商务英语写作Establishing Business Relations

EstablishingBusinessRelationsIntroductionInformationChannelsChamberofCommerceathomeandabroadCommercialcounselor’sofficeTradedirectoriesofvariouscountriesandregionsAdvertisementinmediaExhibitionsandtradefairsMarketinginvestigationsEnquiriesreceivedfromforeignmerchantsMutualvisitbytradedelegationsandgroupsThroughtheinternetSelf-introductionorintroductionfromhisbusinessconnectionsPointsforAttention

GeneralStructureOpeningsentencePurposeofcontactingthecompanyAself-introductionAsaexporter:thequalityofyourproductsAsaimporter:thecommoditiesyouwanttobuy,thereferenceastoyourfirm’sfinancialpositionandbusinessstandingComplimentaryclosureLetterStudySample(1)DearSirs,WeoweyournameandaddresstotheCommercialCounselor’sOfficeoftheChineseEmbassyinPakistan,wearewritingyouinthehopeofestablishingbusinessrelationsbetweenus.Wehavebeenimportersofarts&craftsformanyyears.Atpresent,weareinterestedinvariouskindsofChineseartsandcraftsandwouldappreciateyourcataloguesandquotations.Ifyoupricesareinlinewiththeworldmarket,webelievewecanconcludebusiness.Yourearlyreplywillbeappreciated.Yourstruly,NissimPicherGeneralManagerSample(2)DearMr.Faulkner,HavingobtainedyournameandaddressfromMr.Anderson&Co.,Rotterdam,wewishtoinformyouthatwespecializeinbothIndustrialandPharmaceuticalChemicals,andshallbepleasedtoenterintobusinessrelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificinquires.Ifyouareinterestedinourproducts,pleasecontactusthroughtheaboveaddress.Wehopebusinesswillbeconcludedowingtoourmutualefforts.Weshouldbeobligedifyoushouldgiveusanearlyreply.Yoursfaithfully,Hu

DongshengManagerSample(3)DearSirs,Havingobtainedyournameandaddressfromthenewspaperwearewritingtoyouwithaviewtoestablishingtradingrelationswithyou.Wehavebeeninthelinesofelectronicequipmentformanyyears.Atpresent,weareinterestedinvarioussortsofelectronicequipmentmadeinyourcountryandshouldappreciateyourcataloguesandquotations.Shouldyourpriceinline,wetrustimportantbusinesswillbefinalized.Yourpromptreplywouldbeappreciated.Yoursfaithfully,LuMingManagerSample4---ReplyDearSirs,WearegladtoreceiveyourletterofMay4,astheproductsyoumentionedfallwithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyou.Togiveyouageneralideaofourproductsnowavailableforexport,weencloseapamphletandapricelist.Quotationswillbeairmailedtoyouuponreceiptofyourspecificinquiry.Welookforwardtoyourfavorablereply.Yourstruly,ManagerUsefulsentencemenu-1HowtoobtainthenameandaddressofthecompanyWeoweyournameandaddresstotheCommercialCounselor’sOffice……HavingobtainedyournameandaddressfromMr.Anderson&Co.,Rotterdam……Welearnedyournameandaddressat/through……Yournameandaddresshavebeengiven/introducedtousby……TheAmericanConsulateinShanghaihasadvisedustogetintouchwithyouconcerning……Yourcommercialcounselor’sofficehadreferredustoyoufor……Wewishtointroduceourselvestoyouas……Wearegladtosendyouthisintroductoryletter,……Wetakethelibertyofwritingtoyouwithaviewto……ThroughthecourtesyofMr.Whitewehavelearnedthat……WeareindebtedtoMr.Whiteforyournameandaddressand……Usefulsentencemenu-2建立商务关系establishbusinessrelationswithenterinto……openup……buildup……tradewithus……Usefulsentencemenu-3Self-introductionbeoneoftheleading/largeexportersorimportersof……specializein……beinthelineof……dealwithhandlecoverbeinterestedin……Usefulsentencemenu---Practice从英国商会得知贵公司的名字和地址，我们写信以期与贵公司建立业务关系。我们有幸自荐，我们是一家独家经营轻工业产品的国营公司，希望能与贵公司建立业务关系。我们冒昧写信以期与贵公司建立业务关系。承蒙史密斯先生介绍，获悉贵公司是你地轻工业产品的主要进口商。我们非常乐意在平等互利，互通有无的基础上与贵公司建立业务关系。由于这些产品属于我方经营范围，我们很高兴与你方建立业务关系。Usefulsentencemenu---practice从英国商会得知贵公司的名字和地址，我们写信以期与贵公司建立业务关系。YournameandaddresshavebeengiventousbytheBritishChamberofCommerce,wearewritingtoestablishbusinessrelationswithyou.我们有幸自荐，我们是一家独家经营轻工业产品的国营公司，希望能与贵公司建立业务关系。Wewishtointroduceourselvestoyouasastate-openedcorporationdealingexclusivelyinlightindustrialgoods,hopingthatyouwouldliketoenterintobusinessrelationswithus.我们冒昧写信以期与贵公司建立业务关系。Wetakethelibertyofwritingtoyouwithaviewtobuildinguprelationswithyourcompany.承蒙史密斯先生介绍，获悉贵公司是你地轻工业产品的主要进口商。ThroughthecourtesyofMr.SmithwehavelearnedthatyouareoneoftheleadingimportersofLightIndustrialinyourarea.我们非常乐意在平等互利，互通有无的基础上与贵公司建立业务关系。Wearewritingtoenterintobusinessrelationswithyouonthebasisofequality,mutualbenefitandexchangingwhatonehasforwhatoneneeds.由于这些产品属于我方经营范围，我们很高兴与你方建立业务关系。Asthisitemsfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyou.WritingPractice---1我们在ＡＢＣ公司获得了贵公司的名称和地址，希望和你们建立贸易关系．我们一直在进口工艺品，目前我们对中国的工艺品很感兴趣，很希望获得你们的目录和报价．DearSirs,HavingobtainedyournameandaddressfromABCCompany,wearewritingyouinthehopeofestablishingbusinessrelationsbetweenus.Wehavebeenimportersofarts&craftsformanyyears.WeareinterestedinChineseartsandcrafts,andwouldappreciateyourcataloguesandquotations.Ifyourpricesareinline,wetrustimportantbusinesscanbematerialized.Yoursfaithfull