联想lenovo品牌手册

LENOVO

WWVISUAL

IDENTITY

GUIDELINES

V1.8

01.2016

CONTENTS

CONTENTS

3OVERVIEW

4GuidelineIntent

5BrandStrategy

9LOGOS

10LenovoLogo

10LogoRotation

11LogoShape

12ClearSpace

12MinimumSize

13IncorrectUse

14ColoredLogos

15ImageLogos

16AnimatedLogos

17ChineseLenovoLogo

17ChineseLogoColors

18PROGRAMIDENTITIES

19PartnerLockups

20LenovoCompanies

21Programs&Events

22LenovoBusinessPartnerProgram

23BRANDCOLORS

24ColorPalette

25DESIGNELEMENTS

26BrandPatterns

27LenovoIcons

28HaloProductPhotography

29TYPOGRAPHY

30Typefaces

31STATIONERY

32Letterhead

32Envelopes

33BusinessCards

34EmailSignature

35APPLICATIONS

36PresentationTemplate

37L

38SocialMedia

39Product

40Packaging

41Events

42MarketingCommunications

43Merchandise

46RealEstate

47EmployeeBadge

48Screensavers

49Wallpapers

50APPENDIX

51Trademarks

52FileNaming&Formats

53DocumentVersionControl

OVERVIEW

GUIDELINES

OVERVIEW

OVERVIEWGuidelineIntent

Wearepleasedtopresentthefirstcriticalstepin

establishingthenewvisualidentityforLenovo.Belowyouwillfindabriefintroductiontothenewidentity,andinthefollowingpagesyouwillfindadditionalusageguidance

andlinkstokeyresourcefiles.

Itisimportanttonotethat,likeourbrandandtheworlditlivesin,thisguidancewillexpand,evolveandchangeovertime.Thisdocumentissimplythestartingline.Wewill

continuetoupdateitovertime,sopleasealwayscometothissitetoensureyouhavethemostuptodateversion.

ThisnewidentitycomesatacriticaltimeforLenovo.The

worldhaschangedsignificantlyoverthepastfiveyearsandasagloballeaderweneedtostayaheadofthisevolution.Todothis,weneedavisualidentitythatcanliveandthriveinthisexcitingworld.

Thestrategicfoundationforournewvisualidentityisourfundamentalbeliefthatliferewardsthosewhoneverstand

still.Wehirepeoplewhosharethisbeliefandwerewardthemfordeliveringonit.Everyday,everyemployeeatLenovoisfocusedonmovingforward.Onrejecting

traditionallimits.Andonalwaysseekingabetterway.

Oneofthemostimportantwayswe’reexpressingthis

attitudeandenergyisthroughournewlogo.Thenewlogoismeanttobeadynamic,digital-firstwindowintotheworldaroundus.Thecontentbehindthelogowillchangeand

evolveasourworldandourusersdo,connectingourbrandtothoseintheworldwhoneverstandstill.

ThenewvisualidentitylaidoutinthisdocumentreplacesForThoseWhoDoastheguidingelementforourbrand.

Thisisexactlytherightmoveforourtimes.Disruptive

brandstodaydon’trelyontaglines.Theyrelyonanenergyandattitude.Ourgoalistoharnesstheenergyandattitude

insideLenovotoensurewearenotonlyaleaderintechnology,butalsooneoftheleadingbrandsintheworld.

RelatedContent

Staytunedforadditionalguidelinesinspecializedareas

suchasrealestate,retailandmerchandise,sopleasecheckbackfrequently.TheLenovoBrandWorldguidancehas

beencreatedwiththeseWWVisualIdentityGuidelines,butextendsintomuchmoredepthandexamplesastheyrelatetoMarketingCommunicationsandbeyond.Allofthese,pluslogosandmoreareavailableonlineviaLenovoCentralin

BrandingResources

.Ifanexternalpartnerrequirestheseassets,youcaneitherdownloadandsend,orhavethemsignupforaccesstothe

LenovoVault

.

