外贸单证与函电-讲授

实用外贸英语函电Practical

English

for

ForeignTrade

Communication课程简介·

本课程是国际贸易专业高年级的核心业务课程之一，是一门将英语与外贸业务相结合的课程。通过介绍外贸实务中各种英文业务函件，电传和传真以及其它方式的写作格式，商业术语和各种不同的表达方法，并通过介绍对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力课程简介·

本课程的目的是学习外贸业务书信的标准格式，了解通过哪些途径来发展新客户，开拓新市场，如何进行询购某商品，怎样报盘和还盘，怎样灵活运用付款方式，如何做到重合同守信用，怎样去审查信用证，做到不出差错，在理赔和索赔中做到有理有利有节；学会拟写信函和电传传真的写作技巧。课程简介·

学习内容：本课程主要学习信例，大量学习外贸实务基本环节中有代表性的信例。外贸实务基本环节有：建立业务关系和资信调查、询盘、报盘和报价、还盘、订单，履行订单、支付、包装和运输、信用证的修改和展期、索赔和解决索赔等。课程简介·

学习方法：《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使UNIT

ONEBusiness

Letter-Writing1Principles

of

BusinessLetter-Writing1

The

Structure

and

Layout

ofa

Business

EnglishLetterLesson

One

The

Structure

and

Layout

ofa

Business

English

Letter商务英语书信的结构与格式1、The

Structure

of

a

Business

Letter(书信结构)A

business

letter

consist

of

the

followingparts：1)Letterhead(信头)The

Writer’s

CompanyPrinted

letterhead

is

printed

in

the

center

or

othe

left

margin

at

the

top

of

the

pageWhen

writing

on

blank

paper

,only

adressshould

be

at

the

right

margin.1）Letterhead(信头)·

e.g.·····Weavewell

Woolen

Co.Ltd246

Victoria

StreetLondon

E.C.4,EnglandTel.01-1377-432

Telex:9876548Cable

add:WEAVEWELL,London1）Letterhead(信头)e.g.The

Eastern

Seaboard

Corporation324

Park

AvenueNew

York,

New

York

10017Tel.

225-2780

Cable

add:EASTSEATelex:2227112）Reference

Number(发文编号)It

is

often

placed

two

lines

below

the

thletterhead.In

some ing

letters

you

may

find

it

atthe

end

of

letter

on

the

left

margin,

twolines

below

the

signature

.It

may

include

a

file

number,

departmentcode

or

initials

of

the

signer

of

the

lettbe

followed

by

the

typist’s

initials

infollowing

fashions:2）Reference

Number(发文编号)ing

letter)e.g.Our

ref:

234

GW/gp(in

anYour

ref

:

234

GW/gp

Our

ref

456

JS/lb(in

the

reply

to

theing

letter)3)

Date(日期)The

postion

of

the

date

below

the

letterhead(either

on

the

right

or

on

the

left

)depends

onthe

style

you

decide

to

use.Different

ways

of

writing

the

date:August

3

,2002—American

form3rd

August,2002—British

formEasy to

cause

some

confusion

like

3/8/2002

or8/3/2002,

so

you’d

better

not

abbreviate

thename

of

the

month·4）Inside

Name

and

Address(封内名称和地址)The

name

and

adress

of

the

receiver

istyped

at

the

left-hand

margin

at

least

twolines

below

the

date

.It

appears

exactly

the

same

way

as

on

theenvelope

,in

single

spacing,with

the

townin

capital

letters.When

the

receiver

is

a

copmpany

,theinside

name

and

address

should

bewritten

as

the

following

:4）Inside

Name

and

Address(封内名称和地址)e.g.

The

Space

Engineering

Co.Ltd.32,Duck

StreetLONDON

N.W.4EnglandMessrs.Harrison

&Co.501

Mountain

PlaceANYTOWN4）Inside

Name

and

Address(封内名称和地址)

When

the

receiver

is

an

individual

in

acompany,person’s

name

should

be

preceded

bycourtesy

titleMr Messrs

Mrs

Miss

Ms

He

or

his

position

–director

,

manager,etc.somentimealso

given

:e.g.

