolvedStrategiesforhandlingtourismdisputesTourismEnglishPracticeandCaseAnalysis05RolePlayingActivitiesDesignedtosimulatereallifescenariosinthetourismindustry,studentsengageinroleplayingexercisestoimprovetheirspeakingabilityinTourismEnglishOralPresentationSkillsStudentsareencouragedtopresentinformationabouttouristattractions,hotels,andotherrelevanttopicsinanengagingandcoherentmanDebateandDiscussionDebatesanddiscussionsontourismrelatedtopicsprovideanopportunityforstudentstoexpresstheiropinionsandengageincriticalthinkingTourismEnglishSpeakingPracticeEmailandResponseWritingStudentslearnhowtowriteprofessionalemailsandlettersinTourismEnglish,coveringvarioussituationsinthetourismindustryTravelBrochureandItineraryWritingPracticeinwritingclearandattractivetravelbroc