牛津译林版必修四Unit Advertising 全省一等奖

DevelopinganadcampaignProject美滋美味！肯德基！KFCMainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaignWhatatargetaudienceisandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudiencewhathowformsofmediatopic,campaigngoal,logo,slogan…Readingcomprehension1.Whatdoyouknowaboutanadcampaign?2.Whatisimportantwhenyouareplanninganadcampaign?3.Whatshouldyouadvertisingcampaignbebasedon?Readingcomprehension1Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.3Whatshouldyouadvertisingcampaignbebasedon?Mainlyonthetargetaudienceandthemediathatreachersthatparticulargrouptest.2Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Tobuildanadc_________StepOne*haveacleara____andanaudienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.ampaignimesearchreateessageDetailedinformationTobuildanadc_________StepTwo*gatheri__________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewaytheaudiencewillr_____.StepThree*usedifferentw____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignnformationppealeactayscrosspproacheachLanguagepointsUnlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.有别于一则具体的广告,广告宣传活动是一个有组织的广告计划,用各种不同的广告形式以到达特定的目标受众。unlikeprep./adj.不像,不同于,与……有别她不同于她家里的其他成员。She'sunliketherestofherfamily.她不像她妈妈；她很高，而她妈妈很矮。Sheisunlikehermother;sheistallwhilehermotherisveryshort.作为一对双胞胎,他们完全不象。Astwins,theyarecompletelyunlike.determinev.决定,确定,使下定决心Thesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。他决定那晚不走太远。Hedeterminednottogofarthatnight.Theydeterminedon/uponanearlystart.他们决定早些出发。determinebedeterminedtodosth.决心做某事I’mdeterminedtodobetterthanJack.Wearedeterminednottoadopthissuggestion.determination你有没有决定去哪儿?Haveyoudeterminedwheretogo?Hehasdeterminedthatnothingwillpreventhim.他已决定不顾一切的阻碍。(2010）

Johnwasdismissedlastweekbecauseofhis______attitudetowardshisjob.A.informal B.casual C.determinedD.earnest高考链接v.1)有感染力；有吸引力;使(某人)感兴趣

Thismusicistooold-fashionedtoappealtopeopleanylonger.

这首乐曲太过时，不再吸引人了。

2)恳求,呼吁

Thepoliceappealedtothecrowdnottopanic.

警察呼吁人群不要恐慌。向某人恳求帮助

appealtosb.forhelpappealtoappeal

n.请求,呼吁;吸引力makeanappealforsth.(help,food…)为某事向某人发出呼吁Thegamehaslostitsappeal.这种游戏已引不起人们的兴趣。1)react(tosb./sth.)作出反应;回应Theeyereactstolight.眼睛对光有反应。reactpositivelytoasuggestion对一项建议作出赞成的反应2)~againstsb./sth.反对;反抗Thefarmersreactedstronglyagainsttaxincrease.农民强烈反对增税。react▲concernedadj.担心的;烦恼的;忧虑的1)beconcernedwith与某事物有关;涉及某事物他最近的一篇文章涉及台湾问题。HislatestarticleisconcernedwithTaiwanissues.2)beconcernedfor/about我们都为她的安全担忧。We’reallconcernedforhersafety.beconcernedwith▲concernv.影响;对……有重要性;有关Thatdoesn’tconcernme.那与我无关。▲

asfarassb./sth.isconcerned:

就某人/事而言对我个人而言,你怎么做都可以。AsfarasI’mconcerned,youcandowhatyoulike.getsth.across(tosb.)使某事物被人了解Ispokeslowly,butmymeaningstilldidn’tgetacross.我慢慢地讲,但我的意思仍不被人理解。我未能使群众了解我的笑话。Ifailedtogetmyjokeacrosstothecrowd.v.走近,靠近,接近;接洽,交涉;着手处理

Itisnotallowedtoapproachtheforbiddenarea.这里是禁区不许接近。台风正逼近香港。Atyphoonisnow~ingHongKong.Whenisthebesttimeto~myemployeraboutanincreaseinsalary?何时最适合与我的雇主交涉增加薪水。approachn.走近,靠近,接近;方法;通路Theapproachofwinterbringscoldweather.冬天快到了,天气要转冷了。Wecantryanewapproachtolanguageteaching.我们可以尝试语言教学的一种新方法。Allapproacheswereblocked.所有道路都堵塞了。makingapproachestostrangers和陌生人打交道approachaWiththeapproachofnight,itbecamecolderandcolder.bTheapproachtothecitywasblocked.cThetimeisapproachingwhentheywillleaveforLondon.dDidheapproachyouabouthelpinghimwithhishomework?=withthenightfallingdown夜幕降临=wayto去城里的路=comingnear时间快到了=goto找你IdentifydifferentmeaningsofapproachAnti-smokingadcampaign1Whatisthesubjectofthisadcampaign?Anti-smoking.2Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdam