从翻译功能分析酒店宣传册的英译

从翻译功能分析酒店宣传册的英译摘要：酒店宣传册作为酒店对外宣传的重要材料，其英译的目的是准确地向目标读者传递信息，同时确保译文读者在摄取信息时不遇到障碍。为实现这一目的，译者应从目标读者的思维习惯、社会文化背景以及接受心理出发，充分发挥主观能动性，而不是拘泥于原文逐字逐句地对译。本文从目的论角度出发，指出在酒店宣传册的汉英翻译过程中，译者可根据所要实现的文本功能适当采取直译、增添、删减及逻辑重组的翻译策略，使译文清晰易懂，从而实现酒店对外宣传的目的。关键词：翻译；酒店宣传册；汉英翻译abstract：Hotelbrochureisanimportantmaterialforhotelpublicity,itspurposeofEnglishtranslationistoaccuratelyconveyinformationtotargetreaders,whileensuringthatthetargetreadersdonotencounterobstacleswhentakinginformation.Toachievethisgoal,thetranslatorshouldgivefullplaytosubjectiveinitiativefromthehabitofthinking,socialandculturalbackgroundandacceptancepsychologyofthetargetreader,ratherthansticktotheoriginalwordforwordtranslation.ThispaperfromtheperspectiveofSkopostheory,pointedoutthatintheprocessofChineseEnglishtranslationofhotelbrochures,thetranslatorcanaccordingtothetextfunctionappropriateforliteraltranslation,addition,deletionandrecombinationofthelogicoftranslationstrategy,makethetranslationclearandunderstandable,soastoachievethepurposeofpublicityhotel.Keywords:translation;HotelBrochure;ChineseEnglishtranslation

目录1Introduction 32TheoreticalFrameworkoftheSkoposTheory 32.1BriefIntroductiontotheSkoposTheory 32.2TranslationBriefoftheSkoposTheory 52.3ThreeRulesoftheSkoposTheory. 82.4TextClassification 93ProfileofHotelBrochures 113.1GeneralSurveyofHotelBrochures 113.2TheBasicIngredientsoftheHotelBrochures 123.3FunctionalAnalysisonHotelBrochures 123.4ProblemsinC-ETranslationofHotelBrochures 133.5CausesofErrors 144Conclusion 15Reference 151IntroductionThehotelprofileisapromotionalmaterialmadebyahoteltointroducehotelinformationandpromotehotelservices.Itusuallyappearsonthefrontpageofhotelbrochuresorhotelwebsite,andbelongstothe"combinationofinformationclass"and"callforencouragement".Hotelhastwokindsoffunctions:informationfunction,whichprovideshotelbasicinformation,includingthelevel,geographicallocation,servicefacilities,reservationmode;infection,throughpublicitythehotelmanagementconcept,servicelevel,ortopersuadereaderstobuythehotelservicecall.NomatterinChineseorEnglish,theultimateaimistostimulatethedesireofpassengerstostayinconsumption.TheEnglishtranslationofthebriefintroductionoftheChinesehotelshouldachievethepurposeofattractingtheoverseastourists,CheckInnHotelandconsumptionatthesametime.2TheoreticalFrameworkoftheSkoposTheory2.1BriefIntroductiontotheSkoposTheoryTheskopostheorywasfirstproposedbyKaterinaRice(KatharinaReiss)attheendofthe1970sandearly80s.In1971,shepublishedabookonthepossibilityandlimitationoftranslationcriticismandpublishedsomeideas.AlthoughRiceisstillontheequivalencetheoryastheresearchfoundation,butshealsorealizedthatsometimesitisnotpossibletoachievetranslationequivalenceinthecontextofreality,sometimesdoesnotwanttoestablishequivalence,becausesometranslationistorealizethedifferentYuYuanwentextapurposeorfunction.Inthiscase,translationshouldfirstconsiderthefunctionofthetranslationratherthantheequivalence,whichformstheoriginoftheskopostheory.Later,astudentofRiceHans(HansVermeer)Vermeerbreaksthroughthelimitationsofequivalencetheory,foundedtheskopostheorybasedonthetheoryofbehavioranddevelopment.Hefirstproposedthebasicprinciplesoftranslationskoposinthetextoftheframeworkforgeneraltranslationtheory,publishedin1978.In1984heandRicecompletedthe"generaltranslationtheory",inthebook,Vermeertranslation(includinginterpretation)asthesourcetextconversionbasedonthebehaviorofanyactsareintentional,sotranslationisapurpose,canproduceeffectinthetargetculture.Inaddition,twootherGermantranslators,JustaHertzmantleiandChristianNord,havefurtherdevelopedthetheory.Onthebasisofbehavioraltheory,Mantaridefinestranslationas"thecomplexbehavioraimedatachievingaparticularpurpose".Sheemphasizedtheactionaspectoftranslationprocess,andanalyzedtherespectiverolesofparticipantsintranslationactivities,suchastheinitiator,translator,userofthetextandreceiverofinformation,andthecontextualconditionsofparticipants.AsanewgenerationofGermanschool,Nordputforwardthe"principleofloyalty"andappliedskopostheorytothefieldsofinterpretertraining,interpretation,andliterarytranslation.Therefore,ifRiceprovidesspecificbasisofSkopostheory,VermeerduetoputforwardthemainprinciplesofSkoposTheoryandbecamethefoundersofthetheory.Mantari'scontributionliesinheremphasisontheprocessoftranslation,theroleofparticipantsandtheenvironmentoftranslation.Nordhasperfectedthetheoryandexpandeditsapplicationarea.Skopostheologybelievesthattranslationisapurposefulinterculturalcommunication.Thefirstruleofalltranslationistheruleofpurpose.Thepurposeoftranslationdeterminesthewholeprocessoftranslation.Thepurposeherereferstothepurposeoftranslation,thatis,theexpectedfunction.Inotherwords,theexpectedfunctionoftranslationintargetlanguagedeterminestheprocessoftranslation.Aslongaswecanachievetheexpectedfunctionofthetargettext,translatorscanflexiblyselecttranslationstrategiesandmethodssuchasdeletion,translationandadjustment.Therefore,theEnglishtranslationofChinesehotelintroductionshouldachievethedesiredtextfunction-theprimarygoalofstimulatingvisitors'occupancy.Fermierbelievedthattranslationshouldalsofollowtheruleof"intralingualcoherence",thatis,"thetargetlanguagemustconformtotheexpressionhabitoftargetlanguage,whichcanmakethetargetreaderunderstandandmeaningfulinthetargetlanguagecultureandthecommunicativeenvironmentofthetargetlanguage"(Nord,32).Inotherwords,thetranslationshouldbeinaccordancewiththetextspecificationoftheEnglishhotelintroduction,whichcanbeunderstoodandacceptedfortheEnglishreaders.Therefore,whentranslatingChinesehotelprofilesintoEnglish,translatorsshouldtakefullaccountofEnglishreaders'culturalbackgroundknowledgeandexpectationsfortranslationfromtheperspectiveofEnglishreaders.Inshort,theEnglishtranslationofChinesehotelintroductionshouldbeguidedbyexpectedfunctionofexpectedtext,Englishreadersasthecenter,andEnglishtextasthestandard.Theskopostheoryisthecoreofthefunctionalisttheory.Itputsforwardthatthefunctionsofthetargettextandthesourcetextareidenticalordifferent.Thetranslator'staskistochooseappropriatetranslationstrategiesbasedontheoriginaltexttocreatethetranslationsatisfyingtheexpectationsofthetargetreceiver.Thetraditionaltranslationtheorytakestheoriginaltextasthestartingpointoftranslation,andrequiresacompletereappearanceoftheoriginaltextinthetranslation.However,faithfullyreappearingisonlyanidealizedconcept.Therefore,theskopostheoryismorepractical,andithasalsoshakenthecentralpositionoftheoriginaltext,andfreesthetranslatorfromtheconstraintofthetraditionalequivalencetheory.