乐视控股介绍手册

旗下乐视网已完成上市，是全球首家IPO上市的视频Listheworld'sfirst旗下乐视网已完成上市，是全球首家IPO上市的视频Listheworld'sfirstpublicvideoA上市的真正意义上的大型互联网公司中国最早的正版视频网站、视频正版化的坚定践行全球第一家推出自有品牌电视机的互LeThefirstpublicvideocompanyintheworldandtheonlylistedvideowebsiteinChinaTheonlyfullydomesticallyfundedcompanyamongChina'smajorInternetcompaniesThetrueInternetcompanyamonglistedcompaniesinChina'sA-sharestockmarketChina'sNo.1videocompanywiththehighestvalueinChina'sGEMTheearliestcopyrightedvideowebsiteandacommitteddefenderofvideocopyrightsinChinaThelargestlibraryofonlinemoviesanddramasandcopyrightedsportsvideos,andthemostprofessionallong-videowebsiteChina'sfirstInternetcompanytoownalargefilmstudioTheworld'sfirstInternetcompanytoownaTVbrand非上市板块包括乐视移动、乐视体Non-listedbusinessesincludeLeMobileSuperEV,etc.乐视网乐视模式引领全球经济进入互联网生态时Letv'sbrand-newmodelusherstheworldintotheecosystemeraofthe乐视控股已取得初步成功，整体收入近百LeHoldingshasachieved乐视模式引领全球经济进入互联网生态时Letv'sbrand-newmodelusherstheworldintotheecosystemeraofthe乐视控股已取得初步成功，整体收入近百LeHoldingshasachievedpreliminarysuccesswithoverallrevenuereachingRMB10billion持续创新、不断颠覆，打造极致体验“平台+内容+应用+终端”垂直整合的完整生态Tobuildacomprehensiveverticallyintegratedecosystemof"Platform+Content+Application+Device"whichdeliversexcellentexperiencethroughconstantinnovationandcreativedisruptions互联网视频日均活跃用户超数突破7.3亿人Onlinevideodailyactiveusersexceeded50millionandmonthlyactiveusersexceeded730million云视频开放平台覆盖超过600个CDN节点，总带宽10T，覆盖5大洲，33个国家，成为全球最大的开放视Theworld'slargestopenvideocloudplatformwithatotalbandwidthof10Tbpsonmorethan600CDNsin33countries,coveringfive电视剧超过10万集，版电影超过5,000部；乐业2014票房收入居中国100,000+episodesofTVseries,5,000+copyrightedfilms,andafilmstudiothatrankedamongChina'stopthreeprivatefilmstudiosintermsofboxofficein2014(LeVisionPictures)Eventrightsfor250+sportingeventsworldwide,includingexclusiverightsfor70%ofthem;livebroadcastingofmorethan10,000sportingevents;andthereleaseofthreesmarturbanbikemodelsTokeeptransformingpeople'sInternetlifestyleandimprovethelivingenvironmentofhumankind成为全球化的世界级Tobecomeaworld-classglobal超级电视累计销售突破300超级手机销量三个月破100万，创造了新晋品牌最快破TVbrand.Totalsalesexceeded3millionunitsOverseas半年内赢得10%市场份额。LeHoldingsrapidlyexpandedintooverseasmarkets.TheSuperTVtookup10%ofmarketshareinHongKonginonlyhalfayearandLetvPandoraSTBsattractedonemillionparticipantsatitslaunch,withthe5,000unitsinthefirstbatchsoldoutinsevenseconds,creatinganothernewTheLeFansE-commerceFestival,whichfallsonSep19everyyear,hasbecomethethirdlargestB2ConlineshoppingfestivalinChina,coveringasmanyas20.69millionusersintheweekfromSep14to20thisyear.Ecosystem)ProjectisNo.1TVApplibrarywith5,000+appsSTRATEGIC乐视⽣态背后的⼀个理论创新及⼀个趋势判Letv'secosystemissupportedbyaneweconomicSTRATEGIC乐视⽣态背后的⼀个理论创新及⼀个趋势判Letv'secosystemissupportedbyaneweconomictheoryandaunique理论创Anew全球经济的下一个时代——互联网生ThenexterafortheglobaleconomyisbasedonInternet全球互联网生态模式将由中国企业引TheInternetecosystemsworldwidewillbeledbyChinese全球下⼀代创新模式：打破边界、⽣态创LetvleadsthemostprofoundevertransformationintheInternetera:BreakingboundarieswithLetvEcosystem工业时代和传统互联网时代所遵从的技术创新和模式创新，已经看不普通的创新、传统互联网时代的创新已经满足不了时代的需要，已经远远不能推动产业的发展ThetechnologyandbusinessmodelinnovationsintheindustrialeraandtraditionalInterneteraarecomingtoanend.Previousinnovationscannotfulfillthepresent-dayneedsnorintroduceadvancementsingrowingindustries.TraditionaltechnologyandbusinessmodelinnovationscannolongerdriveexplosivegrowthoftheglobalWemustpushthepotentialofinnovationthroughbreakingindustrialboundaries.Thisallowsustocreatemeteoricreactionandcreatebrand-newvalue.STRATEGICSTRATEGICLetvleadsthemostprofoundevertransformationintheInternetera:Specializationgiveswaytoverticalintegration专业化分工在产品短缺、资源不足、沟通和交易成本很高的历史背景下，专业化分工是工业化大规Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,specializationwasaninevitablechoiceforindustrialmassproduction跨产业垂直整合下的Cross-industryVerticalIntegrationofValueSTRATEGICLetvleadsthemostprofoundevertransformationintheInternetera:Specializationgiveswaytoverticalintegration专业化分工在产品短缺、资源不足、沟通和交易成本很高的历史背景下，专业化分工是工业化大规Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,specializationwasaninevitablechoiceforindustrialmassproduction跨产业垂直整合下的Cross-industryVerticalIntegrationofValue更精准的用户价值呈企业业务模式、盈利模式多样化，生存能力大大增Asweseeoversupplyofproducts,abundantresources,andsubstantiallyreducedcostsofcommunicationintheInternetera,theveryfoundationofthespecializationisunderminedforthefirsttimeThevaluechainreorganizationbasedoncross-industryverticalintegrationbreaksthebarrierstoinnovationbetweenvaluechainsandindustries,whichinturnofferspersonalizedproductsandservicesandbetteruserexperienceUservalueismoreaccuratelyThecollaborationandinteractionofvariousstakeholdersofthevaluechainscreatestrongsynergyandbreedcross-domaininnovationsDiversifiedBusinessmodelsandprofitmodelsemerge,andthesustainabilityofsuchbusinessessignificantlyincreases乐视生Letv开放闭Open产品同质化，牺牲用户体验和用户价环节间互相制约，难以协ProducthomogeneitycomesatthecostofuserexperienceandvaluePartialinnovationratherthansystematicinnovationlimitsthepotentialofinnovationMutualrestrictionamongvariousstakeholdersmakescollaboration用户为三核驱Three用生态创新催生下一代模式：互联网生Ecosystemicinnovationbreedstomorrow'sbusinessmodel:InternetCopyright互联网生态，是以互联网技术为核心实现跨产业垂直整合下的价值链重构，打破产业边界、实现跨界创新，从而重构生产关系，极大释放用户价值和经济价值，形成“平台+内容+终端+应用”的完整开放式闭环生态系统。AutomobileE-Theprogressionoftimewillinevitablyrevolutionizeindustrialeconomictheories.Thetheoryof"reconstructingvaluechainsthroughcross-industryverticalintegration"isdisruptingspecializeddivisionoflabor,atheoryrootedintheindustrialera.Thenewtheoryisnowgainingtractionandisusheringin"Internetecosystem"forthefuture.垂直整四层架FourInternetecosystemsareaboutreconstructingvaluechainsthroughcross-industryverticalintegrationwithInternettechnologiesatthecore.Theaimistomaximizeuservalueandeconomicvaluebybreakingtheindustrialboundaries,cultivatingcross-borderinnovations,andthusreconstructingrelationsintheproductionprocess.EcoE-UserLeSTRATEGIC开放的闭环生态系OpenClosed-loop什么是“乐视⽣态WhatisLe垂直整合的闭环生态链与横向扩展的开放生态圈之间相互交错、形成矩阵结构，共同构成乐视完整的开放的闭环生态系统。乐视STRATEGIC开放的闭环生态系OpenClosed-loop什么是“乐视⽣态WhatisLe垂直整合的闭环生态链与横向扩展的开放生态圈之间相互交错、形成矩阵结构，共同构成乐视完整的开放的闭环生态系统。