高中英语牛津译林版-模块4教案：《Unit 1 Advertising》Project 教案 3

PAGEPAGE2课题：M4Unit1Project第10课时总10课时TeachingAims1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudienceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.Teachingmethods1.Groupdiscussion2.TeamworkAnalysisImportantpointsHelpthestudentshowtodevelopanadcampaign.DifficultpointsHelpthestudentshowtodevelopanadcampaign.TeachingaidsMulti-mediaprojectorTeachingProcedures;Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureofthispassagea)introductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Step3:Languagefocus:1.build—builtbuilt①建立，创立：buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：Theadministrationbuiltseveralnewhousingprojects.行政部门资助了好几幢新楼的建筑项目WearebuildingsocialismwiththeChinesecharacters.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoingtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtodosth…打算做某事Youmusthaveitinmindtoposttheletterforme.keep/bear…inmind记住=learnbyheartmakeupone’smind/changeone’smind下定决心/改变主意4.figureout①理解，弄明白Ican’tfigureoutwhyhequithisjob.②想出，计算出Haveyoufigureouthowmuchtheholidaywillcost?He'stryingtofigureoutawaytosolvetheproblem.5.get…todo使…做某事Hegothissistertohelpwithhishomework.get…doing使…开始做某事Canyoureallygettheoldcarrunningagain?Whathesaidgotmethinking.get…done使…被做Igotmypocketpickedtheotherday.getdone表被动gethurt/burnt/separated6.determinev.确定；决定Vt.确定determinesth.Theyhavedeterminedthedateforourparty.Vi.决定determinetodosth.=bedeterminedtodosth. 下定决心做Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.determineon(doing)sth.就……做出决定Wedeterminedonanearlystart.adj.determined有决心的，决定的（在句中常作定语或状语）Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.bedetermined+从句/bedeterminedtodosth.Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。n.determination决心；果断；坚定7.Itistime(forsb)todosth….Itisabout/hightimethat…….didsth…..Itistimethatwehadarest.8.appealto①迎合，对……有吸引力，引起兴趣Brightcoloursappealtosmallchildren.It’snoteasyforthedesigntoappealtoallages. 这项设计要吸引所有年龄的人是不容易的。②恳求，呼吁appealtosb.forsth. 为某事而向某人呼吁appealtosb.todosth. 呼吁某人做某事Theprisonerappealedtothejudgeformercy.Thegovernmentisappealingtoeveryonetosavewater. 政府正在呼吁每个人都要保护水资源。adj.appealing有吸引力的，有感染力的SpendingtheholidaysinBritainisparticularlyappealing.9.reactreaction.nvi.reacttosth.bydoingsth.Localresidentshavereactedangrilytothenews.Theaudiencereactedreadilytohisspeech.10.gather①搜集收集Detectiveshavespentmonthsgatheringevidence.②收割收获ItwaslateAugustandtheharvesthadbeensafelygatheredin.③使聚集，集合Thekidsweregatheredtogetherinaroom.11.beconcernedwith和…有关系Themeetingwasconcernedwithforeigntrade.Herlatestsurveyisconcernedwithyouthunemployment.她的最新调查与青年的失业有关。beconcernedabout/for/over…为某事担心/忧虑Iamconcernedaboutmywife’shealth. 我担心我妻子的健康。Thepresidentisdeeplyconcernedaboutthisissue.asfaras…beconcerned….就…而言AsfarasI’mconcerned,youcandowhatyoulike. 就我而言，你可以做你喜欢的事。concerningprep.关于12.getsth.acrosstosb.传达；被理解；使人了解Hetaughtmehowtogetmyideasacross.他教我如何讲清楚我的想法。getsth.over. 克服get(sth.)through 通过；完成；到达getdowntosth./doingsth.开始做某事getround说服某人【例句】Thefinalexaminationiscomingupsoon.It’stimeforustogetdowntoourstudies.期末考试快来了，我们该开始复习了。Thebosssaidwehadonlythreedaystofinishthework.老板说我们只剩三天时间去完成工作了。Don’tworry.Wehavealreadygotthroughtwothirdsofit.别担心，我们已经完成了三分之二的工作。Shecouldalwaysgetroundherfather,whowouldgiveherwhateversheaskedfor.她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。Hewasdisappointedatnotgettingthejob,buthesoongotoverit.因为没有得到这个工作，他很失望。但很快克服了这种失落感。13.putsth.together=puttogethersth.组织，汇集；组装Put的短语Putaway收拾，收起来；积蓄，攒钱putaside忽视；不理睬，把…搁在一边putup举起；搭建；张贴putdown放下；镇压；写下putoff推迟Putout扑灭，熄灭；生产；出版putupwith容忍14.approachv.靠近，如在空间或时间上：Springisapproaching.春天近了n.通路anapproachtothebridge.通向桥的路途径anapproachto(solving)theproblem15.costsb.smtodo花某人钱做某事Itcostshim1000poundstorunacar.养一辆车花费他每年1000磅。costsbsth使某人付出…的代价Carelessdrivingcosthimhislife.n.atallcost不惜