BEC考试高级口语手册(word)

BEC高级口语整个考试时间：16分钟左右。第一项：询问个人信息本项考试的时间：3分钟左右。本项考试的形式：由考官逐个向考生提出问题，考生进行答复。本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。通常，为了核对考生资格，考官会问以下问题：What’syourname?/canyouspellyourfamilyname?/canyouspellyoursurname?/what’syournumber?答复范例：MynameisRay.That’sR-A-Y,Ray.本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。考生在本项考试中必须做到：1．克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。2．听清考官所问之问题。假设没有听懂，可以要求考官重复其问题。方法：使用Iamsorrybutcouldyourepeatyourquestion?/Ibegyourpardon,Madam(Sir)?等句型。3．全面地答复考官提出的问题，不能跑题。实用技巧：A.对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。B.对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。C.对于考官提出的选择疑问句，方法同A。4．不要与另一位考生交流，不要干扰另一位考生的答题。5．有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。PartOne(interviews)Inthefirstpartofthetesttheinterlocutoraddresseseachcandidateinturnandasksgeneralquestions.Candidateswillnotbeaddressedinstrictsequence.Thispartofthetestlastsaboutthreeminutesandduringthistime,candidatesarebeingtestedontheirabilitytotalkaboutthemselves,toprovidepersonalinformationontheirhome,interestsandjobs,andtoperformfunctionssuchasagreeinganddisagreeing,andexpressingpreference.GeneralProcedureExaminers’greetingandself-introductionCandidate’snamesandhometownsMarksheetsrequiredQuestionsforreferenceCanyoutellmeaboutyourself?Canyoutellmeaboutyourhometown?Canyoutellmeaboutyourfriends?Couldyoutellmeaboutthefacilitiesinyourhometown?CouldyoutellmeaboutyourreasonsforlearningEnglish?Couldyoutellmeaboutyourinterestsoutsidecollegeorwork?Couldyoutellmeaboutyourambitionsforthefuture?Couldyoutellmewhyyouchosethistypeofwork?/thesestudies?CouldyoutellmehowmuchyouuseEnglishatwork?/inyourstudies?Couldyoutellmewhatyoulikebestaboutyourwork?/studies?Couldyoutellmewhatyoulikeleastaboutyourwork/studies?CouldyoutellmehowimportantyouthinkEnglishisinbusinesslifeinChina?CouldyoutellmehowimportantyouthinkimportsandexportsaretoChina?CouldyoutellmewhateffectyouthinktechnologyishavingonbusinesslifeinChina?CouldyoutellmewhateffectyouthinkadvertisinghasonpeopleinChina?CouldyoutellmehowworkinglifeischanginginChina?CouldyoutellmehowimportantyouthinkthetouristindustryistoChina?Canyoutellmeaboutyourreasonsforchoosingyourprofessionorstudies?Canyoutellmewhatyouhopetoachieveprofessionallyinthenextfiveyears?Canyoutellmehowimportantaforeignlanguageistoyouinyourworkorstudies?Canyoutellmehowyourelaxfromyourworkorstudies?Canyoutellmewhatyouwouldliketochangeaboutyourworkorstudies?Canyoutellmewhetheryouwouldliketoworkorstudyinaforeigncountry?CanyoutellmewhichforeignlanguageyouthinkwillbemostimportantinthefutureforbusinessinChina?CanyoutellmewhatyouthinkisthebiggestchangeinworkinglifeinChina?CanyoutellmehowimportantyouthinkitisforpeoplewhoworkinbusinessinChinatobefamiliarwithinformationtechnology?CanyoutellmewhichprofessionsaremostusefulforChina?Canyoutellmehowpeople’sattitudestoworkarechanginginChina?CanyoutellmewhichyouthinkarethemostimportantnewcommercialactivitiesinChina?第二项：话题的讨论本项考试的时间：6分钟左右本项考试的形式：每个考生从给定的三个话题中任选一个进行一分钟的阐述，在阐述之前有一分钟进行准备，可以做笔记。另一考生认真听取对方阐述〔可以作笔记〕，并在对方阐述完毕后，提问其一到两个问题，对方给予答复。本项考试内容：本项考试中所給出的话题的范围包括：广告、求职、通信联系、商业交流、经营者与顾客的关系、财政、会计、生产管理、生产平安、员工健康、员工管理、员工招聘、员工培训、市场、销售、货物运输、技术等等。本项考试的目的是：考官借助考生对自选观点话题的解释与阐述，考察考生的英语语言组织能力〔包括个人意见、观点的提出、表达、解释和结论〕。同时附带考察考生的发音，语法和用词。