新职业英语视听说教程1第三版 课件 Unit-5 Brand

5

UnitBrandAfterstudyingthisunit,youshouldbeableto:introduceabrandcomparedifferentbrandsknowabouttrademarkprotectionknowaboutsoleagencyunderstandsomebasicanti-counterfeitingmeasuresUnit

5

BrandUnit

5

BrandLearningFocusKnowledgeGetageneralideaofthefactorstoconsiderinbranding.SkillsLearntounderstandthepreliminaryevaluationofanewbrand.Beabletolearnthebasicsaboutregisteringatrademark.Learnhowtoconductamarketsurvey.Understandandintroduceabrand’shistory/background.Part1-ListeningPart2-WatchingPart3-Speaking

Part4-Unit

5

BrandOutline121212SupplementaryListeningUnit

5

BrandLead-inAsacompanydevelops,thelogoorthebrandofthecompanywillchangealongwiththedevelopment.Today,severallogosofworld-famouscompanieswillbeshowntoyou.Takeagoodlookandseeifyoucanfindoutwhatarethedifferencesbetweenthemandtelluswhatcompanytheyare.Unit

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BrandLead-inPepsiBMWUnit

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BrandLead-inMercedes-BenzAppleUnit

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BrandListening1Task1Ⅰ.Warming-upBrandEvaluationDoyouknowwhattheseproductsare?Canyouidentifytheirbrandsandtellwheretheyoriginatedfrom?DOVEUK/Netherlands1.2.3.Bawang

China

VSUSUnit

5

BrandListening1Task1NewWords&Expressionsherbala.草本植物的；草本植物制的This

herbal

medicinewillsoonclearupyourcold.这种草药能很快治好你的感冒。impressivea.令人钦佩的；给人以深刻印象的Thismovieisso

impressive

thatwekeeptalkingaboutitinthefollowingweek.这影片让人印象十分深刻，我们在接下来的一个星期都在谈论它。Unit

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BrandListening1Task1NewWords&Expressions3. bewillingtodosth.乐意/愿意做某事Butwhywouldhe

be

willing

to

do

that?但是他为什么愿意那样做呢？4. approveof赞成；称许Didthepeopleatlarge

approve

of

thegovernment’spolicy?一般老百姓赞成政府的政策吗？Unit

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BrandListening1Task1Ⅱ.ExtensiveListeningBrandEvaluationBruceistalkingtoMaxwell.Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.MaxwellaskedtworegionalmanagerstohelphiminthepreliminaryevaluationofJoyce.2.BrucehasjustcompletedthetrademarkapplicationofJoyce.I’daskedtworegionalmanagerstodotwothings.TrueFalse...weshouldconsidertrademarkprotectionnow.ScriptUnit

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BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.ScriptWhichofthefollowingthingsdidtheregionalmanagersNOTneedtodo?☐A.ToestimatehowmanycustomershaveheardofJoyce.☐B.Tosendsamplestotheirexistingcustomers.☐C.Togetthecustomers’reactions.What’stheinitialreasonforpeopletobewillingtotryJoyce?☐A.Becauseofitsnaturalfragrance.☐B.Becauseofitseffectivenessinpreventinghairloss.☐C.BecauseofitsChineseherbalingredients.Unit

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BrandListening1Task1Ⅲ.IntensiveListeningBrandEvaluationListentotheconversationagainandtick(√)thecorrectanswertoeachquestion.3. Whowereinvolvedinthispreliminaryresearch?☐A.Existingcustomers.☐B.Potentialcustomers.☐C.Businesspartners.ScriptUnit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Afewmonthsagowestartedapreliminary

evaluationoftheJoyceshampoo.TheofficialmeetingisinOctober,butpreliminariesincludeanexhibitioninSeptember.(a.初步的)(n.起始行为)Unit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.OverthepastfewdaysI’vebeenconsideringthepotential

marketforJoyce.I’msurethepotentialisthere.(a.潜在的)(n.潜力)Unit

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BrandListening1Task1Ⅳ.LanguageSummaryBrandEvaluationComparethemeaningoftheitalicizedwordsineachofthesentencepairs.I’daskedtworegional

managerstodotwothings.Firstly,toestimateroughlyhowmanycustomersintheirregionsmightbeinterestedinJoyce.(a.区域的)(n.地区)_______________________________________________________________________________________________________________________________________Unit

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BrandListening1Task2Ⅰ.Warming-upTrademarkRegistrationSupposeyouarereadyfortrademarkregistrationandyouneedtofillinastandardformfirst.Searchonlineandlistwhatproductinformationyouneedtoprovide.NameofbrandCompanynameThetypesofgoodsorservicesLogoBusinessaddressUnit

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BrandListening1Task2NewWords&Expressionssolicitorn.事务律师The

solicitor’sadvicegavemefoodforthought.律师的指点值得我深思。patentn.专利；专利权Thetrademarkisregisteredonthebookofthe

Patent

Office.该商标已在专利局登记注册。standarda.标准的，规范的Idisagreewithyourclaimthatthestandardistoohigh.我不认同你关于标准太高的说法。Unit

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BrandListening1Task2NewWords&Expressionsrenewv.延长（协议、官方文件等）的期限；使续期Imust

renew

mymembershipofthesailingclub.我必须延续我的航海俱乐部会员的资格。timelimit时间限制The

time

limit

hasbeenreached.限期已至。belimitedto被限制/限定（在⋯⋯时间内）

Theresearchanddevelopmentperiodforournewproductshouldbelimitedtotwomonths.我们的新产品研发期应限制在两个月内。Unit

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BrandListening1Task2Ⅱ.ExtensiveListeningTrademarkRegistrationMaxwellisinquiringabouttrademarkregistration.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Self-introduction2.Thefirststepofregistration3.Timelimitfortrademarkprotection4.MakinganappointmentfordetailsScriptRoytoldMaxwellthattoregisterthetrademarkforJoyceheneededtocontactthe1________________first.Thenheneededtofillout2_______________whichhereceived.InChina,trademarkprotection3_______________10yearsbylaw.Buttrademarkrightscanbe4___________.What’smore,RoywouldsendMaxwella(n)5___________aboutsomebasicsabouttheTrademarkLawandmakeanappointmentfordetails.Unit

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BrandListening1Task2Ⅲ.IntensiveListeningTrademarkRegistrationScriptListentotheconversationagainandfillintheblankswithproperwords.TrademarkOfficestandardformsislimitedtorenewedbrochureUnit

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BrandListening1Task2Ⅳ.LanguageSummaryTrademarkRegistrationReadaloudthefollowingsentencesabouthowtomakeaninquiry,payingspecialattentiontotheitalicizedparts.I’mcallingtoinquireabouttrademarkregistrations.…Roy,canyoutellmewhatweneedtodo?

Excuseme,wouldyoumindtellingmethewaytotheTrademarkOffice?4.Doyouknowhowlongthetrademarkprotectionisvalidfor?Unit

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BrandWatching1Task1Ⅰ.Warming-upMarketSurveySupposeyouareasalespersoninacosmeticsshop.Chooseonebrandofthefollowingproductsandtrytopromoteittoyourpartnerorclassmates.1.Shampoo(Bawang,Head&Shoulders,Rejoice)2.Facialcleanser(Herborist,Pechoin,EstéeLauder)Unit

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BrandWatching1Task1Ⅰ.Warming-upMarketSurveyExampleIstronglyrecommendBawangshampootoyou.Awell-knownbrandinChina,Bawangspecializesinherbalandanti-hair-lossshampooproducts.Withdecadesofresearch,Bawanghascraftedauniqueformulafocusingonhairprotectionandenhancement.Itsnaturalherbalingredientscombathairloss.Bawangdoesn’tjustcleanyourhair—itnurturesit.Saygoodbyetothinninghairandhellotovoluminous,lusciouslocks.Unit

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BrandWatching1Task1NewWords&Expressionscompetitivea.（产品或价格）有竞争力的Toensureourproductsstaycompetitivewehavetoconductregularmarketresearch.为了保证我们产品的竞争力，我们必须定期进行市场调查。malln.购物中心；商业大街Theyaremakingamarketsurveyinashoppingmall.他们正在一个购物中心做调查。Unit

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BrandWatching1Task1Ⅱ.ExtensiveWatchingMarketSurveyFrankismakingamarketsurveyinashoppingmall.Watchthevideoclipandmatchthebrandnameswiththecorrespondingopinions.LuxBawangJoyceunknown,worthtryingexpensive,topgradegoodquality,ratherexpensiveScriptUnit

