Gucci的介绍和兴衰历史-(英文版)课件

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EVAGucci的介绍和兴衰历史_(英文版)GucciisanItalian

fashionbrand,foundedbyGuccioGucci(古驰奥·古驰)in

Florence(佛罗伦萨)in

1921,nowGucciisoneofthe

largestfashiongroup

intheworld.BriefintroductionGucci的介绍和兴衰历史_(英文版)BrandLogoBamboohandle（竹节手柄）Horsechain(马术链).GG（双G标识）Gucci的介绍和兴衰历史_(英文版)ProductsGucci的介绍和兴衰历史_(英文版)GucciHistoryBeginningRebornSummitGucci的介绍和兴衰历史_(英文版)1920s1930s1940s1950sIn1921,heopenedthefirststore,inthegoodsmarkedwithGucci

mark.

Gucciin1947,designedbamboohandletoreplaceleatherhandle.In1953,Gucci'sbrandreputationhadbeensunathighnoon.

In1938,GuccioGucciopenedthefirstsubbranch(分店)inRome.Designedthered,greenandredstripesasthebrandidentity.Gucci的介绍和兴衰历史_(英文版)1960s1970s1980sIntheearly80s,becauseofGuccifamily’sinternalstrife(内乱),Gucci’sbrandimagebeganto

decline.In1960，Gucciestablishedafootholdinthemainmarketoftheworld.Intheendof1960s, ‘GG’officiallybecameGucci’sbrandidentity.Gucci的介绍和兴衰历史_(英文版)1990s

In1990,TomFordjoinedGucci,hisarrivalheraldarevolutionarychangeinthebeginningofGucci.TomFordbecamecreativedirectorofGucciin1994he

introducedsilkshirt,velvetmohaircoat{马海毛外套}andpantssince1994,Guccihasbeentheworld‘smostsuper-heavyweightfashionbrand.Gucci的介绍和兴衰历史_(英文版)Gucci的介绍和兴衰历史_(英文版)

Atthesametime,itbegantotheglobalfashionindustryrecruitinghigh-qualitybrandsubglottic,France,YvesSaintLaurentandanumberofclassicbrandshavebecomethe

GucciGroup.

伊夫·圣·洛朗Gucci的介绍和兴衰历史_(英文版)In1997,Gucciboughtthecooperationaslongas23yearsoffamousSwisswatchfactorySeverinMontres.Gucciisnamed"EuropeanCompanyoftheyear1998"bytheEuropeanBussinessPressFederationIn1999,Guccienteredintoastrategicalliance

withPinault-Printemps-Redoute[巴黎春天}Gucci的介绍和兴衰历史_(英文版)2010s2000sIn2006,FridaGianniniwasappointedasthecreativedirectorfortheentireGuccilabelIn2007,GucciachievedastoundingglobalsuccessandisnamedthemostdesirableluxurybrandintheworldIn2009,PatriziodiMarcosucceededMarkLeeasCEOofGucci.In2011,GuccicontinuestofocusonstrengtheningthereputationGucci的介绍和兴衰历史_(英文版)

GucciTimepieces&JewelryatBasel2012Gucci的介绍和兴衰历史_(英文版)ThisyearNewproductsGucci的介绍和兴衰历史_(英文版)Bamboo—handlegbagFashionGentleGorgeousGucci的介绍和兴衰历史_(英文版)NewestGucci的介绍和兴衰历史_(英文版)FutureGucci的介绍和兴衰历史_(英文版)Gucci的介绍和兴衰历史_(英文版)Gucci的介绍和兴衰历史_(英文版)Gucci的介绍和兴衰历史_(英文版)Gucci的介绍和兴衰历史_(英文版)So…

FridaGiannini

Heritageisgoodtogoingbacktothearchivesandlookingforwardtothefuture.

NeveroutofstyleGucci的介绍和兴衰历史_(英文版)

Heritageandlong-lastingvaluesareemphasizedinconjunctionwithitshighfashionandaspirationalstyle.G