Robin：如何让人们重返办公室 -How to Get People Back in Office

EMPLOYEEMOTIVATORS:

HowtoGetPeopleBackinOffice

Howwethinkaboutgoingintotheofficehaschangedforever.Flexible,hybridandremote

workapproachesareoftenatoddswithexecutivedesireforareturntothetraditional

workplaces,andsofar,there’snoclearwinner.Onethingthatwedoknowisthattheofficestillservesanimportantpurpose–forcollaboration,mentorship,productivity,

friendship,executivefacetimeandmore.

Overthepastyear,we’velookedcloselyattheoffice–

howperkshavechanged

,

howGen

Zworksbest

intheofficeandhowcompaniesareadjustingtheir

realestatefootprint

to

accountforhybridandremotework.WithRTOfoottrafficatan

all-timehigh

,wesetoutto

discoverwhatmakesemployeeswanttocomeintotheoffice.

Arefreelunchesandcommutestipendsstillthewaytogo?Ordoemployeeswanttoexperiencethelesstangiblethingswedon’tthinkofasoften–likefacetimewiththeir

managersorwatercoolerchatswiththeirworkplacebestie?

Toanswerthesequestionsandmore,wepolled380fulltimeworkerstofindoutwhether

incentives–likefreelunchandparking–trumppersonalexperiences.

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EMPLOYEEMOTIVATORS

Here’swhatwefoundout:

•EmployeesLIKEtheOffice:Theofficespacehasbeenadivisivetopicbutwefoundwhilesomeemployeesprefertoworkfromhome,themajorityofthosewesurveyedenjoytheirtimespentintheoffice.

•PerksWillWorkbutTheyAren’tEverything:Freelunches,parkingandcommutingstipendsincentivizeworkerstogointotheofficebutsodootherintangiblethings–likeone-on-one

opportunitieswithexecutives,teambrainstormsandthechancetosocializewithcoworkers.

•RemoteWorkPayCutsMayCostYou:While58%saidthey’dgointotheofficemorefrequentlytoavoidapaycut,morethan25%saidthey’dquicklylookforanotherjob.

•OfficeAttendanceVisibilityisKey:Whenaskedwhetherknowingateamwouldbeintheofficeonaparticulardaymadeitmorelikelyfortheemployeetogoin,64%saiditdidandonly12%disagreed.

Let’sdigintothedata.

EMPLOYEEMOTIVATORS

SalaryAdjustmentsare

EffectivebutcanHave

Consequences

Recently,we’veseencompaniestrytoincentivizepeoplebackintotheofficeby

offeringhighersalariesfornon-remoteworkers.Ofthe380employeeswepolled,58%

saidthey’dgointotheofficemorefrequentlytoavoidasalaryreduction,whilejust

overaquarter(25%)saidthey’dquicklylookforanotherjob.

Ifyourcompanydecidedtoinstallasalaryreductionforemployeeswhoworkedoutsidetheofficemorethan3daysaweek,whatwouldyoudo?

59%

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WhatDrivesEmployees

intotheOffice?

Thissometimesgetslostinthelargerofficedebate,butthefactremainsthatmost

employees(48%)enjoytheirtimeintheoffice.Hybridworkispopularbecausepeople

wantthebestofbothworlds-theflexibilitytoworkremotelywhenneededandthe

optiontoconnectwiththeirteamswhentheywant.

Noteveryonesharesthesesentiments.Ourresearchfoundnearlyathird(28%)would

prefertoworkfromhome.Still,giventhevariousfactorsthatcouldinfluencethis

response–suchaschildandfamilycareobligationsandlongcommutes–theoffice

reallyshouldn’ttakeitpersonally.

Whenweaskedwhethertheseemployeesfelttheircompanydidagoodjob

incentivizingthemintotheoffice,theresultsweresplit.Only25%saidtheircompanydidthis“exceptionallywell”andnearly30%gavetheiremployersafailinggrade,with

36%somewhereinthemiddle.

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EMPLOYEEMOTIVATORS

Howwelldoesyourcompanyincentivizeyoutoworkfromtheofficewithopportunitiestocollaboratewithyourteamandco-workers?

29%

Clearly,thereisworktobedonewhenitcomestomotivatingemployeestocometotheoffice.Leadersneedtofindthedriversofworkplaceengagementandthenweave

thosetacticsintotheiroverallstrategies.