GlobalBrand&DesignTeam

Furtherassistanceondesignandidentity,including

approvals,isavailablefromthe

GlobalBrand&Design

team.

LenovoWWVisualIdentityGuidelinesv1.8January20164

LenovoWWVisualIdentityGuidelinesv1.8January20165

OVERVIEW

NEVER

D

BrandStrategy

Attheheartofour

brandisourbrandidea,‘NeverStandStill’.

Anattitudethatcaptures

thevibrantthreadofenergyrunningthrougheveryaspectofourbusiness,inspiringustoneversettlefortheexpectedordothingsthesameway.

It’sanattitudewesharewithallthosewhohavea

progressivemindset–therestless,thosewhoneversettle,whohaveboundlessenthusiasmandareshamelessly

curious,tappingintounexpectedopportunitiesallaround.

Wetooareincurabletinkerers,questioninghowthings

workandhowtheycanbemadebetter,notjustforthesakeofit,butforthesakeofservingthosewhokeeptheworldafascinatingandinterestingplace.Inwaysboth

bigandsmall.

Butit’snotjustwhatwedo,it’showwedoitthatmakesusdifferenttoo.Alivelyspirit,open,collaborative,

infectioustothosearoundus,alwaysseekingthe

unexpectedwayforward.It’sfuntobepartofLenovo,

becausewehelpthosewhokeeptheworldaroundus

interesting,alwaysinunexpectedways,andthereforeweneverdeclare‘jobdone’.

5

HOWWE

BEHAVE

Relentlessin

ourpursuitof

abetterway

THEIDEATHATDEFINESUS

Never

Stand

Still

OVERVIEWWhatmakesLenovo,Lenovo

WHYWE’RE

HERE

Toimprovepeople’slivesinunexpectedways

Everysuccessfulbrandhasamodel,andsodowe.

Our‘brandplus’isourwayofstructuringtheelementsthat

defineourbrand.Wetravelintomuchmoredepthwith

theseinourLenovoBrandWorldguidance,thediagram

belowsummarizesthisphilosophy.

WHATWE

OFFER

Unexpected

technologythat

enablespeopleto

progressinmore

interestingways

WHOWEARE

Lively,

Unexpected

andBold

LenovoWWVisualIdentityGuidelinesv1.8January20166

OVERVIEW

Theideathatdefinesus

Byneverstandingstill,wedoourbitinhelpingthosewhokeeptheworldinteresting.

Butwewouldn’tshoutitouttotheworld,wejustgetonwithit.That’swhywedon’tuse‘Neverstandstill’asa

corporatetagline.

Becauseit’saspiritwealreadysharewiththosewithaprogressivemindset,weshoulduseourbrandideainunexpectedwaysincommunicationstoenhanceamessage,aspartofasentenceorphraseforinstance:

NEVERSTAND

STILL,IT’SAN

ATTITUDENOTACORPORATE

TAGLINE.

Whenwetalkspecificallyabout‘Neverstandstill’astheideathatdefinesusweusesinglequotationmarksandanuppercaseN.

Theexceptiontothisruleis:#neverstandstill

‘Neverstandstill’shouldneverbeusedasatagline.

LenovoWWVisualIdentityGuidelinesv1.8January20167

OVERVIEW

Neverstandstillinsummary

Whatitisandwhatitisn’t

Forpeoplewithaprogressivemindset

Notforpeoplewhodon’tlikechangeorchallenge

Beingunexpected

Notbeingpredictable

Enablingprogressininterestingways

Notjustprogressingorjustbeinginteresting

Relentlesspursuitasanongoingcommitment

Notworkingtowardsanendpoint

Inspiringandenabling

Notpreachingorconstraining

Boldandlivelyandunexpected

Notpassiveorformalorformulaic

LenovoWWVisualIdentityGuidelinesv1.8January20168

LOGOS

LOGOS

LOGOSLenovoLogoLogoRotation

DOWNLOADLENOVO

LOGOS

TheLenovoLogohasawhitewordmarkwithinacontainingshape.Thiscontainingshapeallowsustousethelogo

asatag–abitlikeafashionbrand–whileprovidingour

logoroomtobreathe.Thisboundingboxallowsustobeplayfulinthewayweuseourlogo,allowingustofillitwithcolor,images.andtextures.Thisisexplainedmoreinthe

followingguidelines.

