鹿回头主题公园项目初步提案

SANYALUHUITOUSANYALUHUITOUTHEMEPARKPRELIMINARYNDAPARTONE:NDAPARTONE:WHOARENDA是一家全球领先的设Lyon,NDA是一家全球领先的设Lyon,Shanghai,Dubai,Middle总部位于法国里昂，2在中国上海及中东迪拜NDAGroupisaleadingglobaldesignandmarketingconsultancygroup.Thereare3officesworldwide.HeadquarteredisinLyon(France),with2branchesinShanghai(China)andDubai(theMiddle欧 中 亚CoursLafayette8号 69003里昂 View18号,P.O 18271迪拜 公司分13200多个成功项自••在13200多个成功项自••在••其中•（•Since2001，wehavebeenconsistentlyand.13years’experienceofwaterfrontInmorethan20Wehavecompletedmorethan200successful•••璀璨历---中国法国工商Winnerof“theSMEEntrepreneurAward”2011---theFrenchChamberof---中国法国工商Winnerof“theSMEEntrepreneurAward”2011---theFrenchChamberofCommerceandIndustryinChina“是中国滨水规划，码头设计及市场咨询中的精英团队---《中华宝艇“Expertinwaterfrontplanning,marinadesignandmarketing---《MARINAWORLDNDAistheleaderinMarinaandWaterfrontintegratedServicesfortourismprojects.2013，6月发表NDA南岛视界2013.6,theinterviewwithNDACEO“DesignHainan---theCollisionbetweenand---《SOUNDISLANDHORIZON游艇联合会论坛ICOMIANDAhasgainedtheattentionofnumerousinternationalseminarsforourprofessionalism.WorldfamouseventsincludingMIPIM,AsiaPropertySummit,LuxuryPropertyShow,IMBC,METS,SingaporeYachtShow,ICOMIA’sconferencehaveinvitedNDAtoattendanddeliverkeynote荣誉奖OURACTIVECLIENTSINOURACTIVECLIENTSIN服务客投机遇识别与评投机遇识别与评设室内设OpportunityIdentification&EvaluationVision&BusinessModelBuildingProjectDevelopment&Pre-SaleSupportFinancialAnalysis&FundRaisingCityPlanningInterior激活动实体主题创项目实地考MarinaOperationConsultationPositioning&BrandingCommunicationStrategies&TacticsCampaignImplementationMarketingandBusinessConsultingActivityPlanDiscoveryField业务模ABRIEFINTRODUCTIONOFNDAGROUP–BUSINESS市场报市场分隔、目标群体、定ST市场报市场分隔、目标群体、定STP:Segmentation,Targeting&可行性研Feasibility财务模Financial品牌与市场策合作伙Site&Partners运营管理咨Operation&Management招聘管ManagementReal主题公ThemeFood&Real主题公ThemeFood&航空与机Aviation&我们的服OURCLIENT“龙海CLIENT“龙海咨询领导了三亚市游艇产业规划研究，他们的在中国游艇行业的独特经验以全球视野帮助我们很好地理解三亚在发展游艇产业方面的潜力。段德玉，三亚市海洋局“MDCledacomprehensivemarketresearchforthemasterplanningoftheyachtingindustryinSanya.TheybroughttheiruniqueChinesemarketexperienceandinnovativeglobalvisionstohelpustobetterunderstandourcity’spotential.”DuanDeyu,directorofSanyaSeaBureau伯纳德阿里桑德里，摩纳哥游艇会“MDChelpedustounderstandtheChineseyachtingindustrythroughamarketstudywhenwevisitedthecountryinNovember2012.WehaveappreciatedtheirexpertiseandwillcollaboratewiththemtopromotethebusinesscooperationbetweenMonacoandChina.”Bernardd'Alessandri,generalsecretaryofYachtClubdeMonacoCLIENTCLIENT美国缅因州的工厂与游艇码头，这次公关活动收到了很好的效果并且增进了中国消者对于我们品牌的了解。