Unit 1 The mass media Extended Reading 单词生词图解课件-2023-2024学年高中英语牛津译林版（2020）选择性必修第二册

Unit1TheMassMedia

ExtendedReading词汇advertising-->amuse

新译林2020版

选必二Advertisinghasbecomepartofmodernlife.(lines1-2)advertise/ˈædvətaɪz/v.Itpaystoadvertise.Weadvertisedinthepapers.Theyadvertisedtheirgoods.

Ishalladvertiseforsomeonetogowithme.

做广告是值得的。我将登广告寻人和我同去。advertisement/ədˈvɜːtɪsmənt//ˌædvərˈtaɪzmənt/=adadvertiser/ˈædvətaɪzə(r)/Haveatry1.Ifan___________(advertise)isplacedonapopularwebsiteoronTV______peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceit______________(advertise).2.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservice__________________(advertise).3.Becausethemassmediareachessomanypeople,itisaperfectvehiclefor_____________(advertise).advertisementatisadvertisingbeingadvertisedadvertisersInotherwords,ittriestopersuadepeopletobuyaproductorservice.(lines3-4)persuadev.说服,劝服persuadesb.ofsth.persuadesb.todosth.=persuadesb.intodoingsth.persuadesb.nottodosth.=persuadesb.outofdoingsth.persuasionn.说服；劝说；信念persuasive

adj.有说服力的Haveatry1.Hewassweetenedbyher__________(persuade).2.HowcanIpersuadeyou_______mysincerity?3._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople__________________________(purchase)theirproductsorservice.persuasionofBasedintopurchasing/topurchaseEnglishChannelbootn.靴子4.Inadditiontomakingpeopleawareof...,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.(lines13-14)boostv.tomakesthincrease,betterormoresuccessful

使增长；使兴旺 n.帮助；激励；增长；提高boostsb’sconfidence/morale增强某人的信心/士气atremendous/welcomeboost极大的/反应热烈的激励aboostincarsalesThetaxcutswillgiveamuchneededboosttotheeconomy.

psychologicaladj.心理的mentaladj.心理的psychologistn.心理学家

chasen./v.追逐；追赶purchase

vt.

买,购买

n.购买,采购;购买的东西,购买项目…,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.(P11)purchase…forsb.为某人买……purchasesth.for+money买某物花多少钱purchase…from从……购买某物

【语境应用】完成句子1)父亲给了我一些钱去买一台电脑。Myfathergavemesomemoneyfor__________________________________________.2)上个月我们从一对老夫妇那里购买了这所房子。We__________________________________anelderlycouplelastmonth.3)我打算去城里买些东西。I’mgoingto________________________________________________intown.makesomepurchases/purchasethepurchaseofacomputerpurchasedthishousefromsomethings

logon.（公司或组织的）标识；徽标getacross被传达,被理解,把……讲清楚;通过,渡过Whatmakesitspecial?Andwhatmessagedoesittrytogetacross?(P12)getalong/on和睦相处,关系良好;进展;应付;过活getaway度假;

(得以)离开,脱身getdownto开始做;开始认真注意(或对待)getinto(使)陷入,处于,达到;养成某种习惯getover解决,克服;控制;(从疾病或痛苦的经历中)恢复过来;把……说清楚;使理解getthrough顺利通过(考试等);接通电话;用完,耗尽Andwhatmessagedoesittrytogetacross?(lines24-25)getacross 解释清楚，传达It'ssomuchsafertogetacrosstheroadatthetrafficlights.Didyourspeechgetacrosstotheaudience?Loveissomethingwecangetacrosswithoutwords.横过马路你的演说听众都懂了吗?就算没有言语的沟通,爱也能使双方相互感应。【语境应用】翻译下列各句中的画线部分。1)Hisownchildrenhavegotintothehabitofplayingoutsidenow:“Wejustsendthemoutintothegardenandtellthemnottocomebackinforawhile.”_______________________2)Eachplayhasathemeorcentralideawhichtheplaywrighthopestogetacrossthroughdialogueandaction.________________________3)Thethieftriestoescape.Andtheofficercan'tlethimgetaway.________________逃脱已经养成在外面玩的习惯通过对话和动作表达出来

ratev.划分等级；评估n.速度；比率Somefilmsarenowsponsoredbyleadingbrands...(line34)sponsorn.发起者，主办者;担保者;倡议者，提案人

vt.赞助1)Willyousponsorme_______acharitywalkI'mdoing?2)Thecompetition______________(sponsor)byRuinartChampagne.3)I'mcollecting___________(sponsor)fornextweek’scharityrun.wassponsoredforsponsorsabsorb

vt.

吸收;理解,掌握;吸引全部注意力;并入,吞并

We

absorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.(P12)absorbenergy/heat/sunlight吸收能量/热量/阳光absorbone’sattention吸引某人的注意力beabsorbedin

全神贯注于……,专心致志于……absorb…into…把……并入【语境应用】完成句子1)Thecleverboy_________________________________(掌握了所有知识)histeacherscouldgivehim.2)He_________________________(正全神贯注于)thestudyoftraditionalmedicine.3)Mostlittleshops_____________________________(并入了)bigbusiness.isabsorbedinabsorbedalltheknowledgehavebeenabsorbedinto

countv./n.数数

tailn.尾巴；硬币背面Inthefuture,advertisingwillbeevenmoreaboutoutstandingindividualcustomersandsendingthemadvertisementsthataretailoredtospecificneeds.(lines45-47)tailorn.裁缝

vt.专门制作，定制1)Specialprogrammesofstudy___________(tailor)totheneedsofspecificgroups.2)Heestablishedhimself_______atailor.3)Teachingcanbetailored______suitthecharacteristicsofboys.aretailoredasto

amusementn.娱乐；消遣

entertainmentn.娱乐

amusementpark娱乐园

amusingamusedadj.43._____________n.广播节目,电视节目vi.&vt.播送,广播;散布,传播44._____________n.途径,渠道;电视台;频道;方法;水渠45._____________n.顶峰,高峰;山峰;尖端

adj.高峰时期的,最高端的

vi.达到高峰,达到最高值46.

_____________

vt.使增长,使兴旺n.增长,提高;帮助,激励47._____________n.心理,心理特征;心理学broadcastchannelpeakboostpsychology48.

_____________

vt.买,购买n.购买,采购;购买的东西,购买项目49._____________adj.难忘的,值得纪念的50._____________n.标语,口号51._____________n.茶壶52._____________n.品牌;类型;烙印53.

_____________

n.大使;代表54._____________n.放置;安置55.

_____________

n.收视率;等级,级别purchasememorablesloganteapotbrandambassadorplacementrating56._____________vt.赞助;主办;为慈善活动捐款;资助

n.赞助商;为慈善活动捐款的人57._____________n.折扣vt.打折出售

58._____________n.裁缝vt.专门制作,定做59.

_____________

n.住房,住宅60._____________n.住宅区;(通常指农村的)大片私有