PreferredOrientation

WewanttheLenovoLogotobedisruptiveandtostand

out,innovatively,thereforepleaseconsiderusingtheverticalversionofthelogofirstinapplication.However,werealizethatthismaynotbesuitableforallinstances.

Whenrotatingthelogo,usea90ºcounter-clockwisemotionasshownhere.Nootherrotationofthelogosisallowedatanytime.(WhenrotatingtheLogo,besureitreadsfrom

bottomtotop.)

HorizontalLenovoLogo

Le6vo

Neverusethewordmarkwithoutcontainingshape

VerticalLogo

IncorrectRotation

LenovoWWVisualIdentityGuidelinesv1.8January201610

LOGOS

LogoShape

DOWNLOADLENOVO

LOGOS

ThedimensionsandspacingoftheLenovoLogoshapehasbeencarefullydesignedtolookopticallyright.Thespacingshownhereisaunitofmeasurederivedfromthecapheightofthe“L”i.e.,L=11unitsquares.Allothermeasurementsaredefinedbythisunitsquaremeasure.

NOTE:YoushouldneverrecreatetheLenovoLogo.Alwaysusethelogofilesthatareavailablefromtheprovidedlink.Themeasurementsshownherecanbehelpfulforlarge

scalethree-dimentionalapplications(i.e.signage).

6

6

5

5

11

11

6

6

6

6

LenovoWWVisualIdentityGuidelinesv1.8January201611

15mm

Fordigitalapplications,theLenovoLogoshouldneverbereproducedinawidthsmallerthan100pxat72dpi.

LOGOSClearSpaceMinimumSize

TopreservetheintegrityoftheLenovologo,always

maintainaminimumclearspacearoundthelogo.Thisclearspaceisolatesthelogofromcompetinggraphicelementssuchasotherlogos,copyorphotographythatmaydivertattention.

Asillustratedbelow,theclearspacefortheLenovoLogoismeasuredbyusingthewidthofthe‘L’.

TheLenovologoretainsitsvisualstrengthinawiderangeofsizes.However,whenthelogoisreproducedtoosmall,itisnolongerlegibleanditsimpactisdiminished.

Forprintapplications,theLenovoLogoshouldneverbereproducedinawidthsmallerthan15mm(.6in).

Clearspaceexceptionsalonganapplicationedge:

LenovoWWVisualIdentityGuidelinesv1.8January201612

LOGOS

IncorrectUse

IncorrectuseoftheLenovoLogocompromisesitsintegrityandeffectiveness.Ourlogoismoredynamicandflexible

thanmostcorporateidentities,howevertherearestillsome

thingsthatare

notallowed:

1.Don’tcolorthewordmarkinsidethelogo

2.Don’tchangethecontainingshape

3.Don’toutlinethelogo

4.Don’tmakethetextblackinsidethelogo

5.Don’trotatethelogoinanywayotherthanthewayoutlinedinthelogorotationrules

6.Don’tusethewordmarkwithoutthecontainingshape.

7.Don’tapplymultiplecolors

8.Don’tflipthelogoorhaveitreadupsidedown

9.Don’tdistort,reshapeorresizethelogoelementsinanyway

10.Don’tusethelogowithNeverStandStillasalock-up

01

02

VTM

03

-◎VTM

04

Lenov

TM

05

06

LenovoTM

07

Lenov

08

09

10

NeverStandStill

LenovoWWVisualIdentityGuidelinesv1.8January201613

LOGOSColoredLogos

DOWNLOADLENOVO

LOGOS

LenovoLogo

TheLenovoLogocanappearinanyofthebrandcolors

shownbelow.Thechoiceofcolorshouldbedeterminedbytheitemorcontentthelogoisbeingappliedto.

Thelogoshouldnothaveanyothercolorvariationsthanwhatisshownhere.