EMPLOYEEMOTIVATORS

Freeprking

other

TeamBuildingEvents

TraditionalIncentivesvs.

ConnectedExperiences

Thedecisiontogointotheofficecanbemetwithmanyhurdlesandemployersare

tryingtoofferincentivesthatremovefrictiontomakethetripalittleeasier.This

includesfreeparking,cateredlunchandsnacks,publictransportationreimbursement

andmore.Whiletheseperksarecertainlyeffective,there’smoreemployerscando.

Whatdoesyourcompanyoffertomakegoingintotheofficeattractive?

33%

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Whenwedigalittledeeper,wefindthatwhileperkslikefreelunchesarecertainly

anattraction,soisfacetimewithexecutivesandtimespentwithclosecoworkers.

Foodperksworkbutconsiderpairingthatincentivewithmoresocialopportunitiesto

satisfybothpreferences.Whenaskedtochoosewhetherafreelunchortheabilityto

seeacloseworkfriendisastrongerdrawtovisittheoffice,60%chosethelunch,but40%chosethecoworkers.Similarly,whenaskedtochoosebetweenfreeparkingortheopportunityforone-on-onetimewithamanagerorexecutive,40%saidfacetimewas

moreimportanttothem.

Whichscenariowouldmakeyoumorelikelytoworkfromtheoffice?

Freelunch61%

39%

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EMPLOYEEMOTIVATORS

FaceTimeTrumpsFaceTime

Noonewantstocommuteintoanofficejusttofindaseaofemptydesks.Peopleneed

visibilityintowhoisinoffice,onwhatdaystomoreeffectivelyplantheirweek.Turns

out,whenpeopleknowtheywillseetherightpeopletheyaremoredriventocomein.

Whenweaskedwhetherknowingateamwouldbeintheofficeonaparticularday

madeitmorelikelyfortheemployeetogoin,64%saiditdidandonly12%disagreed.

Ifyouknowyourteamwillbeintheofficeonaparticularday,doesthatmakeyoumoreorlesslikelytoheadintotheoffice?

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EMPLOYEEMOTIVATORS

Whenweaskedemployeessurveyedtorankthethingsmosttoleastlikelytobringthemintotheofficethedataisclear–whileafreelunchandcommutestipendisadraw,theopportunitytoseeworkfriends,collaborateonprojectswithteamsin-person,participateinteam-buildingeventsandshowfacewithexecutivesarejust

asimportant.

Rankthefollowingfromwhatisthemostlikelytobringyouintotheoffice,totheleast.

Andwhenitcomestocollaboration,theofficecan’tbebeat.Ofthosewesurveyed,

morethan60%rankedin-officeandin-personmeetingsasthemostappealingwayto

brainstorm.

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EMPLOYEEMOTIVATORS

Yourteamwantstoholdabrainstorm.Rankthefollowingfromthemosttoleastappealingscenarioforthebrainstorm:

EMPLOYEEMOTIVATORS

GetPeopleBackinOfficewithOpportunitiesforConnection

Peoplewanttocomeintotheoffice,theyevenenjoyit.In-personcollaboration,

face-timewithleaders,socializingwithcoworkers,mentorship-thesearejustafew

experiencesthehomeofficecan’trecreate.

Whileperkslikefreelunchandcommuterbenefitsareuseful,theofficehasreally

becomeaplaceforpeer-to-peerconnection.Peoplewanttobeinenvironmentsthatfacilitatetheseinteractionswithcolleagues.Leaderslookingtogetpeoplebackintothesephysicalspacesshouldbefocusedonbuildingexperiencesforemployeesthat

promotecollaboration,communityandconnection,whileremovingfriction.

Ifyou’relookingtoreimagineyourapproach,starthere:

1

EmphasizeIntangibles

Employeesareenticedbyopportunitiestomeetwithothers–whether

inabrainstormsetting,acrossthewatercooleroraformalmeeting

withamanagerorexecutive.Companiesshouldconsiderhowto

promotetheseopportunitiesforconnectionandformalizethemasabenefitfortimespentattheoffice.Forinstance,withfreelunchbeing

adraw,howaboutofferingteamlunchstipends?

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EMPLOYEEMOTIVATORS

2

Conn