Effective Speaking-business communication多媒体教学课件

EffectiveSpeakingCeceliaJEffectiveSpeaking--businesscommunicationContentsPREPARATIONSTRUCTURE12DELIVERY3GRAPHICS4Q&A

5EffectiveSpeaking--businesscommunicationPREPARATION1.Defineyougoalandtestitagainstcontext.Attention:Itiseasytofallintothemeans/endstrap.EffectiveSpeaking--businesscommunicationPREPARATIONInordertotestyougoalagainstthecontext,youcanasksomequestions:a.Isitethicallysound?b.Areadequateavailabletoachieveit?c.Willitgetthesupport?d.Doesitconflictwithothergoals?EffectiveSpeaking--businesscommunicationPREPARATIONAudienceSupportOppose2.Defineandanalyzeyouraudience.EffectiveSpeaking--businesscommunicationPREPARATION3.Howdoesyouraudienceexpecttobeaddressed?4.howdoaudienceperceiveyou(understandyou)?

a.tellthemwhatyoucandoforthem.vidematerialsEffectiveSpeaking--businesscommunicationSTRUCTURESPEECHIntroductionBodyConclusionEffectiveSpeaking--businesscommunicationSTRUCTUREIntroduction—Letyouraudienceknowwhatyou'reproposing.Body—1.Sellsthebenefitsofyourproposal2.AcceptreasonableoppositionConclusion—Tellthemwhatyou'vetoldthemEffectiveSpeaking--businesscommunicationDELIVERYImportantbasicprinciples:1.Planyourspeechcarefully,butdon’twriteitoutwordforword.2.Trytocondensekeypointsorargumentsinvividimages.3.Speaktoaudiencemembersasifthey’reacollectionofindividuals.4.Usebodylanguage.5.Seekouttheeyesoftrustedauditors.6.Don’timaginethere’saformulathatcanalwaysguaranteesuccess.EffectiveSpeaking--businesscommunicationGRAPHICSEffectiveSpeaking--businesscommunicationGRAPHICSSomegeneralrulesofthumb:1.Keepitsimple.2.Don’thidebehindyourgraphics.3.Askyourselfwhatgraphicsarerightforwhichsituations.4.Usetheminimumnumberofgraphicsnecessarytoenliventhepresentationanddrivehomekeypoints.5.Don’tusevisualaidsthatyouaren’tsureyoucanmanagewell.EffectiveSpeaking--businesscommunicationQUESTIONSANDANSWERSSomegroundrulesformanagingaQ&Asession:1.Setatimelimit,andsticktoit,withinreason.2.Knowwhatquestionsyou’llbeaskedaheadoftime.3.Makesureyougetacrossorreinforceyourmainpoints.4.Don’tputyourselforyourteamonthedefensive.EffectiveSpeaking--businesscommunicationYouaremostlikelytowinoveryouraudiencebyconvincingthemthatyouallsharecommonground!EffectiveSpeaking--business