LenovoLogo:1-Color

Insomecases,a1-Colorlogomayberequired.Inthoseinstancespleaseuseoneoftheoptionsavailablebelow.

LenovoWWVisualIdentityGuidelinesv1.8January201614

LOGOSImageLogos

DOWNLOADLENOVOIMAGELOGOS

ThecontainingshapebehindtheLenovoLogoallowsustobeplayfulwithourbrand-bringitalive,personalizeitfor

specificevents,consumerandcommercialaudiencesandtoaddartistry.

Belowisourfirstcollectionofimagelogosthatfeature

carefullyselectedphotosandtextures.TheyshareastrongenergyandattitudewhileprovidingenoughcontrastfortheLenovowordmarktostandout.

Theseversionsshouldonlybeusedwheretheirsizeislargeenoughtobelegible,suchas:anevent,inretailoron-

screen.

Pleasedonotcreateoneoftheseonyourown.ConsultwiththeLenovoGlobalBrand&Designteamifyourteamhasaneedoruniqueidea.Also,checkbackforadditionalimagelogos,asthisisthefirstinstallmenttooureverygrowing

library.

Movement

Circuitboard

Blue

TrackPointstems

Chinesepottery

Energy

Connectors

Skater

Concert

City

Racingteam

Crowd

Lightartist

Linearpattern

Opart

Galaxy

LenovoWWVisualIdentityGuidelinesv1.8January201615

LOGOS

AnimatedLogos

DOWNLOAD

ANIMATEDLOGOS

Acollectionofanimatedlogoshavebeencreatedusing

variousstylestoreflectLenovo’smasterandproduct

brands.ThesetakeadvantageofanimatingthecontainingshapeandimagesbehindtheLenovologotype,thegoalbeingtoshowthelogoasanenergeticandvivacious

extensionofouridentity.

TheLenovoGlobalBrand&Designteamwillcontinuetoaddtothiscollection,sopleasecheckbackoften.

123

456

LenovoWWVisualIdentityGuidelinesv1.8January201616

LOGOSChineseLenovoLogoChineseLogoColors

DOWNLOADCHINESE

LENOVOLOGOS

InChina,theLenovoLogoismostrecognizablewhen

followedbytheChinesecharacters.TheChineseLenovoLogoandChineseLenovoWordmarkareforusein

Chinaonly.

ChineseLogo

TheChineseLenovoLogoshownbelowhaswhite

wordmarkswithintwocontainingshapes.

ChineseLenovoLogo

ChineseLenovoLogo:1-Color

Insomecases,a1-Colorlogomayberequired.Inthoseinstancespleaseuseoneoftheoptionsavailablebelow.

ChineseLenovoLogo

TheChineseLenovoLogocanappearhorizontallyor

verticallyinanyofthebrandcolorcombinationsshown

below.Thechoiceofcolorshouldbedeterminedbythe

application.Pleasedonotcreateanyothercolorvariationsthanwhatisshownhere.

HorizontalLogos

VerticalLogos

17

LenovoWWVisualIdentityGuidelinesv1.8January2016

PROGRAMIDENTITIES

PROGRAM

IDENTITIES

PROGRAMIDENTITIESPartnerLockups

Inthecourseofdoingbusiness,Lenovomayenterinto

jointventures,partnershipsandrelationshipswithother

companies.Inthesecases,theuseoftheLenovoname

andtrademarksmustbecarefullyconsidered.TheLenovo

identityshouldalwaysberetainedunlessthelegalrelationshipstatesotherwise.

ThelockupsshownillustratehowtheLenovologoandapartnerlogocanbeusedtogether.