Ms.Sarah

DavisSales

ManagerThe

Acme

Shoe

Co.

Ltd.369

PiccadillyLONDON

,

WIN

CBEUK5)The

Salutation(称呼)The

salutation

and

the

complimentarymust

always

be

in

keepingThe

particular

form

used

depends

on

thewriter’s

relationship

with

the

receiver.Dear

sir(

Dear

Madam

)is

used

foraddressing

one

person,and

Dear

Sirs

orGentlemen

(or

Mesdames)

for

addressingtwo

or

more,as

where

a

letter

isaddressed

to

a

copmany

.5)The

Salutation(称呼)Dear

sir,Dear

Madam,

Dear

sirs,DearMesdames,

Gentlemen(不能用单数),DearMr.xxx称呼后面的的标点，一般使用逗号或分号，美加来信中Gentlemen后用冒号：The

salutation

appears

on

a

line

by

itself.Three

line-spacings

below

the

inside

name

andadress

,and

followed

by

a

comma

for

Dear

Sirsand

a

colon

for

Gentlemen.6）the

Subject

Line(事由标题)Two

lines

below

the

salutationEither

at

the

left

margin

or

in

the

center

It

helps

the

reader

to

obtain

quickly

the

gistthe

letter

.Be

aslo

useful

as

a

guide

for

filing.e.g.Re:Sewing

Machines

Subject:

Our

contract

No.2345.Your

L/CNo.3456;Sewing

Machines.7)The

Body

of

the

Letter(信的正文)The

body

of

a

business

letter

shouldbegin

two

lines

below

the

subject

line

.There

is

one

,at

least

two

lines

below

thsalutation

if

there

is

no

subject

line

.It

contains:The

opening

sentence(开头语)The

actual

messeage

of

the

letterThe

closing

sentence(结束语)8）the

Complimentary

Close(结尾敬语)It

is

placed

two

or

four

lines

below

thelast

line

of

the

body

of

the

letter.It

should

match

the

salutation.8）the

Complimentary

Close(结尾敬语)SalutationCloseNotationDear

Sir(s),Dear

Madam,Dear

MesdamesYours

faithfully(or

:

Faithfullyyours)Formal—verycommonly

used

inBritainGentimen:Dear

Sir,Dear

Madam,Dear

MesdamesYours

truly(or

:

Truly

yours)Very

commonly

usedin

America

andCanadaDear

Mr.Henry,(:)Yours

sincerely(or

:

Sincerelyyours)Informal—usedbetween

personsknown

to

each

other9)

The

Signature(签名)A

letter

should

be

signed

by

hand,and

inink,

and

followed

by

the

person’s

nametyped

so

that

the

name

is

legible

to

thereader,then

followed

by

his

job

title

orposition.The

following

are

examples

of

differentways

of

signing

a

business

letter:9)

The

Signature(签名)（1）An

official

signing

for

his

company:Yours

faithfullyTHE

OVERSEAS

CO.,LTD(Signature)W.Black

General

Manager10)The

Reference

Notation(经办人代号)·

The

notation

is

typed

two

spaces

belowthe

signature,and

shows

only

the

initialsof

the

typist.11)Enclosure

Notatation(附件)At

least

two

lines

below

the

referenceinitials.e.g.Enclosures(4)Encl.3cataloguesEncl.1

invoice·12)Carbon

Copy(抄送)When

copies

of

the

letter

are

sent

toothers,

type

c.c.below

any

enclosurenotation

at

the

left

margin.e.g.c.c.Mr.J.Cooper(Mr.J.Cooper

is

the

person

who

willreceive

the

copies

of

the

letter)13)

postscript(附言)Draw

the

reader’s

attention

to

a

pointwhich

the

writer

wants

to

emphasize.It

should

be

placed

at

least

two

linesbelow

any

other

notations

with

the

leftmargin.2、The

Layout

of

a

Business

Letter(书信格式)·

1)The

Basic

Format

of

a

Business

Letter:①Letterhead(信头)②Ref.No.(发文编号)③Date（日期）④Inside

Name

and

Address

（封内名称和地址）⑤Salutation(称呼)⑥Subject

Line(事由标题)⑦

Body

of

the

letter………………………………………………2)Letter

StylesIndented

Style(缩行式)Block

Style(平头式)Modified

Block

Style(改良平头式)Simplified

Style（简化式）a.