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BrandWatching1Task1Ⅲ.IntensiveWatchingMarketSurveyScriptWatchthevideoclipagainandanswerthefollowingquestions.What’sthebrandnameofthelady’sfavoriteshampoo?HowdoesFrankcommentonLuxshampoo?What’sthelady’sopiniononLux?4.WhatfeatureofBawangisunfavorabletothelady?Lux.It’smoreexpensivethanotherbrandsonthemarket.Shethinksit’stopgradeintheworldofhaircare.It’sratherexpensive.Unit

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BrandWatching1Task1Ⅳ.LanguageSummaryMarketSurveyReadaloudthefollowingsentencesaboutaskingforpermission,payingspecialattentiontotheitalicizedparts.

Doyoumindmyaskingyouafewquestions?

Wouldyoupleasetellmewhichbrandofshampooyouusuallyuse?3.MayIknowwhyyoupreferLux?Unit

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BrandWatching1Task2Ⅰ.Warming-upPricing&BrandingLookattheslogansbelowandmatchthemwiththecorrespondingbrands.A.Baidu,knowsBetter. B.Innovationforeveryone.C.Makeitpossible. D.ValueforUsers.A.Baidu,knowsbetter.D.ValueforUsers.C.Makeitpossible.B.Innovationforeveryone.Unit

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BrandWatching1Task2NewWords&Expressionspricingn.定价Official

pricing

systemsusuallyrespondslowly.官方价格体系通常反应迟钝。brandingn.品牌设计Wewillprovide

branding

guidelinesandlookandfeel.我们将提供品牌设计方针和品牌的外观和感觉。readjustv.重新调整Youmayfinditnecessaryto

readjust

thewheelsfromtimetotime.你需要不时调整轮子。Unit

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BrandWatching1Task2NewWords&Expressionspremiuma.优质的；高级的Atthe

premium

endofthemarket,businessisbooming.高端市场业务繁荣。affordablea.买得起的；负担得起的Therentforthefour-roomedhouseis

affordable.四居室房屋的房租付得起。penetrationn.渗透；占有Ouraimistoachievegreatermarket

penetration.我们的目标是进一步打入市场。Unit

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BrandWatching1Task2NewWords&Expressionspurchasen.购买Thathatwasagood

purchase.那顶帽子买得好。functionn.功能，作用The

function

ofamammal’sfuristoinsulatethebody.哺乳动物皮毛的功能在于使身体保温。restorev.恢复；使复原Agoodrestwill

restore

youtohealth.好好休息一下可使你恢复健康。Unit

5

BrandWatching1Task2NewWords&Expressions10.slogann.口号；标语Sucha

slogan

willbindourhandandfoot.这个口号会使我们束手束脚。legendn.传说；传奇故事Thisisapopular

legend.这是一个流传很广的传说。appealinga.有吸引力的；有趣的Ifindhismannervery

appealing.我发现他的举止非常有吸引力。Unit

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BrandWatching1Task2NewWords&Expressionssubwayn.地铁Manyofthecity'spopulacetraveltoworkby

subway

orbus.许多城市的平民都是坐地铁或公共汽车上下班。prime-timea.（广播与电视的）黄金时间的，收视高峰时间的

Thatactorhasbeenonfive

prime

time

programs.

那位演员已经上过五次黄金档的节目。commercialn.（电视或电台的）商业广告

Thegovernmenthaslaunchedacampaignoftelevision

commercialsandleaflets.政府通过电视广告和传单的形式发起了宣传活动。Unit

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BrandWatching1Task2NewWords&Expressionscostingn.成本计算

Costingisaverycrucialstepinbrandpricing.成本计算是品牌定价中很关键的一步。outletn.商店，商行Thisisthelargestretail

outlet

inthecity.这是该市最大的零售商店.hairdressern.理发店My

hairdresser

hasopenedanewsalon.我的理发师新开了一家理发店。Unit

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BrandWatching1Task2NewWords&Expressionsstartout开始I’ll

start

out

towritemypapertomorrow.我计划明天写读书报告。rollout大量生产Theyhavethe

ability

to

roll

out

new

products

withinafew

weeks.他们有能力在几周内大量生产新产品。Unit

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BrandWatching1Task2Ⅱ.ExtensiveWatchingPricing&BrandingThemeetingisheldtotalkaboutthepriceandproductpositioningofJoyce.TheSales&MarketingDepartmentdecidestofocusontheAsianmarketfirst.We’dbetterstartwithpriceandproductpositioning.TheSales&MarketingDepartmentishavingameeting.Watchthevideoclipanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.TrueFalseOurinitialtargetmarketisthedomesticmarket—China.ScriptUnit

