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5
UnitBrandAfterstudyingthisunit,youshouldbeableto:introduceabrandcomparedifferentbrandsknowabouttrademarkprotectionknowaboutsoleagencyunderstandsomebasicanti-counterfeitingmeasuresUnit
5
BrandUnit
5
BrandLearningFocusKnowledgeGetageneralideaofthefactorstoconsiderinbranding.SkillsLearntounderstandthepreliminaryevaluationofanewbrand.Beabletolearnthebasicsaboutregisteringatrademark.Learnhowtoconductamarketsurvey.Understandandintroduceabrand’shistory/background.Part1-ListeningPart2-WatchingPart3-Speaking
Part4-Unit
5
BrandOutline121212SupplementaryListeningUnit
5
BrandLead-inAsacompanydevelops,thelogoorthebrandofthecompanywillchangealongwiththedevelopment.Today,severallogosofworld-famouscompanieswillbeshowntoyou.Takeagoodlookandseeifyoucanfindoutwhatarethedifferencesbetweenthemandtelluswhatcompanytheyare.Unit
5
BrandLead-inPepsiBMWUnit
5
BrandLead-inMercedes-BenzAppleUnit
5
BrandListening1Task1Ⅰ.Warming-upBrandEvaluationDoyouknowwhattheseproductsare?Canyouidentifytheirbrandsandtellwheretheyoriginatedfrom?DOVEUK/Netherlands1.2.3.Bawang
China
VSUSUnit
5
BrandListening1Task1NewWords&Expressionsherbala.草本植物的;草本植物制的This
herbal
medicinewillsoonclearupyourcold.这种草药能很快治好你的感冒。impressivea.令人钦佩的;给人以深刻印象的Thismovieisso
impressive
thatwekeeptalkingaboutitinthefollowingweek.这影片让人印象十分深刻,我们在接下来的一个星期都在谈论它。Unit
5
BrandListening1Task1NewWords&Expressions3. bewillingtodosth.乐意/愿意做某事Butwhywouldhe
be
willing
to
do
that?但是他为什么愿意那样做呢?4. approveof赞成;称许Didthepeopleatlarge
approve
of
thegovernment’spolicy?一般老百姓赞成政府的政策吗?Unit
5
BrandListening1Task1Ⅱ.ExtensiveListeningBrandEvaluationBruceistalkingtoMaxwell.Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.MaxwellaskedtworegionalmanagerstohelphiminthepreliminaryevaluationofJoyce.2.BrucehasjustcompletedthetrademarkapplicationofJoyce.I’daskedtworegionalmanagerstodotwothings.TrueFalse...weshouldconsidertrademarkprotectionnow.ScriptUnit
5
BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.ScriptWhichofthefollowingthingsdidtheregionalmanagersNOTneedtodo?☐A.ToestimatehowmanycustomershaveheardofJoyce.☐B.Tosendsamplestotheirexistingcustomers.☐C.Togetthecustomers’reactions.What’stheinitialreasonforpeopletobewillingtotryJoyce?☐A.Becauseofitsnaturalfragrance.☐B.Becauseofitseffectivenessinpreventinghairloss.☐C.BecauseofitsChineseherbalingredients.Unit
5
BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.3. Whowereinvolvedinthispreliminaryresearch?☐A.Existingcustomers.☐B.Potentialcustomers.☐C.Businesspartners.ScriptUnit
5
BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Afewmonthsagowestartedapreliminary
evaluationoftheJoyceshampoo.TheofficialmeetingisinOctober,butpreliminariesincludeanexhibitioninSeptember.(a.初步的)(n.起始行为)Unit
5
BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.OverthepastfewdaysI’vebeenconsideringthepotential
marketforJoyce.I’msurethepotentialisthere.(a.潜在的)(n.潜力)Unit
5
BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.I’daskedtworegional
managerstodotwothings.Firstly,toestimateroughlyhowmanycustomersintheirregionsmightbeinterestedinJoyce.(a.区域的)(n.地区)_______________________________________________________________________________________________________________________________________Unit
5
BrandListening1Task2Ⅰ.Warming-upTrademarkRegistrationSupposeyouarereadyfortrademarkregistrationandyouneedtofillinastandardformfirst.Searchonlineandlistwhatproductinformationyouneedtoprovide.NameofbrandCompanynameThetypesofgoodsorservicesLogoBusinessaddressUnit
