金隅·悦城项目营销周报

金隅·悦城项目营销周报内容提纲PART2进线\到访\成交分析PART1周边市场情况PART3库存盘点推售动作：在售11-18层到顶小高层，面积区间为80-90平米，；洋房130-140平米，7层到顶；主销19#28#4#。19#28#（11层到顶，1梯2，两个单元88平米三居，共88套）4#（17层到顶，2梯4户，中户80平，边户88平）【重点竞品动态】——远洋风景推广动作：电商1万抵3个点,享一口价房源，三级联动。PART1周边市场情况25#19#28#本周成交:成交2套。2套88平米三居，均价12500元/平4#2014年第05周销售统计（签约数据来源富思博得）

房型

用途

套数

总面积

总金额

平均面积

平均单价

平均单套总价

三室二厅住宅3266.97312863088.9911719.031042876.67二室二厅住宅2161.08174095380.5410808870476.5总计

5428.05486958385.6111376.2973916.6【重点竞品动态】——和泓四季恋城推售动作：主销楼座为2#（8层到顶，1梯3户，面积区间68-88平）4#10层到顶，1梯3户，面积区间56-88平。共计108套，报价11500元/平米.现场优惠：9.8折，成交均价11500元/平米。本周成交：05#4#2#本周成交：成交6套。90平三居2套，均价12100元/平。115平米三居成交4套，均价14500元/平.23#11F24#8F25#8F26#8F27#15F28#15F【重点竞品动态】——金域华府推售动作：主销楼号为23#-29#。1梯2户。其中

23（11层）、24（8层）、27（15层）为2单元，25（8层）、26（8层）为3单元,29#（15层）现场优惠为9.3折。2014年第05周销售统计（签约数据来源富思博得）

房型

用途

套数

总面积

总金额

平均面积

平均单价

平均单套总价

三室二厅住宅4413.635619230103.4113585.161404807.5二室二厅住宅183.5694900183.5611357.12949001总计

5497.19656823199.4413210.711313646.2PART2进线\到访\成交分析一、进线数据分析本周进线49组居住区域河东区24河西区8郊县1外省市3东丽区11南开区1和平区1总计49认知途径户外（路牌）11网络29友介5短信4总计49二、到访情况分析1、到访数据分析到访151组认知途径户外(含围挡)96中介联动41短信3朋友推介6网络2业主推荐1电话营销2总计151居住区域河东区84东丽区39河西区7河北区9郊县3外省市3南开区1和平区5总计15181、到访数据分析到访151组意向购买面积80平米以下5680-100平米79100-120平米9120-140平米2140平米以上5合计151置业次数首套94二套57合计151购房目的自住（新婚购房）22自住（养老购房）8自住（刚需购房）41自住（改善购房）67自住+投资9蓝印户口4合计15191、认购签约情况本次统计时间为2014/1/27-2014/2/9，共认购15套三、成交数据分析本次统计时间为2014/1/27-2014/2/9，共签约22套认购情况销售套数销售面积销售金额认购均价世联7665.8872636213107自售8876.691157185213199合计151542.492029821413159挞定房源3283.56349470912324签约情况签约套数签约面积签约金额成交均价世联121306.471673394112809自售10961.621170699912174合计222268.092844094012540102、成交分析数据本周成交15套认知途径电话营销3户外2朋友介绍2社区巡展1网络2业主推荐2中介联动3总计15居住区域东丽1河北1河东10河西2郊县1总计152、成交分析数据置业目的蓝印4投资1自住改善5自住刚需3自住婚房1自住养老1总计15成交周期1天72-7天58-15天215天以上1总计15三、成交数据分析成交地块分析：成交户型分析地块套数面积销售金额均价B34301.5368625812225G1112411661195613386金隅悦城项目库存（截至2月9日）金隅悦城-库存(截止2014年02月09日)地块楼座套数面积(平米)金额(元)备注K小高1#-6#101484.46186826841套工抵,可售:10套顶层,27套别墅别墅7#-15#276369.62126450285

377854.08145132969B2小高1#2149.9819943591套工抵;可售:7套顶层。6#292.9311784645#190.3412900554#2170.8422236533#190.21223923

8594.297910454D小高12#1141.6519247882套工抵,3套样板间，1套留房;可售：3套洋房，14套别墅,1套顶层。18#3282.113285751洋房7#3354.8744787838#1118.291486173别墅2#3678.66132504023#3679367951130.4621836864

224064.3272603959G小高2#2273.06346874124套留房，可售:68套标准层，9套首层，32套顶层.