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BrandWatching1Task2Ⅲ.IntensiveWatchingPricing&BrandingScriptWatchthevideoclipagainandcompletethefollowingtablewiththepricingandbrandinginformation.PricingInthe1__________range;Discountsfor2_______________DescriptionThefunctionofthe3________________________4___________________sloganPromotionalActivities5____________onbuses,subwaysandtheInternet;6___________TVcommercialsMarketsFirst7________________________;Later8________________30-50yuanlargepurchasesChineseherbalingredients“EasternLegend”PosteradsPrime-timethedomesticmarket/ChinatheAsianmarketUnit

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BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Ithinkthepriceisthekey.Theypricedthepaintingsbeforeputtingthemonexhibition.Keepyourseatinuprightpositionduringthetake-off.We’dbetterstartwithpriceandproductpositioning.n.价格v.给……定价n.位置n.定位Unit

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BrandWatching1Task2Ⅳ.LanguageSummaryPricing&BrandingComparethemeaningoftheitalicizedwordsineachofthesentencepairs.Wecanalsoofferdiscountsforlargepurchasessoshopscanofferpromotions.Ourproductsarepurchasedbythestateatreasonableprices.Thisfamousbrandbecamethefocusofworldwideattention.Whichmarketarewefocusingourproductonfirst?There’llbeaproductlaunchonthe2ndofnextmonth.Theysuccessfullylaunchedaspaceshipyesterday.

n.购买v.购买n.焦点，中心v.使集中n.发布v.发射Unit

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BrandSpeaking1Ⅰ.Workinpairs.Completeandpracticethefollowingconversationaboutthepreliminaryevaluationofanewbrandofperfumewithyourpartnerinturn.John:Goodmorning,everyone.Asyouknowthepurposeofthismeetingis to1______________________________ofournewbrand—Magic. Doris,what’stheresult?Doris: ThefeedbackreceivedbytheR&DDepartmentisquiteimpressive. Manycustomers2__________________John:Thankyou.I’msuretherewillbeapotentialmarketforMagic.Doris: Yes.Butourpreliminaryresearchonly3_____________________ __________John:Canyougiveanysuggestionsforfurthermarketresearch?Doris: Well.Wecouldinvitesomepotentialcustomersandsendthemsamples.I believe4__________________________John:OK.That’sagreathelp.Bytheway,5___________________________ ________________?Doris: Yes.IwillcontacttheTrademarkOfficeandmakeinquiriesafterthe meeting.discussthepreliminaryevaluationapprovedofMagic.theywilllikeourproducts.involvedsomeexistingcustomers.we’dbetterconsidertrademarkregistrationnowUnit

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BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.StudentA:BusinessmanGreetandexpresstheintentiontoregisteratrademarkforyournewcosmeticbrand.Askaboutthematerialsrequired.Askaboutthetimeoftakingeffectandperiodofvalidity.StudentB:TrademarkOfficerGreetandprovideastandardform.Giveadetailedanswer.Replytheinquiry.Unit

5

BrandSpeaking1Ⅱ.Workinpairs.Role-playaconversationbetweenabusinessmanandanofficerintheTrademarkOfficeaccordingtothefollowinginstructions.SampleA:Goodmorning,Miss.B:Goodmorning.CanIhelpyou?A:Yes.Iwanttoregisteratrademarkformynewcosmeticrange.WhatmaterialsshouldIsubmit?B:Youshouldfirstlyfilloutthestandardform,andyoualsoneedtosubmitadescriptionandaclaim.A:OK.HowlongdoIhavetowaitforapprovalafterhandingintheapplication?B:Well,aboutsixmonths.Theprocesstakestime,youknow.A:Howlongwilltheregisteredtrademarkremainvalidfor?B:Itislimitedtotenyearsfromthedateofregistration.A:Igotit.Thankyouverymuch.B:You’rewelcome.Unit