NOTE:

IntelandMicrosoftlockupsareexamplesforguidanceonlywhenasimpleco-brandingapplicationisneeded.PleaseworkwithyourIntelandMicrosoftLenovocontactto

incorporatetheproperalliancepartnerlogos.

intel

HMicrosoft

proudsponsoroftheNFL

EMC2·

LenovoWWVisualIdentityGuidelinesv1.8January201619

PROGRAMIDENTITIES

DOWNLOAD

MOTOROLALOGOS

DOWNLOADMEDION

LOGO

LenovoCompanies

ThemergersandacquisitionteamswithinLenovo

recommendhowtocommunicatetherelationshipand

prominencethattheLenovobrandwillhaveinrespecttotheseproperties.Examplesofbrandswherethelogoshavesignificanceandbrandrecognitionintheirmarketplaceareshownontheright.

motorola

aLenovocompany

aLenovocompany

LenovoWWVisualIdentityGuidelinesv1.8January201620

PROGRAMIDENTITIESPrograms&Events

Theexamplesbelowdemonstratethedifferentwaysto

combinetheLenovologowithvariousinternalprogramandeventnames.

ThesedesignsdonotaltertheLenovoLogoandhavebeencustomizedwithacarefullytypesetfontandvisualelementsthatsupporttheLenovobrand.

PleaseworkwiththeGlobalBrand&Designteamtocreateapprovedprogramandeventidentities.

Version1:HorizontalwithContainingShapeExamples:

Examples:

Version2:HorizontalwithStraightText

Example:

Version3:VerticalwithText

LenovoWWVisualIdentityGuidelinesv1.8January201621

BusinessPartner

BusinessPartner

BusinessPartner

PROGRAMIDENTITIESLenovoBusinessPartner

Program

DOWNLOADBUSINESS

PARTNEREMBLEMS&

CERTIFICATES

LenovoBusinessPartneremblemsmayonlybeusedby

LenovoBusinessPartners.Therearefourleveldesignations:

Classic,Premium,PremiumGoldandPlatinum.Certificates

areavailabletosupportthevariouslevelsofBusiness

Partneractivation,andhavebeencreatedinPowerPointto

facilitatecustomization.

BusinessPartner

BusinessPartnerEmblems

BusinessPartnerCertificate

LenovoWWVisualIdentityGuidelinesv1.8January201622

BRANDCOLORS

BRAND

COLORS

BRANDCOLORSColorPalette

DOWNLOADADOBE

COLORSWATCHES

TheLenovocolorpaletteconsistsofcoreandsecondarycolors.Theconsistentuseofthesecolorswillcreate

recognitionandstrengthentheLenovobrand.

Genericreds,grays,oranges,pinks,bluesandgreensare

unacceptablesubstitutesforthesecarefullyselectedcolors.Pleaseusecolorsasspecifiedbelowforaccuracy.

LENOVORED

PantonePMS485C

CMYK5/98/100/0

RGB226/35/26

WebHex#E2231A

FLAMEORANGE

Pantone

PMS1505C

CMYK

0/72/100/0

RGB

255/106/0

WebHex

#FF6A00

BLACK

PantonePMSBlackC

CMYK20/0/0/100

RGB

0/0/0

WebHex#000000

PEONYPINK

Pantone

PMS218C

CMYK

4/72/0/0

RGB

233/107/175

WebHex

#E96BAF

DARKGRAY

PantonePMS424C

CMYK57/47/48/14

RGB

111/113/112

WebHex#6F7170

SAPPHIREBLUE

Pantone

PMS279C

CMYK

71/37/0/0

RGB

62/141/221

WebHex

#3E8DDD

MEDIUMGRAY

PantonePMS400C

CMYK23/20/25/0

RGB196/190/182

WebHex#C4BEB6

STYLEBLUE

Pantone

PMS637C

CMYK

61/2/7/0

RGB

74/192/224

WebHex

#4AC0E0

LIGHTGRAY

PantonePMSCoolGray1C

CMYK13/10/12/0

RGB217/216/214

#D9D8D6

Web

Hex

ENVYGREEN

Pantone

PMS360C

CMYK

61/0/95/0

RGB

106/191/74

WebHex

#6ABF4A

LenovoWWVisualIdentityGuidelinesv1.8January201624

DESIGNELEMENTS

DESIGN

ELEMENTS

DESIGNELEMENTS

BrandPatterns

DOWNLOADBRAND

PATTERNARTWORK

Byrepeatingthe“L”fromtheLenovoLogowe’vecreateduniquepatternsthataredirectlyrelatedtoourbrand.

