外贸函电-建立联系-09-14

外贸函电

International

BusinessCorrespondence2015-09-14

建立业务关系是国际贸易中的第一步，也是开展双边业务往来的基础。不论是新成立的共识还是已经小有成就的企业，为了拓展贸易模式，都要在维系现有业务关系的基础上，不断物色新的贸易伙伴。同时，在国际贸易中，出口商和进口商通常分布在全球不同的地区，因而建立业务关系的信函也显得尤为重要。第二章建立业务联系LearningObjectives：Afterstudyingthelesson,youshouldbeabletoBefamiliarwiththebackgroundknowledgeofestablishingbusinessrelationsKeepinmindthepatternandframeworkofbothaletterofestablishingbusinessrelationsandthereplytoitGrasptheusefulexpressionsandphrasesintheletterofestablishingbusinessrelations第二章内容第一节如何写作建立业务联系的商务信函第二节范例讲解第三节实用例句第一节如何写作建立业务联系的商务信函一、与客户建立业务关系(物色潜在贸易伙伴常用渠道)：

1、机构介绍：

我国驻外使领馆的商务参赞

CommercialCounselor’OfficeoftheEmbassyofP.R.Chinainxxx;

国外驻华商务参赞

xxxCommercialCounselor’OfficeinChina;

商会

ChambersofCommerce,xxxassociation

银行Banks;

Otherrelatedcompaniesorevenpersons.第一节如何写作建立业务联系的商务信函2、媒体介绍：

贸易名录(出版物)TradeDirectory;

广告

Advertisement；

互联网

Internet;3、会展：

Exhibition，TradeFair第一节如何写作建立业务联系的商务信函二、信函内容

1、建立业务联系信函：获得信息的来源简要介绍自身公司的情况陈述写信的意图：合作的领域和形式表达合作愿望期待回复

二、信函格式

1、建立业务联系信函：获得信息的来源WeoweyournametotheYourcompanyhasbeenkindlyrecommendedtousby…Wegetyournameandaddressfrom…Ontherecommendationof…简要介绍自身公司的情况Wewouldliketointroduceourselvestoyouas…Ourcompanyisintheparticularlineof…Weare…,handing…Wetakethisopportunitytointroduceourselvesas...二、信函格式

1、建立业务联系信函：陈述写信的意图：合作的领域和形式Wearewillingtoestablishbusinessrelationswithyou.Weshallbepleasanttoenterintobusinessrelationwithyourfirm.ItisourpleasuretoWearedesirousof表达合作愿望Webelievethatourcooperationwouldleadtoahugesuccess.Thecooperationofuswillresultin…Yourearlyreplyisverymuchappreciated.第一节如何写作建立业务联系的商务信函二、信函格式

2、回复信函：引出对方来函日期和编号感谢对我公司业务的兴趣表现对建立合作关系的愿望陈述下一步计划表示歉意，为未来合作留有余地二、信函格式

2、回复信函：感谢对我公司业务的兴趣Thankyouforyourinterestin…Yourletterofestablishingbusinessrelationshasbeenreceivedwiththanks.Weappreciateyourinterestin…表达对建立关系的合作愿望Wewouldbeverygladtoenterintobusinessrelationswithyou.Wearedesirousofcooperationwithyourfirm.ItisexactlyourdesiretoexpandourscopeofcooperationwithChina.二、信函格式

2、回复信函：陈述下一步计划Weareenclosingourlatestcatalogue…Wewouldliketoreceiveyourspecificenquiry.Wearesendingyouourpricelist…Pleaseletusknowtheinformationyouareconcerningabout…第一节如何写作建立业务联系的商务信函三、资信调查写信原因提出具体调查要求，如资金情况、经营能力、商业信誉、履约情况等保证给予保密表示感谢DearSirs,

Theunder-mentionedfirmhasrecentlyaskediftheycouldrepresentusinthemarketingofourproductsintheUnitedStatesasoursoleagent.

FriendshipInternationalTradeCo.，Ltd.250RoyalRoadNewYorkNY30786

Wewouldbeverygratefulifyoucouldletushavesomeinformationaboutthefinancialandbusinessstandingoftheabovefirm.

Anyinformationthatyoumaygivewouldbetreatedinstrictconfidenceandweawaityourearlyreply.

Yoursfaithfully,

DearSirs,

WehavereceivedanorderforUS$56,500worthofgoodsfromAtlanticElectronicCo.,ltd..Theyhavegivenusyourbankasareference.Wewishtoknowiftheyaregoodforthisamountandineverywaytrustworthyandreliable.Weshallbemostgratefulforanyinformationyougiveus.

Weshouldofcoursetreatasstrictlyconfidentialanyadviceyoutellusandbeonlytoopleasedtoperformasimilarserviceforyou.Weencloseastampedandaddressedenvelopeforyourreply.

Yoursfaithfully,第二节范例讲解一、CaseStudy二、教材范例Situation1

HangzhouWahahaGroupCo.,Ltd.wishesanexpandingintheproductionofpersonal&householdcareproducts,andisinthemarketforseveralconsistingofpretreatment,fillingandpackagingsections.Themainproductscategoriesareasfollows:Skincarecreamorlotion,shampoos,showercream,liquidsoaporcleansinglotionandtoothpaste一、CaseStudySituation1

ContactPerson:JialinWangTel:+86571-86911181-342Fax:+86571-86910764E-mail:Jolene@

Theinformationisfromthefollowinglink:/cooperate/demandinfo/wahahademand61.html.一、CaseStudySituation2

StrongbaseCo.,Ltd.IsanAmericancompanywhichmanufacturesshampoomachines,includingthepretreatmentmachine,theprocessingmachine,thefillingmachineandthepackagingmachine.AswediscoveredthedemandinformationfromtheofficialwebsiteofHangzhouWahahaGroupCo.,Ltd.andconsideredtoexpandingourbusinessinChina,wewanttoenterintobusinessrelationswithWahaha.一、CaseStudyAletterofestablishingrelationsfromStrongbaseCompany

DearSirs,WeobtainedyournameandaddressfromtheinformationonyourofficialwebsiteandlearnedthatyouareoneoftheleadingbeveragecorporationsinChina.Asyouareconsideringexpandinginthefieldofpersonal&householdcareproducts,wearewritingtoestablishbusinessrelationswithyou.WewouldliketointroduceourselvesasoneofthebiggestmanufacturecompaniesinMinnesotaState,specializinginthelineofshampoomachines,includingthepretreatmentmachine,theprocessingmachine,thefillingmachineandthepackagingmachine.Weexpressourdesiretocooperatewithyouandpleasetelluswhatinformationyouneed.Wearelookingforwardtoyourearlyreply.

Yoursfaithfully,AreplyletterofestablishingrelationsfromWahaha

DearSirs,ThankyouforyourletterofJuly30,2003concerningestablishingbusinessrelationswithus.Aswhatyousaidinyourletter,weareconsideringenteringintothefieldofpersonal&householdproducts,whichisourstrategicstepinthenearfuture.Yourwishofestablishingbusinessrelationscoincideswithours.

Couldyoupleasesendusyourlatestcatalogueandpricelist?

Yourearlyreplywouldbeappreciated.Yourssincerely,第二节范例讲解一、CaseStudy二、教材范例

见教材P29第三节实用例句1、We’velearntyournameandaddressfromtheCommercialCounselor’sOfficeoftheBritishEmbassyinChina.

我们从英国驻中国大使馆的商务参赞处得知你们的名字和地址。2、OntherecommendationofMr.White,weobtainedthenameandaddressofyo