乐视Thevertically-integratedclosed-loopecochainandthehorizontally-spreadopenecosphereformLetv’sfully-fledgedopenclosed-loopecosystembasedonaninterwovenmatrix.Withintensesynergisticinteractionamongallcomponents,theLetvEcosystemisabletocycle,incubate,evolveandinnovateonitsownandcontinuouslydelivernewvaluetousers.垂直整合的闭环生态Vertically-integratedClosed-Loop垂直整合的闭环生态链，是指以用户极致体验为核心，通过“平台+内容+终端+应用”四层架构的闭环垂直整合，打破产业边界、组织边界、创新边界，各环节协同共鸣、环节间产生化学反应，整体产生聚变效应，不断创造出与众不同的全新产品体验和更大的用户价值。垂直整合的闭环生态链，是乐视在互联网时代下为追求极致用户体验而做出的产业理论创新，是对工业时代为追求生产效率而牺牲用户体验与用户价值的专业化分工理论的深刻反思与颠覆，代表了全球经济在进入互联网生态时代下的必然Thevertically-integratedclosed-loopecochainreferstotheclosed-loopverticallyintegratedfour-tierarchitectureof"Platform+Content+Device+Application"which,withprovidingtheultimateuserexperienceatthecore,breakstheboundariesofindustries,organizationsandinnovationswithsynergyandchemistryofallcomponentstodeliveranexceptionalproductexperienceandfantasticuservalue.Thisvertically-integratedecochainisaninnovationinindustrialtheorieswhichisbornwiththeultimateuserexperienceinmind.Intheindustrialera,productivityispursuedattheexpenseofuserexperience.Wearerethinkingandchangingthecurrentmodelofspecialization.OurecochainrepresentsaninevitabletrendoftheglobaleconomyintheInternetera.乐视七SevenSub-乐视以跨越全屏的互联网及云平台为基础，将开放式闭环生态系统理念应用到多个垂直领域，已经形成互联网及云生态、内容生态、大屏生态、手机生态、汽车生态、体育生态、互联网金融生态等七大子生态。每一个子生态，都是以用户为核心的开放的闭环生态系统的具体应用，依托互联网子生态，各垂直领域的子生态之间相互关联、协同化反，不断改变人们的互联网生活方式，OnthebasisofitsInternetandcloudplatformspanningacrossallscreens,Letvappliestheopenclosed-loopecosystemapproachtoverticalfieldsandhasformedsevensub-ecosystemsofInternetandcloud,Contents,BigScreens,Phones,Vehicles,SportsandInternetFinancing.Eachsub-ecosystemisthespecificapplicationoftheopenuser-orientedLeEcosystem.Alltheverticalsub-ecosystemsaresynergisticallyconnectedwitheachotherandareconstantlytransformingpeople’sInternetlifestyleforthebetterandimprovingtheenvironmentwelivein.横向扩展的开放生态Horizontally-spreadOpen运设Loyalusers 横向扩展的开放生态圈，是指“平台、内容、终端、应用”每一个环节充分开放全部资源，从业务、用户、资本多层次引入能够与乐视生态强相关、强化反的外部合作伙伴，打破企业间的利益边界、资源边界、产品边界，与全社会的合作伙伴共生共赢共享。乐视生态在构建开放生态圈的过程中，将始终坚持“垂直整合的闭环生态链”的基本理念，确保合作伙伴之间、合作伙伴与Thehorizontally-spreadecosphereaimstoenableallthelinksof"Platform+Content+Device+Application"tofullysharetheirresourcesandintroduceexternalpartnersthatarecloselyrelatedandinteractivewiththeLeEcosysteminaspectsofbusiness,usersandcapitalsoastobreaktheboundariesofinterests,resourcesandproductsamongenterprisesandestablishareciprocalstrategicpartnershipwithallparticipants.Whenbuildingtheopenecosphere,Letvwillupholdtheprinciplesofavertically-integratedclosed-loopecochainandensurethatsynergyandchemicalreactionswillhappenamongpartners,partnersandLetv,withinvariouslinks,andamonglinks,soastocreatenewvalueforusers.积极评初售After-坚持CP2CCrowdparticipation,crowdR&D,crowdadoption,crowdmarketing购买时研触发机传销STRATEGIC乐视控股全球七大生LeHoldingsandItsSevenBusiness生态型的战略需要生态型的组AnecosystemicstrategyrequiresSTRATEGIC乐视控股全球七大生LeHoldingsandItsSevenBusiness生态型的战略需要生态型的组Anecosystemicstrategyrequiresanecosystemicorganizational生态型架构：管理型组织与项目型组织并存的生态型组织架构。其中，管理型组织更为扁平化，它取代了传统的金字塔形架构，让产品与用户更为贴近、交互更富效率。而项目型组织则为了快速响应外部市场变化而设立。