5
BrandListening1Task2NewWords&Expressionssolicitorn.事务律师The
solicitor’sadvicegavemefoodforthought.律师的指点值得我深思。patentn.专利;专利权Thetrademarkisregisteredonthebookofthe
Patent
Office.该商标已在专利局登记注册。standarda.标准的,规范的Idisagreewithyourclaimthatthestandardistoohigh.我不认同你关于标准太高的说法。Unit
5
BrandListening1Task2NewWords&Expressionsrenewv.延长(协议、官方文件等)的期限;使续期Imust
renew
mymembershipofthesailingclub.我必须延续我的航海俱乐部会员的资格。timelimit时间限制The
time
limit
hasbeenreached.限期已至。belimitedto被限制/限定(在⋯⋯时间内)
Theresearchanddevelopmentperiodforournewproductshouldbelimitedtotwomonths.我们的新产品研发期应限制在两个月内。Unit
5
BrandListening1Task2Ⅱ.ExtensiveListeningTrademarkRegistrationMaxwellisinquiringabouttrademarkregistration.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Self-introduction2.Thefirststepofregistration3.Timelimitfortrademarkprotection4.MakinganappointmentfordetailsScriptRoytoldMaxwellthattoregisterthetrademarkforJoyceheneededtocontactthe1________________first.Thenheneededtofillout2_______________whichhereceived.InChina,trademarkprotection3_______________10yearsbylaw.Buttrademarkrightscanbe4___________.What’smore,RoywouldsendMaxwella(n)5___________aboutsomebasicsabouttheTrademarkLawandmakeanappointmentfordetails.Unit
5
BrandListening1Task2Ⅲ.IntensiveListeningTrademarkRegistrationScriptListentotheconversationagainandfillintheblankswithproperwords.TrademarkOfficestandardformsislimitedtorenewedbrochureUnit
5
BrandListening1Task2Ⅳ.LanguageSummaryTrademarkRegistrationReadaloudthefollowingsentencesabouthowtomakeaninquiry,payingspecialattentiontotheitalicizedparts.I’mcallingtoinquireabouttrademarkregistrations.…Roy,canyoutellmewhatweneedtodo?
Excuseme,wouldyoumindtellingmethewaytotheTrademarkOffice?4.Doyouknowhowlongthetrademarkprotectionisvalidfor?Unit
5
BrandWatching1Task1Ⅰ.Warming-upMarketSurveySupposeyouareasalespersoninacosmeticsshop.Chooseonebrandofthefollowingproductsandtrytopromoteittoyourpartnerorclassmates.1.Shampoo(Bawang,Head&Shoulders,Rejoice)2.Facialcleanser(Herborist,Pechoin,EstéeLauder)Unit
5
BrandWatching1Task1Ⅰ.Warming-upMarketSurveyExampleIstronglyrecommendBawangshampootoyou.Awell-knownbrandinChina,Bawangspecializesinherbalandanti-hair-lossshampooproducts.Withdecadesofresearch,Bawanghascraftedauniqueformulafocusingonhairprotectionandenhancement.Itsnaturalherbalingredientscombathairloss.Bawangdoesn’tjustcleanyourhair—itnurturesit.Saygoodbyetothinninghairandhellotovoluminous,lusciouslocks.Unit
5
BrandWatching1Task1NewWords&Expressionscompetitivea.(产品或价格)有竞争力的Toensureourproductsstaycompetitivewehavetoconductregularmarketresearch.为了保证我们产品的竞争力,我们必须定期进行市场调查。malln.购物中心;商业大街Theyaremakingamarketsurveyinashoppingmall.他们正在一个购物中心做调查。Unit
5
BrandWatching1Task1Ⅱ.ExtensiveWatchingMarketSurveyFrankismakingamarketsurveyinashoppingmall.Watchthevideoclipandmatchthebrandnameswiththecorrespondingopinions.LuxBawangJoyceunknown,worthtryingexpensive,topgradegoodquality,ratherexpensiveScriptUnit
5
BrandWatching1Task1Ⅲ.IntensiveWatchingMarketSurveyScriptWatchthevideoclipagainandanswerthefollowingquestions.What’sthebrandnameofthelady’sfavoriteshampoo?HowdoesFrankcommentonLuxshampoo?What’sthelady’sopiniononLux?4.WhatfeatureofBawangisunfavorabletothelady?Lux.It’smoreexpensivethanotherbrandsonthemarket.Shethinksit’stopgradeintheworldofhaircare.It’sratherexpensive.Unit
5
BrandWatching1Task1Ⅳ.LanguageSummaryMarketSurveyReadaloudthefollowingsentencesaboutaskingforpermission,payingspecialattentiontotheitalicizedparts.