5

BrandSpeaking1Ⅲ.Workinpairs.Comparetwodifferentbrandsofmobilephones.Makesentencesorallyaccordingtothefollowingaspects.BrandABrandBPrice(s)PopularityFeature(s)Effect(s)Unit

5

BrandSpeaking1A:Whichbrandofmobilephonedoyouprefer?B:Nokia.Itworkswellandthepriceisreasonable.A:WhatdoyouthinkofApple—theiPhone4?Thisproductistothetasteoftheyoungnow.B:Yes.Butyouknowtheprice.It’sratherexpensive.A:iPhone4issuperiortoothersonthemarketbecauseit’smulti-functionalandeasytooperate.B:Itonlycomesintwocolors,blackandwhite.ButwithNokia,youhavemanychoices.A:iPhone4’sappearanceissimplebutelegant.What’smore,itspatentedtechnologyallowsseveraluniquefunctions.B:Nokia’stechnologyismature.Andthepriceistheirmostpowerfulcompetitiveadvantagenow.A:Anyway,bothofthemcanmeetthedifferentneedsofcustomersonthemarket.B:Iagree.SampleUnit

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BrandSpeaking1Ⅳ.Workingroups.Supposeyourgroupwillholdameetingtodiscussthebrandingandpricingofanewbrandofperfume.Theconversationshouldinvolvethefollowingaspects.Compareotherbrandsinthemarketandsetanappropriateprice.Describetheproductandemphasizeitsuniquefeatures.Plansomepromotionalactivities.Setaninitialtargetmarket.Unit

5

BrandSpeaking1SampleA:WehaveconductedasurveyonperfumeandfindthatmostcustomersprefersomeEuropeanbrands.B:WhydotheychooseEuropeanbrands?Theirpricesarehigherthantheothers’onthemarket.A:Theysaytheyareasymboloffashionandhaveacharmingsmell.C:Ournewproducthasitsowncompetitiveadvantagesonthemarket.Itmaintainsthemagicfragrancethroughoutthewholeday.Nowweshouldconsiderthepricecarefully.A:Yes.Wejusthavetokeepitinthemiddlerange.Weshouldkeepitaffordable.C:Soundsreasonable.Howdowepromotethem?B:Wecanstartoutwithoutdooradsonbusesandsubways.ThenwemayconsiderTVads,radioadsandnewspaperads.C:Goodidea!SincewehavedevelopedgoodrelationshipwithsomedistributorsinIndiaandJapan,isitstrategictosetourinitialtargetmarketinAsia?A&B:Yes,weagree.Unit

5

BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Unit

5

BrandⅠ.Warming-upBrandStoryListening2Task1Haveyouusedproductsofthefollowinglogosbefore?Searchonlineandtelltheirbrandstories.Huawei,foundedin1987,istheworld’sleadingproviderofICT(informationandcommunication)infrastructureandintelligentterminals,focusingontelecomoperators,enterprises,terminals,cloudcomputingandotherfields.Thename“Huawei”reflectsthecompany'srootsandinitialambitionofservingasasuccessfultechnologyproviderforChina.Sinceitsestablishment,however,Huaweihasgrownbeyonditsoriginalmissionandbecomeaninfluentialplayerintheglobaltechnologysector.Unit

5

BrandBrandStoryListening2Task1GreeElectricAppliances,Inc.,foundedin1991,isahouseholdappliancesalesenterprise.IthasGreeandotherbrands,mainlyengagedinhouseholdairconditioners,mobilephones,centralairconditionersandotherproducts.HeadquarteredinZhuhai,GuangdongProvince,itisoneofthelargestairconditionermanufacturersinChina.HaierGroupisamultinationalconsumerelectronicsandhomeappliancescompanyheadquarteredinQingdao,Shandong,China.Itsproductsincludeairconditioners,mobilephones,computers,microwaveovens,washingmachines,refrigerators,televisions,etc.Unit

5

BrandNewWords&Expressionssessionn.（从事某项活动的）一段时间Thisisarecording

session.这是一段录音的时间。pharmacyn.药店，药房Sheworksatthe

pharmacy.她在药房工作。discardv.丢弃，抛弃Weshould

discard

oldbeliefs.我们应该抛弃旧观念。Listening2Task1Unit

5

BrandNewWords&Expressionsromantica.浪漫的，富有情调的Shethinksitwillbe

romantic

tobeanactress.她认为当个女演员会很浪漫。lifestylen.生活方式Shehadtochangeher

lifestyle

andeatinghabits.她必须改变生活方式和饮食习惯。Listening2Task1Unit

5

BrandⅡ.