它更为动态灵活，可以确保关键业Anecosystemicorganizationalstructure:ahybridstructurecombiningamanagerialorganizationandproject-orientedorganization.Themanagerialpartisaflatorganizationthatreplacesthetraditionalpyramidstructure.Itallowsproductstostayclosetousersandbringsmoreeffectiveinteractionswithusers.Theproject-orientedstructureissetuptoreactquicklytothemarketchanges.Itismoredynamicandflexible,thuscanensuretheeffectivedecision-makingandimplementationofkeybusiness.Onceprojectteamsmature,theywillevolveintoamanagerialorganization.手机生Mobile内容生体育生SportsContentEcosystemichumanresources:Letvisdedicatedtocultivatecross-industry,cross-sectortalentswhoaremotivatedtosynergizewithothers.Intheecosystemicorganization,thenewmembersjoiningLetvarenotonlyexperiencedandoutstandingindividuals,butalsotalentswithstronglearningcapabilitieswhounderstandtheInternetphilosophy,andhavethepotentialforcross-borderinteractionsinsideoftheecosystemicorganization.生态型的组织需要生态型的激Anecosystemicorganizationalstructureneedstobebackedbyecosystemic互联网及云生Internet&Cloud全球合伙、全员共享，持续激励，多层次多维度持股的生态型激励大屏生BigScreen汽车生Ecosystemincentivesrepresentedbytheallstaffholdingsharesplaninmultipledimensionsandglobalpartnershipprogramtoprovideconstantmotivations.LeEcosystem(non-listedcompanies)willshare50%ofitsglobalstockequitiestoallLetvstaffforfree,withtheaimtotheachievementofourecosystemdreamwhilemakingeveryoneinLetvashareholderinpursuitofthesamedreaminsteadofanEcosystemincentivesallowtalentstosharethecommonvaluefromecosystemgrowthinsteadoftheecosysteminsteadofeachsubsidiaryoperatingseparately.Forexample,stafffromLeSports,LetvMobileandLetvCloudcannotonlyholdthestockequitiesofthecompanytheyareaffiliatedwithbutalsotheequitiesofLeHoldings—thistypeofequityincentiveswillhelppromotethecoordinationandsynergybetweendifferent互联网金融生InternetFinance以及垂直创新孵化业incubatorbusiness超INTRODUCTIONOFLESUB-Content应乐视 乐视体 INTRODUCTIONOFLESUB-Content应乐视 乐视体 SAggregateRecommendReviewS全球视·中国视频云平台第一品·全球覆盖近650个CDN节点、10Tbps··China'sNo.1VideoCloudPlatform·China'sfirstindependentFull-4Kcommercializedopenvideocloud·10Tbpsbandwidthwithnearly650CDNsaroundthe·VariouspremiumvideosaccessibleanywhereO2O(线下线上)发O2O(OfflinetoOnline)全屏影视会员Premium Le移动影视会员MobileVideo超级影视会员VIP内容生产与内容ContentProductionandContentINTRODUCTIONOFLESUB-19Content27大屏生BigScreen32手机生MobileSportsAutomobile54互联网及云生ITINTRODUCTIONOFLESUB-内容Content全行业品类最全、数量最大、质量最精的影视资INTRODUCTIONOFLESUB-内容Content全行业品类最全、数量最大、质量最精的影视资源TheLargestVideoLibrarywithComprehensiveandFantastic从2010年之前的“广积粮”买版权，2011年的“拼眼光”挑剧目，2012年的“攒人气”树品牌，到2013年的大剧营销战略、多屏运营，再到2014年的热门版权全覆盖策略，生态运超过5000部电影，年度票房热片覆盖率高达2011年成立乐视影业、2013年收购花儿影视，更为乐视影视资源库增添丰富的精品资Letvstartedacquiringcopyrightonagrandscalein2010,selectingTVserieswithgreatinsightin2011,generatingbuzzandbuildingitsbrandin2012,engaginginblockbusterdramamarketingandmulti-screenservicesin2013,andbuildingfull-coverageofpopularcopyrightsandecoservicesin2014.Letvhasbeenleadinguserexperienceandcontentofferingsintheindustry5,000+films,coveringupto80%ofannualofficebox100,000+episodesofTVseries,coveringmorethan80%ofannualdramasairedonfirst-tierChinesesatelliteTVchannels,rankingfirstintermsofbothquantityandqualityLetvOriginals,theindustry'sNo.1brand,releasesanewepisodeeveryLeVisionPicturesfoundedin2011andFlowerFilm&TVacquiredin2013furtheraddtoLetv'sabundantvideolibraryINTRODUCTIONOFLESUB-张艺谋开启互联网时代电影新INTRODUCTIONOFLESUB-张艺谋开启互联网时代电影新格ZhangYimou&AnewfilmproductionlandscapeintheInternet郑晓龙从内容生产源头掌控竞争格ZhengXiaolong&Competitivenessstartingfromthesourceofcontent《芈月《后宫·甄嬛传《红高《渴望《编辑部的故事《金婚《贫嘴张大民的幸福生活《北京人在纽约China'stop-notchTVdramadirectorHisworksinclude:LegendofMiYueRedSorghumGoldenWeddingHappyLifeofGossipZhangDaminANativeofBeijinginNewYork中国著名导演，曾执导2008年北京奥运会及多部顶峰电影作品，在2013年加入乐视影业，担任签约导LeVPSigneddirectorTwo-timeOscarAsChina'sbest-knownfilmdirector,ZhangYimouhasdirectedthe2008BeijingOlympicsceremoniesandagreatnumberoftop-rankingfilms.Mr.ZhangjoinedLeVPasasigneddirectorandartdirectorin2013INTRODUCTIONOFLESUB-郭敬明GuoJingming&陆川加盟乐LuChuan&INTRODUCTIONOFLESUB-郭敬明GuoJingming&陆川加盟乐LuChuan&2012-2015《小时代》系2016《爵迹2004《可可西2009《南京！南京！2015《鬼吹灯TinyTimesseries(2012-L.O.R.D:LegendofRavagingDynastiesKekexili:MountainPatrol(2004)CityofLifeandDeath(2009)ChroniclesoftheGhostlyTribeINTRODUCTIONOFLESUB-率先拓展内容全球化：中美G2Thefirsttoimplementcontentglobalization:Sino-USG2中INTRODUCTIONOFLESUB-率先拓展内容全球化：中美G2Thefirsttoimplementcontentglobalization:Sino-USG2中国：最大的电影市场+美国好莱坞：全球电影制作中心=面向全球市场的电影China(thebiggestfilmmarket)+USHollywood(globalfilmproductioncenter)=filmsfortheglobalBigScreenLetvstartedtobuildthebigscreenecosystemin2013.Sincethen,ithasgeneratedgreatproductvaluewithitswide-rangingfilmandTVcontentsthatwereacquiredandself-produced,top-notchstreamingdevices,excellentcloudvideoservicesandabundantcustomizedTVapps.Unparalleledvideolibraryofacquiredandself-producedcontentsLetvStoreNo.1TVapp-Letv10Tbpsbandwidthand600CDNshardwareProductValue＋＝EUITV-EUILeadingdevice携手好莱坞导演罗伯·明可动画电影《狼图腾》、电影《蚕战JoinhandswithHollywooddirectorRobMinkoffAnimationmoviesWolfTotem,movie唯一实现六屏运营的公TheonlycompanytooperateonsixtypesofLeSuperTVsboasttophardwarespecsandsuperbdesign,andcomewithworld-leadingTVoperatingsystemEUITV,anunparalleledconstantlygrowingvideolibraryofacquiredandself-producedcontents,theNo.1TVappmarket,andpowerfulcloudvideostreamingsupport,havingaclearedgeovercompetitors.UScomicsgiantINTRODUCTIONOFLESUB-电视UI：儿童桌面、游戏桌面、LIVE桌面等多桌面选TVUI:KidsINTRODUCTIONOFLESUB-电视UI：儿童桌面、游戏桌面、LIVE桌面等多桌面选TVUI:KidsDesktop,GamesDesktop,LIVE超级电视已经形成完整的产品系列，累计销量突破300万LeSuperTVhasformedcompleteproductlistwithcumulativesalestopping3million超3超3X55超3超3超3质量最精的内容Premiumcontent乐视网坐拥中国最全的高清影库，为乐视超级电视用户提供超过10万集电视剧，超过5000部电影，一线卫视剧覆盖率超过80%，超3艺、体育、音乐、动漫等内容库，最全的3D、杜比、DTS片源9乐视音乐是中国最大音乐现场直播服务平台，全年超过300场演出直播，形成超级演唱会、live生活、全球音乐节等品牌，作为4K内容制作的领军LboastsofthemostcompleteHDvideolibraryinChinaandthemostabundant3D,Dolby,DTSsourcegalleryprovidingSuperTVuserswithover100,000episodesofTVshows(covering80%of1st-tiersatelliteTVshows),5000+films,aswellasthebiggestcontentlibraryofvarietyshows,sports,music,animationandotherSinceSeptemberthisyear,LeSuperTVhaslaunched13cinemahitsincludingTheAvengers2,MonsterHunt,ChroniclesoftheGhostlyTribe,andwillreleaseTheLostTomb,L.O.R.DLegendofRavagingDynastiesandTheGreatWallsoon.Annualupdateof700+Hollywoodproductionsincluding100+newly-releasedLetvMusicisChina'sbiggestlivemusicbroadcastingserviceplatformwithover300liveperformanceseachyear.Astheindustry-leaderin4Kcontentproduction,LetvMusicoffers4Kmusicandvideocontentsincludingover20concerts,4800minutesand500songs全球最大的3D4K电视Theworld'slargest4k3DTV-ThesalesofLeSuperTVexceeded386thousandunits,withsalesrevenuetotalingRMB960millionatthe11.11ShoppingCarnival.ItbecametheTVchampioninbothsalesquantityandsalesrevenueonTmallandJD.com.59minAllTmallstores59min52min38,6000台突破1.5>150天猫夺冠销售额ExceededSuperTVNov11,2015突破1>100100mnsalesrecordin突破1.5>150champions9.6INTRODUCTIONOFLESUB-超过5000款TVOver5000TV-customized包括丰富的精品服MyriadsofSuperb乐视视乐视云乐乐看搜INTRODUCTIONOFLESUB-超过5000款TVOver5000TV-customized包括丰富的精品服MyriadsofSuperb乐视视乐视云乐乐看搜快看影今日视Today's影迷俱Movie看音Music看电视TV超级电Super乐视盒LetvSet-topINTRODUCTIONOFLESUB-超级手机的超级之HighlightsofLeMobile超级硬Super平内平双卡双待双90NTSC色域应终INTRODUCTIONOFLESUB-超级手机的超级之HighlightsofLeMobile超级硬Super平内平双卡双待双90NTSC色域应终内应乐看搜飞视浏乐视终花儿810processor4GBDualSIM,dualstand-by,dual4GAll-metalbodyDisplayedge<1.6Largestscreen-to-bodyratioforphonesinChina用超级手2Kdisplaywiththeworld'snarrowestphone90%ultra-wideNTSCcolorgamutMultiplescreencolorprofilesPixel-leveldynamiccontrastadjustment464PPIUltra-highpixel生态乐视乐视乐视音用户版权采购运PDAF200毫秒快速对焦AKG全程专业调“从音源到人耳”全链条Hi-发布4舰手FourFlagshipModelsofThefirstHi-FiEcophoneProfessionalAKGtuningimagesensorPDAF200-msfastfocus2.0μmUHDfrontcameraNext-genfingerprintUSBType-Cportwithreversibleplug-Miracast,MHLandwirelessHDMIsupportTerracedbatterydesignRobustandscratch-resistantthird-genCorningGorillaglassUsheredsmartphonesintotheecoeraINTRODUCTIONOFLESUB-超级内Super超级价SuperEUI重新定义手机UI系统，让手机由智能时代进入⽣态时代TheEUIredefinesmobileUIandushersphonesintotheecosystemerafromthesmartphoneeraTheworld'slargestcontentlibraryoffilms,varietyshows,sportsevents,musicandanimationsThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuperTheworld'smostcomprehensiveliveINTRODUCTIONOFLESUB-超级内Super超级价SuperEUI重新定义手机UI系统，让手机由智能时代进入⽣态时代TheEUIredefinesmobileUIandushersphonesintotheecosystemerafromthesmartphoneeraTheworld'slargestcontentlibraryoffilms,varietyshows,sportsevents,musicandanimationsThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuperTheworld'smostcomprehensivelive TV、移动、PC多屏一致的乐视Theworld'sfirstcompanyintheindustrytodiscloseitsBOMcostandmassproductioncostandtopriceitsproductsbasedontheThefirstphoneintheworldtobepricedbyitsAlldistributionandmarketingcostsareremoved,withnobrand-associatedpricepremiumLeSuperphonewithpremiummembership:Letvecosystem-enabledconsistentexperienceacrossscreens,includingTVs,smartphonesandCP2CModel:Crowdparticipation,crowdR&D,crowdadoption,crowdmarketingFreedataTheproductsareequippedwithsuperbtechnologyandcompleteecosystem,withtwicetheperformanceathalfthepriceofcompetingmodels超级Super全球首创多类桌面（应用、LIVE、乐见桌面），LIVE桌面，全网直播、卫视、轮播、明星台，24MobileInternetredefined:theworld'sfirstmobileecosystemUIwhichintegrateswithLeSuperTVandLeSuperEVperfectlyRedefiningthewayusersinteractwiththemobileInternetwithideaflowinteractionandtheabilitytodeliverexactlywhatusersTheworld'sfirstmulti-categorydesktopsystem(Apps,LiveandLeView),wheretheLiveDesktopwhichofferslivebroadcasting,satelliteTV,LeChannel,andCelebritiesChannelsroundtheclockTheLeViewDesktopallowsuserstosearch,aggregate,recommend,remarkandshare,servingasacross-devicehubwhichredefinestheboundariesofthemobileInternet跨生态、跨终端神经EUI(EcoUserInterface)Across-ecosystemcross-device应ThecomprehensiveecosystemwithEUIatitscorewillchangesmartphones'existingmodelofsoftware-hardwarecombination超级应SuperLeCloud、LIVELetv'sproprietaryapps(Video,Music,Sports,LeCloudandLive+)+Letvdevices+EUI+cloudplatformDeliveringauniqueandultimateexperiencewithintegrationandthesynergyof"Platform+Content+Device+Application"智能硬Smart内平超级云SuperCloudFromthreedesktopstoasinglemulti-10T带宽确保乐视超级手机看视频高清流Thefirstopencloudplatformtosupport2K/4KH.265videosinChinawith600CDNsaroundtheworld10TbpsbandwidthtodeliverasmoothmobilevideostreamingexperiencewithLeLIVE桌LiveLeViewHeadlineCustomINTRODUCTIONOFLESUB-超级手机创旗舰机瞬时销量纪FlagshipSuperphonessetaninstantsale乐1s，旗舰杀手，下秒红蓝，上秒旗Le1s:AKnockoutINTRODUCTIONOFLESUB-超级手机创旗舰机瞬时销量纪FlagshipSuperphonessetaninstantsale乐1s，旗舰杀手，下秒红蓝，上秒旗Le1s:AKnockoutBlowtoBudgetandFlagshipModelsSuperphonesreceivedovertenmillionpre-ordersintheten-daypre-orderperiod,withthefirstbatchof200,000beingsoldoutin3minutesand46seconds.TheyareexpectedtoprovideaportaltothemobileInternetformorethantenmillionTheimpossiblecombinationofflagshipspecsandabudgetprice(RMB1,099)madepossiblebyecosystemOcta-coreflagshipHelioX10Turboprocessor3GBRAM+32GBROMExclusiveType-CLeSuperChargetechnologythatallows3.5hoursofcalltimejustwith5minutesofchargingLeTouch,astate-of-the-artfingerprintscannerwitha6Hmirrorsurfaceand0.15srecognitionspeedEco-EUI5.5,BreakboundarieswithLe20万台乐1/乐1Pro创旗舰机瞬时销量纪20,000setsofLe1/Le1Setthefastestnewflagshipmodelsales200台乐Max工程纪念10万台乐1/乐200setsofLeMaxPrototypeEdition10,000setsofLe1/Le1Pro乐1Le1乐Le乐1Le1乐LeSold首批预1stbatchforpre-Sold6月30日12:00开放购Thesalestartedat12:00pmonJuneLetv11.11千元旗舰销量冠军，成为增长最快的智能手机品200台乐Max工程纪念10万台乐1/乐200setsofLeMaxPrototypeEdition10,000setsofLe1/Le1Pro12万台乐1/乐12,000setsofLe1/LeLe乐1Le1乐Le乐1Le1乐LeOnNov3,Le1swasfirstsoldatJD.comandWithinonehoursincethestart,thesalesofLe1sonLeMallandJD.comreachedatotalof550,000units.ThissetaninstantsalerecordforflagshipLe1sbecamethesaleschampionofnewbrandsonJD.comatthe11.11ShoppingFestival.OnChina's11.11ShoppingFestival,thesalesofLeSuperphonestotaled263thousandunits.Le1screatedthehighestsalesonJD.comasanewbrand,becamethechampionflagshipphoneat1000pricelevelandbrokethegrowingrecordforasmartphonebrand.Superphonestotalsales263,000台/setsSold乐1/乐Pro6月16日12:00开放购买TheofficialsaleforLe1andLe1Prostartedat12:00pmonJune16TheofficialsaleforLeMaxstartedat12:00pmonJuly7Sold6月30日14:00开启预7月14日12:00开放购Availableforareservationat14:00pmonJune30Theofficialsalestartedat12:00pmonJuly14INTRODUCTIONOFLESUB-Sports世界领先的体育内容World-leadingSports-relatedContent2B全球超过250项赛事版权，其中70%是独家赛事，全年超过10000场直Rightsformorethan250sportingeventsworldwide,includingexclusiverightsINTRODUCTIONOFLESUB-Sports世界领先的体育内容World-leadingSports-relatedContent2B全球超过250项赛事版权，其中70%是独家赛事，全年超过10000场直Rightsformorethan250sportingeventsworldwide,includingexclusiverightsfor70%ofthem;livebroadcastingofmorethan10,000sportingeventsTicketThemostinnovativeTheworld'slargestcopyrightlibraryThemostintegrated高尔夫与网Golfandall-devicecontent足Themostopen-endedInternetsportseventbroadcastingsystemThebestecosystem-marketingorganizationF1、棒球、橄榄球F1,BaseballandO2OservicemodeThemostpowerfulsmartsoftwaredataintegratedsportse-commerceCameraThemostdiversifiedInternetsportshealthThewidest-rangingservicenetwork马拉松Marathon&ProductCoreDemandsBusinessScopeUltimateVisionRealizationINTRODUCTIONOFLESUB-足赛意大利足球甲级联Serie互联网最强独家版权赛事聚INTRODUCTIONOFLESUB-足赛意大利足球甲级联Serie互联网最强独家版权赛事聚ExclusiveNewMediaRightsforPremiumRacing享有新媒体独家最高权益及分销EntitlementtoExclusiveNewMediaBenefitsand2015.8-F1方程Formula2014-6路信号还原最真实赛乐视互联网电视独家全豪门球队专题资讯ExclusiveHDExperiencewithLetvInternet380matchesbroadcastliveacrossdeviceswithmulti-languagecommentaries8matchessimultaneouslybroadcastacrossfourscreensNewsupdatesofprestigiousclubsFormulaOneinMainlandChinaExclusiveNewMediaBroadcasterOn-sitecompetitioncomprehensivelycapturedbysixchannelsofsignalsources英格兰足球超级联PremierZhanJunjoinedLeSports世界上历史最悠久的赛车比Theworld’smosttime-honoredracing世界最高级别摩托车赛Theworld’sfirst-ratemotorcycleracing享有新媒体独家最高权益及分销EntitlementtoExclusiveNewMediaBenefitsand2015.8-多终端232三屏(PC+PHONE+PAD日均流量1362015.4-超长直播契合勒芒耐力精Eightracesbroadcastlivefrommultiplesignalsources24HoursofLeMans24HThefirstevercontinuouslivebroadcastinginChinesemediaNolessthansixhoursofcommentaryExtensivelivebroadcastinginlinewiththeLeMans2015.3-3个组全部排位赛+正四屏打通，直播全覆ExclusiveAll-mediaBroadcasterinMainlandChinaMoto3,Moto2andMotoGPAllqualifiersofthreegroups+GrandPrixracesLivebroadcastacrossfourscreensBroadcastliveinHDthroughmultiplesignal232matchesbroadcastlivefreeofchargeacrossLivebroadcastingacrossthreescreens(PC+phone+tablet)Dailyusertrafficof1.36millionINTRODUCTIONOFLESUB-网球、高尔Tennis中国互联网第一高端体育平TheNo.1High-endSportPlatformontheInternetin中国高尔夫第INTRODUCTIONOFLESUB-网球、高尔Tennis中国互联网第一高端体育平TheNo.1High-endSportPlatformontheInternetin中国高尔夫第一平China'sNo.1Golf2015.1.5-ATP职业网球巡回全年独家直播4009站ATP1000大师赛全程13站ATP500赛事全程直400+matchesexclusivelybroadcastlivethroughouttheyearATP1000matchesacross9venuesbroadcastliveATP500matchesacross13venuesbroadcastAllATP250matchesfromthequarterfinalsbroadcastliveOver2,000hoursoflivebroadcastingtime2015.1.5-男子职业网球上海大师ATPWorldTourMasters1000全年100场+赛事直三大满贯、欧巡、亚巡、LPGA最强版Owningrightsfor90%ofmajorprofessionalgolfeventsExclusivedigitalbroadcastrightsacrossdevicesSingle-dayonlineusersoflivebroadcastingreachinguptoSingle-daypeakviewsreachingupto2.68millionOnlinelivebroadcastingof100+matcheseveryyearUnrivaledrightsforthethreeGrandSlamgolftournaments,EuropeanAsianTourand温布尔登网球锦标WimbledonFortheNextThreeYearsExclusiveDigitalBroadcastRights更多赛MoreSportNextonlytotheGrandSlamtournamentsandtheATPWorldTourFinals(MastersCup)Theonlytop-levelATPeventinThemostinfluentialtenniseventinChinaApproximately152,000on-