(PanPingliang:2006)ThetheoryofSkopostriestoexplainthetranslationbehaviorfromtheperspectiveofthetranslatorandopensanewperspectiveforthestudyandpracticeoftranslation.Firstofall,skopostheoryplaysadirectroleintranslationpractice.Itenlightensustousemultiplestandardstotranslateandevaluatetranslation.Secondly,skopostheoryprovidesatheoreticalbasisforthoseoriginallyseenasviolatingtranslationcriteria,butproducessatisfactoryresults,andhastriggeredareevaluationoftranslationstrategiessuchasdeletionandchange.2.2TranslationBriefoftheSkoposTheoryLimitationsinTranslationCriticismTranslationfunctionalismforthefirsttime(functionalapproach)，Theconceptof"functionaltype"isintroducedintotranslationtheoryandtextfunctionislistedasacriterionfortranslationcriticism.Sheproposedthattranslationshouldhavespecifictranslationrequirements(translationbrief)andfunctionalcriticismmodebasedonthefunctionalrelationshipbetweenprimitivesandtargetlanguages.Sometimes,becauseofspecialneeds,thetranslationrequiresdifferentfunctionsfromtheoriginaltext.Theidealtranslationshouldbeasfollows:theoriginaltextandthetargettextareequivalenttotheoriginaltextinthecontent,thelanguageformandthecommunicativefunction.ThepossibilityandlimitationoftranslationcriticismisalsoconsideredtobethestartingpointfortheformationoftheGermanfunctionalisttranslationtheory.Itisworthemphasizingthatherviewoftheoryisstillbasedonthe"equivalence"centeredontheoriginaltext,whichmeansseekingthefunctionalequivalencebetweenthetargettextandtheoriginaltext.HansFimmel(HansVermeer)theSkoposTheory(Skopostheory)astudentofRiceFimmelfurtherbrokethelimitationofequivalencetheory,getsridoftheequivalenceinthesourceoriented,thefirstcriterionintextforthepurposeoftranslationactivities,establishedthefundamentaltheoryoffunctionalism,Skopostheory.ThecoreconceptofSkopostheoryisthattranslationmethodsandstrategiesmustbedeterminedbytheintendedpurposeorfunctionofthetranslation.Accordingtothetheoryofbehavior,Fimmelputforwardthattranslation,includinginterpretationandtranslation,isakindofhumanactivityandhasthegeneralcommonalityofhumanactivities.Thisisapurposefulactivityinfluencedbyaspecificbackground.Fimmelproposedthat"translationisakindofhumanbehavior",and"anybehaviorhasapurpose","translationisakindofpurposebehavior".Therefore,translationisatext"producedforapurposeandatargetaudienceinthetargetlanguagesituation".HansVermeer(HansVermeer)proposedtheskopostheory,translationwillemergefromtheoriginalresearchcenterontheboundin.Thetheoryholdsthattranslationisapurposefulandproductiveactionbasedontheoriginaltext.Thisbehaviormustbecompletedthroughnegotiation.Thatistosay,thetranslationdependsonthepurposeoftranslation.Inaddition,translationmustfollowthe"intra-textualcoherence"and"theinterlingualcoherencerule"(inter-textualcoherence).Theformermeansthatthetranslationmustbeinternalcoherence,whichisunderstandabletotherecipientofthetranslation,andthelattermeansthatthereshouldbecoherencebetweenthetranslationandtheoriginal.Afterthesethreeprinciplesareputforward,thecriterionforjudgingtranslationisnolonger"equivalence",buttheadequacyofthetranslatedversiontoachievethedesiredgoal.Vermeeralsoproposedtheconceptoftranslationappointment,thatis,thetranslatorshoulddecidewhether,when,andhowtoaccomplishthetaskoftranslation.Thatistosay,translatorsshouldadoptcorrespondingtranslationstrategiesaccordingtodifferenttranslationpurposes,andhavetherighttodecidewhatcontentscanberetainedandwhatneedstobeadjustedormodifiedaccordingtothepurposeoftranslation.Fimmelbelievesthatthehighestlawintranslationshouldbethe"lawofpurpose".Thatistosay,thepurposeoftranslationisdifferent,andthestrategiesandmethodsadoptedinthetranslationaredifferent.Inotherwords,thepurposeoftranslationdeterminesthestrategiesandmethodsoftranslation.SkopostheoryhasmadeagoodinterpretationofdomesticationandForeignizationinthehistoryoftranslationbothinChinaandinrecenttwentyorthirtyyears.Intheend,whetherthetranslationisdomesticationoralienationdependsonthepurposeoftranslation.Functionalisttranslationtheoryisbasedontheprincipleof"purposeprinciple",andanytranslationactivityispurposeful.Theultimategoalandmainfunctionoffilmtranslationistohelppeopleunderstandthemaincontentofthemovieandstimulatetheaudience'sdesiretoread.Therefore,weneedtodoasimpleunderstandingoffunctionaltranslationtheory,especiallythe"SkoposTheory"school.JiaStarrHertzMantari(JustaHolzMantari)translationactiontheory(theoryoftranslationaction)developedbyMantariVermeer'sskopostheory,pointedoutthat"translationisacomplexbehaviorforaparticularpurposetoachieve".TheobjectofstudyofMantari'stranslationtheorycoversallformsofcrossculturaltransformation,theword"translation"inmanttaritheoryhasdeviatedfromthetraditionalconnotation.Sheproposedadistinctionbetween"translation"and"translationbehavior".Translationalactionreferstotheinformationtransferprocessdesignedtoachievecrossculturalandcrosslinguistictransformationofinformation,whiletranslationisonlyacross-culturaltransformationintextform,andtranslationisthespecificoperationoftranslationbehavior.Inaddition,shealsoemphasizestheimportantroleofthethreeaspectsoftranslationpractice,suchasthebehaviorofthetranslationprocess,theroleoftheparticipantsandtheenvironmentofthetranslationprocess.Inthisway,functionalisttranslationtheoryinterpretstranslationactivitiesfromthenewperspectiveoftranslatorsandliberatestranslationfromtheshacklesoftheoriginallanguage.JustaHolzMantari,basedoncommunicativeandbehavioraltheory,proposedthetheoryoftranslationbehaviorandfurtherdevelopedthefunctionalisttranslationtheory,whichregardstranslationastheinteractiondrivenbytheresultoftranslationandtheinteractionbetweenpeopleandHolz.Thetheoryandpurposeofalotincommon,Vermeerwasalsothetwofusion.2.3ThreeRulesoftheSkoposTheory.(1)SkoposruleAccordingtoskopostheory,principleofalltranslationactivitiesfollowthe"objectiveprinciple",namelythetranslationshouldbeinlanguagecontextandculture,accordingtothetargettextreceiversexpectedfunctiontypes.Thepurposeofthetranslationbehavioristodeterminetheprocessofthewholetranslation,thatis,themethodofdeterminingtheresult.Butthetranslationactivitiescanhavemultiplepurposes,whichfurtherdividedintothreecategories:(1)thebasicpurposeofthetranslator(asa);(2)thecommunicativepurposeofthetranslation(suchasenlightening);(3)tousesomespecialmeansoftranslationpurpose(suchastoillustratethespecialgrammaticalstructurealanguageintheliteralway)accordingtoitsstructure.However,undernormalcircumstances,the"objective"referstothecommunicativepurposeofthetranslation,namely"translationofthetargetreadersinthetargetlanguageinthesocialculturalcontextofcommunicativefunction".(Venuti:2001)therefore,atranslatorshouldspecifyhisspecificpurposeinagiventranslationcontext,anddecidewhichtranslationmethodtobeadoptedbasedonthispurpose--literaltranslation,freetranslationorsomewhereinbetween.