ExtensiveListeningBrandStoryListening2Task1MaxwellisansweringquestionsatthepresslaunchofJoyce.Listentotheconversationandtick(√)thosethatarecoveredinthetalk.1.Originofthebrandname2.Brandslogan3.Promotionalstrategies4.FuturetargetsScriptUnit

5

BrandⅢ.IntensiveListeningBrandStoryListening2Task1Listeningtotheconversationagainandfillintheblankswithproperwords.ScriptSomeyearsagoagirlnamedJoyceworkedina(n)1_________.Inordertosavemoneysheoftenused2____________Chinesemedicinetocleanherhair.Onedayabusinessmansawherbeautifulhairandfellinlovewithher.HelatermanufacturedanewshampoowithChinese3_______________andnameditJoyce.ThepromotionalsloganforJoyceis4“__________________Justenjoyit!”ThecompanyhopesJoycebecomesa(n)5_______________sothateveryonewilluseitandexperienceahealthierandmoreconfidentlifestyle.pharmacydiscardedherbalingredientsSmoothandhealthy.householdnameUnit

5

BrandⅣ.LanguageSummaryBrandStoryListening2Task1TranslatethefollowingcompoundwordsintoChinese.newly-developedwell-knownwell-balancedpoorly-plannedheavily-discounted新开发的众所周知的均衡良好的计划不周的大打折扣的Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsUnit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsProfileprovidesashortdescriptionthatgivesimportantandimpressivedetailsaboutthecompany.Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsHistorytellsofthemilestoneeventsandachievementsofthecompanysinceitsfoundinguptothepresentday.Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsTurnoverisusuallyreportedannually(onceayear),andrevealsthenumberofunitsorvolumeofstocksoldbyacompany.Ahighturnovermeansthatgoodsaresoldquickly.Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsWorkethicsareasetofvaluesbasedonhardworkanddiligence.Itisalsoabeliefinthemoralbenefitofworkanditsabilitytoenhancecharacter.Unit

5

BrandⅠ.Warming-upSoleAgencyListening2Task2Supposeyourcompanyisapplyingforsoleagencyrightofaproduct.Whichofthefollowingaspectswouldyouhighlight?Tick(√)thenecessarystrengthsandexplainthereasonstoyourpartner.1.Profile2.History3.Turnover4.Workethics5.BusinesstargetsBusinesstargetsindicatetheresultorsituationthatthecompanyhasdecidedtoaimitsbusinesseffortandistryingtoachieve.Unit

5

BrandNewWords&Expressionssolea.唯一的；仅有的The

sole

survivorofthecrashwasaninfant.这次撞车的惟一幸存者是一个婴儿。agencyn.代理机构；经销机构Hespokeinthepersonofatravel

agency.他代表一家旅行社讲话。Listening2Task2Unit

5

BrandNewWords&Expressions3. preconditionn.前提；先决条件Safetyisalwaysa

precondition

foranycompanyinitsdevelopmentprogress.在企业的生产建设过程中，“安全”始终是一个基本前提。4. nolessthan不少于；多达Therewere

no

less

than

fiftywounded.伤者至少有50人。Listening2Task2Unit

5

BrandⅡ.ExtensiveListeningSoleAgencyListening2Task2BillistalkingtohisbusinessguestMartin.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhichofthefollowingstatementsaboutMartiniscorrect?☐A.HeisfromTAF.☐B.HeisfromRED.☐C.HewantstoappointasoleagentinJapan.Accordingtotheconditionsoftheagreement,whatcanthesoleagentofJoyceNOTdo?☐A.Handlesimilarproductsfromotherbrands.☐B.Re-exporttheJoyceproductstoanyotherareaoutsidetheagent’sown.☐C.BothAandB.ScriptItisnotthefirstcooperationbetweenTAFandRED.Martincouldn’tacceptthepreconditionbecausehethinksitmightnotbepossible.3. MartinwillverylikelybecomethesoleagentofJoyceinJapan.Unit

5

BrandⅢ.IntensiveListeningSoleAgencyListening2Task2Listentotheconversationagainanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.ScriptHaven’tseenyouforages....you’vedoneallrightbyusinthepast.TrueFalseYouknowwe