购物中心APM案例研究分析报告

香港

apm商场香港首个开创夜行概念的商场APM商场共有四条冷气行人天桥连接，分别连接观塘地铁站、裕民坊与观塘道东行、巧明街的港贸中心以及创纪之城的开源道鳄鱼恤大厦重。此外，游客可从观塘道正门进入APM，交通十分方便，可谓四通八达，是国内游客到香港旅游必到之新去处。APM商场的名称是把AM〔上午〕和PM〔下午〕融合起来，与商场提倡的夜间消闲概念互相照应。因而大部份店铺的营业时间直至凌晨，甚至通宵营业。而夜间的消闲概念，是源于近年来在职人士的工作时间越来越长，压力亦越来越沉重，然而香港的购物商场多数只营业至晚上十时，令这些人士在下班后几乎无处消闲减压。开展商有见及此，特别把APM定位为一个店铺营业时间特长的商场，让游客不再受时间束缚，可以尽情购物消闲。商场设计商场设计商场设计商场设施商场平面商场平面商场平面商场商户商场商户商场商户i.tCalvinKleinJeansSportb.agnèsbCourCarréSwarovskictf.2asknowasdebaseAerosolesBCBGenerationMaBelle周大福J'sCAMPERFredPerryEARTHMUSIC&ECOLOGYQuiksilverbreadnbutter商场商户fingercroxxD-mopleSaundatoutacoupLevi'sJ-01ETECalvinKleinUnderwearStageofPlaylord5cmFiorucciC2of時間廊undergroundJEANASiS眼鏡88b+ablafumaLuisDePaciqueEspritAnnaSuiG2000ChevignonJoy&Peace商场商户D-1OpticalCEU&YumeHotChannelK-2VerticalConceptandLuluVanillaInitialHiroshimaMirabellcatalogUuu...Shooop!!!SugarRoseWHITECHOCOOLATEMACLOOKTheDaringsBirkenstock/ConverseansNewBalancePumaStreetCoutureaspecialcollectionbyi.s.oCHOCOOLATEPresent'sNike商场商户BauhausextravaganzaMastermindProductionPasswordLowrysFarmadidasCrocsRabeancoElite馬拉松HanayaAREA0264TheFirstShopDoubleSteprabbitPickUp!Co-opCatTalk2%商场商户FANCLBiothermCrabtree&Evelyn~H2O+ettusaisAVEDAandApivitaAnnaSuiL'OCCITANEIPSAL'OrealshuuemuraCliniqueDHCTheBodyShop萬寧OSIMKiehl'sJURLIQUEshiseidoNARS商场商户ëPlazaCDWarehouseHallmarkZoomUpLOG-ONdabeadsSaLaViViShop扭蛋玩具專門店YumeSalonBisILColpoGroup無印良品紅蘿蔔健與美McQuarterJP@apm商场商户MasterOA國美電器鐳射New:Vision2豐澤百老滙3Shop商场商户PALACEapmFUN@apmGreenBox遊樂場卡拉OK商场商户元氣寿司味千拉麵ItalianTomatoCafé意粉屋Table18和民居食屋板長寿司牛陣喜客比薩仙跡岩Häagen-Dazs潮館紅螞蟻利苑酒家Oliver'sSuperSandwiches甘味讚岐手打烏冬專門店家傳滬曉和花亭壽司/赤丸製麵所HIPOT御泰坊商场商户山崎麵飽agnèsb.DÉLICESGodivaChocolatierPappagallo