(2)CoherenceruleCoherence(coherencerule)referstothetranslationmustconformtointratextualcoherence(intratextualcoherence)standard,namelywithreadabilityandacceptability,canmaketherecipientunderstandandhavesignificanceinthetargetcultureandthecommunicativecontext.Theprincipleoffidelity(fidelityrule)meansthatthereshouldbeinterlingualcoherence(inter-textualcoherence)betweentheoriginalandthetranslation.Thisistheequivalentofothertranslationtheoriestobefaithfultotheoriginaltext,butthedegreeandformofloyaltytotheoriginaldependsonthepurposeofthetranslationandthetranslator'sunderstandingoftheoriginal.(3)PrincipleofloyaltyPrincipleofloyalty(1oyaltyprinciple)ItwasputforwardbyNord.ShefoundthatSkopostheoriehastwodrawbacks:first,becauseofthedifferencesofculturalpatterns,peoplewithdifferentculturalbackgroundshavedifferentviewsongoodtranslation;inaddition,iftheintentionprinciplerequiredbythecommunicativepurposeofthetranslationandtheoriginalauthoroftheopposite,thenwewillabidebytheobjectiveprincipleandprincipleoffaithfulness.Therefore,Nordputforwardtheprincipleofloyaltytosolvetherelationshipbetweentheculturaldifferencesandtheparticipantsofthetranslationbehavior.Nordbelievesthatthetranslatorhasamoralresponsibilitytotherecipientofthetranslation,andmustexplaintothemwhathehasdoneandwhyitisdone.Thisisoneaspectoftheprincipleofloyalty.Ontheotherhand,theprinciplerequiresthetranslatortobeloyaltotheauthoroftheoriginal.Thetranslatorshouldrespecttheoriginalauthorandcoordinatethetargetlanguageofthetranslationandtheintentionoftheauthor.(Nord:2001)therefore,theprincipleofloyaltyismainlyconcernedwiththerelationshipbetweenthetranslatorandtheparticipants,suchastheoriginalauthor,thecustomerandtherecipientofthetranslation.Nordproposedthatthetranslatorshouldfollowtheguidingprincipleof"functionplusloyalty"andthusperfectthetheory.Inconclusion,thesethreeprinciplesconstitutethebasicprinciplesofSkopostheory,butcoherenceandfidelitymustbesubordinatedtothepurposeprinciple,whichisthefirstprincipleofSkopostheory.2.4TextClassificationForalongtime,languagehasbeendividedintofunctionallanguage(functionallanguage)andliterallanguage(literarylanguage).Ifwewanttobepopular,itmaybemoresimilartowhatwecalloralandwrittenlanguageineverydaylife.Itcanbeseenthatthelocationandfunctionofthetwolanguagesarenotthesame.Furtherrefinement,KarlBuhlerwillbedividedintotheinformationoftext(informative),(expressive),theexpressionofthetextandvocativetext(vocative),thethreeandthethreetypesoftangencywithhumancognitivethinking(thinkingorperceiving),feeling(feeling)andintention(willing).KatherinaLes(KatharineReiss)isoneoftherepresentativefiguresoftheGermanfunctionalisttranslationtheory.Shebelievesthatbeforetranslation,itisnecessarytoclassifythetexttypebeforetranslation,andthenchooseappropriatetranslationstrategiesandmethodsbasedonthetypeoftext.Accordingtothethreeclassificationbefore,hemadedetailedexplanation:1)theinformationfunctionofthetext(informative),whoaimstoconveyinformation,knowledge,opinionsinthetext,allbelongtotheinformationfunctionofthetext,thetextfocusonitscontentandtheme;2)theexpressionfunctionofthetext(expressive),emphasizesthecreativityoftexttheconstructionoflanguageandaestheticlevel,highlightingtheauthorofthetextandthetextitself;3)calltext(vocative),aimstopersuadereadersorrecipientstotakesomeaction,respondtothetextfromthebehavior,thelanguagefeaturesisinteractive,thetextfocusesonappeal.Thethreetextscorrespondtothreeaspectsofinterpersonalcommunicationandcommunication:sender(speakerorwriter),receiver(hearer,orreader)andtopictopicorinformation.Inthisway,wecanalsoequipthethreetextswiththecontentofinterpersonalcommunication.1)theinformationfunctiontext(informative)correspondstotheplaincommunicationoffactswhichistransmittedbyfact,whichissimilartonews,knowledge,information,viewpoint,debate,feeling,judgementandsoon.Infact,thevalueofinformationiszero,informationiscommunicationitself;aftercommunication,informationisconveyed.2)thecreativetext(creativecomposition,anartistivshapingofthecontent)correspondstotheexpressivefunctionaltext(expressive).Inthistextexpression,thecreativeconstructionandexpressionisemphasizedbythespeakerortheauthor.Metaphorandpersonificationareoftenseen.Onthisbasis,thetextemphasizestheaestheticleveloflanguage,whichisabovethesyntacticandsemanticlevel.3)calltext(vocative),asthenamesuggests,istocauseaparticularhumanbehavior,sothecorrespondingisthebehavior(theinducingofbehaviouralresponsescall),whatkindofbehavioriscausedbylanguageisabletocontrol,canconvincethetextreaderortherecipienttotakesomeaction,responsethetextfromthebehavior,thelanguagefeaturesisinteractive,thetextfocusesonappeal.Newmark(NewMark)isadistinguishedBritishtranslatorrepresentative.OnthebasisofLeslie,Newmarkdividesthetextaccordingtotheclassificationoflanguagefunctions.He[1](1988:39-44)classificationcanbesummarizedasfollows:expressivetext:seriousliterature,authority(authoritativestatements),autobiography,essays,personalcommunication;informationtexts:materials,professionalreports,newspaperarticles,academicpapers,/meetingminutes;vocativetext:notices,brochures,advertisingandpropaganda,persuasivewords,popularnovelsetc..3ProfileofHotelBrochures3.1GeneralSurveyofHotelBrochuresThereisnodoubtthatanycustomeriswillingtodoeverythingpossibletofindanidealhotel.Onepersonmaytrytounderstandtheinformationaboutthehotel,especiallytheforeigncustomerswholiveabroad.Satisfactoryservicesallowforeigntouriststoreducetheiranxietyinastrangeenvironmentandmakethemfeelathome.Theinformationresourcesofahotelarevaried,forexample,fromthehomepageofthewebpagetotheadvertisementonthemagazine,fromthehotel'sbrochuretotheinformationfromtheacquaintance,therearestillseveral.Amongthem,thehotelbrochureisthemosteffectiveandconvenientwayforcustomerstounderstandahotel.TheChinesehotelmanualanditscorrespondingcontentsinEnglishmustconformtothefaithfulprincipleofTeleology:location,accommodationandconferencehall,roomandmealcharges,freebreakfastandnearbytrafficconditions.Potentialcustomersaresoconcernedabouttheseitemsthathotelsshoulddescribethemindetail.Inordertoattractcustomersasmuchaspossible,mosthotelmanagementdepartmentschoosetohighlighttheoutstandingfeaturesofpublicitymaterials,suchasoutdoorfacilities,carrental,freesightseeingcars,etc.Thehotelbrochureshouldincludeatleastthefollowingcontenttoenablecustomerstohaveacomprehensiveandcomprehensiveunderstandingofthehotel.3.2TheBasicIngredientsoftheHotelBrochuresAfterunderstandingthebasicelementsofthehotelbrochure,itspurposewillbewritteninthispart.First,thetranslatormustmakeclearthepurposeofthegenrefromthreedifferentaspectsoftranslation."Thegeneralpurposeistotranslatethetranslator(maybe"makealiving")intheprocessoftranslation.Thepurposeofcommunicationistoaimatthetargetlanguageenvironment(maybethepurposeof"guidingreaders")throughthespecifictranslationstrategiesorprocedures(showingtheparticularityofthesourcelanguagestructure).Thehotelbrochureisapublicitymaterialforthehoteltopublicizethehotelandpromotetheserviceofthehotel.Thepurposeofthebrochurecanbedividedintothefollowingcategories:Itisclearthatthebasicpurposeofthehotelmanualistoprovidecustomerswithinformationabouthotelservicesandfacilities,thatis,theirlocation,price,transportationconditions,anduniquefeatures.Therefore,accordingtotheinformationprovided,thecustomerisresting.Youcandecidewhichhoteltochoose.Inaword,fortheaudience,thebasicpurposeofthehotelprofileistoprovideinformation.3.3FunctionalAnalysisonHotelBrochuresFromthepointofviewofthehotel,theultimategoalistogainthemaximumprofit.Likeadvertising,thepurposeistosellgoodsandservicesandattractpotentialcustomerstolive.Asweallknow,thepromotionofhotelservicedependsmainlyonthepromotionstrategyandstrategy.Then,themosteffectivewaytopromotesalesistousethehotelbrochure.Therefore,thepurposeofthehotelintroductionistopromotethepromotion.Inadditiontotheabovetwoaspects,anotherpurposeofhotelbrochuresisoftenneglected,thatis,itshistoricalbackgroundorhotel'sculturalbackground,especiallysomeancientandancienthotels.Sothehotelprofilecanbeagreatculturalpropagandist.Therefore,thepurposeofthehotelbrochureistospreadtheculture.Inaword,thepurposeofthehotelistoattractcustomers,topersuadethemtoconsume,toensurethebestinterestsofthehotel.AccordingtothetheoryofSkopostheory,theactoftranslationshouldbebasedontheanalysisoftheoriginaltextaccordingtothepurposeorpurposeoftheoriginal.Thetranslatorshouldhaveadeepunderstandingofthepurposeoftheoriginalandthetranslation.Skopostheoryisthemostappropriateprincipletoguidethetranslationofahotelbrochure.3.4ProblemsinC-ETranslationofHotelBrochuresXuYulongbelievesthatlanguagecontrastcanbeobtainedfromtwoaspectsoflanguageexpressionandpragmaticmeaning(274).Thatistosay,basedonsimilarlanguageexpressions,wecancomparetheirpragmaticfunctionsintwolanguages,andwecanalsocomparetheirrealizationformsintwolanguagesbasedonsimilarpragmaticfunctions.ThissectionwillbebasedonsimilartextfunctionsinChineseandEnglishhotels,andcomparetheirimplementationinEnglishandChineselanguage.Thecorrespondingtranslationstrategies.Vocabulary.Theappealfunctionofthetextcanberealizedindirectlybythemostadvancedformofadjectivesorwithpositivewords(Nord,43).ThemostadvancedandpositivewordsofadjectivesareusedintheEnglishhotelintroduction,whichaccountsforonly5%oftheChineseintroduction.Incontrast,ChineseHotel,meettheeyeeverywhererhetorical,fourcharacteridioms.IfthesewordsaretranslatedintoEnglish,theywillnotonlyappearcumbersome,butalsodonotconformtotheEnglishexpressionhabits,andexceedthereaders'expectations.Therefore,theycannotcreatebeautyandinspiredesiretoliveinthereaders.Therefore,intheprocessoftranslationinthehotelcanstartfromthereaders'readinghabits,assimplified,focused,simplifiedChinesegorgeouswordsandfourcharacteridioms,summarizesitscentralmeaning,consistentwithEnglishmeaninginthesuperlativeadjectiveorpositivewordsinthetextofthereproductionfu