Doyoumindmyaskingyouafewquestions?
Wouldyoupleasetellmewhichbrandofshampooyouusuallyuse?3.MayIknowwhyyoupreferLux?Unit
5
BrandWatching1Task2Ⅰ.Warming-upPricing&BrandingLookattheslogansbelowandmatchthemwiththecorrespondingbrands.A.Baidu,knowsBetter. B.Innovationforeveryone.C.Makeitpossible. D.ValueforUsers.A.Baidu,knowsbetter.D.ValueforUsers.C.Makeitpossible.B.Innovationforeveryone.Unit
5
BrandWatching1Task2NewWords&Expressionspricingn.定价Official
pricing
systemsusuallyrespondslowly.官方价格体系通常反应迟钝。brandingn.品牌设计Wewillprovide
branding
guidelinesandlookandfeel.我们将提供品牌设计方针和品牌的外观和感觉。readjustv.重新调整Youmayfinditnecessaryto
readjust
thewheelsfromtimetotime.你需要不时调整轮子。Unit
5
BrandWatching1Task2NewWords&Expressionspremiuma.优质的;高级的Atthe
premium
endofthemarket,businessisbooming.高端市场业务繁荣。affordablea.买得起的;负担得起的Therentforthefour-roomedhouseis
affordable.四居室房屋的房租付得起。penetrationn.渗透;占有Ouraimistoachievegreatermarket
penetration.我们的目标是进一步打入市场。Unit
5
BrandWatching1Task2NewWords&Expressionspurchasen.购买Thathatwasagood
purchase.那顶帽子买得好。functionn.功能,作用The
function
ofamammal’sfuristoinsulatethebody.哺乳动物皮毛的功能在于使身体保温。restorev.恢复;使复原Agoodrestwill
restore
youtohealth.好好休息一下可使你恢复健康。Unit
5
BrandWatching1Task2NewWords&Expressions10.slogann.口号;标语Sucha
slogan
willbindourhandandfoot.这个口号会使我们束手束脚。legendn.传说;传奇故事Thisisapopular
legend.这是一个流传很广的传说。appealinga.有吸引力的;有趣的Ifindhismannervery
appealing.我发现他的举止非常有吸引力。Unit
5
BrandWatching1Task2NewWords&Expressionssubwayn.地铁Manyofthecity'spopulacetraveltoworkby
subway
orbus.许多城市的平民都是坐地铁或公共汽车上下班。prime-timea.(广播与电视的)黄金时间的,收视高峰时间的
Thatactorhasbeenonfive
prime
time
programs.