丹尼尔泽卡先生，赛博游艇执“Inthesummerof2012,SabreYachtspartneredwithMDCtoorganizeaChinesemediadelegationtourfortheUSboatingindustry.TheChinesejournalistsvisitedourshipyardfacilitiesinMaine.ThisPRactionreacheditsgoalbyraisingourbrandawarenesstowardstheChineseaudience.”DanielZilkha,CEOofSabreYachts持我们制定市场策略；他们协助我们组织了市场考察之旅，让我们增进了与专业合伙伴的关系彦兹鲁德曼先生，德国巴伐利亚游艇集团执“MDChelpedustounderstandtheChinesemarket.Theydidn’tonlyprovideareport,theyalsosupportedustofigureoutwherelieouropportunitiesandrisks.InNovember2011,theysupportedusorganizinganindustrytourinChina,whichenabledthecompanytobuildrelationshipswithkeyplayers.”JansLudman,CEOofBavariaYachtbau：NDAPARTTWO:：NDAPARTTWO:NDASelectedSuccessfulProject10年在海南的行业经10年在海南的行业经Morethan10yearsexperiencein超过30个海南项Involvedinmorethan30projectsintheNDA在海南的NDAEXPERIENCEIN海口HaikouMeiyuan海口丹娜国际游艇HaikouDanna海口HaikouMeiyuan海口丹娜国际游艇HaikouDannaInternationalYacht恒大海花EvergrandeSeaFlowerIsland海口外滩中心国际华HaikouBundCenterRichgateYachtDistrictArchitectureSchematicDesign青葛湾海洋旅游项HainanQinggeBayMarina博鳌宝莲万宁石梅湾码头及俱HainanWanningShimeiBayMarinaandSANYANDA在海南的经NDAEXPERIENCEIN三亚Sanyagovernmentservice三亚SanyagovernmentserviceAndPublicMarina崖州湾游艇项目概念性规YazhouBayYachtMarinaConceptual三亚西岛肖旗港项SanyaWestIslandXiaoQi三亚创新休闲产业园概念规三亚蜈支洲岛度假中SanyaWuzhizhouTourismSanyaBayGeneralConceptualPlanning海棠湾铁炉港游艇HaitangbayTieluportYachtSanyaDonghe三亚船展-海天亚龙湾瑞吉酒SanyaYalongBaySt三亚海洋博物SanyaMaritime保利三亚总体规划项Hainan-POLYSanyaGeneralPlanningNDA在海南的经NDAEXPERIENCEIN打造精品项目，促进地区发展打造精品项目，促进地区发展Buildingtheselectiveproject,promotingregional三亚精选项SELECTIVEPROJECTIN提升溢价空间获取更多土地建设提升溢价空间获取更多土地建设权Increasingthepremium,gettingmoredevelopmentrightsof海南精选项SELECTIVEPROJECTIN帮助客户实现土地开发建设权帮助客户实现土地开发建设权，辅助政府打造新型招商模式HelpingclienttorealizethelandAidinggovernmentcreatinganewinvestment休闲旅游项目精WATERFRONTTOURISMSELECTIVE为政府规划建设提供建议Supporting为政府规划建设提供建议Supportingthegovernmenttocontributeand休闲旅游产业精选项LEISURE&TOURISMINDUSTRYSELECTIVE帮助客户与政府沟通，获取更帮助客户与政府沟通，获取更多用地权限Helpingclientconvincewithgovernment,togetmoreuseablerightsof其他精选项PARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverall3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable1.