Indented

StyleThe

main

feature

in

this

style

is

that

each

line

of

th“Inside

Name

and

Address”

should

be

indented

4-6spaces.ABC

Trading

Co.188

Newton

Place,Norfolk,NG29

OPATel:01345

56792

Fax:01345

438923Ref.

No.---March

15,2002China

National

Import

&

Export

Corp.Shanghai

BranchShanghaiChinaGentlemen:Order

No.789

for

ToolsThis

is

to

inform

you

that

Mr.

E.

Edwards,

presidentof

Paula

Inc.

resigned

from

that

company

andestablished

a

new

company

under

the

name

of

AllenInc.

We

are

pleased

to

place

with

you

our

first

trialorder

as

enclosed,

which,

we

hope

would

lead

togood

business

relations

between

our

two

companies.Please

fax

your

sales

confirmation

with

net

pricesin

CIF

Los

Angeles

basis.Furthermore,

please

send

us

your

cataloguesunder

our

trial

order.Yours

Sincerely,Allen

Inc.James

SmithEncl.b.

Block

StyleEvery

line

in

the

block

style

begins

at

the

very

lefmargin.ABC

Trading

Co.188

Newton

Place,Norfolk,NG29

OPATel:01345

56792

Fax:01345

438923Ref.

No.---March

15,2002China

National

Import

&

Export

Corp.Shanghai

BranchShanghaiChinaGentlemen:RE:

Order

No.789

for

ToolsThis

is

to

inform

you

that

Mr.

E.

Edwards,

president

ofPaula

Inc.

resigned

from

that

company

andestablished

a

new

company

under

the

name

of

AllenInc.

We

are

pleased

to

place

with

you

our

first

trialorder

as

enclosed,

which,

we

hope

would

lead

togood

business

relations

between

our

two

companies.Please

fax

your

sales

confirmation

with

net

prices

inCIF

Los

Angeles

basis.Furthermore,

please

send

us

your

catalogues

underour

trial

order.Yours

Sincerely,Allen

Inc.James

SmithEncl.c.

Modified

Block

StyleAll

the

parts

except

the

date,

complimentary

closeand

the

signature

start

from

the

left

margin.ABC

Trading

Co.188

Newton

PlaceNorfolkNG29

OPATel:01345

56792Fax:01345

438923Ref.

No.---March15,2002China

National

Import

&

Export

Corp.Shanghai

BranchShanghaiChinaGentlemen:Order

No.789

for

ToolsThis

is

to

inform

you

that

Mr.

E.

Edwards,

president

ofPaula

Inc.

resigned

from

that

company

and

established

anew

company

under

the

name

of

Allen

Inc.

We

arepleased

to

place

with

you

our

first

trial

order

as

enclosewhich,

we

hope

would

lead

to

good

business

relationsbetween

our

two

companies.Please

fax

your

sales

confirmation

with

net

prices

in

CIFLos

Angeles

basis.Furthermore,

please

send

us

your

catalogues

under

ourtrial

order.Yours

Sincerely,Allen

Inc.James

SmithEncl.d.

Simplified

FormSimplified

form

is

somewhat

like

full

block

form.

Butsome

parts

are

omitted,

such

as

salutation

andcomplimentary

close.ABC

Trading

Co.188

Newton

Place

Norfolk

NG29

OPATel:01345

56792

Fax:01345

438923Ref.

No.---March

15,2002China

National

Import

&

Export

Corp.Shanghai

BranchShanghaiChinaDear

Sir

or

Madam,Sub:

Order

No.789

for

ToolsThis

is

to

inform

you

that

Mr.

E.

Edwards,

president

ofPaula

Inc.

resigned

from

that

company

andestablished

a

new

company

under

the

name

of

AllenInc.

We

are

pleased

to

place

with

you

our

first

trialorder

as

enclosed,

which,

we

hope

would

lead

togood

business

relations

between

our

two

companies.Please

fax

your

sales

confirmation

with