专业英语课件

ProfessionalEnglishcourseware目录contentsOverviewofBusinessEnglishCoreVocabularyofBusinessEnBusinessEnglishcommunicationBusinessEnglishapplicationsBusinessEnglishCaseAnalysis01OverviewofBusinessEnglishDefinitionBusinessEnglishisaspecializedsubsetofEnglishusedinbusinessandcommercialsettingsItinvolveslanguageusedinwrittenandoralcommunicationintheworkplace,includingmemories,emails,reports,meetings,andtelephonecallsCharacteristicsBusinessEnglishisformal,objective,andconsistentItemphasizesclearandaccuratecommunication,aswellasgrammaticallycorrectandidiomaticlanguageusageTheDefinitionandCharacteristicsofBusinessEnglishCommunicationBusinessEnglishiscriticalforeffectivecommunicationintheworkplaceItallowsemployeestounderstandandbeunderstoodbytheircolleagues,clients,andsupervisors,regulationsoftheirnativelanguageProfessionalImageSpeakingBusinessEnglishfluentlycanalsoenhanceanemployee'sprofessionalimage,leadingtomoreopportunitiesforcareeradvancementGlobalConnectivityWiththeglobalizationofbusiness,theabilitytocommunicateinBusinessEnglishhasbecomeanessentialskillforcompaniestosucceedintheinternationalmarketTheImportanceofBusinessEnglishTheHistoryandDevelopmentofBusinessEnglishBusinessEnglishoriginatedinthe16thcenturywhenEnglishtransactionsbegintotradewithothercountriesAtthattime,Englishcomeswiththelanguageofinternationaltrade,leadingtothedevelopmentofaspecializedvocabularyandgrammarforbusinesstransactionsOriginOvertime,BusinessEnglishhasevolvedastheneedsofthebusinessworldhavechangedToday,itencompassedawiderangeofprofessionalfields,includingfinance,marketing,technology,andhealthcareDevelopment02CoreVocabularyofBusinessEnTradetermsTradetermsarebriefexpressionsusedininternationaltradetoclarifykeyissuessuchasgoodsprices,deliverymethods,anddivisionofresponsibilities.ThefollowingarecommontradetermsFOB(FreeonBoard)Deliveryonboard,referstothesellerloadingthegoodsontothevesseldesignatedbythebuyerattheloadingportandbearingallcostsandriskspriortoloadingthegoodsontothevessel.Tradeterms010203CIF(Cost,InsuranceandFreight)Thesellerisresponsibleforloadingthegoodsontotheship,payingthefreightandpurchasinginsuranceforthegoods,anddeliveringthemtothebuyerafterunloadingatthedestination.DDP(DeliveredDutyPaid)DeliveredDutyPaidreferstotheseller'sresponsibilitytotransportthegoodstothedestinationandbearallimporttaxesandrisks.EXW(ExWorks)Factorydeliveryreferstothesellerdeliveringgoodstothebuyerattheirfactorywithoutassuminganyotherobligations.TradetermsBusinessnegotiationEnglish:Businessnegotiationisakeylinkinbusinesstransactions,andgoodnegotiationskillsandlanguageskillscanachievebetterbusinessresults.ThefollowingarecommonlyusedEnglishexpressionsinbusinessnegotiationsBusinessNegotiationEnglishWewouldliketoproposeapartnershipagreementwithyourcompanyWewouldliketoproposesigningacooperationagreementwithyourcompany.WearewillingtocooperatewithyouonthisprojectWearewillingtocooperatewithyourcompanyonthisproject.OurcompanyisinterestedininvestinginyourprojectOurcompanyisinterestedininvestinginyourcompany'sprojects.WeneedfurtherdiscussiontoreachafinalagreementWeneedfurtherdiscussiontoreachafinalagreement.BusinessNegotiationEnglishVSContractEnglish:Acontractisalegaldocumentforcommercialtransactions,ensuringtheprotectionoftherightsandinterestsofbothparties.ThefollowingarecommonlyusedEnglishexpressionsincontractsThecontractissignedbybothpartiesandcomesintoeffectfromthedateofsigningThecontractshallbesignedbybothpartiesandshallcomeintoeffectfromthedateofsigning.ContractEnglishThecontracttermsandconditionsshallbeboundonbothpartiesThecontracttermsarebindingonbothparties.ThecontractshallbevalidforaperiodofthreeyearsfromthedateofsigningThecontractisvalidforthreeyearsfromthedateofsigning.BothpartiesshallnotterminatethecontractwithoutmutualagreementWithouttheconsentofbothparties,neitherpartyshallterminatethecontract.ContractEnglishBusinessLetterEnglishBusinessLetterEnglish:Businesslettersareimportanttoolsinbusinesscommunication,andthefollowingarecommonlyusedEnglishexpressionsinbusinesslettersWewouldbegratefulifyoucouldsendusyourlatestcatalogsandpricesWewouldgreatlyappreciateitifyoucouldsendusyourcompany'slatestcatalogandprices.WehavereceivedyourletterofMarch10thandarerequestedtoconfirmouracceptanceofyourofferWehavereceivedyourletterdatedMarch10thandarepleasedtoconfirmouracceptanceofyourquotation.WeareunabletoacceptyourofferonthebasisofyourpricebeingtoohighWecannotacceptyourquotationbecauseyourpriceistoohigh.03BusinessEnglishcommunicationEffectivedelivery01AgoodbusinesspresentationrequiresaclearandconsistentdeliverystyletoensurethattheaudiencecaneasilyunderstandthemessageVisualaids02Useofeffectivevisualaidssuchasslides,graphs,andtablestosupplementthepresentationPreparation03ThroughpreparationisessentialtoensurethatthepresentationisdeliveredfluentlyandconfidentlyBusinesspresentationskillsSuccessfulnegotiationrequiresclearandconsensuscommunicationtoensuremutualunderstandingbetweenthepartiesEffectivecommunicationUseofprospectiveargumentstoconvincetheotherpartyofthebenefitsofone'sproposalPermanentargumentsActivelisteningskillstounderstandtheotherparty'spositionandneedsListeningskillsBusinessnegotiationskillsLanguagebarriersUnderstandingandobservingdifferentlanguagesandculturalnormscanhelpovercomelanguagebarriersinbusinesscommunicationUnderstandingandobservingdifferentformsofnon-verbalcommunication,suchasaslegalexpressionsandstyles,canhelpimprovecommunicationeffectivenessUnderstandingandobservingdifferentbusinessetiquettescanhelpensurethatbusinesstransactionsareconductedsmoothlyandprofessionallyBodylanguageBusinessetiquetteCulturaldifferencesinbusiness04BusinessEnglishapplicationsConferencepreparationUnderstandthepurposeoftheconference,agendasetting,participants,etc.,andmakesufficientpreparationsfortheconference.Masterthehostingskillsofthemeeting,includingopeningremarks,agendaintroduction,timemanagement,etc.Understandandmasterthebasicskillsofbusinessnegotiation,includinghowtoproposeandacceptconditions,resolvedisputes,etc.Mastertheskillsofmeetingminutes,includingrecordingmeetingcontent,summarizingmeetingoutcomes,etc.MeetingHostingNegotiationskillsMeetingminutesBusinessconferencesEventplanningUnderstandthepurpose,scale,andparticipantsoftheevent,andpreparefortheplanningandorganizationoftheevent.ActivitycoordinationCoordinateallaspectsoftheactivitytoensureitssmoothprogress.ActivitySummarySummarizetheactivity,includingsummarizingtheresultsoftheactivity,providingfeedbackontheeffectivenessoftheactivity,etc.EventreceptionMasterthereceptionskillsforevents,includingetiquette,seatingarrangements,andreceivingguests.BusinesssocialactivitiesItineraryarrangementMasterthebasicitineraryarrangementskillsforbusinesstravel,includingitineraryplanning,bookingflightsandhotels,etc.Hotelcheck-inUnderstandtheprocessandetiquetteofhotelcheck-in,includingcheckinginprocedures,roomallocation,etc.CateringServicesUnderstandthebasicprocessesandetiquetteofcateringservices,includingorderinganddiningetiquette.ReceptionetiquetteMasterthebasicetiquetteofbusinessreception,includingwelcoming,seeingoff,andreceivin