项目愿景RomanticRomanticSeaSilkRoad,AReallyFantasy去To去ToDISCOVERthemiraclesalongseasilk去To去ToEXPERIENCEromanceofvarious去去VARIOUSCHINA’SFIRSTMARITIMESILKROUTEVARIOUSCHINA’SFIRSTMARITIMESILKROUTETHEMEDSANYA’SMOSTATTRACTIVEFANTASYDESTINATIONOFWATERFRONTROMANTIC&LEISUREROMANTICGORGEOUSSEASILKMAGIC总体概CHINA’SCHINA’SFIRSTMARITIMESILKROUTETHEMEDSANYA’SSANYA’SMOSTATTRACTIVEFANTASYDESTINATIONDESTINATIONOFWATERFRONTROMANTIC&LEISUREPARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverall3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable轻资LIGHT低环境影LOWENVIROMENTAL轻资LIGHT低环境影LOWENVIROMENTAL高附加HIGHADDITIONAL本次工作的3大规划原3KEYPRINCIPLESOFTHIS陆域-水陆域-水域整体策OVERALLSCHEMEOFLANDANDWATER创造新型水创造新型水上主题构平CREATETHEINNOVATE&THEMEONMAINSEASILKROADWATERSEAFRONT创造创造丰富的水上活CREATEGREATAMOUNTOFACTIVITIESON陆上区域设计概念CONCEPT陆上区域设计概念CONCEPTMASTERPLANOFLAND3••KEY•••PARTTHREE:LUHUITOUTHEMEDPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignDesignSimilarsuccessfulcasesNDA’scapablework特色1：“海上丝绸之路”为主FEATURE1:特色1：“海上丝绸之路”为主FEATURE1:“MARITIMESILKROUTE”ASAMAIN•特色2:“多元交织”为策FEATURE2:“MULTI-ELEMENTSINTEGRATION”AS•特色3:“活动”带动人气，“事件”激活项ACTIVITIESCATCHATTENTION,EVENTS•3大规划特KEYPLANNING五百年来最著名的历五百年来最著名的历史之ONEOFTHEMOSTFAMOUSROUTESINTHEHISTORYFORMORETHAN500跨越3大洲，途径20国ALONG3CONTINENTSANDMORETHAN20特 “海上丝绸之路”为主 “MARITIMESILKROUTE”ASAMAINTOAreallyexcitingcultureTravelingTOAreallyexcitingcultureTravelingaroundtheworldwithinSaudi特色 “海上丝绸之路”为主FEATURE1：“MARITIMESILKROUTE”ASAMAIN•多元交织国际文化•多元交织国际文化主线海上丝绸之功能：水陆域交通联InternationalcountryparkFunction:DifferentThemeparkwithlocalevents•MaritimesilkroadFunction:parkroad•FEATURE1：“MARITIMESILKROUTE”ASAMAINWellness:Arabian主题馆Wellness:Arabian主题馆案例：波主题馆案例：印度尼西主题馆案例：印度尼西浪漫婚MARITIMESILK浪漫婚MARITIMESILKMARITIMESILK康体养特 ”多元交织”为策 Enjoyvariousculturein文Enjoyvariousculturein文化探CULTUREIndianSPABeachSPAIncensebath康IndianSPABeachSPAIncensebath康体健-Exoticwedding--Exoticwedding-TraditionalCostumeWeddingPhoto浪漫婚-EnjoyLocal-Buyspecial-EnjoyLocal-Buyspecial异国美IMPRESSIONWESTIMPRESSIONWEST概 活动带动人气，事件激活项 ACTIVITIESCATCHATTENTION,EVENTSACTIVATECOCOActiitiecattevntsacti目IMPRESSIONCOCOActiitiecattevntsacti目IMPRESSIONLUHUITOU,全年的活动和Festivalandevents:allyearroundMusicSeaSilkRoadFestivalRomanceInternational