Usedincombinationwithourlogos,colorsandfonts-

thesepatternscanachieveanownablelookforLenovoacrossmanydifferentformsofmediaandenvironments.

ARTWORKNOTE:

Illustratorpatternswatchescanbefoundinthe

“Swatches”panel.Youcanusetheseswatchestofillanyshapewithapattern.Toadjustthescaleofthepattern,edititscolorormakeotheradjustments–doubleclickanindividualswatchiconthatwillopenthepatterninanisolatededitingenvironment.

LenovoWWVisualIdentityGuidelinesv1.8January201626

DESIGNELEMENTSLenovoIconsProductIcons

DOWNLOADLENOVOICONS

DOWNLOAD

MULTIMODEICONS

DOWNLOADDOitAPPICONS

DOWNLOADLENOVOAPPICONS

Insomeinstances,itwon’tbeidealtousetheLenovoLogoorWordmarkbasedonsizeconstraints(i.e.WebFavicons,SocialAvatars,etc.)InthoseinstancesitmightmakesensetousetheLenovoIconsfeaturedbelow.

LenovoFlatIcons

LenovoReflectionIcons

Lenovo’sproducticonographyisanimportantextensionofourvisualidentityusedacrosssoftwareaswellas

throughoutourmarketingandeventmaterials.Theiconsshownbelowarethemostfamousofourlibrary.

MultimodeIcons

Tablet

Stand

Tent

Laptop

Hold

TabletTilt

Hang

TabletStand

TV

Table

DOitAppIcons

WRITEitREACHitSHAREit

LenovoAppIcons

Lenovo

Companion

Lenovo

Settings2.0

(Windows8.x)

Lenovo

Settings3.0

(Windows10)

LenovoWWVisualIdentityGuidelinesv1.8January201627

DESIGNELEMENTSHaloProductPhotography

LENOVOVAULT

Ourbrandphilosophy,neverstandstill,canbeusedto

inspireourproductphotography.Weencourageyouto

considertreatmentsthataremoreexcitingthanthesame‘static’productshotsthatconsumershaveseenforthelastdecade.Shownherearesomeexamplesofproductshotsthatclearlydemonstrateasenseofmovementandaction.Usingcolorbackgroundsisanotherwaytoaddenergyand

differentiateLenovofromourcompetitorswhouseplainblackandwhitebackgrounds.Ourcolorpaletteconsistsofallmid-tonevaluesthatallowclearproductshadowandhighlightdetailsandhasbeenspecificallychosentoseparateusfromthepack.

Productphotographycanbefoundon

LenovoVault

.

LenovoWWVisualIdentityGuidelinesv1.8January201628

TYPOGRAPHY

TYPOGRAPHY

TYPOGRAPHYTypefaces

DOWNLOAD

TYPOGRAPHY

PrimaryTypeface

TheprimarytypefaceforLenovoisGotham.Gothamisamoderntypefacethatcomesinavarietyofweightsandoffersflexibilityofuse.Commitmenttothistypefacewillhelpcreateaconsistentandstrongidentity.

GothamExtraLight

Italic

GothamThin

Italic

GothamLight

Italic

GothamBook

Italic

GothamMedium

Italic

GothamBold

Italic

GothamBlack

Italic

GothamUltra

Italic

OnlineTypefaces

Fortitlesandheadlinesonline,Raleway(anopen

sourcewebfontshown

here

)canbeusedtomimicthe

characteristicsofGotham.TheprimarytypefaceforbodycopyinwebapplicationscontinuestobeArial,Helvetica.

ChineseTypeface

AcleanmoderntypefaceisrecommendedwhenChinesetranslationsarenecessary.FangZhengfeaturedbelow

isagoodexample.