那位演员已经上过五次黄金档的节目。commercialn.(电视或电台的)商业广告
Thegovernmenthaslaunchedacampaignoftelevision
commercialsandleaflets.政府通过电视广告和传单的形式发起了宣传活动。Unit
5
BrandWatching1Task2NewWords&Expressionscostingn.成本计算
Costingisaverycrucialstepinbrandpricing.成本计算是品牌定价中很关键的一步。outletn.商店,商行Thisisthelargestretail
outlet
inthecity.这是该市最大的零售商店.hairdressern.理发店My
hairdresser
hasopenedanewsalon.我的理发师新开了一家理发店。Unit
5
BrandWatching1Task2NewWords&Expressionsstartout开始I’ll
start
out
towritemypapertomorrow.我计划明天写读书报告。rollout大量生产Theyhavethe
ability
to
roll
out
new
products
withinafew
weeks.他们有能力在几周内大量生产新产品。Unit
5
BrandWatching1Task2Ⅱ.ExtensiveWatchingPricing&BrandingThemeetingisheldtotalkaboutthepriceandproductpositioningofJoyce.TheSales&MarketingDepartmentdecidestofocusontheAsianmarketfirst.We’dbetterstartwithpriceandproductpositioning.TheSales&MarketingDepartmentishavingameeting.Watchthevideoclipanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.TrueFalseOurinitialtargetmarketisthedomesticmarket—China.ScriptUnit
5
BrandWatching1Task2Ⅲ.IntensiveWatchingPricing&BrandingScriptWatchthevideoclipagainandcompletethefollowingtablewiththepricingandbrandinginformation.PricingInthe1__________range;Discountsfor2_______________DescriptionThefunctionofthe3________________________4___________________sloganPromotionalActivities5____________onbuses,subwaysandtheInternet;6___________TVcommercialsMarketsFirst7________________________;Later8________________30-50yuanlargepurchasesChineseherbalingredients“EasternLegend”PosteradsPrime-timethedomesticmarket/ChinatheAsianmarketUnit
5
BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Ithinkthepriceisthekey.Theypricedthepaintingsbeforeputtingthemonexhibition.Keepyourseatinuprightpositionduringthetake-off.We’dbetterstartwithpriceandproductpositioning.n.价格v.给……定价n.位置n.定位Unit
5
BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Wecanalsoofferdiscountsforlargepurchasessoshopscanofferpromotions.Ourproductsarepurchasedbythestateatreasonableprices.Thisfamousbrandbecamethefocusofworldwideattention.Whichmarketarewefocusingourproductonfirst?There’llbeaproductlaunchonthe2ndofnextmonth.Theysuccessfullylaunchedaspaceshipyesterday.
n.购买v.购买n.焦点,中心v.使集中n.发布v.发射Unit
5
BrandSpeaking1Ⅰ.Workinpairs.Completeandpracticethefollowingconversationaboutthepreliminaryevaluationofanewbrandofperfumewithyourpartnerinturn.John:Goodmorning,everyone.Asyouknowthepurposeofthismeetingis to1______________________________ofournewbrand—Magic. Doris,what’stheresult?Doris: ThefeedbackreceivedbytheR&DDepartmentisquiteimpressive. Manycustomers2__________________John:Thankyou.I’msuretherewillbeapotentialmarketforMagic.Doris: Yes.Butourpreliminaryresearchonly3_____________________ __________John:Canyougiveanysuggestionsforfurthermarketresearch?Doris: Well.Wecouldinvitesomepotentialcustomersandsendthemsamples.I believe4__________________________John:OK.That’sagreathelp.Bytheway,5___________________________ ________________?Doris: Yes.IwillcontacttheTrademarkOfficeandmakeinquiriesafterthe meeting.discussthepreliminaryevaluationapprovedofMagic.theywilllikeourproducts.involvedsomeexistingcustomers.we’dbetterconsidertrademarkregistrationnowUnit
5
BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.StudentA:BusinessmanGreetandexpresstheintentiontoregisteratrademarkforyournewcosmeticbrand.Askaboutthematerialsrequired.Askaboutthetimeoftakingeffectandperiodofvalidity.StudentB:TrademarkOfficerGreetandprovideastandardform.Giveadetailedanswer.Replytheinquiry.Unit
5
BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.SampleA:Goodmorning,Miss.B:Goodmorning.CanIhelpyou?A:Yes.Iwanttoregisteratrademarkformynewcosmeticrange.WhatmaterialsshouldIsubmit?B:Youshouldfirstlyfilloutthestandardform,andyoualsoneedtosubmitadescriptionandaclaim.A:OK.HowlongdoIhavetowaitforapprovalafterhandingintheapplication?B:Well,aboutsixmonths.Theprocesstakestime,youknow.A:Howlongwilltheregisteredtrademarkremainvalidfor?B:Itislimitedtotenyearsfromthedateofregistration.A:Igotit.Thankyouverymuch.B:You’rewelcome.Unit
5
BrandSpeaking1Ⅲ.Workinpairs.Comparetwodifferentbrandsofmobilephones.Makesentencesorallyaccordingtothefollowingaspects.BrandABrandBPrice(s)PopularityFeature(s)Effect(s)Unit
5
BrandSpeaking1A:Whichbrandofmobilephonedoyouprefer?B:Nokia.Itworkswellandthepriceisreasonable.A:WhatdoyouthinkofApple—theiPhone4?Thisproductistothetasteoftheyoungnow.B:Yes.Butyouknowtheprice.It’sratherexpensive.A:iPhone4issuperiortoothersonthemarketbecauseit’smulti-functionalandeasytooperate.B:Itonlycomesintwocolors,blackandwhite.ButwithNokia,youhavemanychoices.A:iPhone4’sappearanceissimplebutelegant.What’smore,itspatentedtechnologyallowsseveraluniquefunctions.B:Nokia’stechnologyismature.Andthepriceistheirmostpowerfulcompetitiveadvantagenow.A:Anyway,bothofthemcanmeetthedifferentneedsofcustomersonthemarket.B:Iagree.SampleUnit
5
BrandSpeaking1Ⅳ.Workingroups.Supposeyourgroupwillholdameetingtodiscussthebrandingandpricingofanewbrandofperfume.Theconversationshouldinvolvethefollowingaspects.Compareotherbrandsinthemarketandsetanappropriateprice.Describetheproductandemphasizeitsuniquefeatures.Plansomepromotionalactivities.Setaninitialtargetmarket.Unit
5
BrandSpeaking1SampleA:WehaveconductedasurveyonperfumeandfindthatmostcustomersprefersomeEuropeanbrands.B:WhydotheychooseEuropeanbrands?Theirpricesarehigherthantheothers’onthemarket.A:Theysaytheyareasymboloffashionandhaveacharmingsmell.C:Ournewproducthasitsowncompetitiveadvantagesonthemarket.Itmaintainsthemagicfragrancethroughoutthewholeday.Nowweshouldconsiderthepricecarefully.A:Yes.Wejusthavetokeepitinthemiddlerange.Weshouldkeepitaffordable.C:Soundsreasonable.Howdowepromotethem?B:Wecanstartoutwithoutdooradsonbusesandsubways.ThenwemayconsiderTVads,radioadsandnewspaperads.C:Goodidea!SincewehavedevelopedgoodrelationshipwithsomedistributorsinIndiaandJapan,isitstrategictosetourinitialtargetmarketinAsia?A&B:Yes,weagree.Unit
5
BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Unit
5
BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Huawei,foundedin1987,istheworld’sleadingproviderofICT(informationandcommunication)infrastructureandintelligentterminals,focusingontelecomoperators,enterprises,terminals,cloudcomputingandotherfields.Thename“Huawei”reflectsthecompany'srootsandinitialambitionofservingasasuccessfultechnologyproviderforChina.Sinceitsestablishment,however,Huaweihasgrownbeyonditsoriginalmissionandbecomeaninfluentialplayerintheglobaltechnologysector.Unit
5
BrandBrandStoryListening2Task1GreeElectricAppliances,Inc.,foundedin1991,isahouseholdappliancesalesenterprise.IthasGreeandotherbrands,mainlyengagedinhouseholdairconditioners,mobilephones,centralairconditionersandotherproducts.HeadquarteredinZhuhai,GuangdongProvince,itisoneofthelargestairconditionermanufacturersinChina.HaierGroupisamultinationalconsumerelectronicsandhomeappliancescompanyheadquarteredinQingdao,Shandong,China.Itsproductsincludeairconditioners,mobilephones,computers,microwaveovens,washingmachines,refrigerators,televisions,etc.Unit
5
BrandNewWords&Expressionssessionn.(从事某项活动的)一段时间Thisisarecording
session.这是一段录音的时间。pharmacyn.药店,药房Sheworksatthe
pharmacy.她在药房工作。discardv.丢弃,抛弃Weshould
discard
oldbeliefs.我们应该抛弃旧观念。Listening2Task1Unit
5
BrandNewWords&Expressionsromantica.浪漫的,富有情调的Shethinksitwillbe
romantic
tobeanactress.她认为当个女演员会很浪漫。lifestylen.生活方式Shehadtochangeher
lifestyle
andeatinghabits.她必须改变生活方式和饮食习惯。Listening2Task1Unit
5
BrandⅡ.