本项考试从难度上来说居于口语三项考试之中。考生在本项考试中必须做到：1．充分利用本项开始之前的一分钟准备时间做好笔记。笔记格式范例：Openingsentence:______________________________Mainpoints*___________________*___________________*___________________Supportingideas*___________________*___________________*_________________Concludingsentence:______________________________________________2．本项考试的顺序问题：考生一定要遵守以下的顺序。首先提出观点〔参见3〕。然后阐述理由，随即给出具体论据。最后进行总结。3．开头陈述观点时所使用的句型：A.所选择的观点本身是特殊疑问句的格式。例如：howtofillakeyvacancy使用：to…,weshould…/weshould…inorderto…/wecansolvetheproblembydoing…等句型。例如：Tofillakeyvacancy,weshould…./Weshould…inordertofillakeyvacancy./Wecansolvetheproblemby….B.所选择的观点本身短语的格式。例如：theimportanceofhavingagoodCV使用：Ithink…is…/Inmyopinion,…is…/Frommypointofview,…is…等句型。例如：Frommypointofview,theimportanceofhavingagoodCVisthat…4．结尾总结时所用的句型：Therefore,…/Inaword,…/That’smyopinion./5．由于考生在本项考试中只有一分钟的时间，因此建议考生只陈述一个观点，给出两个理由，两个论据，一个总结。共计六句话，时间分配为每句十秒钟。6．考生相互询问以及答复中的考前须知：不要提问对方难度较大或模棱两可的问题，以免产生不必要的对抗心理。导致后续考试中合作的不愉快。提问方可以针对某个细节向对方提问，使得对方可以自然的重复自己的观点。答复方对提问方的问题仅做简要答复，主要是重复自己的观点。PartTwoInthisparteachcandidate’staskistochooseonetopicfromasetofthree,andtotalkaboutitforoneminute.Candidateshaveoneminuteinwhichtoprepareandshouldusethistimetomakebriefnotes.Theothercandidatelistenstothetalkandisinvitedtoaskoneortwoquestionsattheend.Candidatesmaymakenoteswhilelisteningtotheirpartner.Eachcandidateisgivenadifferentsetofthreetasksfromwhichtochoose.GeneralprocedureAchoiceofthreedifferenttopicsOneminutepreparationwhilemakingnotesA/Bstartswiththeotherlistening---oneminuteQuestionasked1.Customerrelation:theimportanceofofferingincentivestocustomersOfferingincentivestocustomerscanhelpyoutostrengthenyourcustomerbaseandenhancecustomerloyalty.Ifyouofferincentivessuchasvouchers,complementarytickets,miles,giftsinthepromotionorsales,youwillattractivemorecustomersandgetthembuyyourproductsorservices.Atthesametimetheimageofyourcompanywillbeimprovedandyourbrandsaremorelikelytobeknownbycustomers.2.Productpromotion:howtoensurethatproductsarepromotedeffectivelyatinternationaltradefairsYoushouldsendaprofessionalteamofexpertstoarrangethepromotionatthetradefair.Theymustbefamiliarwiththeproductsyouwanttopromoteatthefair.Meanwhiletheymustbegoodatdealingwithclientsespeciallyforeignclients.Youshoulduseadvancedtechnologytodisplayyourproductsatthefair.NecessaryequipmentssuchasDVD,overheadprojector,high-definitionscreencanhelpyoudemonstratethequality,functionandspecificationofyourproducts.Youshoulddesignyourshowroomandstandcarefullytoattractmorecustomers.Yourstandshouldbeputupatanobviousplacesothateverycustomercangetaneasyaccesstoyourproducts.3.HowtoreducelaborturnoverratesInordertoreducelaborturnoverrateswemusttakethefollowingeffectivemeasures:Setupaclearstaffappraisalprocesstomakesurethattheperformanceofeverystaffcanbeevaluatedopenlyandhonestlyandtheirpromotionisbasedontheircontributiontothecompany.Thusnoonewillcomplaintaboutunfairpromotionwhichonceforcedsomeofyourstafftoleavetheirjobs.Ifpermitsenhancethestaffbenefitsincludingtheirbasepayannualbonusandotherbenefits.Anincentivesystemshouldalsobenecessarytoencouragethestafftoworkwiththecompanylonger.Improvetheworkenvironmentofyourcompanyorfactory.Trytofosteraspiritofmutualhelpamongyourstaffandletthemunderstandthatthecompanyorfactoryisfarmorethanjustaworkplace.It’safamilywhereallmembersaresupportedandvalued.4.Careerdevelopment:theimportanceofbeingwillingtoacquirenewskillsthroughoutyourcareerWiththeunceasingdevelopmentofscienceandtechnologytheworkplaceisnowundertakingprofoundchanges.Thewayyoudoyourworkandtheequipmentyouuseinyourworkwilldefinitelychangeorupgradeinthefuture,whichmeansyouhavetolearnnewskillstodealwiththesechanges.Remember:youarenevertoooldtolearn.Newskillswillmakeyoukeepupwiththelatesttechnologyandhelpdevelopyourselfthroughoutyourworklife.5.Internationalsales:howtoresearchforeignmarketseffectivelyYoushouldnoticethedifferencebetweenforeignanddomesticmarketandsetyourtargetaccordingtospecificsituationofforeignmarket.Forexample:giventhedifferentstateoflivingstandardthepurchasingpowerofyourtargetmarketmaybehigherorlowerthanthedomesticmarket.Ifyouignorethedifferenceyouarelikelytomakemistakesinproducts’pricinginforeignmarket.Youshouldensurethatyourresearchteamisexcellentatcarryingoutresearchinaforeigncountry.Thatmeanseverymemberoftheteamshouldmaterthenativelanguageandbefamiliarwiththespecificcultureofthetargetmarket.6.Productionmanagement:howtoimplementaneffectivejust-in-timesystemWhatisaJITproductionsystem?JITisanapproachtoachievingexcellenceinamanufacturingcompanybasedonthecontinuingeliminationofwaste(wastebeingconsideredasthosethingsthatdonotaddvaluetotheproduct).Arepetitiveproductionsysteminwhichboththemovementofgoodsduringproduction,anddeliveriesfromsuppliers,arecarefullytimedsothatateachstepoftheprocess,thenext(usuallysmall)batcharrivesforprocessingjustasneeded.ThelogicbehindJIT:Nothingwillbeproduceduntilitisneeded.7.Travel:theimportanceofbeingabletospeakforeignlanguagesininternationalbusiness8.Marketing:howtoassesswhetherthereisamarketforanewproductYoushouldcarryoutaresearchonthecustomerdemandstoseeifthereisareadneedinthemarketforyournewproduct.Thefeedbackorresultwillhelpyoutodecidewhethertolaunchthenewproductonthemarket.Youshouldpayspecialattentiontoyourcompetitors.Detectwhethertheyaregoingtolaunchtheirnewproductontothemarket.iftheanswerifyesthatprobablymeansthereisademandinthemarketforsomenewproduct.Thenbequickandputonyourrivalproducttocoincidewiththem.9.Humanresources:howtousestaffappraisalschemesYoushouldseetoitthatthestaffappraisalschemesbeachanceformanagementandemployeestocometogetherandexchangeideas,setjointtargetsandimprovethewaydecisionsarereached.Theschemeshouldhaveaclearappealprocessandanynegativefeedbackshouldbeaccompaniedbyevidencesuchasdates,timesandoutcomes.Mostimportantlyratingsshouldreflectmeasurableelementofthejobrequirements.10.Advertising:theimportanceoftelevisionandcinemaadvertisementInfacttelevisionandcinemaadvertisingbothfunctionasakindofmediawhichtellsorevenguidespeopletobuyproductsorservices.WiththedevelopmentofthetelecommunicationtelevisionhasbecomethemostimportantcarrierofadvertisementandasaresultofthatTVadvertisinghasthelargestamountofaudienceallovertheworld.Theyhavepenetratedintopeople’sdailylifeandpersuadedthemtobuywhenevertheyturnonthem.Ontheotherhandthepopularityofthemoviemakeeveryaudiencebeundertheinfluenceofcinemaadvertisingatthebeginningandendofthemovie.11.Staffmanagement:howtoensureeffectivelinesofcommunicationbetweentheworkforceandmanagementAstheleaderofthecompanyyoushouldopenupachannelfortheworkforceandmanagementtocommunicatedirectly.Forexampleyoucanholdamonthlymeetingwithinthecompany,whichisattendedbyboththerepsfromworkforceandmanagement.Theyareallowedtotalkwitheachotheropenlyandfreelytoexchangeviewsandopinions.Theycanalsosetcommonobjectives.Youshouldachievethiseffectivenessbymakinguseofup-to-datetechnologies.Forexampleyoucansetupaforumontheintranetofyourcompanysothateverymembercanairandexchangetheirviewsontheforum.Inthiswayaeffectivelineofcommunicationwillbesetup.Youshouldsetupanincentivesystemtomakeyourstafftalkwiththeirlinemanagers.12.Finance:howtoensureaccuratecashflowforecastsyoushouldestablishamonitorsysteminthefirstplacetodetectanypossiblecashflowgapwhichwilloccurduringyourproductionandoperation.Thissystemcancalculatethebalancebetweenyourincomeandexpenditureonadailybase.Andshouldtherebeanysignofcashflowproblemsthesystemwillwarnyourstafftodosomethingaboutitbeforehand.Inordertoachievetheaccuracyyoumustsetupareportsystemwhichdemandseverymanagerreportthecurrentfinancialstatusofhisorherdepartments.Theinformationwillbecollectedeverydayforyoutotakeconsideration.13.Internationalsales:howtodecidewhichsalesincentivestoofferanewforeigncustomer(此题做为思考题，请大家考虑一下。我们下次课将要学到。)14.Recruitment:howtoensurethatthebestapplicantforajobisselected(howtoensurethatthebestcandidateforapostisselected)Duringtheselectionprocessweshouldpayattentiontothecandidates’qualityandattribute.Qualityreferstothecandidate’sabilitytoconducthisorherfuturework.Duringtheinterviewcandidateswillhavetobeaskedtodemonstratetheirabilitytosolveproblemsanddealwithemergencies.Inadditiontheotherimportantfactorshouldalsobeconsidered.Thatistheattributeofthecandidate.Ithassomethingtodowiththecandidate’scharacterandvalue.Thosewhosevalueisintheconflictofthecompany’sethicswillnotbeconsideredasbestcandidateeveniftheydemonstrateremarkableabilityintheirwork.15.HowtodecidewhethertofloatacompanyonthestockmarketA:weshouldcheckthepolicyconcerninglistingacompanyontothestockmarket.Differentstockexchangeshavedifferentpoliciesandrequirements.Weshouldcheckthesepoliciesorrequirementstoseethatifourcompanymeetsthedemandsoastobelistedonthestockmarket.ForexampleaccordingtothepolicyofmanySEs,thetotalcapitalofacompanyshouldmeetacertainlevelbeforeitcanbelisted.Besides,itsafter-taxprofitsshouldalsoreachacertainlevel.Socheckthesepoliciestoseeifourcompanyisqualifiedtobelistedontothestockmarket.Second,weshouldunderstandandarewillingtotaketheresponsibilitiesthatalistingcompanyhastobearsuchasdisclosuredirector’sdutyallkindsofexpensestaxandsoon.16.Training:theimportanceoftrainingstafftousenewtechnologyA:itisaveryimportantsteptotrainyourstaffinhowtousethenewtechnology.Firstofallmostofyourstaffwon’tbefamiliarwiththistechnologysinceitisnewandunlessyoutrainthemtheywillspendmuchmoretimeingettingusedtoit.Thereforeyourtrainingisworthyingettingyourstafftounderstandthenewtechnology.Secondlyyoustillwon’tenjoythehighefficiencybroughtupbythenewtechnologyifyoucan’tachievetheperfectcombinationofyourstaffandthenewtechnologywhichisonlypossiblethroughtraining.Thelastbutnottheleastyoucanimproveyourstaff’sabilitytoharnessthenewtechnologythroughyourtrainingprogramandmakethemmoreconfidentintheirwork,whichwilldefinitelyenhancetheefficiencyofyourcompany.17.TheimportanceofselectingappropriatemembersofstafftoattendexhibitionsA:youraimofexhibitingyourproductsatthetradefairistoshowyourcustomersthehighqualityofyourproductsthroughfinedemonstrationandcarefulexplanation,whichwillonlybeachievedbyselectingrightstafftoattendthetradefair.Thestaffyouselectshouldatleasthaveagoodunderstandingoftheproductsyoudisplay.Theymustknowthequalityfunctiondescriptionproductionpackingandotherimportantfieldsofyourproducts.Besidestheymusthavestrongabilityofpromotingandmarketing.Theseelaborately-selectedstaffcanansweranykindofquestionproducedbythecustomersaboutyourproductsandcansecurecontractswiththemskillfully,whichwillmakeyourdisplayacompletesuccess.18.Productionmanagement:howtoorganizeaneffectivestockcontrolsystemA:therearethreeimportantsteps:firststepupamonitoringsysteminthecompanytowatchcloselythelevelofinventorysothattheinventorycanbemaintainedatanappropriatelevel.Secondsetupareportingsystemtoinformthemanagerofanypossiblechangesinthelevelofinventory.Ifthelevelistoolowtrytoimproveitandreduceitsnegativeeffectontheproduction.Ifthelevelistoohightrytoreduceitandpayattentiontothelackofcapitalanddifficultiesitwillexertonthemanagement.Thirdmakeeveryoneinthecompanyclearabouttheimportanceofstockcontrolsothateverypartofthissystemisoperatingeffectivelyandaltogetherachieveahighproficiencyofthewhole.注释：stockcontrolsystem存货控制〔对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。〕19.Meeting:theimportanceofregularmeetingwithsuppliersA:firstimproveyourcooperationwithyoursupplier.Itisnotjustasimpledealyoumakewithyoursupplier.Thatistosayyoushoulddoyourbusinesswithyoursupplieronthebasisofequalitymutualrespectandmutualbenefit.Secondtrytoletyoursuppliersknowthatyouarewillingtoestablishthelong-termrelationshipwiththemsothattheyaremoreconfidentinthecurrentbusinesswithyourcompany.ThirditisyourPRdepartment’sjobtocommunicatewithyoursuppliersontheregularbasisandenhancethefriendlyrelationshipsbetweenyouandyoursuppliers.20.TheimportanceofteamworkfortheeffectivemanagementofprojectsA:tomanageprojectsinvolvesheavyworkloadandrequiresmuchofthecompany’senergyandhumanresource.Howeverbyusingteamworkwecanmakethiscomplicatedworkbecomesimpleandeasy.Firstwhenwesetupaproject-orientedteamworkallmembersoftheprojectsareunitedandworkinateamworkspirit.Thatmeanstheyworkmoresystemicallyandcoordinatemorewitheachother.Asleaderswewon’tworryaboutthetimewewillhavetowasteonthecoordinatingproceduresanymore.Secondbyusingteamworkwecancreateasoundandeffectivecommunicationwiththeprojectandmonitorthecommunicationbetweenmembersaswellasthecommunicationbetweenbossandsubordinates.Thirdinateameveryonetriestohelpothersintheirworkandalotofproblemscanbesolvedquicklyaftertheyoccur.Themanagerscanthussavetheenergyandtimefortrouble-shooting.21.TheimportanceofprovidingemployeeswithclearjobdescriptionsA:ifyougiveyouremployeesclearjobdescriptionstheywillhaveabetterunderstandingofwhattheirjobsareandwhattheirbossesexpectfromthem.Thentheycanworkaccordingtotheiraimswithoutanymisunderstandingoftheirjobswhichwilldefinitelyimprovetheefficiencyofyouremployees’work.Inadditionformanagersclearjobdescriptioncanenablethemtoknowtheirsubordinates’workbetterandtomonitorandcontroltheirworkeffectively.22.TheimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironmentA:(请根据课本第七课所划之内容进行答复)23.