洋房82套，8套留房，可售74套，其中顶层19，首层6套，标准层49套。

小高共计46套，16套留房，可售30套，其中顶层13套。首层3套，标准层14套。15#00016#2231.82317165510#2258.95331730514#4488.95678413711#3394.1519087012#4417.47547774113#292859.6239829902洋房4#71010.1976483808#153463.62398433787#334617.9561518459#274040.5649050648

12818056.24219934601

B3小高1#8693.3994412954套留房，可售：6套顶层，12套首层6#2154.702189004.485#6467.962756672#6519.757524405

221835.7425430372

总计21732404.67471012356

K地块销控（截至2月9日）剩余房源共计：10认购留房封盘签约工抵

5号楼单元二单元一单元房号01020102户型A1银A1'A2'A1金1111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011023号楼单元二单元

一单元

房号01020102户型A1银A1'A2'A1金1111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011021号楼单元二单元

一单元

房号01020102户型A1A1A2A11111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011022号楼单元二单元一单元房号01020102户型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110215B2地块销控（截至2月9日）剩余：2工抵:1认购留房封盘签约工抵

1号楼单元二单元一单元房号01020102户型H2H1H1H21414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011024号楼单元二单元

一单元

房号01020102户型JH1H1J1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011025号楼单元二单元一单元房号01020102户型KH1H1K1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011026号楼单元二单元

一单元

房号01020102户型KH1H1K1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011023号楼单元二单元一单元房号01020102户型KH1H1K141401140214011402131301130213011302121201120212011202111101110211011102101001100210011002990190290190288018028018027701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102D地块销控（截至2月9日）剩余：3工抵:2样板间：3嘉悦园－8号楼单元二单元一单元房号1212户型E2银E2E2’E2金7701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102认购留房封盘签约工抵

嘉悦园－7号楼单元二单元一单元房号1212户型E2银E2E2’E2金7701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102嘉悦园－18号楼单元二单元一单元房号1212户型A1银A2A1A1金99019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110217G地块销控（截至2月9日）剩余房源总计：104其中小高剩余：30认购留房封盘签约工抵

2号楼单元二单元一单元房号01020102户型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110216号楼单元二单元一单元房号01020102户型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110210号楼单元二单元一单元房号01020102户型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110213号楼单元二单元一单元房号01020102户型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110218G地块销控（截至2月9日）剩余房源总计：104其中小高剩余：30认购留房封盘签约工抵

14号楼单元二单元一单元房号01020102户型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110212号楼单元二单元一单元房号01020102户型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110211号楼单元二单元一单元房号01020102户型A1A2A1A1111101110211011102101001100210011002990190290190288018028018027701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102G地块销控（截至2月9日）洋房剩余房源总计：74认购留房封盘签约工抵

4号楼单元三单元二单元一单元房号010201020102户型D1D1D1D1D1D177017027017027017026601602601602601602550150250150250150244014024014024014023301302301302301302220120220120220120211011021011021011028号楼单元三单元二单元一单元房号010201020102户型D1D1D1D1D1D177017027017027017026601602601602601602550150250150250150244014024014024014023301302301302301302220120220120220120211011021011021011029号楼单元二单元一单元房号01020102户型D1D1D1D177017027017026601602601602550150250150244014024014023301302301302220120220120211011021011027号楼单元三单元二单元一单元房号010201020102户型D1D1D1D1D1D17701702701702701702660160260160260160255015025015025015024401402401402401402330130230130230130222012022012022012021101102101102101102B3地块销控（截至2月9日）剩余房源总计：7认购留房封盘签约工抵

1号楼单元二单元一单元房号01020102户型KH1H1K141401140214011402131301130213011302121201120212011202111101110211011102101001100210011002990190290190288018028018027701702701702