ExtensiveListeningBrandStoryListening2Task1MaxwellisansweringquestionsatthepresslaunchofJoyce.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Originofthebrandname2.Brandslogan3.Promotionalstrategies4.FuturetargetsScriptUnit
5
BrandⅢ.IntensiveListeningBrandStoryListening2Task1Listeningtotheconversationagainandfillintheblankswithproperwords.ScriptSomeyearsagoagirlnamedJoyceworkedina(n)1_________.Inordertosavemoneysheoftenused2____________Chinesemedicinetocleanherhair.Onedayabusinessmansawherbeautifulhairandfellinlovewithher.HelatermanufacturedanewshampoowithChinese3_______________andnameditJoyce.ThepromotionalsloganforJoyceis4“__________________Justenjoyit!”ThecompanyhopesJoycebecomesa(n)5_______________sothateveryonewilluseitandexperienceahealthierandmoreconfidentlifestyle.pharmacydiscardedherbalingredientsSmoothandhealthy.householdnameUnit
5
BrandⅣ.LanguageSummaryBrandStoryListening2Task1TranslatethefollowingcompoundwordsintoChinese.newly-developedwell-knownwell-balancedpoorly-plannedheavily-discounted新开发的众所周知的均衡良好的计划不周的大打折扣的Unit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsUnit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsProfileprovidesashortdescriptionthatgivesimportantandimpressivedetailsaboutthecompany.Unit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsHistorytellsofthemilestoneeventsandachievementsofthecompanysinceitsfoundinguptothepresentday.Unit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsTurnoverisusuallyreportedannually(onceayear),andrevealsthenumberofunitsorvolumeofstocksoldbyacompany.Ahighturnovermeansthatgoodsaresoldquickly.Unit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsWorkethicsareasetofvaluesbasedonhardworkanddiligence.Itisalsoabeliefinthemoralbenefitofworkanditsabilitytoenhancecharacter.Unit
5
BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsBusinesstargetsindicatetheresultorsituationthatthecompanyhasdecidedtoaimitsbusinesseffortandistryingtoachieve.Unit
5
BrandNewWords&Expressionssolea.唯一的;仅有的The
sole
survivorofthecrashwasaninfant.这次撞车的惟一幸存者是一个婴儿。agencyn.代理机构;经销机构Hespokeinthepersonofatravel
agency.他代表一家旅行社讲话。Listening2Task2Unit
5
BrandNewWords&Expressions3. preconditionn.前提;先决条件Safetyisalwaysa
precondition
foranycompanyinitsdevelopmentprogress.在企业的生产建设过程中,“安全”始终是一个基本前提。4. nolessthan不少于;多达Therewere
no
less
than
fiftywounded.伤者至少有50人。Listening2Task2Unit
5
BrandⅡ.ExtensiveListeningSoleAgencyListening2Task2BillistalkingtohisbusinessguestMartin.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhichofthefollowingstatementsaboutMartiniscorrect?☐A.HeisfromTAF.☐B.HeisfromRED.☐C.HewantstoappointasoleagentinJapan.Accordingtotheconditionsoftheagreement,whatcanthesoleagentofJoyceNOTdo?☐A.Handlesimilarproductsfromotherbrands.☐B.Re-exporttheJoyceproductstoanyotherareaoutsidetheagent’sown.☐C.BothAandB.ScriptItisnotthefirstcooperationbetweenTAFandRED.Martincouldn’tacceptthepreconditionbecausehethinksitmightnotbepossible.3. MartinwillverylikelybecomethesoleagentofJoyceinJapan.Unit
5
BrandⅢ.IntensiveListeningSoleAgencyListening2Task2Listentotheconversationagainanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.ScriptHaven’tseenyouforages....you’vedoneallrightbyusinthepast.TrueFalseYouknowwe
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