RomanticMoonSeaSilkRoad:IndiaWeekSeaSilkRoad:3starsSeaSilkRoad:rtonYogaforCoupleRomanticSeaSilkRoad:PersiaWeekOutdoorMovieSeaSilkRoad:GreeceWeekWorldMusicrtonrtonSeaSilkRoad:EastSaudiChinaPoprtonRomanticChristmasintheCONCEPT3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE全年的活动和Festivalandevents:allyearroundMusicSeaSilkRoadFestivalRomanceInternational RomanticMoonSeaSilkRoad:IndiaWeekSeaSilkRoad:3starsSeaSilkRoad:rtonYogaforCoupleRomanticSeaSilkRoad:PersiaWeekOutdoorMovieSeaSilkRoad:GreeceWeekWorldMusicrtonrtonSeaSilkRoad:EastSaudiChinaPoprtonRomanticChristmasintheCONCEPT3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE各国风情体验EXOTICCULTRUE各国风情体验EXOTICCULTRUE特色3：活动带动人气，事件激活项FEATURE3:ACTIVITIESCATCHATTENTION,EVENTSACTIVATE概念3：活动带动人气，事件概念3：活动带动人气，事件激活项CONCEPTACTIVITIESCATCHATTENTION,EVENTSACTIVATEPARTTHREE:LUHUITOUTHEMEDPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignDesignSimilarsuccessfulcasesNDA’scapablework大门广GATE分析与结大门广GATE分析与结构：总体规ANALISYSANDSTRUCTURE:陆上主题公ONLANDTHEMED陆上主题公ONLANDTHEMED低投入，环境影响LOWINVESTMENT,LOWENVIROMENTAL分析与结构：总体规ANALISYSANDSTRUCTURE:主要水上WATERMAIN创新主要水上WATERMAIN创新富有吸引INNOVATIONATTRACTIVE,DIFFERENT分析与结构：总体规ANALISYSANDSTRUCTURE:山体靠水区SEASIDEMOUNTAIN多山体靠水区SEASIDEMOUNTAIN多样的活动、DIFFERENTACTIVITIES,分析与结构：总体规ANALISYSANDSTRUCTURE:山体靠水区SEASIDEMOUNTAIN岩洞山体靠水区SEASIDEMOUNTAIN岩洞餐厅、酒吧RESTAURANTONTHEROCKS,CLUB,PRIVATE分析与结构：总体规ANALISYSANDSTRUCTURE:水上区ONWATER水水上区ONWATER水上别RESIDENTIALVILLASABOVETHE分析与结构：总体规ANALISYSANDSTRUCTURE:山上MOUNTAIN山顶别RESIDENTIALVILLAS山上MOUNTAIN山顶别RESIDENTIALVILLASINTHE分析与结构：总体规ANALISYSANDSTRUCTURE:水上活动活动POSIBLEPLATFORMWATEROLDDAILYWATERMAIN水上活动活动POSIBLEPLATFORMWATEROLDDAILYWATERMAINRESTAURANT,1122334465567788ANALYSISANDSTRUCTURE:PARTTHREE:LUHUITOUTHEMEDPARKPARTTHREE:LUHUITOUTHEMEDPARKPROJECTPRELIMINARYOverallscheme3keydesignfeaturesDesignanalysisSimilarsuccessfulNDA’scapable案例01：圣彼得堡案例01：圣彼得堡水上平台项CASES01:STPETERSBURGFLOATINGPLATFORMCASES02:SEOULSOMESEVIT,CASES03:THEFLOAT,MARINABAY,CASES04:FLOATINGOPERA,CASES05:HAWAI-POLYNESIANCULTURALCENTERCASES05:FRANCE-PUYDU案例07：韩国顺天湾生态公CASES07:KOREA-SUNCHEONBAYCYBERECO-世界范围内有没有类似成功案例ISANYSUCCESSFULCASESIMILARTOOURCASES01:STPETERSBURGFLOATINGCASES01:STPETERSBURGFLOATINGPLATFORMCASES02:SEOULCASES02:SEOULSOMESEVIT,CASES03:THECASES03:THEFLOAT,MARINABAY,CASES04:FLOATINGCASES04:FLOATINGOPERA,案例特色案例特色地方特色餐••••CASE’SFolkFolkthemeLocalcultureSpeciall