联想

联想联想联想

联想

Fang

Fang

Fang

Fang

Fang

Zheng

Zheng

Zheng

Zheng

Zheng

UltraLight

Light

Regular

Bold

ExtraBold

LenovoWWVisualIdentityGuidelinesv1.8January201630

STATIONERY

STATIONERY

STATIONERYLetterheadEnvelopes

DOWNLOAD

STATIONERY

GUIDELINES

DOWNLOAD

ELECTRONIC

TEMPLATES(WORD)

ORDERSTATIONERYIN

AVAILABLEREGIONS

LenovoWWVisualIdentityGuidelinesv1.8January201632

STATIONERYBusinessCards

Ournewbusinesscarddesignwillallowemployeestoordertheircardswithallred,orforthemoreadventurous,amulti-color,multi-imageprintedback.Designsmayvarybyregionbasedonlocalrequirementsandprintrestrictions.

DOWNLOAD

STATIONERY

GUIDELINES

ORDERCARDSIN

AVAILABLEREGIONS

EnglishOnly

TranslatedBacks

LenovoWWVisualIdentityGuidelinesv1.8January201633

STATIONERYEmailSignature

CREATEEMAIL

SIGNATURE

EmailSignature

ConsistentuseofourelectronicMicrosoftOutlookemailsignatureswillcontributetoaconsistentbrandlanguageandacommonvoicewithouroutsidecustomers.

Emailsignaturesshouldneverbecreatedbyindividuals.Typefaces,colors,hyperlinksandgraphicshavebeen

carefullychosentobeconsistentwithourvisualidentity.

EmailStationery&Fonts

AlldefaultfontsinMicrosoftOutlookshouldbesettoArial10forbrandconsistency.

Instructions(Outlook2007):

1.Tools>Options>MailFormat>StationeryandFonts.

2.Under“NewMailMessages”clickonFont.

3.SelectArial/Regular/10,thenclickOK.

4.Repeatstep3for“Replyingorforwardingmessages”5.ClickOK.

LenovoWWVisualIdentityGuidelinesv1.8January201634

APPLICATIONS

APPLICATIONS

APPLICATIONS

DOWNLOAD

PRESENTATION

TEMPLATES

PresentationTemplate

Itisimportanttoprojectaconsistentimageofthecompanythroughourinternalandexternalcommunications.The

corporatepresentationtemplateshouldbeusedforallelectronicpresentations.

Foradditionalgraphicslidelayouts,pleasedownloadtheImageExpansionPack.YouwillfindadditionalSection

Header,Contentw/Image,Photo+Statement,Contentw/ProductandQuotelayouts.

Thepreferredpresentationaspectratiois16:9which

accommodatesmostmoderncomputerandpresentationscreensizes.

A4:3templateisalsoavailableforspecialcircumstances.

PrintingTip

Whenprinting16:9,choose“Scaletofitpaper”fromprintdialogue.Thiswillensurethewholeslideisprintedonyourselectedpapersize.

InformationSecurity

Allpresentationsshouldbeupdatedinordertobe

compliantwith

LenovoInformationSecurity

requirements.PresentationscontainingrestrictedcontentshouldusetheRESTRICTEDtemplates.

LenovoWWVisualIdentityGuidelinesv1.8January201636

APPLICATIONSL

Lcommunicatesthenewbranddirectionbyconveyinganimmediatevisualimpactwithbolduseofcolorandclear,purposefulopenspace.Theyouthful

optimisticenergyenvelopsanunderlyingstructurethat

remainsconsistentfromthepreviousincarnationofthesite,toextendcontinuityforcustomerswhofrequentouronlineshoppingexperience.

Tofurtheraddfun,kineticengagementonthehomepage,thelogoemploysa“slipscroll”techniquethatallowsitto

changebackgroundthroughinteractionwiththelayoutandthepagemovementasusersscrollupanddownthepagecontent.

LenovoWWVisualIdentityGuidelinesv1.8January201637

APPLICATIONSSocialMedia

Throughsocialmediawehavetheopportunityasabrandtoinspireandenablepeopletomakeprogresseveryday.Wecanachievethisthroughourmanyplatformsthatinclude

Facebook,Twitter,Weibo,LinkedIn,Google+,YouTubeandInstagram.

WhatmakesanimagerightforuseonaLenovosocialp