HowtoensurethatcompanygrowthproceedsattheoptimumrateA:firstweshouldcontroltheexpansionofourcompanywhichifnotappropriatecancausetoomuchbubbleandgiveafalseimpressionofprosperity.Secondplanourcompany’sfuturecarefully.Thisincludesconsideringindetailthebudgetofourcompany;openingmoremarketsforthecompany’sproductsandgearingourcompanytowardsarightdirectioninwhichitsdevelopmentcanbesustainablesoundandrapid.Thirdmakesurethatwecangetalltheresourcesneededforourcompany’sdevelopmentincludingthematerialsweneedtoproduceourproductsthecapitalweneedtomakeinvestmentsandthehumanresourceweneedtokeepourstaffhighly-qualified.24.HowtomanageaheavyworkloadeffectivelyA:firstweshouldhaveatimetableillustratingallthedetailsabouttheworkofeverystaffwithinaday,amonthorevenayear.Wecandealwithmoreworkloadwhileshoulderingmoreresponsibilityifwecanarrangeourworkinadvance.Secondmakesurethatwecancommunicatewithourcolleagueseffectivelysothatwecanmakeuseoftheiradviceorideastohelpussolvetheproblemsorunexpectedthingsoccurringinourwork.Thirdasforourselvesweshouldkeepourselvesphysicallysoundtohandlethestressaheavyworkloadmightbringabout.25.TheimportancetoacompanyofhavingaHealthandSafetypolicyA:asakindoflegaldocumentHealthandSafetypolicycanhelpacompanytoreducethepossibleinjuriesoraccidentsthatmayhappenintheprocessofproductionorofficeworkasitexplainsindetailwhatthestaffshouldandshouldnotdoinordertokeepthemselvessafeintheirwork.IfthoseaccidentsorinjuriesdohappenthePolicymadebythecompanycanalsobeusedasreferenceincaseofcivilliability.BesidestheHealthandSafetypolicycanserveasarecordwhichwillbeveryusefulifaninspectorquestionsthecompany’sprecautionsonhealthandsafety.26.HowtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformanceA:weshouldestablishacompletesetofevaluatingsystemwithinthewholecompanytomonitorindividualperformanceofeveryemployeeandtoreporttheirperformancetotheboardandthedepartmenttheybelongto.Theirperformanceisjudgedonthebasisoftheirpositionandresponsibilityandinaccordancewiththeirpersonalabilities.Ofcourseanyotherfactorsthatwillaffecttheirperformancedirectlyorindirectlywillalsobetakenintoconsideration.Besidesthefeedbackwillbesentdirectlytoouremployees’mailboximmediatelyaftertheirperformanceisevaluated.27.Howtomaintaincustomerinterestinacompany’sproductsA:usuallycustomersareinterestedintheproductswhichhavehighreputationorworld-widebrandnames.Thereforeacompanyshouldtrytokeepthefameoftheirproductsanddevelopitsproductsintoaglobalbrandinordertoattractitscustomers.Andofcoursecustomersareoftenconcernedaboutthequalityoftheproductstheyareintendedtobuy.Inthisregardacompanyshouldmaketheirproductsreliabletouse.Inadditionacompanyshouldupgradetheirproductsinadirectionthatwillleadtoamulti-functionalanduser-friendlykindofproducts.Trytoshowyourcustomersthatyourproductshavegreatpotentialssothattheywillkeeptheirinterestinyourproducts.28.TheimportanceofhavingacareerplaninordertoachievehighlevelsofsuccessatworkA:acareerplanisveryimportantforemployees.Ifyouplanyourcareerinadvanceyouwillhaveabetterideaofwhatyoushoulddoandwhatyouhavetoachieveatthedifferentstagesofyourcareer,whichwillmakeyoumorerealisticatwork.Theplanwillguideyouthroughoutyourcareerandmakeyoueasiertoclimbtheladderwithintheframeworkofyourcompany.Everytimeyoustartyourworkyouwillfindthereisacleargoalbeforeyouandeverytimeyouachieveyourgoalanothergoalhasalreadybeensetforyoutocontinue.Youwillneverfeellostinthecomplicatedenvironmentandcangainadvantageamongthetensecompetitionwithyourcolleagues.Graduallyyouwillfindyourselfmovingsteadilytowardsyoursuccessandfinallyreachthetopofyourcareer.Allofthesearenotyourdreamsandtheycanberealizedifyouhaveyourcareerplan.29.TheimportanceofproductdiversificationtothesuccessofabusinessA:intoday’sincreasingly-competitivemarketproductdiversificationiscrucialtothesuccessofabusiness.Today’smarketisbecomingmoreandmorediversifiedwhichmeansasinglerangeofproductsproducedbyacertaincompanycannotsurvivesincethecompetitionisextremelyhigh.Andevenifyousurviveyouwillfindyourearningsviaasingleproductwon’tcoverevenasmallfractionofyourcost.Thereforeabusinessshoulddiversifyitsproductrange.Adiversifiedproductrangewillmakeyouavoidthetensecompetitioninthespecificareaandgiveyoumoreopportunitiestoopenupmorepotentialmarketswhichwillreducetoalargeextenttherisksduetothehighcompetition.(还可从吸引顾客的角度来说)30.TheimportanceinbusinessofmaintainingpersonalcontactwithclientsA:someofyourclientsareyourimportantsuppliersandothersareyourdistributors.Thereforekeepingcontactwiththemmeansyoukeepagoodcommunicationwithyoursuppliersordistributorswhoseinformationiscrucialtoyourproductionandsales.Anyinformationyougainfromyourclientcanbeusedtotestthepopularityofyourproducts.Usuallyformalorofficialcontactwithyourclientswon’tgiveyoumuchmoreopportunitiestogettheinformationyouneed.Personalcontacthowevercanbedevelopedintoaveryusefulcontactsinceitcanproduceasoundenvironmentinwhichyoutalktoyourclientspersonally.Andyoucanevengetsomeinformationaboutyourrevivalthroughpersonalcontactwhichyoucanusetotaketheadvantageinthecompetition.Andofcourseyouwillknowbetterwhatyourclientsthinkofyourproductsandwhattheyexpectfromyousincemostofyourclientsarereluctanttotellyoubecauseofthestrictenvironmentofformalcontact.31.HowtobalancecompanygrowthwithproductioncapacityA:inordertobalancecompanygrowthwithproductioncapacitywemustkeepourproductioncapacityatanappropriatelevelsothatitcanpromotethegrowthofourcompany.Ifwepaytoomuchattentiontothedevelopmentofproductioncapacitywhileneglectingthepossibleharmsitcancausewewillhavetofacethestagnationinthegrowofourcompanyorthegrowthbubblewhichwilleventuallyburst.Ifweaccelerateourproductioncapacitywithoutanyconsiderationofthecurrentmarketdemandorcurrentsituationofthecompany’ssaleswewilldefinitelyincreaseourinventorywhichwillcausethebreakofthecashflow.32.HowtoachieveandmaintainhighmotivationamongaworkforceA:firstsetupanincentivemechanismwithinthecompanytoensurethateveryhighly-motivatedemployeeisawarded.Secondtrytoproduceahealthyandsoundenvironmentwithinthecompanytoensurethateveryemployeeknowtheimportanceandbenefitofkeepinghighmotivationinhisorherjob.Thirdhelpveryemployeetoplanhisorherfuturecareerwithinthecompanytomakethemsurethattheyarepaidcloseattentiontobythecompanyandtheywillhaveabetterfutureiftheystaywiththecompany.33.TheimportanceoftrainingstaffinhowtousenewtechnologywhenintroducingitintotheworkplaceA:itisaveryimportantsteptotrainyourstaffinhowtousethenewtechnology.Firstofallmostofyourstaffwon’tbefamiliarwiththistechnologysinceitisnewandunlessyoutrainthemtheywillspendmuchmoretimeingettin